Bidtellect Platform Privacy Policy

This page is focused on the privacy of the Bidtellect Platform and the data collection and usage for the delivery of interest-based advertising. Please click “here” if you are looking for the Bidtellect Website Privacy Policy addressing our corporate and website privacy.

Bidtellect, Inc. (“Bidtellect”, “we”, “us” or “our”) is a digital advertising platform that delivers sponsored content also known as “native content” to third party websites or applications. This Privacy Policy and our Terms of Service forms an agreement between you and Bidtellect for your use of the Website and Services.  Collection of your personal information and data is governed by the Bidtellect Platform Privacy Policy in effect at the time the information is collected or processed.  This Bidtellect Platform Privacy Policy may be changed at any time and without notice to you by updating this page.

Click on the links below to jump to each section of this Policy:

  1. Scope of Privacy Policy
  2. The Bidtellect Platform
  3. Information We Collect
  4. Pseudonymous Data
  5. How We Collect Your Data
  6. How We Use Your Information
  7. European Union (EU) General Data Privacy Regulations (GDPR)
  8. How We Share Information
  9. User Information Disclosure
  10. Interest Based Advertising
  11. Cookie Policy
  12. Customer Options
  13. Your Rights
  14. Additional Privacy Rights for California
  15. How We Protect and Retain Personal Information
  16. COPPA Compliance
  17. Modification of This Policy
  18. How to Contact Us

Scope of Privacy Policy

The Privacy Policy discloses the privacy and data collection practices associated with Bidtellect’s Platform (“Platform”). It addresses the desktop and mobile services that we and our affiliates and business partners provide to advertisers on Bidtellect’s advertising platforms, and how we share personal information and data with our vendors and affiliates (“Service Providers”). It also describes the choices available to you regarding our use of your personally identifiable information (“PII”) and how you can access and update this information.

This policy does not cover data that is collected, used or disclosed through the Bidtellect corporate website (the “Website”). For more information on privacy as it relates to the Website, please see “The Bidtellect Website Privacy Policy”. Additionally, this policy does not apply to the privacy practices of other websites that are linked to from our Websites. Bidtellect is not responsible for the privacy practices of these other websites. We encourage you to read the privacy policies of those websites to understand their data privacy practices.

Bidtellect follows the industry self-regulatory guidelines of the Digital Advertising Alliance and the Digital Advertising Alliance of Canada.

Bidtellect also implements and adheres to the policies of the IAB EU Transparency & Consent Framework as part of our compliance with EU data protection law. See http://advertisingconsent.eu for more information.

The Bidtellect Platform

Bidtellect provides technology that enables advertisers and their advertising agencies manage digital advertising campaigns across mobile devices, video and display.

Our Platform uses data to make ads more effective and to measure their performance. Data is collected and used to ensure that the ads/content that we provide are relevant to your interests and to measure the effectiveness of ad delivery, assuring that an ad is not just shown to a single person 10 times but provides the desired reach of 10 separate people.

References to the Platform throughout this policy only refer to the Bidtellect’s own advertising technology platform and do not include the technology or systems of clients or partners that use or integrate with us. They are bound by our policies when they use our Platform.

Information We Collect

 

Personal Identifiable Information (PII) We Collect

Bidtellect defines “Personal Information” to mean personally identifiable information (PII) about an individual, such as a name, address, email address, phone number, or other identifier that permits direct or indirect identification of a specific individual, or as otherwise defined by applicable privacy and data security laws. We also treat cookieID, Mobile Ad ID (IDFA/AAID), and IP address as “Personal Information” as defined by the EU General Data Protection Regulation (GDPR).

The Platform does not collect or maintain explicit Personal Information in any form and only collects and stores pseudonymous data, data that does not directly identify any individual. Names, email addresses, phone numbers, etc. are not stored within our Platform, and we prohibit our clients and partners from providing explicit PII to our Platform.

As part of our digital advertising platform and reporting Services, we and our Service Providers log page views and collect anonymous information about activities and interactions on the Website, third party websites, and in mobile apps for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day, statistical reporting in connection with the activity on a website or app, and tracking the number of ads served on a particular day to a particular website or app.

This includes:

  • Unique cookie identifiers (cookieID)
  • Mobile device advertising identifiers (MAIDs – IDFA/AAID)
  • IP addresses
  • Location information based on IP address or latitude/longitude
  • Ad measurement information
    • Ad metrics
      • Time shown
      • Device/Platform
      • User (cookieID)
      • Website URL
      • Mobile application
    • User interest information

We work with Service Providers that collect additional data and non-personally identifiable information about users who interact with our Platform.

Pseudonymous Data

We may automatically collect pseudonymous data that does not directly identify you personally but is linked to your computer or device. We collect this data from you in the normal course of operating our Platform. This information automatically collected may contain information about your computer that your browser sends, such as IP address, browser type and language, access times, pages visited, and referring website addresses.

We may also collect information about your mobile device such as the type and model, operating system, carrier name, mobile browser, applications using our Websites, and identifiers assigned to your device, such as IDFA and AAID.

We may also collect your location information, such as your zip code or the approximate geographic area derived from your IP address or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.

Pseudonymous data may contain cookie data. To understand more about how cookies are used on our Websites, see the Bidtellect Cookie Policy section below.

How We Collect Your Data

The Platform receives data in several ways, including the following:

  • Bid requests received from our supply partners on “supply” (publisher) side of the advertising ecosystem.
    • These bid requests contain information about the placement (ad real estate on the website or app), the device, the user, and sometimes location information. They also usually have an ID that enables us to match the request with information we may already have.
  • Tags (pixels) and cookies, which allow us to recognize websites across.
  • Mobile device IDs [MAIDs: Apple (IDFA), Android (AAID))] provides ability to identify the device. We use these IDs the same way we use cookies.

How We Use Your Information

The Platform processes data both on our own behalf and on behalf of clients and partners for purposes related to the targeting, delivering, measuring of and reporting on advertising.

The combination of data (Cookie, MAID, IP, and audience segment) is used for providing our basic service of ad delivery for maximizing advertising effectiveness.

We use this combination of data to target the proper advertising through processes and determination of interests and behaviors in support of personalization of delivery of tailored content for Interest Based Advertising.

Information is also used to improve a unique User’s experience across multiple browsers and devices (such as smartphones, tablets, or display) by providing better targeted ad campaigns to that User. We may identify a User on a mobile device and may want to provide similar content through other devices that are associated with the same user. To do this, we identify unique Users across devices, or we may sync cookies and identifiers with our service providers to help our Customers enhance their own data and data segments.

European Union (EU) Global Data Privacy Regulation (GDPR)

Under the definitions of “Controller” and “Processor” in EU law, Bidtellect processing is in some cases as a Controller of data and in some cases as a Processor. Bidtellect is a Controller, for example, of personalized user interest segments that we create for our Platform, when we have appropriate permissions to do so.

When we collect data for personalization from requests for ads that we receive as described above, under EU law, we will use consent as our legal basis for doing so.

We process data for other purposes when we have a legitimate interest in doing so and that interest is not outweighed by the rights or freedoms of individual data subjects.

How We Share Information

We will share your information with third parties only in the ways that are described in this policy.

  • Some of the data processed on the Platform belongs to our clients. When this is the case, our clients can take this data, such as records of advertising impressions, off of the Platform.
  • We share pseudonymous IDs that we think might be related to other pseudonymous IDs with clients and partners.
  • Some of our clients and partners receive bid request data through the Platform for advertising analytics purposes, processing on our behalf only.
  • We may share data in order to investigate or prevent reasonably suspected malicious activity, fake traffic, or other activity that may be harmful to us or our clients.
  • We may use service providers that store or process data on our behalf.
  • We may disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

User Information Disclosure

Bidtellect may disclose User Information to vendors, service providers, agents, contractors, or others who perform functions (e.g., data analysis, fraud detection, or measurement) on our behalf.

Interest-Based Advertising

Through our Services, Bidtellect may provide tailored advertisements based on the User’s consumption behavior across different Customer Websites, browsers, or devices. For example, if a User visits a website categorized within the automobile industry, the User might see Automobile-related content or ads on another site. In order to tailor advertisements to the User for products and services in which the User might be interested, we employ the use of cookies, JavaScript, tags, HTML5, and other technologies that track the User’s activities online, etc., such as persistent identifiers, web pixels, pixel tags, flash cookies, user data files, locally shared objects/LSO’s, and clear gifs (collectively, “Cookies”).

For more information about how we use these technologies, please refer to our Cookie Policy.

We may also use third parties such as data analytics companies, which are third parties that provide data analysis and consumption metrics based on a User’s visits to websites and the behaviors around that activity. This information will be used to adjust targeting and optimization of advertisements to Users for products and services in which they have shown greater interest. Third-party ad network providers or traffic measurement services may also use cookies, JavaScript, tags, and other technologies to measure the effectiveness of ads in support of our delivery of ads. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one.

For questions about our collection and use of data for interest-based advertising purposes, please contact support@bidtellect.com.

Third Party Online Advertising

We may use third parties who collect Information about Users through their own cookies, tags, and other technologies regarding their online activities, either on our Sites and/or other websites across the Internet, in an effort to understand User interests and deliver User advertisements that are tailored to User interests. These third parties include measurement, data analytics, and data management platforms that may collect information about when an individual views or interacts with one of their advertisements and may collect information regarding a User’s activities on our Sites and online activities over time and across different Websites. Like most advertisers, Bidtellect places advertisements where we think they will be most relevant to the recipient. One way to do this is by allowing the advertising networks with whom we work to place their own cookies when an individual visits our Sites. This enables the network advertising company to recognize individuals who have previously visited our Sites. When the individual visits a third-party website on which that network advertising company has purchased ad space, the advertising company can then recognize the individual’s interest in Bidtellect and deliver one of our advertisements.

Cookies Policy

“Cookies” are data files that are stored on your browser or device and are used to remember user preferences and behaviors over time. Cookies allow us to recognize your device and remember information, such as your preferred language and other general settings.

Cookies enable our ability to distinguish between, recognize, and store data about unique web browsers and devices, and to store data on our servers for the advertising purposes described here. Bidtellect uses a combination of our own cookie, combined with The Trade Desk Unified ID (TTD UID) and Liveramp’s Identity Link (IDL) to recognize web-browser profiles over time across sites.  Typically, the combination of cookie IDs have a lifespan of 1 year from the time you last received an ad from the Platform. This lifespan may be updated each time you interact with the Platform.

In order to be able to transmit requests for ads, and other data about users or devices, between sellers and buyers, and to help show you ads that match your likely interests, we engage in cookie syncing, meaning that we match our cookie IDs to clients’ and partners’ cookie IDs.

Customer Options

 

Bidtellect Opt-Out

Bidtellect is committed to providing consumers notice and choice regarding online and mobile privacy. Should a User wish to opt-out of data collection by Bidtellect’s our opt-out tool is found at https://bidtellect.com/optout.

Our opt-out tool is a Cookie that will honor a User’s privacy preferences for 2 years or longer within our discretion. If a User uses multiple Internet browsers or shares a computer, the opt-out process should be completed for each browser and/or user login. If the User clears Cookies or browser history from the computer or uses anti-virus or other software to clear Cookies from their computer, then the opt-out process will need to be repeated. The opt-out tool does not work if the browser is set to ignore Cookies.

On browsers that are configured to reject cookies, the opt-out may not be effective, since we identify the choice to opt-out based on a cookie delivered to the User. In this case, the User will need to confirm that the browser is configured properly in order for the opt-out to be effective. For a Safari browser on iOS11 or macOS High Sierra, a User must first adjust the Privacy and Security Settings to turn off both “Prevent Cross-Site Tracking” and “Block All Cookies”, and then return to this privacy policy or preferred opt-out platform to reset opt-out preferences.

Opting out of Cookies does not necessarily mean that the User will no longer see the Services.  However, opting out does mean that the Services will be less relevant because it will not be based on information collected about the User or the User’s browsing history.

Industry Opt-Out

The online advertising industry also provides websites from which you may opt out of interest-based advertising from Bidtellect and other companies that participate in self-regulatory programs.

Mobile Apps

You can opt out of Bidtellect using information about your usage of mobile apps that are targeted to your interests by using your device settings, for most devices. We are not able to directly access the Mobile App Opt-Out on devices that offer it. To learn how to use the mobile app opt out, consult your device instructions. To find information on Opting out on Mobile Devices please visit http://www.networkadvertising.org/mobile-choice.

Adherence to Do Not Track Signals (“DNT”)

DNT is a privacy preference that you may set in certain browsers or may be preset in certain instances. Please note that Bidtellect does not currently honor DNT signals sent by browsers or otherwise included through third party intermediaries.

Your Rights

You have the right to request access to or deletion of the information we have collected about you through our Websites. If you’d like to access, update, correct, or request deletion of your information that you have provided to us on our Websites or elsewhere, please do so by visiting https://privacy.bttrack.com. We may take reasonable steps to confirm your identity. You will not be discriminated against for the exercise of such rights (for example, we will not provide you with a different level or quality of goods or services).

Additional Privacy Rights for California

Effective January 1, 2020, if you are a resident of the State of California (as defined in Section 17014 of Title 18 of the California Code of Regulations), then you have the below additional rights under the California Consumer Protection Act (CCPA). Any terms defined in the CCPA have the same meaning when used in this Section.

Deletion. You have the right to request the deletion of your personal information that we have collected and retained, subject to certain exceptions.

Disclosure. You have the right to request, no more than twice in a 12-month period, disclosure of the personal information about you that we collect, use, disclose and sell during the preceding year, which shall include as follows:

  • The categories of personal information that we’ve collected and sold about you, or shared for a business purpose with our service providers.
  • The categories of sources from which we collected such information.
  • The categories of third parties with whom we’ve shared that personal information and to whom we’ve sold that personal information.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The specific pieces of personal information we collected about you.

 Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights.

Opt-out. We do not disclose of personal information we collect to third parties through a “Sale” of personal information under the CCPA. Bidtellect is committed to providing consumers notice and choice regarding online and mobile privacy. Should a User wish to opt-out of data collection by Bidtellect’s our opt-out tool is found at https://bidtellect.com/optout.

Our opt-out tool is a Cookie that will honor a User’s privacy preferences for 2 years or longer within our discretion. If a User uses multiple Internet browsers or shares a computer, the opt-out process should be completed for each browser and/or user login. If the User clears Cookies or browser history from the computer or uses anti-virus or other software to clear Cookies from their computer, then the opt-out process will need to be repeated. The opt-out tool does not work if the browser is set to ignore Cookies.

On browsers that are configured to reject cookies, the opt-out may not be effective, since we identify the choice to opt-out based on a cookie delivered to the User. In this case, the User will need to confirm that the browser is configured properly in order for the opt-out to be effective. For a Safari browser on iOS11 or macOS High Sierra, a User must first adjust the Privacy and Security Settings to turn off both “Prevent Cross-Site Tracking” and “Block All Cookies”, and then return to this privacy policy or preferred opt-out platform to reset opt-out preferences.

Opting out of Cookies does not necessarily mean that the User will no longer see the Services.  However, opting out does mean that the Services will be less relevant because it will not be based on information collected about the User or the User’s browsing history.

Effective January 1, 2020, if you wish to contact us to submit a request under the California Consumer Privacy Act of 2018, please feel free to contact us through by email at privacy@bidtellect.com or by clicking https://privacy.bttrack.com. Your request must: (a) provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and (b) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

For purposes of exercising your rights above, please refer to the “Information We Collect”, “How We Share Information” and “Cookie Policy” sections of this policy, which discloses the categories of personal information we have collected about consumers in the previous 12 months and the business purposes for which we use and disclose the information we collect.

For clarity, under CCPA personal information does not include de-identified or aggregated consumer information.

How We Protect and Retain Personal Information

We take security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data and Personal Information. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices, and security measures, as well as physical security measures to guard against unauthorized access to systems.

If we retain data and Personal Information on our systems, we restrict access to data and Personal Information to employees, contractors, and agents who need to know that information in order to operate, develop, or improve our Websites, products, and services. These individuals are bound by confidentiality obligations through a signed Non-Disclosure Agreement (NDA) and may be subject to discipline, including termination, if they fail to meet these obligations.

We retain identifiable data, which is directly collected for purposes of serving ads, for twenty-eight (28) days from the User’s last interaction with our Services, after which time we de-identify the data by removing unique identifiers or aggregating the data.

We retain aggregated data, which cannot identify an individual or device and is used for purposes of reporting and analysis, for as long as commercially necessary. We keep opt-out information for longer than this period so that we can continue to honor opt-out requests.

Bidtellect reserves the right to delete any or all data and Personal Information that relates to you, the User, at any time and in Bidtellect’s sole discretion, notwithstanding its normal data retention policies. If Bidtellect changes its retention data policies by updating this Privacy Policy, its new policies will apply to all data then retained by Bidtellect.

COPPA Compliance

Bidtellect adheres to the Children’s Online Privacy Protection Rule (COPPA). We do not knowingly collect any data or target an advertisement on a website directed towards on a website directed to children under the age of thirteen (13). If you, a Customer or User, are the parent or guardian of a child under the age of thirteen (13) and have a concern regarding the Information we collect, please contact support@bidtellect.com.

Modification of this Policy

This Privacy Policy is current as of the Effective Date set forth above.

Bidtellect may change this Privacy Policy from time to time, so please be sure to check back periodically. We will post any changes to this Privacy Policy on our Sites.

If we make any changes to this Privacy Policy that materially affect our practices with regard to the Information we have previously collected from you, a Customer or User, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Sites. We will not apply these changes retroactively.

It is your responsibility to review this Privacy Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often. By continuing to use the Services or this Website or by sharing information with us, you consent to the use of your information as disclosed in this Privacy Policy.

How To Contact Us

For questions or concerns regarding this Policy, contact:
Email: privacy@bidtellect.com

Attn: Global Data Protection Officer (DPO)
Bidtellect, Inc.
1690 S Congress Ave, Suite 108
Delray Beach, Florida 33445
Email: privacy@bidtellect.com

 

Effective March 1, 2020