Mother’s Day Onesheet: Reach Gift-Givers & Travelers With Bidtellect

Mother’s Day Onesheet: Reach Gift-Givers & Travelers With Bidtellect

Celebrations for Mother’s Day have changed over time since first established as a holiday. In the Middle Ages, the holiday was known as “Mothering,” developed to allow for those who had moved away from home to return to their mothers on this day. Over time, the holiday sculpted into a celebration and honoring of motherhood. It evolved from a day of honor to a day of gift giving and sending cards. Though celebrated across the world, it is not observed on the same day everywhere. This year, we celebrate Mother’s Day in the US and Canada on Sunday May 8th.

Download our onesheet for everything you need to know to plan your Mother’s Day campaigns this year.

 

8 + 2 =

Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Diversity & Multicultural Advertising Builds Trust

Diversity in advertising builds trust. Why representation matters.

Happy St. Patrick’s Day! Find Your Pot of Gold With Bidtellect

Happy St. Patrick’s Day! Find Your Pot of Gold With Bidtellect

Get Lucky With Us:
The DSP Built for the Future of Programmatic

Bidtellect is a programmatic platform that delivers ads that work – without risking brand safety or privacy.

We Don’t Leave the Important Things to Luck
Don’t leave pricing and brand safety to luck alone! With Bidtellect as your programmatic partner, our advanced optimization technology will reach your target audiences across publisher environments with the most effective bid pricing and safety measures in place. Better yet, work with our in-house creative team, [b]+studio to ensure that your creative assets end up on the right side of the rainbow.

Found Our Lucky Charms! The Bidtellect Ad Types:

Clover

Responsive Native

Clover

Display

Clover

Video Units

Clover

High-Impact Units

Pot of Gold!
The Bidtellect Difference:
Delivering Ads That Work

We consistently outperform competitors in head-to-head tests thanks to our industry-leading context capabilities and proprietary optimization technology.

You don’t need luck, you need Bidtellect.

Pot of gold under a green rainbow

St Patricks Day Hat The Bidtellect Difference:

  • Specialization in Native, Native Formats & Creative Control
  • Flexible Bid Types
  • Context Optimizations
  • Insights Dashboards
  • Excellent Client Service

St Patricks Day Hat Plus

  • Proprietary Context-Driven Optimization
  • Proprietary Targeting Solutions
  • Bid Factoring Efficiencies: AARDvark
  • Engagement Code & Unique Measurement Through Post-Click

Here’s What to Expect for St. Patrick’s Day This Week:

High Spend

On average, people are expected to spend $42.33 each on St. Patrick’s Day
(NRF)

High Spend

The total expected spending on St. Patrick’s Day is $5.87B. This is an increase from $5.14B in 2021
(NRF)

%

Food Purchase

Among those celebrating, 59% of women plan on purchasing food for St. Patrick’s Day
(NRF)

%

Food Purchase

Among those celebrating, 57% of men plan on purchasing food for St. Patrick’s Day
(NRF)

%

Beverage Purchase

Among those celebrating, 44% of women plan on purchasing beverages for St. Patrick’s Day
(NRF)

%

Beverage Purchase

Among those celebrating, 49% of men plan on purchasing beverages for St. Patrick’s Day
(NRF)

%

Apparel Purchase

Among those celebrating, 35% of women plan on purchasing apparel or accessories for St. Patrick’s Day
(NRF)

%

Apparel Purchase

Among those celebrating, 38% of men plan on purchasing apparel or accessories for St. Patrick’s Day
(NRF)

 

 

Here’s What You Can Do:

Let us help you find the pot of gold at the end of your rainbow!

 

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Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Introducing: Display Powered by Bidtellect

Introducing: Display Powered by Bidtellect

The Power and Performance of Bidtellect’s Context-First Optimization Intelligence, Harnessed For Traditional Display.

A NEW way to buy Display! Elevate traditional banner campaigns with Bidtellect’s Context-First & Cookieless Optimization solutions. Our technology prioritizes contextual relevance and sentiment, giving brands the opportunity to engage people at peak moments of intent. 

Bidtellect’s Context-First Optimization fuels our performance algorithm AARDVark, creating greater efficiencies and driving strong performance. AARDVark’s context optimization has consistently proven to drive superior results vs. competitors.  

Why Run Display with Bidtellect? 

As a trusted Native partner, we continue to prove our success for brands throughout the marketing funnel through our Cookieless Bidding and Optimization Signals. We are excited to open the doors to Traditional Display and roll out our proven strategies for brands to continue leveraging our smart optimization solutions across their programmatic buys.

Cookieless Bidding Signals

Strategy

Devices, Geo’s, Time of Day/Day of Week

Context

Site & Page URL, Pub Category, Page Context, Keywords

Placement

Ad Slot on Site, Location, Ad Size, Ad Type, Creative Version, Viewable

Dynamic

Bid Auction, Value, Price, Estimation

Bidtellect Display Benchmarks

0.25%

CTR

Comparable to Native

CPA & Cost Per Site Visit

:60s+

 Time on Site

Reach out to your Bidtellect Sales Rep today to get started today!

Hurry promotion ends September 30, 2021

Landing Page Best Practices to Incorporate Now

Landing Page Best Practices to Incorporate Now

Now, more than ever, it’s important to have informative, engaging content. Here are 8 landing page best practices to incorporate now.

Your Landing Page Matters

We’ve all been there: clicked an ad because we were genuinely interested in the content it led to, only to find we didn’t get the information we were looking for or the page was too difficult to navigate on our mobile device. Sound familiar?

According to Forrester Research, 81% of respondents find industry-specific content valuable, and 49% of technology buying decision makers rely on content developed by industry analysts/experts to make buying decisions. (But that could apply to any industry vertical.)

So how do you know if your landing page is a true MVP? According to Forbes, the 6 characteristics of great content are: it provides value, engages, boosts clout, demonstrates passion, and strengthens relationships.

Here are a 8 practical tips and best practices to make your landing page fresh, engaging, and up-to-par:

1. Your Landing Page Should Be Aligned With Your Goal

Oftentimes, we are asked to write ad content for landing pages to drive conversations – whether it be a download or a sign up. When we look at the landing page, the desired action is buried somewhere. Make sure your landing page delivers what the ad promised. If you can’t write/design it yourself you can check this out to see how you can be assisted to make sure your landing page looks the best it can do.

2. KISS: Keep it Simple, Silly!

Like my Geometry teacher used to say – keep it simple, and don’t overcomplicate it. Keep your forms simple. Keep your writing simple (don’t overcomplicate it). Write like a human, not a robot. Keep the layout simple: strong headlines, compelling sub headline that supports your products benefits, use large pictures of people actually using your product (and caption it), and break up copy into sections. In case you are unsure about where to begin or what to choose, contacting a web designer near you would be beneficial. For example, if you are looking for a web designers in melbourneor nearby areas, you could consider reaching out to Cultivate Digital, which can help you build a website tailored to your needs.

3. Leverage Case Studies, Social Proof, and Testimonials

Testimonials and successful case studies are powerful tools for building trust and credibility as well as increasing website conversions. 92% of customers read online reviews before buying (Big Commerce). 72% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce).

4. Make Sure Your Landing Page is Mobile Friendly

Make sure your site is optimized for mobile devices on the tech side in addition to cutting unnecessary filler text that would make scrolling tedious. 81% of mobile researchers are driven by the speed and convenience of the site, and 73% of mobile searches trigger additional action or conversion according to Adobe, yet only 50% of landing pages are optimized for mobile devices. (Truelist) Be better than that.

5. Make Sure Your CTA Works

Test, test, and test again to make sure your desired CTA works on all devices. Add a nice “thank you page” to show your appreciation to the consumer.

6. Make Sure Your Landing Page is GDPR and CCPA Compliant

‘Nuff said.

7. Make Sure Your Landing Pages are SEO Compliant

Whether you use your own marketing team for this, or hire a local bolton seo professional (if that is where you live), incorporating SEO strategies to your website and blog pages can help increase visibility of the same in various search engines and hence, boost the traffic coming to your website. These strategies can include: a Unique URL, a relevant Title, a Header Tag, a Meta Description (which is what Google populates under your search result), titling your images and image files, and backlinking. This Wordstream article gives a great breakdown. The importance of SEO in obtaining traction for your website cannot be overstated. As a result, it is critical that you understand how to use SEO tools. If you aren’t tech savvy, you could hire an seo agency to design your landing pages in order to make it search engine friendly.

8. Don’t Limit Your Landing Page

More landing pages means more conversions. According to Hubspot, companies with 10 to 15 landing pages increase leads by 55%. Companies with 40 or more landing pages get 12X more leads than those with five or less. And long form landing pages can generate up to 220% more leads according to Marketing Experiments.

Follow these landing page best practices and you’ll see engagement soar in no time!

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Diversity & Multicultural Advertising Builds Trust

Diversity in advertising builds trust. Why representation matters.

Why Interns?

Why Interns?

Does your company sponsor internships? If so, why? And if yours doesn’t, why not? Here’s everything you should keep in mind during the process for mutual success.

Internships are NOT about getting coffee and donuts, running errands or busy work. The National Association of Colleges and Employers provides these guidelines for internships. Most soon-to-be college graduates want to participate in internships to provide “real-world” experience for their resumes, hoping that it will help them get their first job after graduation. Many companies offer internships hoping to scout prospective talent before it reaches the job pool. Of course, it is one of the processes of hiring. Normally, they do analyse the candidate’s experience, background (like the national criminal history check nsw), and career prospects before employing the right person. Some companies even develop academic/professional partnerships with colleges and universities to ensure they get to “pick from the tree, not from the barrel.”

But if scouting potential talent is the only reason your company offers internships, then you’re missing out on the many benefits internships offer to your current employees. And if your company doesn’t offer internships, here are some reasons why you should consider offering them.

If you’ve read even a few management articles or books, you’ll know that the number one biggest cost for most employers is employee turnover. Perhaps this is why many business owners or managers utilize the services of search agencies such as this Montreal headhunters executive firm, for instance, to find someone who is suitable for the organization and who will stay with them for an extended period of time.

Even if you provide a great salary and benefits, your best staff might eventually leave if they don’t have opportunities to grow professionally, leaving you with no choice but to start hiring. Internships, however, can provide a great middle-ground in which everybody wins. Moreover, you can find interns with certification in a business program or leadership improvement, etc. (a few online resources similar to Actleader.com provide a selection of coaching programs), which can benefit your organization.

Hiring an intern follows all of the same steps as hiring for any full-time or part-time positions. So instead of doing those steps yourself, assign them to your team to gain leadership experiences.

There needs to be a description of the internship that includes the time frame, what skills are needed, what skills are nice to have, how to apply, and a blurb to upsell your company. Plus, you need to post the internship, usually through a university’s career development department. Most universities have internship and job posting platforms, like Handshake, but some introductory emails, follow-up phone calls and even an on-site visit will build a better relationship with your partner schools.

After that, applications and resumes need reviewing and communications need to be sent. Our company’s hiring process involves an initial phone screening and candidates that make it past the phone screen are asked to an in-person interview, so conference rooms and meetings need to be scheduled. Interview questions and any tests need to be developed, administered and scored. And all of this needs to be collected in an easily digestible fashion to decide to whom you will extend your offer (and one or two back-ups, in case your first choice declines the invitation).

Once a candidate accepts, all of the standard on-boarding, orientation and training activities need to happen exactly as you would on board a full-time new hire. Depending on your company, this could even include drug testing to ensure safety at work. You can get drug testing in Brooklyn along with many other places, so luckily the process should be straightforward.

All interns receive an overview of what we do as a Company, documentation on the many concepts and acronyms, and then specific orientation by team (Technology, Quality, Marketing, etc.). There are specific goals for Communication Skills, such as the tools we use, what are formal vs. informal communication methods and when to use them based on understanding the audience to which the communication is directed. There are Context Building exercises, to help learn the inter-team, intra-team and extra-team dynamics, including high-level business stakeholders. And finally the specifics of the work, which can take the form of over-the-shoulder observations, peer work or individual work. A sampling of internal and external resources is provided and interns are encouraged to seek out additional resources and present them to the team.

Throughout the internship, regular one-on-one meetings review the internship goals and progress, as well as offer insights into interviewing for “real” jobs, understanding career trajectory, and evaluating potential employers and the benefits they offer. At the end of the internship, candidates must give a presentation about their internship experience, including feedback on areas that they wished they had more experiences, areas that they felt needed less emphasis, and experiences they did not receive, but would have liked.

Internships provide many opportunities for your team to get out of their daily routine and perform leadership tasks for which they would not normally be responsible. The experiences provided can help them grow professionally, and the more experienced they get, the more you can keep them growing, ideally, into the next leadership opportunity your company provides. And, if the stars align, you may also find your next new hire.