This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Emili Lewis!

 

Bidtellect Gives Back for Thanksgiving

Bidtellect is hosting a virtual food drive to help those in need this Thanksgiving and December Holiday Season. Sadly, in our headquarters of South Florida, 1 in 6 individuals is food insecure. Feeding South Florida is the largest, most efficient food bank serving Palm Beach, Broward, Miami-Dade, and Monroe Counties. More than 98% of all donations are put back into the community.

We hope you will consider donating. $5 = 45 meals that Feeding South Florida can provide to the community – so any donations made on our page have a BIG impact! Donate here.

 

Bidtellectuals Share What They’re Grateful for This Year

On the topic of Thanksgiving, we asked Bidtellectuals what they are grateful for this year. Despite its challenges (a lingering pandemic, political conflicts, general uncertainty, and adjusting to ever-changing circumstances), 2021 also saw hope for recovery and a brighter future: new emphasis on work-life balance, rapid medical advancements, and travel and business reopening. Bidtellect was proud to announce some new changes for the team, too: new half-day Fridays, company-wide mindfulness/meditation twice per month, a more formal remote work assistance program, and more.

Read what they shared here: Bidtellectuals Share What They’re Grateful for This Year

 

We Went to an In-Person Industry Conference and Loved It

Bidtellect was psyched to sponsor Digiday’s Programmatic Marketing Summit last week. Aside from the valuable information shared, the real highlights revolved around finally seeing industry friends and cohorts in person (safely, of course).

Bidtellect CEO Lon Otremba spoke about the evolution of context-driven technology and how to make adjusting to the cookieless future easier. Did you know 8 in 10 US marketers and publishers are still relying primarily on 3rd party cookies to determine the identity of their audiences?

Get prepared with our new context demographics targeting feature.  

Read more: 5 Ways Technology Can Create a Brand Safe Environment for Advertisers

 

What You Do NOT Want to Forget When Planning Your Holiday Campaigns

It’s the final countdown! Did you know that 30% of consumers will try a new online store because of early holiday deals? And one-quarter of consumers research purchases one month before their Black Friday buys. Read more in our top tips and trends for holiday campaign planning that you don’t want to forget.

Read now: 6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

Lon Otremba bidtellect ceo

Bidtellect Named Top Martech Company in 2021

“We always place the advertiser and the advertiser’s performance on the top of the priority list when it comes to positioning our technology in the market, ensuring the best possible results for the client.” – Bidtellect CEO Lon Otremba.

Read the full interview now. 

NEW Case Study With HPE

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. Read more about our partnership with HPE Ezmerel for data and performance outcomes.

 

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral

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Creatives of the Week:

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Each week, we’ll share some of our most engaging creatives out in the wild!

Listicles always lure attention and the simple tire image lets consumers know exactly the topic. Placement on the page played a role in this, too , reaching the eyes of consumers looking for shopping inspiration – especially important in auto shopping.

Read more about Bidtellect’s creative services team, [b]+studio.

NEW CASE STUDY: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Bidtellect was able to help an automotive brand drive upper funnel, site engagement, and conversion performance. The campaign leveraged Bidtellect’s context-driven optimization algorithm in order to find sites, contextual environments, and ad placements most likely to deliver qualified site engagement, and time on site.

Read more here.

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Bidtellectuals Share What They’re Grateful for This Year

Bidtellectuals Share What They’re Grateful for This Year

Thanksgiving is nearly here, so we asked Bidtellectuals what they are feeling grateful for this year. Despite its challenges (a lingering pandemic, political conflicts, general uncertainty, and adjusting to ever-changing circumstances), 2021 also saw hope for recovery and a brighter future: new emphasis on work-life balance, rapid medical advancements, and travel and business reopening. Here’s what our team is thankful this year. 

"My family"

Terah Bocchi, SVP of Sales

 

"I am so very thankful for all of my family."

Those I was born into and those I was not. The family who has reminded me that no matter what happens to you, in the face of your deepest challenges – you are loved.

Lisa Friedman, Director of Sales

"I am thankful for fermented grapes."

Missy Steiner, VP of Marketing

"I am grateful for people who are experts in their field."

Specifically, my veterinarian who helped Daisy after she ate 3 Reese’s Peanut Butter Cups!!!!

Janelle Watanabe, Director of Sales

 

"I am grateful for adding this little guy to our family!"

Craig Aron, SVP Growth and Strategic Business Development 

"In honor of Thanksgiving, I am grateful for my health and the health of my colleagues, family and friends."

I am also grateful to be living in the United States, where we still honor the Constitutional right for freedom of expression and religion.

Ryan Seaver, Director of Sales

"I'm grateful for my family and Starbucks 😉 "

Victoria Papadimas, Director, Performance Analytics

And some recent photos of Bidtellectuals spending time together despite the circumstances! We are grateful for team!

Happy Thanksgiving! We at Bidtellect are grateful for you!

Subscribe to our monthly Bidtellectual newsletter:


Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

Bidtellectuals Share What They’re Grateful for This Year

In honor of Thanksgiving, Bidtellectuals share what they are grateful this year!

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! We rounded up our top tips and trends for holiday campaign planning.

This Week’s Newsletter: NEW PRODUCT DROP: Target Age & Gender Demographics WITHOUT COOKIES

This Week’s Newsletter: NEW PRODUCT DROP: Target Age & Gender Demographics WITHOUT COOKIES

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Logan Bykofsky!​

 

PRESS RELEASE: Bidtellect Releases Cookieless Context Demographic Targeting Feature, Industry First

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Arthur Hainline, Bidtellect VP of Product: “Bidtellect’s Context Demographics has three distinct advantages over traditional third-party data demographics targeting. First, it is cookieless and so its scale will not diminish as the addressable web shrinks. Second, it is cheaper than the vast majority of third party demographics data. Third, instead of sifting through studies for various demographic providers, buyers can manage and balance their accuracy and scale directly. The accuracy of Bidtellect’s new targeting option is self-evident.”

Talk about powering smarter advertising.

Read the Press Release | Read Our Recap on the Blog | Watch the Video

What You Need To Know For the Holiday Shopping Season

New data from Criteo published in Mediapost found that 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday. That means your creative assets should feature sales and deals in its headline/copy, and that you should start reaching consumers sooner rather than later. In fact, reach cosumers with “context discovery:” one-quarter of consumers research purchases one month before their Black Friday buys. Facebook found that 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for.

Read Now: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read Now: Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Around the Industry:

  • A study from MAGNA Media Trials and Disney Advertising Sales released today called “No News Is Bad News: Ads in News & Other Types of Content,” finds advertising in a reliable news source creates stronger brand effectiveness. People found news content to be more valuable, trustworthy and interesting. But reliability is key: 57% of respondents said marketers should vet news sources before advertising (Forbes).
  • Speaking of news, it continues to move online. The New York Times Company said on Wednesday that it added 455,000 new digital subscriptions in the third quarter, a gain that keeps the publisher on pace to reach its stated goal of 10 million subscriptions by 2025 (The New York Times).
  • US TV advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion – a return to pre-pandemic normalcy (BusinessInsider).
  • Holiday travel is returning, but lingering habits and health and safety concerns linger from the pandemic: About twice as many travelers plan to road trip (70%) versus fly (37%), citing enjoyment (38%) and convenience (28%) as the top reasons, above health (12%), according to Deloitte’s latest study. Another pandemic trend? Renting. 43% of those staying in rentals over the holidays tried this lodging type for the first time during the pandemic (Deloitte).
  • ICYMI: Facebook is officially changing its corporate name to Meta, distancing itself from its namesake social platform that launched in 2004. BUT apparently they may face a trademark battle, as a startup that sells computers, disk drives, keyboards, and other devices filed for the patent in 2020 – well before Facebook’s announcement (BusinessInsider).
  • Gartner released its fourth annual Magic Quadrant for buy-side technology and the buzz is: keep your eye on Amazon. It’s “rubbing shoulders” with the “leader” quadrant, which includes Google, The Trade Desk, Adobe, Amobee, Adform and Mediaocean. (Adexchanger).

Creatives of the Week:

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Each week, we’ll share some of our most engaging creatives out in the wild!

On the left, a top engaging creative in Spanish! We love our team’s multilingual capabilities, and above is proof of our commitment to performance no matter the market. On the right, a listicle in the headline always lead to high engagement, and this content will provide valuable information.

Read more about Bidtellect’s creative services team, [b]+studio.

5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? We cover 5 of the most common problems.

Download it now

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Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

NEW CASE STUDY: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance​

A favorite regional Zoo forced to close due to the pandemic turned to Bidtellect to let customers know about their reopening plans and newly-implemented safety and sanitization measures. To overcome conversion setbacks due to an antiquated web host, Bidtellect implemented sophisticated contextual targeting and retargeting measures that drove conversions and surpassed goals

Read more here.

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Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Great news! Bidtellect is excited to offer what we believe is an industry first: a way to skew campaigns towards Gender and Age demographic selections based on domain reported site analytics without the use of cookies.

Read the Press Release:

Bidtellect Releases Cookieless Context Demographic Targeting Feature, Industry First

What does it all mean?

The first of its kind, Bidtellect’s new Context Demographics Targeting DSP feature allows advertisers to target age and gender demographics without cookies for the privacy-first future. This cookieless context differentiator is the first of its kind in the industry and unique to Bidtellect!

It also offers a cost-effective solution, saving advertisers on costly audience data and giving them ability to balance scale and accuracy according to their unique campaign goals and budget.

How does it work?

The DSP features a slider that allows advertisers to select age and gender targeting based on domain analytics across Bidtellect’s premium supply placements. Advertisers can choose domains that skew either heavily male or female, and choose from six age ranges to target solely or in combination with one another. For example, an advertiser might wish to target 65% women-visited sites, which would target domains that have at least a 65% female population of visitors, based on domain analytics.

Note: “Or” Logic applies between the demographics selected within each category
“And” Logic between the two different demographics themselves.

 

Key Features & Benefits:

  • Cookieless solution allows advertisers to skew campaigns towards a given age or gender demographic.
  • Cost efficient add-on vs. expensive data CPM
  • Increased control with the ability to balance scale vs. accuracy

To learn more, download our onesheet below or reach out to your Bidtellect contact! You can also contact us here. 

Watch now! VP of Product Arthur Hainline takes us behind the platform and walks through the new feature.

Download the Onesheet

11 + 4 =

Want more need-to-know info? Subscribe to our weekly newsletter!


Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

Bidtellectuals Share What They’re Grateful for This Year

In honor of Thanksgiving, Bidtellectuals share what they are grateful this year!

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! We rounded up our top tips and trends for holiday campaign planning.

This Week’s Newsletter: Happy Halloween!

This Week’s Newsletter: Happy Halloween!

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Janelle Watanabe!

 

SPOOKY ONESHEET ALERT!

Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. TREAT yourself to our Halloween onesheet for our top tips and solutions to these problems.

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Bidtellectuals celebrated Halloween with a costume parade in-office and over Zoom! Can you guess which Bidtellectual’s family emerged from Beetlejuice? And check out CEO Lon Otremba as the Joker! Talk about spooky!

ICYMI: The Bidswitch Collab SUCCESS

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance. Read more below!

Read the Press Release | Read Our Recap on the Blog

Creatives of the Week:

Each week, we’ll share some of our most engaging creatives out in the wild!

Hello, high engagement scores! Bright colors, a happy child – the image on the left is a recipe for success. In the second, a listicle always wins, baby, and leads to valuable content to help a researching shopper.

Read more about Bidtellect’s creative services team, [b]+studio.

B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

The pandemic accelerated a clear shift – arguably already in the works – to online B2B sales. Digital strategies will need to adjust to keep up – including shifting to greater digital advertising efforts and online sales to reach their intended business audience. Here’s what you need to know if you’re an advertiser in B2B.

Download it now

b2b
santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

CASE STUDY: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%​

A leading home goods retail brand, who previously partnered with Bidtellect for native activation, sought to expand on the success of their native campaign by testing Bidtellect’s context-optimized Display Banner units.

Read more here.

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