This Week’s Newsletter: HOLIDAY PLANNING 2K21 – U READY?!

This Week’s Newsletter: HOLIDAY PLANNING 2K21 – U READY?!

by | Aug, 2021 | Content

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Robert Komjathy!


Holiday Shopping 2021: What You Need to Know

Are you ready advertisers? After the 2020 shopping season performed better than expected, 2021 is shaping up to be even stronger. You can thank consumers’ growing comfort with online shopping, excitement around reuniting (safely) with family members this year, and a rebound in employment rates. The key will be to maximize an omnichannel approach, meet consumers at moments of research (because they want some help shopping!), and to start early this year.

Read more: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read more:  Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Adweek, Nextech, and the Future of Contextual Targeting

Bidtellect was proud to participate in Adweek’s NEXTECH last week. If you weren’t able to attend, not to worry! Watch the session above and check out our key takeaways and onesheet!

Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. Some takeaways: placement informs everything, a nuanced approach to context and tech is key, and context is the future.

Read more: 3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

 

Around the Industry:

  • Is “mcommerce” the new buzzword you haven’t heard of yet??? (Because I thought it was a typo when I first read it…) Consumers are buying goods and services on their mobile devices more than ever – and will continue to. eMarketer predicts US mcommerce (mobile ecommerce) will nearly double its share of total retail sales between 2020 and 2025.
  • Google is accused in a antitrust lawsuit of cutting a deal with Facebook (again) to “fix” ad rates in programmatic auctions. Two Massachusetts companies are suing.
  • Criteo reported revenues of $551 million in Q2 2021, up 26% from the same period last year, while its profitability increased from $6 million to $15 million. But take it with a grain of salt: everybody’s numbers were rock bottom last year.
  • Adweek kicked off its 3 day virtual Nextech event last week and it was all about brand safety and privacy. Check out our session, of course, but here’s a great one on how publishers are adjusting after third-party cookie deprecations.
  • Sad! Roku viewership was hot and heavy during the pandemic, but streaming hours and active accounts declined in Q2.

Creatives of the Week:

Each week, we’ll share some of our most engaging creatives out in the wild!

These creatives showcase the power of short, sweet, and snappy copy in conjunction with beautiful photographs – people and pets perform better than stock images or animated images!

Read more about Bidtellect’s creative services team, [b]+studio.

back to school shopping

ICYMI: Back to School Planning

We gathered up the latest research and trends for Back to School 2021 so you can plan your campaigns with confidence.

READ NOW: A+ Back to School 2021 Advertising Trends and Tips for Your Campaigns

New Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

A leading insurance company ran a test campaign with Bidtellect to test CPA and Viewability. The results landed Bidtellect a spot as their sole Native DSP partner moving forward.

Read it here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: See You Next Week at Adweek NEXTECH! Plus New ONESHEET for Back to School!

This Week’s Newsletter: See You Next Week at Adweek NEXTECH! Plus New ONESHEET for Back to School!

by | Jul, 2021 | Content

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week  Yulia Khudzik​! You can read her Spotlight: Women at Bidtellect interview here.


Join Us! ADWEEK’s NEXTECH Virtual Event July 26th-28th

Bidtellect is proud to participate in Adweek NEXTECH: a three-day, live virtual event featuring brand executives and technology leaders sharing integrated strategies you’ll need to succeed in 2021. Following the *rollercoaster* of 2020, it’s time for marketers to once again recalibrate their relationship with technology across their businesses. Bidtellect CEO Lon Otremba will be joined by US CEO of Brainlabs Jeremy Cornfeldt for a discussion on context and the future of placement. See the info below and save your seat!

Contextual Ad Targeting: Tips for the Modern Playbook
Join Bidtellect CEO Lon Otremba with guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. How has placement evolved along with consumer expectations, and what does it mean for the future?

Adweek NEXTECH Virtual Event
Wednesday July 28th
3:00 PM — 3:30 PM ET

REGISTER HERE (IT’S FREE)

 

 

Back to School 2021: NEW ONESHEET

Last week we shared our blog post with you. This week, we have a brand-spanking-new onesheet that you can download! Wow! It’s like a grab-and-go lunch – but helpful data 😉

How ready are you feeling for back to school? 2021 back-to-school spending is projected to hit its highest level in recent years: $32.5 billion for K-12 students, or $612 per student, according to Deloitte. And as for shopping style? 34% of consumers plan to use “buy online, pickup in store” and curbside pickup.

Download the Onesheet:  A+ Back to School Trends and Tips for Your Campaigns

 

Around the Industry:

  • Auto buyers are moving in the direction of not only conducting research online, but making full purchases without stepping foot in a dealership: 60% of car dealers say they’re investing more in capabilities for online purchases than they were before (Forbes).
  • Before Google announced the delay of its third-party cookie phase-out, 71% of advertisers and 67% of publishers surveyed by Advertiser Perceptions said they were optimistic that data privacy changes would benefit the industry in the long run. Hey, that’s good! (Adexchanger)
  • As parents look to replenish items, back-to-school spending is projected to rise 16% YoY, with a $612 average spend per child (Deloitte via Bidtellect).
  • 3 strikes and you’re out! Google started piloting a three-strike penalty protocol aimed at ad accounts that repeatedly violate ad policies. This includes ads promoting the creation of false documents, hacking services, spyware, tobacco, drugs & weapons, etc. (MediaPost).
  • TTD is bringing Unified ID to TV for the cookie-less future. AMC Networks and Tubi are among recent supporters of the cookie-less identifier dubbed Unified ID 2.0 (Adweek).

Creatives of the Week:

 

New! Each week, we’ll share some of our most engaging creatives to shed some light on the magic that makes creative assets shine in the wild!

Ah, guess what? Listicles consistently give way to top performance and engagement, as seen in this terrific location-specific creative. Plus the image is visually appealing, while still achievable (i.e. you could be there!). And on the right, we have a repeat, folks! That’s because the image shows off the glasses clearly, unobstructed, and with a bright-colored background. Notice how the title and description indicate expertise (“America’s Best”) and a promotion – a guarantee for engagement.

Read more about Bidtellect’s creative services team, [b]+studio.

ICYMI: Adexchanger Programmatic Power Players

Bidtellect was named to Adexchanger’s Programmatic Power Players list for the second year in a row. Editors evaluated each entry based on the strength and breadth of its offerings, documented case studies, and client references.

READ NOW: Adexchanger Programmatic Power Players 2021

Case Study of the Week: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect​

A major shoe retailer turned to Bidtellect with a goal of highest possible CTR for an upcoming campaign. Placement level optimization and high impact creative drove results.

Read it here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: BACK TO SCHOOL, Context Control With IAS & a Brand New Case Study!

This Week’s Newsletter: BACK TO SCHOOL, Context Control With IAS & a Brand New Case Study!

by | Jul, 2021 | Content

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Courtney Bonkowski!


Back to School 2021: Trends and Tips to Look Out For

Could Back to School 2021 be the year that kids rejoice MORE than their parents? We gathered up the latest research and trends: high spending, more tech purchases, and a multichannel shopping approach are among the trends predicted for this year’s back-to-school shopping season as students hope for a “normal” school year – with new habits.

Read more: A+ Back to School Trends and Tips for Your Campaigns

 

 

Onesheet Alert! Smarter Brand Safety With Context Control and IAS

You want to ensure your brand’s ads are seen positively “in the wild.” But keeping your ads safe requires an advanced, nuanced approach like “smart sentiment” targeting and natural language processing technology – not wholesale blocking. Bottom line: the more precise the classification of your content, the more control you’ll have over your brand safety. Read our 3 tips and download our onesheet.

Download the Onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

 

Around the Industry:

  • Consumers want faster delivery, added convenience and more interactive live events as the COVID-19 pandemic eases. Digital advertisers take note: 80% of shoppers that use a store’s Buy Online, Pick-Up In Store option (BOPIS) will continue to do so after COVID-19 safety restrictions are lifted (Mediapost).
  • The Trade Desk introduced its latest DSP dashboard along with a venture capital arm. The company’s first startup investment is in the ad-bidding software company Chalice Custom Algorithms, while Solimar consolidates The Trade Desk’s data marketplace for targeting and measurement into a single interface.
  • Another week, another sale: Mediaocean will acquire independent global ad server Flashtalking to create what it described as a “neutral tech platform” (whatever that means) with a combined $200 billion in annual media spend.
  • Connected TV is among the fastest-growing channels in digital advertising; recent reporting projects that it will grow over 48% this year representing a $13.41 billion advertising market. This presents a significant opportunity along with significant challenges for digital advertisers.
  • Oh, Canada! Retail ecommerce grew an astounding 75.0% in Canada last year, more than all but one country eMarketer forecast, indicating a promising 2021 and 2022 ahead.
  • Speaking of TV, I for one am counting down to Peacock’s new series, Dr. Death. It’s based on the true story of Dr. Christopher Duntsch, a grossly incompetent and likely psychopathic surgeon who deformed and even killed his patients with his procedures. The story gained coverage thanks to the terrific and addicting podcast series of the same name, and the new TV series is already garnering great reviews.

Creatives of the Week:

 

New! Each week, we’ll share some of our most engaging creatives to shed some light on the magic that makes creative assets shine in the wild!

Oh, hello, didn’t see you there! (See what I did?) Anyway, check out this image on the left that offers the product clearly and unobstructed with a bright-colored background. Notice how the title and description indicate expertise (“America’s Best”) and a promotion – a guarantee for engagement. On the right, an aesthetically-pleasing image and color scheme (neutrals) in addition to clear text that promises to offer knowledge equally succeeds in earning high engagement.

Read more about Bidtellect’s creative services team, [b]+studio.

ICYMI: Adexchanger Programmatic Power Players

Bidtellect was named to Adexchanger’s Programmatic Power Players list for the second year in a row. Editors evaluated each entry based on the strength and breadth of its offerings, documented case studies, and client references.

READ NOW: Adexchanger Programmatic Power Players 2021

Case Study of the Week: Retail Chain Beats CTR Goal 2x with High Impact Units

A leading regional supermarket chain felt their SSP partner falling short when it came to scale and performance. Bidtellect maximized high impact creative units and vast SSP ecosystem to scale and surpass performance goals – building an exclusive Native partnership

Read it here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: HOT DOG NEWS & Did You Make Adexchanger’s Programmatic Power Players List?

This Week’s Newsletter: HOT DOG NEWS & Did You Make Adexchanger’s Programmatic Power Players List?

by | Jul, 2021 | Content

Hello Bidtellectuals!

We hope you had an amazing 4th of July and Canada Day, respectively!

Congratulations to Bidtellectual of the Week Phil Marth!


Bidtellect Named to Adexchanger’s Programmatic Power Players List

Big news! HPE announced its new partnership with Bidtellect. Their data and storage capabilities will enable Bidtellect to continue our advanced bidding process and optimization capabilities, like AARDvark, to reach advertiser goals with added efficiency. Every client wants that, don’t they?

To quote Bidtellect CTO Mike Conway: “We need to be able to estimate the value of ad placements in real time, and HPE Ezmeral Data Fabric delivers these insights in milliseconds….The HPE Ezmeral Data Fabric helps our customers receive more value out of their media, allowing us to blow the competition out of the water.”

Read the list: Adexchanger Programmatic Power Players 2021

 

 

ICYMI: Bidtellect Taps HPE for Speed and Smarter Advertising

HPE’s data and storage capabilities will enable Bidtellect to continue our advanced bidding process and optimization capabilities to reach advertiser goals with added efficiency. Every client wants that, don’t they?

Read the Press Release: Bidtellect Crunches Big Data for Smarter Advertising With HPE Ezmeral

 

Around the Industry:

  • Well, Hot Diggity Dog. Heinz is circulating a petition on Change.org to bring Hot Dogs and Buns to the same count – i.e. sold in equal numbers. This could eliminate every pre-barbecue shopping headache for, like, ever.
  • Enough is enough: women at UK ad agencies share their stories of sexual assault, sexist office politics, and emotional abuse. Zoe Scaman, founder of Bodacious, published “Mad Men. Furious Women” on Substack on July 4th and its since been shared across the internet, including Adweek.
  • Dentsu-owned Merkle has acquired LiveArea, an experiential commerce agency, for $250 million, the companies said Tuesday. Merkle will add LiveArea’s 590 employees to its roster.
  • Former President Donald Trump has sued Facebook, YouTube and Twitter for allegedly violating the First Amendment by suspending his account after the January 6 riot on Capitol Hill. The accounts have yet to be reinstated.
  • Are you reading this on your phone? Probably. According to eMarketer, the pandemic accelerated the growth of time spent with mobile – by years. Time spent with mobile increased by an average of 31 minutes per US adult in 2020, reaching 4 hours and 16 minutes, and increased in all major app categories.

Creatives of the Week:

 

New! Each week, we’ll share some of our most engaging creatives to shed some light on the magic that makes creative assets shine in the wild!

Look at these beauties! The image on the left offers a bright, colorful image, while the messaging invokes emotion and a worthy giveaway. Over on the right, the image features joyful people in the campaign’s target age demographic; the messaging asks a question and offers to solve a problem – perfect to hook readers.

Read more about Bidtellect’s creative services team, [b]+studio.

Why AdTech’s Great Resurgence is Upon Us

Ready for a great line? “Instead of mourning the loss of the 3PC, the industry should be celebrating. We ate too many cookies over the years, and now it’s time to shed some weight.” Google’s decision may be all over the headlines, but Bidtellect SVP Craig Aron writes on AdTech’s time for change – and why it’s a good thing.

READ NOW:  Why AdTech’s Great Resurgence is Upon Us

15 Excellent Ways To Surprise And Delight Customers

Want to keep your customers smiling? Industry veteran and Bidtellect CEO Lon Otremba contributes to this Forbes piece, proving that the simplest (but not always the easiest) task of meeting your goals is sure to keep your customers happy. Read his tip for making that happen.

READ NOW: 15 Excellent Ways To Surprise And Delight Customers

Case Study of the Week: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Speaking of exceeding goals… This automotive brand partnered with Bidtellect to drive qualified audience engagement to their landing page during their seasonal spring event. Bidtellect exceeded their goals

Read it here.

BIDTELLECGT HIRING
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All

This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All

by | Jun, 2021 | Content

Hello Bidtellectuals!

New day, same great newsletter.

Congratulations to Bidtellectual of the Week Lane Johnson!


Bidtellect Taps HPE for Speed and Smarter Advertising

Big news! HPE announced its new partnership with Bidtellect. Their data and storage capabilities will enable Bidtellect to continue our advanced bidding process and optimization capabilities, like AARDvark, to reach advertiser goals with added efficiency. Every client wants that, don’t they?

To quote Bidtellect CTO Mike Conway: “We need to be able to estimate the value of ad placements in real time, and HPE Ezmeral Data Fabric delivers these insights in milliseconds….The HPE Ezmeral Data Fabric helps our customers receive more value out of their media, allowing us to blow the competition out of the water.”

Read the Press Release: Bidtellect Crunches Big Data for Smarter Advertising With HPE Ezmeral

 

ICYMI: All About AARDvark

Say goodbye to clumsy manual bid factoring of the old. We sit down with VP of Product Arthur Hainline to discuss what exactly AARDvark is, how it saves time and boosts performance, and why it’s a game changer for advertisers.

Read the Press Release: AARDvark Press Release

 

Around the Industry:

  • Oh, Google. Stop playing with our emotions. The search engine/advertiser/bidding platform/email service/etc. confirmed via its blog that it will delay the depreciation of third-party cookies until mid-2023 and the phase out will end in late 2023.
  • Some good news: media investment company GroupM is spending $75 million to support media collective Group Black, a new initiative aimed at supporting Black-owned media and creators by connecting them with agencies and brands.
  • Banks are building back trust! According to eMarketer’s latest report, US banks built up a consumer trust advantage over competitors such as neobanks (a type of direct bank that operates exclusively online without traditional physical branch networks – I looked it up for you) and tech companies. Security and privacy remain the most crucial factors in influencing consumer trust in banks, especially after lingering memories of pandemic-related fraud.
  • 68% of B2Bs expect their digital marketing budgets to increase — with 42% who expect them to increase moderately and 26% significantly, according to a 2021 report in MediaPost, and 30% say they are significantly increasing their technology spend.
  • And say goodbye to Zoom fatigue? 75% of brand marketers have resumed live, in-person experiential marketing, according to AnyRoad’s report.

NEW! Creatives of the Week:

 

 

 

 

 

 

New! Each week, we’ll share some of our most engaging creatives to shed some light on the magic that makes creative assets shine in the wild!

Here, bright colors, happy individuals, and simple images lead to success. Most importantly, the brand on the left tapped a celebrity. A celebrity endorsement guarantees engagement. And notice the call to actions at the end: “Take a look!” and “Find one (or two) that you’ll want to wear everywhere.” Boom!

Read more about Bidtellect’s creative services team, [b]+studio.

3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers

Google’s announcement may have delayed the inevitable, but there’s still some uncertainty around what’s next for the industry. VP of Product Arthur Hainline presents three core tactics as Chrome depreciates the third-party cookie and what it means for advertisers and the industry.

READ NOW: 3 Possibilities for Cookie Depreciation

Brand Safety & Privacy Still Matters: Here’s How Tech Can Help

Google announcement or not, privacy and brand safety still go hand in hand and matter. How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? Based on CEO Lon Otremba’s conversation with Adweek’s Danny Wright.

DOWNLOAD NOW: 5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

Case Study of the Week: How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions​

In honor of National Insurance Day, read how a leading insurance company used targeted content to successfully reach consumers across multiple regions thanks to Bidtellect.

Read it here.

BIDTELLECGT HIRING
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.