Bidtellect is now part of Simpli.fi.

Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results they deliver.

With Bidtellect’s contextual and native advertising capabilities and Simpli.fi’s best-in-class programmatic solutions including CTV, mobile, and display solutions, advertisers now have access to a full omnichannel suite of solutions through a single platform.

Simpli.fi’s platform delivers performance on budget of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month.