Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. In this joint case study feature published by HPE, read how Bidtellect was able to save money and improve performance. Here are 3 takeaways:

1. Change is good!

The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!

2. The data needs

Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.

3. Key advantages

The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.

Read more about our successful partnership with HPE Ezmerel for data and performance outcomes.

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral 

Bidtellect’s Proprietary Engagement Score: The Ultimate Measure of Success and Engagement

Know how consumers are engaging with your content and optimize in real-time. Everything you need to know about Bidtellect’s Engagement Score.

This Week’s Newsletter: What the Heck is AARDvark?

This Week in Digital Advertising: June 8th, 2021

Travel Post-COVID: What Advertisers Need to Know

Pack your bags! It’s looking bright for travel advertisers. How to maximize your strategy.

Behind the Platform: What is Campaign Flighting? VIDEO

Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.

What You Need to Know About CCPA

The California Consumer Privacy Act (CCPA) will go into effect in January 2020. What does it mean? How does it compare to GDPR? Here’s everything you need to know.

This Week in Digital Advertising: August 7th, 2020

This Week in Digital Advertising: Instagram Reels, Programmatic Audio, Boomers in Advertising.

WFH With Kids, IAB Guidelines, & Groceries. This Week’s Newsletter: March 12th, 2021

This Week in Digital Advertising: March 12th, 2021

2018 Predictions and Trends for Content Marketing and Native Advertising

The barrier between content creation and content distribution will finally come down. Brands have already begun to move toward content-first strategies and away from offer-driven marketing, but 2018 will be a truly transitional year. Right now, content creation and...

This Week in Digital Advertising: May 8

This week in digital advertising industry: Groceries and taxes, publishers and COVID, and Banksy and llamas.

This Week: March 27th-April 3rd

This week in the digital advertising industry: publishers feel the heat, sweatpants, ad spend, coronavirus content blocking.

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! While preparing your holiday advertising campaigns, we rounded up our top tips and trends you do NOT want to forget.

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Consider making small tweaks to your website (if you don’t already have one, contact the likes of Cefar to get one designed) and use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

3. Make It Personable! Build Trust.

Holidays can be the most amazing, yet most stressful time of the year for families – especially given the last two years. As a brand, bringing a “human” and empathetic touch to your messaging can make your holiday campaigns more attractive and build trust with your consumers. When asked by eMarketer which emotions were most effective at making consumers feel connected to brands, admiration and trust were the overwhelming choice. Gain trust by being personable and building a connection with your consumers. This can be through family-forward images, warm and inviting copy, and inspirational content and stories. Don’t forget the importance of brand safety tech controls – i.e. where your ad is placed on the page – consumers can quickly lose trust in your brand if it’s placed next to unsavory and/or user-generated content.

4. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. So it is essential for small and local businesses that are online to see how Local Search Engine Optimization can work at this time, as well as take on other digital marketing steps. It would be important for them to start this off just before the season begins so it can have enough time to reach their intended audience and drum up business. They may also want to change their payment processing system if their current one has had faults, they do not want to have a jam or issue as the season begins because it could lose them money. Checking out websites like https://www.easypaydirect.com/merchant-accounts/high-risk-merchant-accounts/ as well as similar others, can show them what is available for the type of business they have.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

5. Help Holiday Shoppers With Context Discovery

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that. So, when you are planning your advertisements this season with your chosen resource, whether that be though a company like Creatopy or an in-house team, you will want to discuss the range that you can do for your customers so they can be helped along.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

6. Black Friday is Starting Early This Year​ – So Get Ahead

Companies are coming out with Black Friday deals earlier and earlier every year! Do not miss the chance to jump ahead on early deals in order to gain the attention of your target market – because they’ll be more likely to shop with you. New data from Criteo found that 30% of consumers will try a new online store because of early holiday deals, and one-quarter of consumers research purchases one month before their Black Friday buys. Amazon has already started rolling out their Black Friday Deals, and “when the biggest power in ecommerce sets an early start to a shopping season, others quickly follow to avoid missing out.”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

How to Streamline Testing

How do you maintain the quality of your software while making your testing efforts more efficient? Spoiler alert: there is no silver bullet.

Landing Page Best Practices to Incorporate Now

Now, more than ever, it’s important to have informative, engaging content. Here are 8 best landing page practices to incorporate now.

Bidtellectuals Share Their Favorite Quarantine Reads

One positive about quarantine is the chance to get lost in a new book. Bidtellectuals share their reading recommendations.

This Week in Digital Advertising: May 29th

This week in digital advertising: coronavirus impact on higher education, social media wars.

Understanding Native Optimization

When it comes to making optimizations to most forms of digital advertisements, most analysts look at the composition of users, publisher-side supply, and device type. When it comes to native advertising

Tips to Work from Home Effectively

COVID-19 has left many quarantined from home. Here are tips to work from home effectively.

How to Make Your Creatives Work with Your Campaign

By Todd Green and Amy Juarez Powerful creatives make ads. Eye-catching images and engaging copy are what transform a user into a customer. If you are implementing traditional advertising methods as well, probably huge billboards, backlit signages, and ad Pylons can do...

Top 4 Forbes Round-Up: Bidtellect CEO Offers Actionable Advice to Implement Now

As quoted from Forbes: Bidtellect CEO Lon Otremba’s top 4 tactics to implement now from bad advertising to holiday campaigns.

1st Party Content: Native Advertising’s Untapped Treasure Chest

The past few years have seen the promise of native advertising converted into reality as more and more brand marketers invest in this methodology that is meant to create more effective consumer engagement.   With recent reports that consumer usage of ad blocking...

This Week’s Newsletter: NEW PRODUCT DROP: Target Age & Gender Demographics WITHOUT COOKIES

This Week’s Newsletter: NEW PRODUCT DROP: Target Age & Gender Demographics WITHOUT COOKIES

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Logan Bykofsky!​

 

PRESS RELEASE: Bidtellect Releases Cookieless Context Demographic Targeting Feature, Industry First

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Arthur Hainline, Bidtellect VP of Product: “Bidtellect’s Context Demographics has three distinct advantages over traditional third-party data demographics targeting. First, it is cookieless and so its scale will not diminish as the addressable web shrinks. Second, it is cheaper than the vast majority of third party demographics data. Third, instead of sifting through studies for various demographic providers, buyers can manage and balance their accuracy and scale directly. The accuracy of Bidtellect’s new targeting option is self-evident.”

Talk about powering smarter advertising.

Read the Press Release | Read Our Recap on the Blog | Watch the Video

What You Need To Know For the Holiday Shopping Season

New data from Criteo published in Mediapost found that 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday. That means your creative assets should feature sales and deals in its headline/copy, and that you should start reaching consumers sooner rather than later. In fact, reach cosumers with “context discovery:” one-quarter of consumers research purchases one month before their Black Friday buys. Facebook found that 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for.

Read Now: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read Now: Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Around the Industry:

  • A study from MAGNA Media Trials and Disney Advertising Sales released today called “No News Is Bad News: Ads in News & Other Types of Content,” finds advertising in a reliable news source creates stronger brand effectiveness. People found news content to be more valuable, trustworthy and interesting. But reliability is key: 57% of respondents said marketers should vet news sources before advertising (Forbes).
  • Speaking of news, it continues to move online. The New York Times Company said on Wednesday that it added 455,000 new digital subscriptions in the third quarter, a gain that keeps the publisher on pace to reach its stated goal of 10 million subscriptions by 2025 (The New York Times).
  • US TV advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion – a return to pre-pandemic normalcy (BusinessInsider).
  • Holiday travel is returning, but lingering habits and health and safety concerns linger from the pandemic: About twice as many travelers plan to road trip (70%) versus fly (37%), citing enjoyment (38%) and convenience (28%) as the top reasons, above health (12%), according to Deloitte’s latest study. Another pandemic trend? Renting. 43% of those staying in rentals over the holidays tried this lodging type for the first time during the pandemic (Deloitte).
  • ICYMI: Facebook is officially changing its corporate name to Meta, distancing itself from its namesake social platform that launched in 2004. BUT apparently they may face a trademark battle, as a startup that sells computers, disk drives, keyboards, and other devices filed for the patent in 2020 – well before Facebook’s announcement (BusinessInsider).
  • Gartner released its fourth annual Magic Quadrant for buy-side technology and the buzz is: keep your eye on Amazon. It’s “rubbing shoulders” with the “leader” quadrant, which includes Google, The Trade Desk, Adobe, Amobee, Adform and Mediaocean. (Adexchanger).

Creatives of the Week:

​​

Each week, we’ll share some of our most engaging creatives out in the wild!

On the left, a top engaging creative in Spanish! We love our team’s multilingual capabilities, and above is proof of our commitment to performance no matter the market. On the right, a listicle in the headline always lead to high engagement, and this content will provide valuable information.

Read more about Bidtellect’s creative services team, [b]+studio.

5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? We cover 5 of the most common problems.

Download it now

Cute robot
santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

NEW CASE STUDY: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance​

A favorite regional Zoo forced to close due to the pandemic turned to Bidtellect to let customers know about their reopening plans and newly-implemented safety and sanitization measures. To overcome conversion setbacks due to an antiquated web host, Bidtellect implemented sophisticated contextual targeting and retargeting measures that drove conversions and surpassed goals

Read more here.

Cute robot
This Week’s Newsletter: Happy Halloween!

This Week’s Newsletter: Happy Halloween!

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Janelle Watanabe!

 

SPOOKY ONESHEET ALERT!

Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. TREAT yourself to our Halloween onesheet for our top tips and solutions to these problems.

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Bidtellectuals celebrated Halloween with a costume parade in-office and over Zoom! Can you guess which Bidtellectual’s family emerged from Beetlejuice? And check out CEO Lon Otremba as the Joker! Talk about spooky!

ICYMI: The Bidswitch Collab SUCCESS

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance. Read more below!

Read the Press Release | Read Our Recap on the Blog

Creatives of the Week:

Each week, we’ll share some of our most engaging creatives out in the wild!

Hello, high engagement scores! Bright colors, a happy child – the image on the left is a recipe for success. In the second, a listicle always wins, baby, and leads to valuable content to help a researching shopper.

Read more about Bidtellect’s creative services team, [b]+studio.

B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

The pandemic accelerated a clear shift – arguably already in the works – to online B2B sales. Digital strategies will need to adjust to keep up – including shifting to greater digital advertising efforts and online sales to reach their intended business audience. Here’s what you need to know if you’re an advertiser in B2B.

Download it now

b2b
santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

CASE STUDY: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%​

A leading home goods retail brand, who previously partnered with Bidtellect for native activation, sought to expand on the success of their native campaign by testing Bidtellect’s context-optimized Display Banner units.

Read more here.

Cute robot