This Week’s Newsletter: How to Delight Your Customers, EU Comes for Google, and News Is Interesting Again? Digital Advertising: April 23rd, 2021
Congratulations to Bidtellectual of the Week Tamanna Ghazvini!
How to Surprise and Delight???? Your Customers
Winning over your customers is simple but not always easy. (Read that again). Bidtellect CEO Lon Otremba weighs in on Forbes. Read number twelve and remember: outperforming expectations never fails.
READ: 15 Excellent Ways To Surprise And Delight Customers on Forbes
Read this: Hungry for News, Ready for Ads
Did you know that news is one of only a few consumer interests that grew this year? People are hungry for news, and the places they go most often are open web sources. News sites both associated and not associated with print newspapers are used almost 80% of the time. Considering that people are spending more time online than ever before (hello, WFH), advertising on the open web has never been more lucrative. Read more here: Americans are Hungry for News
More Data Privacy Laws Are Coming
Follow the leader! It started with California, most recently Virginia, and now other states are hopping on the privacy law train: Alaska, Connecticut, Florida, Illinois, Nevada, Maine, and Oklahoma all are in the process of passing and approving new legislation (or updating outdated legislation) covering data privacy. Read more on Adage.
The European Commission Comes for Google’s FLoC Citing Anti-Competition
The EU’s Margrethe Vestager just confirmed that “Google’s proposals to deprecate third-party cookies are within the scope” of its ongoing antitrust competition. The UK’s Competition and Markets Authority already launched its own inquiry into Google’s plan to phase out third-party cookies after receiving complaints about how Google’s Privacy Sandbox proposals could impact competition. Read more on Adexchanger.
- Sick of WFH? Here are 5 Ways to Make WFH More Productive by Director of Account Management Lysa Vincent. Because WFH can be productive and stress-free – no matter how many little ones are in Zoom school (and P.S. give yourself some grace).
- Social Media got you down? How to avoid mishaps on the platforms, and why you should maybe avoid them all together. Read it on Forbes featuring CEO Lon Otremba: Nine Effective Ways Marketers Can Avoid Social Media Gaffes
- Work in tech? Bidtellect Chief Technology Officer Mike Conway sat down with CIO Professional Network to discuss his career path, successes at Bidtellect, and the importance of working with others.
- Looking for a dose of inspiration? Check out our SPOTLIGHT INTERVIEW SERIES: WOMEN AT BIDTELLECT. Nominated by their peers, five Bidtellect women talk successes, challenges, leadership styles, and strengths of being a woman. Read each interview on the blog.
Case Study of the Week: How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions
Bidtellect’s client services team paired unique Native creative units with each specific article landing pages to help generate awareness around multiple product offerings. The results exceeded client goals. Read more here.