This Week: March 27th-April 3rd

This Week: March 27th-April 3rd

Happy Friday, Bidtellectuals! We are going to try something different – a weekly update on the industry since it’s ever-evolving. 

First things first, Sales Director DJ Virtue offers messaging suggestions for brands in this new climate.  Bidtellectuals share their favorite recipes and I offer some advice to work from home.  Oh, and did you see Midwest Director of Sales Janelle Watanabe made the Chicago Tribune for her block party workouts with neighbors? What an inspiration.

This week, a record 6.6 Million Americans sought unemployment benefits (WSJ). Roughly four billion people – half of humanity – have been ordered to stay home Friday (NYT).  Between the weeks of 3/12 to 3/19, Verizon saw web and internet traffic climb 20% (CNET). Still, according to IAB, digital ad spend is down 33% and traditional media is down 39%.

In good news, sweatpants have now been declared a major fashion trend according to WWD, as sales surge. “Will I Ever Wear Pants Again?” asks The Cut. Maybe not, but here’s inspiration for “Zoom Ready Tops” from Vogue so you can look fabulous on top but comfy on the bottom (no one has to know). For some culture, SXSW announced that its entire 2020 film lineup will stream for free on Amazon Prime Video, according to AdWeek, and here’s a list of 13 uplifting documentaries coming to Netflix from the New York Times

The State of the Industry:

  • Digital ad spend is down 33% and traditional media is down 39% (IAB)
  • 24% of buy-side decision makers paused advertising spend while 46% adjusted it for the remainder of Q1 and Q2 (IAB)
  • Adjusting for the new COVID-19 impact, eMarketer expects US total media ad spending to increase by 8.7% in 2020, and US digital ad spending to rise by 16.7% over the same period. (eMarketer)
  • The majority (63%) of advertisers have already changed the messages they are touting in-market (IAB): 
    • Mission-based marketing (+42%)
    • Cause-related marketing (+41%) 
  • More than a third (35%) of advertisers are adjusting their in-market tactics (IAB):
    • Audience targeting (+38%)
    • OTT / CTV device targeting (+35%) 

Investment Shifts Across Verticals:

  • Verticals Seeing an Increase in Ad Spend (PubMatic):
    • News: 52% Increase
    • Hobbies & Interests: 31% Increase
    • Technology & Computing: 14% Increase 
  • Verticals Seeing a Decrease in Ad Spend (PubMatic): 
    • Political Ad Spending: 72% Decrease
    • Travel: 65% Decrease
    • Sports: 40% Decrease 
  • 83% of respondents within the travel and transportation industry have either freezed hiring or laid off employees.  (Candor
  • 77% of respondents within the retail industry have either freezed hiring or laid off employees  (Candor
  • Forrester has a webinar The Impact of COVID-19 on Financial Services on April 7th. 

Publishers Feel the Burn of Coronavirus Blocking:

  • “As the coronavirus pandemic continues to dominate news cycles the world over, advertisers have been quick to add terms related to the virus to their keyword blocklists to avoid any potential brand safety fallout from appearing adjacent to grisly articles. But entire news-site homepages are also inadvertently being blocked as a result — which is even interfering with inventory that was directly sold by publishers’ internal sales teams.” (Digiday)
  • “New data reveals how a major company’s COVID-19 ad keyword blocking starves the news media during a global pandemic.” High Block Rates have been reported across news sites like Business Insider and Buzzfeed News; reporting by Integral Ad Science saw 36% block rate in March on the New York Times; The Guardian saw 50% total block rate on their site in March. (Buzzfeed

Don’t feel like reading? Watch here:

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!

 

 


Bidtellectuals Share 10 Recipes to Brighten Your Day

Bidtellectuals Share 10 Recipes to Brighten Your Day

In these uncertain times, social distancing and self-isolation have become the new normal. If you’re healthy, you need to stay that way – now more than ever. Bidtellectuals share some favorite recipes to get you through the week – that will bring a little love to your belly and hopefully a smile to your face.

Chocolate Chip Banana Bread – Vegan!

Thanks to: Charlotte Otremba, Sr. Manager Marketing and Communications

“This is my favorite banana bread recipe. If you don’t have apple sauce, you can sub peanut butter (which I kind of like better anyway), and I add shredded coconut for extra flavor. Perfect for breakfast, snack or dessert – with a little vegan butter spread :)”

One-bowl Dark Chocolate Banana Bread

by Sadia Badiei, Registered Dietitian, PickUpLimes.com

Smoky Mac ‘n Cheese

Thanks to: Janelle Watanabe, Sales Director, Midwest

“I made this last night!”

Smoky Mac ‘n Cheese

by Muir Glen at AllRecipes.com

Chicken Chili in CrockPot

Thanks to: Lane Johnson, Regional Director of Sales, Central

Ingredients: 

  • 3 Frozen Chicken Breasts
  • 1 16oz Jar of Salsa, preferably On The Border
  • Garlic Powder, Cumin, Salt, Pepper to taste
  • 1 Can Mexicorn
  • 1 Can Black Beans
  • 1 Can Rotel
  • Shredded Cheese
  • Tortilla Chips

Steps: 

  1. Layer Frozen Chicken Breasts with Jar of Salsa. Add Garlic Powder, Cumin, Salt, Pepper to taste
  2. Cook on Low for 5 hours
  3. Pull apart / shred chicken in CrockPot
  4. Add Mexicorn (drained), Black Beans (drained), and Rotel
  5. Stir and continue cooking on Low for another hour
  6. To serve: Using crushed tortilla chips as a base layer, add Chicken Chili and finish with Shredded Cheese

Bon Appétit!

2 Ingredient CrockPot Pork Chops 

Thanks to: Tim Chidsey, Automation Engineer

Crock pot + Packet of Hidden Valley ranch dressing + Pork chops.

Cook on low for 8 hours or on high for 5 hours.

That was easy!

“My Go-To Roast Chicken”

Thanks to: Rachel Porras, Sales Director, Midwest

Whole Roasted Chicken with Potatoes and Leeks

Recipe by: The Giadzy Kitchen

“Grandma’s Easy Chicken Enchiladas!”

Thanks to: Terah Bocchi, SVP, Sales

“There is no official recipe for this as my grandma and mom have been making this since we were kids! I only know how to eyeball the measurements so here it goes! It was one of my favorites and now my kids beg for it every week! It is so easy!”

Ingredients:

  • 4  cooked/shredded chicken breasts (or cheat and grab a whole roast chicken already cooked and shred)
  • Corn tortillas – bag of 24
  • 16 oz sour cream
  • 2 10 oz cans of cream of chicken soup
  • 1 8 oz Bag of Mexican Cheese Blend
  • 1 4 oz can of diced green chilies

Steps:

  1. Preheat oven to 350°F
  2. Get a out a rectangular baking pan
    Shred the cooked chicken breasts or whole roast chicken (I prefer a whole roast chicken already done from the store…no work!).
  3. In a bowl mix together, sour cream, cream of chicken and chilies.
  4. Warm the corn tortillas in the microwave so they easily roll
  5. In a corn tortilla put about 3tbsp of chicken and 1tbsp of cheese, roll up and place in a baking pan, repeat till pan full.
  6. Top with bowl mix and sprinkle cheese across top
  7. Cover with tin foil and bake for 45min
  8. Eat with salsa, guacamole and some chips!

Lemon Garlic Baked Drumsticks

Thanks to: Lisa Friedman, Sales Director, Northeast

“After a quick marinade, these drumsticks bake in the oven in no time and stay extremely tender and juicy. The high heat helps the skin get nice and crispy for a perfectly baked drumstick!

Easy Lemon Garlic Baked Drumsticks

by Makinze Gore at Delish.com

Joanna Gaines’s Bacon Bottom Chicken

Thanks to: Kendra Wilson, Sales Director, Central

“This is from Joanna Gaines’s Magnolia Cookbook, but luckily someone put it online here!”

Baked chicken with bacon bottom & wild rice

by Joanna Gaines, Magnolia Table, A Collection of Recipes for Gathering

 

“The cookie recipe you didn’t know you needed!”

Thanks to: Katie Broussard, Sales Strategist

“Think a brownie and chocolate chip cookie combo.” – Yum!

 

Ingredients:

  • 1 box – Marble Cake Mix (Can’t find? Yellow cake mix will work and Cocoa Powder)
  • 1 egg
  • 1/3 Cup Oil
  • 3 tbsp water
  • 1 Cup Chocolate Chips

Steps:

Mix together the cake mix (without the packet of cocoa if you are using the marble mix) and the rest of the ingredients. Scoop 1/3 of the mixture into a small side bowl, add 1 tbsp water and the chocolate packet (or 2 tbsp of cocoa powder if you are using just a plain box of yellow cake mix). Once the cocoa is combined, add it back to the main dough, stirring 8-10 times to gentlly combine creating a marbled appearance.

Bake at 350 for 9 – 10 minutes

Easy Lemon Bundt Cake

Thanks to: Missy Steiner, VP of Marketing

This Easy Lemon Bundt Cake Recipe is light, moist and full of fresh lemon flavor. It’s topped with a homemade lemon glaze to make this a perfect dessert for spring!”

Easy Lemon Bundt Cake Recipe

by Michelle Verkade, A Latte Food

 

Want more need-to-know info?

Subscribe to our monthly Bidtellectual newsletter!


 

Bidtellectuals Share 10 Recipes to Brighten Your Day

In this uncertain time with many now working from home, Bidtellectuals share recipes to brighten your day and make it a little easier.

Shifting With the Times and How Brands Can Help

How to adjust your digital advertising strategy to COVID-19 and the new “buyer’s market.” Education and valuable content will ultimately help brands succeed.

5 Key Takeaways from Bidtellect’s 2019 Report

Bidtellect’s Native Report provides advertisers with important insights and trends in the digital advertising industry. These are the Top 5 Takeaways.

5 Key Takeaways from Bidtellect’s 2019 Report

5 Key Takeaways from Bidtellect’s 2019 Report

The important trends of 2019 to prepare you for a successful 2020.

Bidtellect’s Native Report was created to provide advertisers with important insights and trends in the digital advertising industry – specifically, Native Advertising.

Check out our 5 Key Takeaways

To download the full report, click here

1. Dynamic Goal Setting Leads to Highest ROI

Dynamic, multiple goal setting for maximum optimization consistently led to highest ROI.

Multiple Goal Types (measured as a goal type itself) Outperformed CTR by 32% in 2019

Multiple Goal Types’  average revenue increased 38% from 2018 to 2019 and increased 40% from Q1 to Q4

2. Contextual Targeting is More Than an Answer to Privacy: It’s a Performance Tool

Contextual targeting – long part of Bidtellect’s capability wheelhouse – is gaining value for more than a privacy solution, but a tool to close the engagement gap.

One client saw 88.3% VCR using contextual targeting.

Bidtellect announced a deepened partnership with Just Media, emphasizing the use of contextual-driven decisioning to reach decision-makers. 

3. Video Ad Revenue is Growing Steadily

 

Use of video – and its revenue – is steadily growing.

Completion Rate (Video) as a Goal Type increased in revenue by 19% from 2018 to 2019.

Video held a top revenue spot across all four quarters in 2019.

4. Creative Assets Are KEY According to Whopping Request Growth

 

Greater value is being placed on creative assets that factor in art + data to increase performance.

From 2018 to 2019 creative requests to Bidtellect’s in-house creative team, [b]+studio, increased by 134% in 2019 

Education – the vertical with the highest growth – increased by a whopping 446%.

Best practice tip: Always Bring Value. Make sure a “call to action” is in your copy description.

5. Don’t Forget About Handheld Devices

 

Meaningful, prolonged engagement across devices stayed consistent and comparable over 2019, proving the equal importance of content consumption across devices.

Average CTR for Tablet jumped to an average of 0.35% in 2019 – up from 0.28% in 2018.

Mobile’s average CTR from 2018 to 2019 didn’t change: it stayed the highest of any device at 0.35%.

Download the Full Report here.

About the Report:

Bidtellect’s platform processes over 55 billion Native auctions daily across 58 million distinctly targetable placements, and this number continues to grow quarter over quarter. We analyze data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


 

Tips to Work from Home Effectively

Tips to Work from Home Effectively

As the world settles into a new uncertain existence, many are now working from home (or working from “quarantine”). A new normal, yes, but infinitely luckier than the thousands who face unemployment due to business closures. This piece is for those lucky enough to still work even from home, eager to maintain productivity, meet their professional goals, and maintain a semblance of normalcy. Thanks to fellow Bidtellectuals, below are tips to “work from home” effectively from wherever your new isolated office space is. 

1. Keep a Regular Schedule 

While it’s easy to wake up when you want, saunter over to your laptop, start work in your pajamas and never take them off – it could also mean you never really “turn off” your day if you never actually signal its beginning. Work to wake up at the same time every day, change into work clothes (there are some different opinions on this, but most agree that changing clothes signals “work time” and helps motivation, not to mention video conference meetings), and maintain your regular work schedule including meetings, check-ins, even lunch times. Schedule in time for a walk or break if you are able to get outside for some fresh air, or a home workout video to get your body moving. At the end of the day, close all screens and perhaps light a candle or put on some music to signal the end of your day. Many in quarantine in China mentioned the difficulty of never “turning off” since you can technically continue working if everything is there, but your brain needs a reset to maintain productivity in the long run.

2. The Car is a Great Place to Make Call

 

Live with a partner? Roommates? Young children? Bidtellectuals recommend finding a quiet space right in your driveway – your car. A new space could refresh the mind, provide some new views of the outdoors, and it also encourages focus during conversations free from interruptions or distractions. Other recommendations included a tree house (really!) or if you’re in a city apartment, try your bathroom or bedroom. Why not! Take a fresh and open approach to meeting and working in general – it will make it a lot easier than beating yourself up or making it all a drag. 

And while we’re at it about being positive about working from home, be positive in all communication in general. As CTO Mike Conway says: “I like succinct and clear messages, but I know that the less face time I have with people, the less they know how to interpret my tone in writing. When you work remotely full-time, you must be positive, to the point where it may feel like you’re being overly positive. Otherwise, you risk sounding like a jerk. It’s unfortunate, but true. So embrace the exclamation point! Find your favorite emoji :D.”

3. Set Space Boundaries

 

This was a great tip from the New York Times. Make sure you create a designated office “space” in your home or apartment. If you have a home office, spruce it up (even if it’s just a quick clean) and ensure your WiFI is up-to-speed and all video conferencing capabilities are ready. If you and your partner share a home office, determine if you’ll be sharing it at all hours, what to do if the other has a call, or if you want to create a separate space for each of you. If you don’t have an office, it’s especially important to designate a desk or workspace in your home. Keep your laptop there, make sure it’s clean, and it will signal “work” time for your brain. Similarly, when you take a break, try to find a new space in your home. Consistency is key.

4. Plan Breaks and Virtual “Happy Hours”

Virtual one-on-one lunch? Virtual group happy hour? These are the new normal and YES you should schedule them! Social isolation during the coronavirus outbreak (and working from home in general) can cause a dip in mood if you don’t combat it. Actively schedule breaks or social time like you would a work commitment. Use Zoom, Google Hangouts, or FaceTime (or Skype or any other free video conferencing tool) to catch up. Maybe dress up a little or put on some music to make it fun. Who says pouring a happy hour cocktail (or mocktail!) at home has to be boring? Check out this piece in the New York Times on how to throw a successful virtual happy hour. One key takeaway: too many people makes it tough to hear – now is the time for fun intimate catch ups!

5. Plan Cultural “Outings” Once a Week to the MET or Buckingham Palace

Craving some time outside? Or a taste of life before quarantine? Theaters, operas, and museums may be closed, but many are offering virtual tours or streaming. Tour Buckingham Palace in London, the Frick Museum in New York City, or the Frida Kahlo Museum in Mexico City. This piece in House Beautiful offers a list of wonderful homes and museums to virtually tour. The Metropolitan Opera will begin streaming encore presentations from their award-winning Live in HD series on the company website for the duration of their closure. All “Nightly Met Opera Streams” will begin at 7:30 p.m. and will remain available via the homepage for 20 hours. Read more here on Gothamist.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellectuals Share 10 Recipes to Brighten Your Day

In this uncertain time with many now working from home, Bidtellectuals share recipes to brighten your day and make it a little easier.

Shifting With the Times and How Brands Can Help

How to adjust your digital advertising strategy to COVID-19 and the new “buyer’s market.” Education and valuable content will ultimately help brands succeed.

5 Key Takeaways from Bidtellect’s 2019 Report

Bidtellect’s Native Report provides advertisers with important insights and trends in the digital advertising industry. These are the Top 5 Takeaways.

How Contextual Targeting Puts Privacy First While Closing the Engagement Gap

How Contextual Targeting Puts Privacy First While Closing the Engagement Gap

Too good to be true? It’s not. Here’s why you need a platform that incorporates contextual targeting into your digital advertising strategy.

We’re Living in a Privacy First World

It started with GDPR. CCPA soon followed. Then Apple released its new Intelligent Tracking Prevention (IPT) in Safari placing restrictions on cookies. And most recently, Google made headlines when it announced it was doing away with third-party cookies altogether. 

Consumers are getting greater control and transparency into how their data is used. And not just once a year on Data Privacy Day – the trend of personal data empowerment is here to stay. 

Since GDPR became enforceable, the number of third-party cookies used per webpage declined from about 80 in April to about 60 in July, and the number of third-party cookies found on news websites (major advertising publishers) in Europe declined by 22%. According to a recent report by eMarketer, 30% of US companies currently comply with CCPA and 27% will be compliant sometime in 2020 (eMarketer, 2020)

But this doesn’t mean the end is in sight for real-time bidding (RTB) and all of programmatic. 

It does mean this is the beginning of a new era in digital advertising.

Contextual Targeting: More Than A Privacy Solution – A Strategy

If you’re not using a platform with contextual targeting capabilities, you’re behind. Bidding platforms can use contextual targeting to determine the value of the user and placement in the bidding process based on the information on the page, rather than the user. Understanding that we have enough information about ad space without user information means the industry can face the future of the industry with consumers’ privacy at the center of advertising strategy.

Not only are data protection standards changing, so are brands’ and clients’ unique goals. Contextual targeting – that is, targeting based on the information available of the site of the ad space, rather than user data – covers both. It’s possible to determine a unique ad space’s location, the time of day, day of the week, the size and location of the ad on the page, the site it’s on, the page of the site it’s on, and even specifics about what content is on that page. The look and feel of every single ad placement is unique, and can be correlated even more closely with user behavior.

Consider the recent announcement of the deepened partnership between Just Media and Bidtellect. Just Media initially noticed gaps in the B2B market, with DSPs often unable to penetrate the Native Advertising space and offer tangible analytics on engagements and conversions. With Adblocking and “banner blindness” becoming increasingly prevalent, content advertising with strong contextual-driven decisioning offers an alternative to close the engagement gap. 

“Intent has become an important part of our B2B campaigns across clients,” said Kathryn Nassar, Media Account Manager at Just Media. “Most of the data segments that judge intent do so by monitoring content registration, downloads, views and general consumption against certain topics. With Bidtellect’s contextual targeting we can strategically deliver ads next to the content helping to power that data, complementing our other intent strategies and delivering deep engagement with our content.”

Bidtellect’s contextual optimization capabilities enabled content to go beyond where standard banner and display ads can reach: in front of the eyes of decision-makers like CTOs and CIOs for meaningful engagement.

Consider this case study: a major university used contextual targeting to reach students, ultimately landing 88.3% VCR for the month. Contextual targeting allowed them to target based on location and categories like news and business, and science was ultimately the best-performing contextual category.

The value of contextual targeting cannot be understated. Context-driven optimization capabilities combined with post-click engagement measurement, creative services, unapparelled scale in consumer-friendly ad environments were all developed to drive performance for advertisers – without the reliance of traditional cookie-based advertising approaches. 

The result? Advertising intended to provide value to the end consumer. Not annoy them.