This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week TJ Krzyzanowski!

The Latest:

Americans turned out in record numbers on Election Day: percentage-wise, this is the highest voter turnout rate among eligible citizens since 1900. Yet the outcome of the election remains uncertain. If you’re feeling anxious or just exhausted from this week’s news cycle, try these resources to unwind:

The Clear Election Winner? Weed

On Tuesday, voters made history by legalizing weed in some form in five states. In Arizona, Montana, New Jersey, and South Dakota, voters legalized marijuana for recreational purposes. Obviously, these states also have legalized marijuana for medical purposes, as well as recreational, and this is now widely available and easy to find. For example, Arizona residents can get their MMJ card online. In Mississippi and South Dakota (separately), voters legalized medical marijuana only. The addition of these markets means that 230 million Americans – 70% of the population – live in areas with medical or recreational weed sales. The results are so definitive that they could accelerate the push for federal legalization. However, this must be made clear that though there is a legalization of marijuana, it must be understood that this must not be misused in any way. Marijuana might have medical properties, but due to its psychedelic effects, it may turn into an addiction for many, which might lead some towards centres similar to Discover Recovery Treatment.

There are several other advantages to marijuana that may not be obvious from a distance but may have contributed to its legalization. For instance, many studies have found that psychedelics such as marijuana and magic mushrooms may help in overcoming depression. On that note, nowadays people can order marijuana online for medical purposes as long as they are from a state where it is legalized. For other countries, let say Canada, one can visit weed smart or other such websites where they can easily order marijuana and get it at their doorstep. Coming back to the advantages, the Farm Bill allows hemp and hemp-derived products as long as they contain less than 0.3 percent Trusted Source tetrahydrocannabinol (THC). CBD, unlike its sister compound tetrahydrocannabinol, does not get people high. Rather, experts claim that CBD oil can help with chronic pain and stress relief. Besides, CBD can be used as a skincare product because it has anti-inflammatory properties that soothe acne and may aid with the treatment of hyperpigmentation. Another CBD product that might help people who want to smoke weed but with a lower risk of developing lung problems might use vape cartridges. People who want to try vaping can go to websites such as getkush. The main advantage of vaping marijuana is that it contains fewer toxins than smoking it. Another advantage of vaping is that you don’t have to roll joints every time you want to get high. Because there is little to no smell, vaping THC cartridges is also a great way to remain discreet.

Now let’s start advertising.

CCPA Gets an Upgrade

The Consumer Privacy Rights Act – affectionately referred to as CCPA 2.0 – has been approved by voters in California, passing with 56.1% of the vote. The amendment bolsters CCPA by both instituting a handful of new privacy rights for California citizens and making it more difficult for regulators to weaken privacy laws in the future.

Unifying the Unified ID

The Trade Desk is on a mission to achieve industry-wide adoption of their Unified ID, what they hope will be a standard-identity replacement for third-party cookies. In just a week, they announced partnerships with LiveRamp, Criteo, and Nielson. “The more collaborators join this initiative, the more critical mass it will achieve in the market,” said Michelle Hulst, EVP of global data and strategy at The Trade Desk. BTW, Bidtellect has adopted the use of TTD UID as well as Liveramp’s Identity Link (IDL).

Good News: Record Number of Women Elected to Congress

Results are still coming in, but so far there will be at least 131 women in the next Congress, setting a record that surpasses the one set in 2019 (127 elected). The number includes as many as 106 women in the House and 25 in the Senate, representing 24.4% and 25% of all members respectively. Of the women elected so far, 83 Democrats and 23 Republicans will serve in the House and 17 Democrats and eight Republicans will be in the Senate; 43 are women of color.

Stay safe, friends!

Charlotte

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

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5 Tips to Manage Stress and Avoid Burnout

5 Tips to Manage Stress and Avoid Burnout

We’re all adjusting to the new normal: working from home, helping the kids with school, and handling the challenges of everday life while change is constant. Here are five tips to manage stress and avoid burnout.

Tip 1: Be grateful for the things you already have and constantly remind yourself how lucky you are.

Every night, before going to sleep, I mentally list three things I am grateful for today. For example, I am grateful that I have a job that I love (we know that many people lost their jobs or cannot continue working due to the health crisis); my kids continue going to school and learn new things (YAY!), and they can still do most of their after-school activities and sports; all of my family members are alive and healthy.

Tip 2: When you feel overwhelmed, take a step back and reset your priorities.

Working in a fast paced startup company, we all have an unending list of tasks to complete at work. Then add to the list all the everyday household chores like cleaning, cooking, picking up and dropping off kids, etc. I try to keep a TO-DO list handy and take advantage of services that make my life easier. I am very grateful for grocery delivery services that save me time and a trip to the store. Our grocery list doesn’t change that much from time to time, so reordering go-to items is super easy. I keep quick, 15-minute meal recipes on hand for easy lunches or dinners when time is short.

Taking a quick moment to write out a list and prioritize tasks based on importance and urgency works wonders to clear the mind, streamline your approach, and determine what actually deserves your focus at that moment. Also, if your life is under distress because of dissatisfaction in your professional life, give it a proper focus. You can also consider looking for a job change where you can manage your priorities better without it affecting your work or personal life. And if it feels overwhelming, I’ve learned to ask for help. People are usually kind and willing to help.

Otherwise, if it’s a job-related issue, for instance, searching for a new job or exploring better opportunities, look for additional resources such as Web 3 jobs, especially if you have a special interest in cryptocurrency or blockchain. Life is too short to live a life that doesn’t make you happy, be it on a personal or professional end. So, build yourself a satisfying life with a job that you love and people that you love.

Tip 3: Take care of yourself – mentally and physically.

Throughout quarantine, I tried (and continue to try) to stay active: go for walks around the neighborhood one or two times a day, ride my bicycle, take online yoga classes. Prolonged inactivity can cause mood swifts and low energy. Stressful lifestyle changes can even cause ED in men. Of course, you can remedy it by consulting a doctor who might prescribe sildenafil. However, for overall wellness goals, it is better to follow a routine physical activity.

And at night, having a sound sleep can be helpful in managing stress and other physical and mental tensions. Having a proper bedding, in which you can fall back and take a lengthy sleep without much tossing and turning is what you would ideally need. In case you have a bedding that is worn out, and is not aiding to your quality sleep, it’s probably time to change it. You can take a look at The ultimate guide to John Lewis mattresses or any other such guides and find a mattress that fits your needs. It’s best for you to not compromise on your bedding and sleep quality.

Furthermore, finding some quiet time for yourself is important too. In the morning before work and just after the kids leave for school, I enjoy drinking my coffee and catching up the news or scrolling through Facebook. Every weekend, at least once, I try to go to the beach with my family. I love the ocean; we have a special bond. It helps me to recharge my batteries. Before bed, I like to read a book to relax. Lately, I’ve enjoyed the “Chicken Soup for the Soul” series, which are filled with inspiring short stories. Well, all these work for me. If you are someone who always wanted to try some cannabis or shroom chocolate, try them! Because destressing doesn’t have to be always about the conventional means.

Bidtellectuals Share Their Favorite Quarantine Reads

Tip 4: Try to keep up with social interactions. They’re super important.

Since we stopped going out during the pandemic, I got a chance to really bond with some of my neighbors. We enjoy having drinks outside on the weekends (while keeping our distance), and share news and even plan future events (“when everything goes back to normal”).

I also enjoy virtual zoom happy hours with my wonderful colleagues or my friends out of town. Those are always fun! And a great way to manage stress ūüėČ

Quarantine Cocktail Recipes to Spice Up Your Routine

Tip 5: Get a good night’s sleep, cut back on screen time, and make time for your hobbies.

Sleeping can be hard at the moment with there being so much to worry about. Try to find the time to do the things that make you happy. In my free time, I am always trying to find time for my hobbies or trying to learn something new. Lately, I enjoy painting and baking. Luckily there are lots of Youtube videos and tutorials for both. I also enjoy reading books and playing tennis. I have a friend who loves to play poker online in her spare time on websites like https://casinomartini.com/nz/new-online-casinos/, she doesn’t find it stressful as she only puts a little bit in, she gets excited when she wins, and any money she does get she puts it towards something she really wants. It all depends on who the person is and what they love doing!

These are my 5 tips for managing stress and preventing burn-out. Being a working parent is hard. We are all trying to do our best at work and at home. But .. we are not perfect and it’s totally fine. Enjoy the little things in life because those are the most important.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Yulia Khudzik ‚Äčis the Quality Lead at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

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This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Helgi Ragnarsson, our quiet hero.
And congratulations to our Halloween Costume Winners Suchita, Carolina, and Mitch!

The Latest:

  • Bidtellect CEO Lon Otremba was interviewed by the founder of¬†Digital Capital Advisors¬†on their¬†podcast¬†about adapting to change this year and how Bidtellect weathered the crisis. Give it a listen¬†here.
  • Forbes¬†featured Lon in their latest piece¬†11 Smart Ways To Adapt Marketing Campaigns This Holiday Season.¬†His tip? Start early (that means now!) and adjust messaging to the changing times.¬†
  • Trick or Treat! It’s Halloween, but don’t get tricked into these traps when planning campaigns or choosing a programmatic partner.¬†Creep it Real¬†with our¬†Halloween Onesheet.

The Election: Digital Ad Spend 

  • The Trump Campaign spent big in the first half of the year, but has scaled back. After spending significantly on display and native during the first half of 2020, the team scaled back¬†on programmatic starting in August, down to nearly zero in September and October (Adomik via¬†Adexchanger).
  • Roles reverse: Meanwhile, the Biden campaign has scaled up the¬†second half of the year.¬†The Biden campaign was the top programmatic advertiser in the United States, primarily on video, in August, September and throughout October, Adomik found. In September, 80% of Biden‚Äôs programmatic spending through SSPs, both in open auctions and via direct deals, went to in-stream video at a CPM of just under $10 (Adomik via¬†Adexchanger).
  • If Biden were¬†a brand, he would have been the top spender on video in August ahead of Microsoft, Sony, Amazon and pharmaceutical company Sanofi (Adomik via¬†Adexchanger).¬†

Around the Web: Media, Agencies, and Apple Privacy News

  • 3 Key Trends Shaping the Media Landscape this Year,¬†according to¬†eMarketer‘s latest report:¬†Ownership of PCs and Tablets is declining in many countries;¬†Digital video continues to close the gap with broadcast TV;¬†The pandemic is likely hastening the decline of print media.
  • It’s no secret that the Covid-19 crisis¬†forced many of our partners and friends in the advertising industry to suffer through some tough changes.¬†A new report from Forrester estimates that a total of 35,000 agency jobs will be cut this year in the U.S. Salt in the wound:¬†the report predicts that 11% of digital, creative and media agency tasks in the U.S. will be automated by 2023 (Forrester via¬†Adweek).
  • Many are calling Apple’s new privacy changes “extreme” and “much stricter than the Ad Tech industry expected.” Mobile App developers will now be required to¬†ask users for permission before using their data to track them across third-party websites and apps. The changes should go into effect sometime in 2021¬†(Digiday).

Good News: SHRED with Bidtellect

Need a good workout? Bidtellect has partnered with Sydney Miller of SYDFIT Wellness to bring you weekly workouts on Wednesdays! Join us for a music-driven cardio, strength, and restorative workout. 

Add your email address¬†to get a sweat in, on us. (You’ll be eating a lot of candy this weekend, anyway!)

Stay safe, friends!

Charlotte 

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

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This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

Hello Bidtellectuals!

This week’s Bidtellect of the Week goes out to all those in leadership positions in honor of National Bosses Day!

Quibi Quits
Ah, alas. Short-form is now short-lived. Quibi launched on April 6th with megacelebrities and a massive amount of content in tow. The new streaming app was meant to be the ideal form of scripted content for viewers on-the-go: 5-10 minute bite-sized episodes meant to be watched on the train or waiting in line for co ee. Content for “in-between moments,” according to execs. But Quibi launched right as the coronavirus pandemic hit its peak in the United States; offices closed and all forms of commuting ceased. There were no more in-between moments, only long unending days or extremely jam-packed stressful ones. Quibi didn’t release any official numbers, but they evidently didn’t hit their projected 7.5 million paid subscribers by year’s end, and advertisers experienced significant under deliveries.”Quibi published an open letter to employees, writing that they had exhausted every option and apologized. They are “winding down the business and looking to sell it’s content and technology assets.”

Pinterest Peaks
Meanwhile, image-sharing and inspo site Pinterest is having a much bigger year than planned. At the start of the pandemic, users turned to the app to assist in hunkering down: “It was cooking, kids’ activities, building out their home office and home fitness,” according to Chief Revenue Officer Jon Kaplan. This continued for a while as more and more people transitioned to working from home. People researched a lot on easy-cooking tips, DIYs, new recipes, games, and travel pins. As more and more people are transitioning to the work-from-home norm, data is inclined towards home-office requirements. For example, filing cabinet alternatives was one of the most followed one in this category.

The transition from working in an office to working from home has been a massive jump and it has also shown people how unprepared their home is to take on a ‘working from home’ job, this has left some homeowners worried that if this turns into a long term thing they will not be able to accommodate this need as they do not have the privacy, space, or a good internet connection, to make this work, so they have been looking at ways that they can remedy this to help them if this becomes permanent. For instance, if a home office is of the utmost importance due to the nature of their work, they may want to look at relocating to facilitate their needs and their spouses/partners’ needs if they too are in the same boat. This can be done by using ‘We Buy Houses‘ companies like sellyourlafayettehome.com or similar depending on their location, so they can find the best buyer for their home and get into a new one that has a better layout that can support them with their work. To some this may seem extreme, but with the current climate the way it is people need to be able to sustain a work from home system and if that is not met, work can suffer, jobs can be in jeopardy, and finances can dwindle, so finding the best solution for this time frame is essential.

Taking a home move like this into consideration during this turbulent time, the platform (Pinterest) became an escape and hope-filled inspiration board for the future as well as for new home office ideas and home redecorating to help people feel better about where they are and what they are doing to accommodate these needs. The platform’s monthly users grew more than 40% in the second quarter to 415 million. The expansion is led by new international users (50% growth rate) and Gen Z users, who are joining the platform at twice the rate of people older than 25.

eMarketer’s Latest Report Predicts eCommerce Holiday Cheer
E-commerce (electronic commerce) is the buying and selling of goods and services, as well as the transfer of funds or data, over an electronic network, most notably the internet. These transactions can be business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), or consumer-to-business (C2B). You can learn more about the fundamentals of e-commerce by visiting websites such as techbrice.

Well! The news is, this year, eMarketer’s latest reports predict a holiday cheer at this time. The already cost-conscious consumer will be looking to keep their holiday spending in check, as well as avoid brick and mortar locations. But fear not: ecommerce saves the holidays! Its growth will make up for the expected declines in brick-and-mortar retail. Most of the retail shops have started selling products online and shipping them to customers, which in turn has improved the business sales. This has not only generated a new platform for business income, but it has also created a sustainable market for online companies to expand and grow. Moreover, with on-site businesses following environmental and sustainable compliance for site development, waste management, stormwater management (consult environmental consulting firms to learn more), along with sustainable financing, product shipping, transportation, etc., the companies can generate new leads and attract eco-friendly customers.

Cyber Monday will be the biggest online spending day in US history with sales of $12.89 billion, up 38.3% from last year. Black Friday is expected to be the second-biggest, with sales anticipated to increase by 39.4% to $10.20 billion, while Thanksgiving will see a dramatic 49.5% sales growth rate.

Good News:
Reese’s Made a Trick-or-Treat Robot Don’t want to get close to a potential germ-filled child during trick-or-treating this year? Reese’s might send you it’s 9-foot robotic trick-or-treat door that dispenses king-size Peanut Butter Cup candy bars along with smoke, lights, and a Halloween soundtrack. Other Halloween adaptations: Mars Wrigley unveiled an app called Treat Town, which lets users across the country virtually trick or treat with each other throughout October. Krispy Kreme also developed a “reverse trick or treat” promotion. Spooky!

Stay safe, friends!
Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Bidtellect: Contextual Targeting and the Cookie-less Advertising Future

Bidtellect: Contextual Targeting and the Cookie-less Advertising Future

With an ever-changing digital landscape, Bidtellect continues to innovate, advance, and adopt technology to support advertising future. Bidtellect’s contextual targeting and programmatic platform initiatives for the evolving privacy-first future.

‚ÄčCurrent Events: Privacy and the Cookieless Movement

Since new privacy regulations like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S., the number of third-party cookies used per webpage declined from about 80 in April to about 60 July 2019. The number of third-party cookies found on news websites (major advertising publishers) in Europe declined by 22%. Apple released IntelligentTracking Prevention (ITP) software; Firefox and Safari browsers have blocked third-party cookies. Google Chrome announced it will do the same by 2022. The power has shifted. Consumers are gaining greater control over their own privacy and transparency into how their data is used. Advertising technology has to adapt to this new era. This includes contextual targeting and (one step further) contextual optimization.

‚ÄčWhat About Bidtellect?

As the Cookieless future advances, Bidtellect has a good starting point. Our technology is built to be inherently different from traditional omnichannel platforms, built around context. We are ahead of schedule by supporting industry technologies like Universal ID solutions. Our focus around the cookieless future is broken into three buckets: Performance & Optimization, Targeting, and Attribution.

Performance & Optimization: Context-First, Contextual Targeting

Bidtellect’s context-first buying platform utilizes multiple context signals (placement, type of ad, device, surrounding context, channel, viewability) and non-PIIidentiers/Cookies to identify where certain subsets of audiences frequent. Our algorithms then make intelligent decisions as to the value of those placements.

This is layered with a refined approach to contextual targeting utilizing natural language processing technology at the page URL level. We offer brands the ability to discover, align, and optimize against the true meaning of the content on any webpage with smarter cookie-less targeting and unrivaled accuracy and scale.

READ MORE: In a post-cookie world, RTB is key to effective digital marketing on TechCrunch

Universal ID: Audience Targeting

Bidtellect’s primary focus has been around building a differentiated context platform not reliant on the cookie. At the same time, we understood the market demand for audience solutions and have offered data providers within our platform. With challenges cookies face from dissipating to matching, Bidtellect is integrated with two of the largest companies in the space, LiveRamp, and The Trade Desk, to support Universal IDs. These solutions allow us to almost completely negate match rate when there is participation from DMP and SSP partners, as well as grow and expand audience-targeting capability beyond Bidtellect’s own universe. We believe these advanced ID technologies are leading the industry in 1st and 3rd party audience targeting into the future, and we will look to advance alongside them.

READ MORE: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Attribution: Measurement Solutions

Attribution is more complex. Bidtellect has developed advanced measurement solutions based on user engagement with content and will continue to develop solutions around conversion events within our platform. With that, we find advertisers rely and trust their third-party attribution partners vs ‚Äúgrade your own homework‚ÄĚ approach. We will work to continue to advance our attribution solutions and continue to support Analytics partners as they develop theirs.

READ MORE: Forecasting 2.0: The Future of Contextual Targeting

As the industry continues to evolve Bidtellect will continue to provide solutions, innovation, and results for our advertisers.

Stay up to date via our newsletter and by checking Bidtellect.com.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.