Video Ads: Why Programmatic Video With Bidtellect

Video Ads: Why Programmatic Video With Bidtellect

Thinking about video ads? There’s no better way to grab attention, showcase your brand message or product, and increase sales. With the combination of movement and sound, video advertisements are almost guaranteed to catch the attention of the viewers. With the right partner, video ads can provide a great return on investment.

Quick Video Stats

9/10

Nearly nine out of ten people report wanting to see more videos from brands in 2021 (Hubspot)

51%

In 2022, video will account for more than half of all US programmatic display ad spending in 2022 (eMarketer)

2.7 Secs

Attention spans are shortening leaving marketers with 2.7 seconds to capture audiences (MarketingMag)

94%

94% of marketers say video has helped them increase understanding of product or service (Wyzowl)

80%

80% of marketers confirmed that video helped increase sales (Wyzowl)

Why Run Video Ads With Bidtellect?

Running Video Ads with Bidtellect allows advertisers to expand their reach and Video scale. Our optimization capabilities down to the placement level coupled with context-driven technology will ensure your content reaches the most relevant environments and interested consumers. Bidtellect will make your video ads thrive.

The Power of Context-Driven Video Ads

Bidtellect’s contextual targeting technology ensures brands can reach their audiences within the content they are consuming – efficiently. Combine this with our proprietary, real-time optimization algorithms, and our video ads consistently surpass our clients’ performance goals.

  • 74% of consumers are likely to remember an ad if its message relates to the content around it

Premium Video Supply

Bidtellect’s video solution provides access to premium placements at unparalleled scale. Bidtellect is the single largest access point to native inventory globally. By aggregating over 30 premium supply partners, Bidtellect helps brands scale while filtering for the highest video ad quality.

Download the Video Onesheet

But wait…there’s more!

Download our onesheet and let us help you with your video ads today! 

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Pssst…. there’s even MORE video capabilities coming soon. Can you guess what it is? 

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Canada Advertising Trends

Canada Advertising Trends

These are the latest Canada Advertising Trends you need to know now.

Spend on Digital Continues to Grow In Canada

Similar to the United States advertising industry, advertising in Canada is trending towards a digital landscape. In 2022 and beyond, we can anticipate more spend on digital advertising, more digital buyers, and bigger digital campaigns. Canadian companies are allocating more of their time and money to digital advertising.

 

  • Digital ad spending in Canada will surpass CA$10 billion ($7 billion) this year, accounting for 64.3% of total media ad spending (eMarketer, April 2021)
  • For the first time, digital ad spending will exceed CA$10 billion ($7 billion). By the end of 2024, it will reach CA$13.14 billion ($9.80 billion) (eMarketer, April 2021)
  • There will be 24.2 million digital buyers in Canada (eMarketer, July 2021)
  • This year, for the first time, digital ad spending will be more than double traditional ad spending, accounting for 68.3% of the total ad market in Canada (eMarketer, May 2022)
  • In 2017, digital expenditures amounted to C$6.77 billion ($5.40 billion). In 2022, they will soar past the C$12 billion mark by adding C$1.22 billion ($0.97 billion) from 2021 (eMarketer, May 2022)
  • Canadian advertisers have allocated over 50% of their budgets to digital campaigns. (Review Moose, January 2022)

Post-Pandemic Comfort With Mobile Transactions Leads to Growth

According to data, it is expected that Mobile advertising and Mobile purchases will continue to grow rapidly. The pandemic accelerated the shift towards greater comfort and convenience with more activities online; including shopping and interacting with media online. Utilizing Bidtellect’s mobile advertisements will help drive awareness through real-time optimization. 

 

  • By 2025, we expect transactions made from mobile phones and tablets to reach CA$46.40 billion ($34.59 billion) and account for 36.2% of digital purchases (eMarketer, July 2021)
  • Mobile advertising spending in Canada reached $7.29 billion (Review Moose, January 2022)

Brand Safety Is Just As Much of a Concern & Priority

Distrust around news and brand safety are two trends that have emerged as concerns. It is important to use a platform with brand safety capabilities, keyword/block lists, using contextual targeting to place ads in relevant environments, and lastly to use a platform that you trust.

 

  • Only 42 per cent of Canadian respondents trust “most news, most of the time,” a slight drop from last year’s 45 per cent (The Conversation, June 2022)
  • Age is a major factor in how much respondents trust the news, with higher trust among respondents aged 35 or older than for younger adults (The Conversation, June 2022)
  • Half of Canadians consider mainstream news organizations to be politically close to each other. Among those who consider news outlets very close, only 21% trust the news (The Conversation, June 2022)
  • The number of people who actively avoid the news, at least occasionally, has grown to 71% from 55% in 2017 (The Conversation, June 2022)

Video Ads Hold Attention & Spend

Video advertisements are popular all over the world and we are seeing the same in Canada advertising trends.

 

  • The research and insights company expects the number of digital video viewers is expected to reach 27.7 million by the end of the year (Media in Canada, October 2021)
  • eMarketer expects 30.1 million Canadians, or 75.5% of the population, to be regular digital video viewers in 2025 (eMarketer via Media in Canada, October 2021)
  • Nearly nine out of ten people report wanting to see more videos from brands in 2021 (Hubspot)

Digital advertising is quite literally taking over the world! We hope these Canada Advertising Trends are helpful!

 

 

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Diversity & Multicultural Advertising Builds Trust

Diversity & Multicultural Advertising Builds Trust

Diversity is more than just a buzzword.

Recent data points to a desire from users – especially younger generations – to see more diversity in advertising.

We took a closer look at the impact of incorporating a range of representation in digital advertising.

40%

5.2%

83%

Multicultural consumers make up almost 40% of the U.S. population

But multicultural media spending is only 5.2% of total ad and marketing spend.

Brands with the highest diversity scores see an 83% higher consumer preference.

Download our onesheet for more statistics and key takeaways you can implement now. 

 

1 + 8 =

Focusing on genuine representation and building a connection with all communities builds trust with consumers and ultimately builds brand loyalty. It is imperative to not only represent minorities within advertisements, but also to normalize the presence of non-heteronormative bodies within the media. While we have a long way to go, learning and reading more about it is a great place to start.

 

 

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PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

In honor of Pride Month, we have highlighted members of the LGBTQ+ community at Bidtellect to hear about their experiences and advice on how to best support and celebrate Pride at work.

headshot tyler hazlewood with text

Pride is more than just a rainbow flag.

What has your experience been like in the workforce being a part of the LGBTQ+ community?

Being “out” in the workforce is different for every person. After struggling with coming out in college, I was nervous to be my authentic self in the workforce. I quickly learned, however, that our industry is full of allies and people who treat everyone the same way. It has been so peaceful and stress-free to be who I was created to be and not have to hide it for fear of termination or mistreatment.

 

How can team members in the (virtual) office be allies to the LGBTQ+ community?

Ask questions and understand situations that people that are LGBTQ+ have gone through. Be visible and proud of being an ally. Let those people in the LGBTQ+ community know that you support the community.

In what ways do you believe companies should be celebrating pride month? Do you believe there are ways companies should not be celebrating pride month?

Don’t only teach the history of Pride Month (i.e. the 1969 Stonewall riots that jump started the gay liberation movement in the U.S. and ultimately led to yearly celebrations of Pride), but also teach where things currently stand in terms of equal rights to all employees. Pride is more than just a rainbow flag. If organizations are going to celebrate Pride month, tell stories about the history of Pride and showcase people that have paved the way for the LGBTQ+ community, as well as ones who continue to do so in our current times.

What does it mean to embrace LGBTQ+ pride?

Be willing to learn, confront your own bias or privilege, encourage family and friends to be allies, learn from your possible past mistakes where you may not have been supportive, intervene when needed, get involved, and get educated. Treat people of the community with respect and the same way you would want to be treated.

How are you planning to celebrate this year? 

Pride Events in Dallas with friends, plus a Bidtellect Dallas Office Pride Lunch!

headshot alex williams with text

I believe that truly embracing pride is to be fully accepting of yourself and others. It means knowing that all people deserve the same respect as anyone else. This means being comfortable with yourself and allowing and promoting others to feel the same way about themselves.

What has your experience been like in the workforce being a part of the LGBTQ+ community?

I’m very proud of who I am as a person.  In the past, anytime I encountered any sort of issue in the workplace regarding an aspect of my character, I relied on that confidence in myself to push through it. I also have a very open sense of humor, so if “gay jokes” were thrown around the workplace, I might have laughed along – but you’d better believe I cracked a joke that got right back at them. 😛

How can team members in the (virtual) office be allies to the LGBTQ+ community?

Vote to support people who care about human rights. You can be as nice as you want to your LGBTQ+ coworkers, but if you’re voting in support of a legislature that infringes on their rights, then your kind words are meaningless.

In what ways do you believe companies should be celebrating pride month? Do you believe there are ways companies should not be celebrating pride month?

Rainbows everywhere. (Only partially kidding.) The celebration of pride is very commonly focused on this one month, which, in my opinion, isn’t the best approach. This leads to a sense that the organization is only responsible for this support in one given month. In order to support our LGBTQ+ community, we need to make it clear that we support the LGBTQ+ community year round. This could be as simple as making it clear in our organization that discrimination is not allowed.

What does it mean to embrace LGBTQ+ pride?

Once again, rainbows. (Also only partially kidding.) I believe that truly embracing pride is to be fully accepting of yourself and others. It means knowing that all people deserve the same respect as anyone else. This means being comfortable with yourself and allowing and promoting others to feel the same way about themselves.

How are you planning to celebrate this year? 

I’m going to keep doing what I always do. I will keep on living my life authentically and I won’t be ashamed of who I am. I’m going to live my life proudly.

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Bidtellect: Your Travel Partner

Bidtellect: Your Travel Partner

The skies are opening up! Travel bookings are increasing, luxury travel is returning, and best yet: shoppers are doing most of their preparation shopping online. Download our latest Travel Onesheet for the latest industry travel trends and our programmatic strategy recommendations.

In a survey of 12,000 travelers in 12 countries, 65% of respondents are planning to “go big” on their next trip

Some of Bidtellect’s recommendations:

  • Use context-driven targeting to reach consumers engaging with content on relevant environments like luxury travel sites, travel articles, and more.
  • Combine context-driven solutions with audience creation to reach the most interested and relevant consumers in your category. 
  • Offer ways to make online booking easier and include promotions in your creative assets to capture attention. 

Let's reach your performance destination!

15 + 11 =

Want to learn more? Reach out to speak to someone here.

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