Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

This week, Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). The latest generation is a culmination of at least two years of advancements that further differentiate Bidtellect from other Native and omni-channel DSPs in the industry, creating one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space.

The move to Generation 5.0 has been overseen by Chief Technology Officer, Michael Conway: “I take pride in the fact that we have defined a new level of performance within our platform that has outperformed our competitors in almost every KPI and metric when compared through head-to-head tests by our clients.”

Generation 5.0 is comprised of advancements in three main categories: Insights & Optimization, Usability, and Privacy. 

Here’s the breakdown:

Insights & Optimization: Improve Decision-Making from Placement-Level to High-Level Strategy

Bidtellect’s optimization capabilities through its IntellibidTM suite of technologies are a key component to earning maximum ROI for advertisers and informing strategic campaign decisions.To further support optimization goals and offer deeper insights for its clients, Bidtellect has released several new transparency and advanced analytics features. 

  • Pacing Visibility: Better pacing insight in the DSP 
  • CPCV10 CPCV10-New-Flat CPCV (10 seconds): A brand new bid type in the DSP, Cost per Completed 10 second View. Only pay when 10 seconds of video has completed 
  • Geo Reporting: Geo Reporting with visualization in the DSP 
  • Report Builder: Build custom reports and schedule email delivery from within the DSP 
  • PageURL Reporting
  • Native DCO (Dynamic Creative Optimization): improvements
  • Multiple Conversion Events for Optimization 
  • eCPC Optimization Goal Type: A brand new optimization goal whose objective is to achieve the least expensive cost per click for a campaign 

 

Usability: Client-First Ease of Use

In addition to optimization performance driven from placement level granularity and decision-making power, Bidtellect also prioritized usability for its clients. Generation 5.0 now provides more information and cuts down on the amount of time required to make changes to campaigns.

  • Bulk Edit / Advanced Bulk Editing: Bulk Edit Ad Types, Inventory Quality, Optimization Goals, Categories, and Audiences 
  • Audit Trail Enhancements: Better, searchable, more functional, and more complete audit trail 
  • Creative Flighting: Set start dates and end dates for individual creatives within a campaign 
  • Audience Page Redesign: A total redesign of the audience creation and management section of the DSP 
  • Cross Device and Frequency Capping
  • Creative Flighting
  • Creative Validation Refactor
  • New Visualization Library for DSP

 

Privacy and Compliance: Leading the Movement to a Cookie-Less Future

Bidtellect has continued to ensure that it complies fully with the industry’s ever-changing privacy and data regulations, giving consumers greater control and transparency into their data. To provide this assurance, Generation 5.0 adheres to the latest regulations and IAB frameworks required to maintain a competitive edge.

  • TCF 2.0 (Transparency Consent Framework) Compliance
  • GDPR Compliance
  • CCPA Compliance
  • TAG Certified
  • Cookieless: Trade Desk ID Integrations
  • Cookieless: LiveRamp Identity Link  (Bidtellect was the first DSP to integrate with both)
  •  

 

Reach out for a head-to-head performance test.

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5 Tips to Manage Stress and Avoid Burnout

5 Tips to Manage Stress and Avoid Burnout

We’re all adjusting to the new normal: working from home, helping the kids with school, and handling the challenges of everday life while change is constant. Here are five tips to manage stress and avoid burnout.

Tip 1: Be grateful for the things you already have and constantly remind yourself how lucky you are.

Every night, before going to sleep, I mentally list three things I am grateful for today. For example, I am grateful that I have a job that I love (we know that many people lost their jobs or cannot continue working due to the health crisis); my kids continue going to school and learn new things (YAY!), and they can still do most of their after-school activities and sports; all of my family members are alive and healthy.

Tip 2: When you feel overwhelmed, take a step back and reset your priorities.

Working in a fast paced startup company, we all have an unending list of tasks to complete at work. Then add to the list all the everyday household chores like cleaning, cooking, picking up and dropping off kids, etc. I try to keep a TO-DO list handy and take advantage of services that make my life easier. I am very grateful for grocery delivery services that save me time and a trip to the store. Our grocery list doesn’t change that much from time to time, so reordering go-to items is super easy. I keep quick, 15-minute meal recipes on hand for easy lunches or dinners when time is short.

Taking a quick moment to write out a list and prioritize tasks based on importance and urgency works wonders to clear the mind, streamline your approach, and determine what actually deserves your focus at that moment. Also, if your life is under distress because of dissatisfaction in your professional life, give it a proper focus. You can also consider looking for a job change where you can manage your priorities better without it affecting your work or personal life. And if it feels overwhelming, I’ve learned to ask for help. People are usually kind and willing to help.

Otherwise, if it’s a job-related issue, for instance, searching for a new job or exploring better opportunities, look for additional resources such as Web 3 jobs, especially if you have a special interest in cryptocurrency or blockchain. Life is too short to live a life that doesn’t make you happy, be it on a personal or professional end. So, build yourself a satisfying life with a job that you love and people that you love.

Tip 3: Take care of yourself – mentally and physically.

Throughout quarantine, I tried (and continue to try) to stay active: go for walks around the neighborhood one or two times a day, ride my bicycle, take online yoga classes. Prolonged inactivity can cause mood swifts and low energy. Stressful lifestyle changes can even cause ED in men. Of course, you can remedy it by consulting a doctor who might prescribe sildenafil. However, for overall wellness goals, it is better to follow a routine physical activity.

And at night, having a sound sleep can be helpful in managing stress and other physical and mental tensions. Having a proper bedding, in which you can fall back and take a lengthy sleep without much tossing and turning is what you would ideally need. In case you have a bedding that is worn out, and is not aiding to your quality sleep, it’s probably time to change it. You can take a look at The ultimate guide to John Lewis mattresses or any other such guides and find a mattress that fits your needs. It’s best for you to not compromise on your bedding and sleep quality.

Furthermore, finding some quiet time for yourself is important too. In the morning before work and just after the kids leave for school, I enjoy drinking my coffee and catching up the news or scrolling through Facebook. Every weekend, at least once, I try to go to the beach with my family. I love the ocean; we have a special bond. It helps me to recharge my batteries. Before bed, I like to read a book to relax. Lately, I’ve enjoyed the “Chicken Soup for the Soul” series, which are filled with inspiring short stories. Well, all these work for me. If you are someone who always wanted to try some cannabis or shroom chocolate, try them! Because destressing doesn’t have to be always about the conventional means.

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Tip 4: Try to keep up with social interactions. They’re super important.

Since we stopped going out during the pandemic, I got a chance to really bond with some of my neighbors. We enjoy having drinks outside on the weekends (while keeping our distance), and share news and even plan future events (“when everything goes back to normal”).

I also enjoy virtual zoom happy hours with my wonderful colleagues or my friends out of town. Those are always fun! And a great way to manage stress 😉

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Tip 5: Get a good night’s sleep, cut back on screen time, and make time for your hobbies.

Sleeping can be hard at the moment with there being so much to worry about. Try to find the time to do the things that make you happy. In my free time, I am always trying to find time for my hobbies or trying to learn something new. Lately, I enjoy painting and baking. Luckily there are lots of Youtube videos and tutorials for both. I also enjoy reading books and playing tennis. I have a friend who loves to play poker online in her spare time on websites like https://casinomartini.com/nz/new-online-casinos/, she doesn’t find it stressful as she only puts a little bit in, she gets excited when she wins, and any money she does get she puts it towards something she really wants. It all depends on who the person is and what they love doing!

These are my 5 tips for managing stress and preventing burn-out. Being a working parent is hard. We are all trying to do our best at work and at home. But .. we are not perfect and it’s totally fine. Enjoy the little things in life because those are the most important.

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Yulia Khudzik ​is the Quality Lead at Bidtellect.

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