by Charlotte Otremba | Feb, 2023 | Content
Post-Pandemic, Holidays Mean More
A chance to celebrate connection? We’re not taking this Valentine’s Day for granted. More consumers will be celebrating Valentine’s Day this year with gifts and experiences to show their love – whether it’s romantic, a show of friendship, or appreciation.
Did you know? Last year, 31% planned to gift an experience or evening out, like a spa day, concert, or romantic dinner (NRF). Younger (18-24 year old) consumers are more likely to plan this, so gear retail and physical gift advertisements to older cohorts.
Create content that inspires shoppers and offers ideas for gifts or celebration. Guide consumers on their journey to increase engagement (and conversions!).
Utilize Bidtellect’s contextual targeting tools to reach shoppers already researching Valentine’s Ideas. Read more about the power of contextual for engagement and efficiency here.
Utilize our platform’s category taxonomy or keyword targeting, thanks to our integration with Peer39. Learn more about the Peer39 and keyword targeting in our platform here.
by Charlotte Otremba | Feb, 2023 | Content, Culture
As Black History commences, we in the advertising, digital marketing, and technology communities remind ourselves that diversity is more than just a buzzword.
It is important to continue to honor the contributions and injustices against the Black community. Indeed, one month out of the year does not suffice in recognizing the racial violence that our country continues to deal with. In this blog, we look at valuable statistics around diversity and how it applies to our field of digital advertising.
Data points to a desire from users – especially younger generations – to see more diversity in advertising.
We took a closer look at the impact of incorporating a range of representation in digital advertising.
Multicultural consumers make up almost 40% of the U.S. population
But multicultural media spending is only 5.2% of total ad and marketing spend.
Brands with the highest diversity scores see an 83% higher consumer preference.
Download our onesheet for more statistics and key takeaways you can implement now.
Focusing on genuine representation and building a connection with all communities builds trust with consumers and ultimately builds brand loyalty. It is imperative to not only represent minorities within advertisements, but also to normalize the presence of non-heteronormative bodies within the media. While we have a long way to go, learning and reading more about it is a great place to start.
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by Charlotte Otremba | Nov, 2022 | Content, Culture
Holiday gatherings don’t need alcohol to be filled with joy. Plus, who needs the hangover the next day? We found some holiday mocktail recipes full of flavor and holiday magic worth sharing. non-alcoholic drinks holiday mocktails holiday mocktail recipes
Cranberry Pear Mulled Cider
When the temperatures drop, sometimes a cold drink is the last thing we want to sip on. But a warm cider both sweet and spiced? Yes please. Bonus: this recipe will fill your home with the most delicious scent. Did we mention it’s only 6 ingredients? Easy!
- 1 gallon high quality apple cider
- 6 whole cloves
- 4 cinnamon sticks
- 3 star anise
- 1 Bosc pear
- whole cranberries (optional, for garnish)
Add the apple cider, spices* and pear to a large, tall-sided pot. Warm over low heat to just below a simmer. Heat for at least 1 hour before serving. Serve straight out of the pot, ladle into mugs. Garnish with cranberries (optional)
From Sprinkles and Sea Salt.
Eggnog – Without the Alcohol
Controversial opinion: I love eggnog. I know the store-bought versions have developed a reputation for tons of sugar, the heaviest of creams, and a concoction of chemicals to mimic spice flavors, but this homemade one? With nutty holiday spices mulled together with condensed milk and cream over a warm stove? With a full body taste that strangely comforting and nostalgic even thought it is no one’s holiday tradition that I know of? Worth a try (and a lactaid pill). Just do it. Heck, call it a meal. It’s the holidays.
- 2 cups milk
- 5 whole cloves
- 1/2 tsp. ground cinnamon
- 1/4 cup sweetened, condensed milk
- 4 egg yolks
- 1/2 cup granulated sugar
- 1 cup heavy whipping cream
- 1 tsp ground nutmeg, plus more for garnish
- 1 tsp vanilla extract
Combine milk, cloves, cinnamon and condensed milk over low heat in a deep sauce pan until the mixture is no longer chilled and is heated through. Slowly increase the heat to medium and bring the mixture to a low boil, careful not to allow a rolling boil. In a medium bowl, combine the eggs and sugar. Beat eggs until lightened in color and fluffy. Slowly temper the eggs by adding about 1 tbsp. at a time of the hot milk mixture into the egg and sugar mixture. Once enough of the milk is in the egg mixture, pour it all back into the saucepan. Heat over medium heat for 3-5 minutes, stirring frequently, until thickened enough to leave a clean line on the back of a spoon. Add the heavy whipping cream, nutmeg and vanilla extract to the mixture and heat through. Do not bring to a boil. Strain the mixture using a fine mesh strainer to catch the spices. Place in an airtight container in the refrigerator and let cool for at least one hour, preferably longer. Serve cold. Garnish with additional nutmeg if desired. holiday mocktail recipes
From A Sweet Pea Chef via Town and Country Magazine.
Apple Barley Old Fashioned
This recipe will counterbalance the overwhelming sweetness of the omnipresent holiday treats. The bitters give this “Old Fashioned” a depth and complexity of flavor that will leave you (or your guests) smacking their lips and saying “mmm.” This is a real grown up mocktail for any occasion around the holidays.ay cocktail recipes
- 1 oz strong-brewed chilled barley tea bag (poured from 10 oz of hot water brewed with two tea bags)
- 1/3 dropper Angostura bitters
- 5 dashes molasses bitters
- .25 oz simple syrup
- .5 oz apple cider
- Splash of club soda – optional
Stir ingredients and garnish with an orange swath and two Luxardo cherries.
From SteakBar in Chicago via Town and Country Magazine.
Dublin Double Irish Coffee
Oh, baby. This will give you a jolt: a coffee-based mocktail with a little sweetness, a little cream, and a little complexity. Perfect to start the evening or as a dessert.
- 2.5 ounces Lyre’s American Malt
- 4 ounces hot brewed coffee
- ¼ ounces premium maple syrup
- 3 ounces whipped cream
Stir American Malt, maple syrup, and hot coffee into an Irish coffee mug. Once maple is mixed in well, add the whipped cream on top. holiday mocktail recipes non-alcoholic drinks holiday mocktails
Created by Lyre via Oprah Daily.
Honorable Mention: Athletic Brewing NA Beer
No recipe here, just a great recommendation. If mocktails and alcohol aren’t your thing (or you just need a break), Athletic Brewing has changed the game when it comes to brewing non-alcoholic beer. From Hazy IPAs to golden ales to an “Extra Dark” stout flavor, these will satisfy your quench for a “cold one” to sip on without the side effects – or the flatness that can come with NA beers. Happy holidays, indeed.
- Open can, pour into a chilled glass. Repeat as desired. holiday mocktails na beer nonalcoholic cocktails recipes
Get your digital advertising campaigns ready for the holidays with Bidtellect:
We hope you enjoy these easy holiday mocktail recipes. Who knows, maybe one of these will become a new holiday tradition? Happy Holiday Cocktail -ing and sending you love from the Bidtellect family!
Charlotte Otremba is Director of Communications and Marketing at Bidtellect.
by Charlotte Otremba | Nov, 2022 | Content, Culture, Native Advertising
With the holidays fast-approaching (um, how those campaigns lookin?), we could all use a little perk-me-up and de-stresser. So in preparation for your holiday gatherings, we slapped on a Santa hat, sprinkled a little magic, and found some holiday cocktail recipes worth sharing.
Wow, if something screams “candy cane” plus “Christmas” it’s this, baby. I’m dying to try this and it feels like the perfect dessert holiday cocktail. holiday cocktail recipes
- 1.5 oz vodka
- .75 oz peppermint schnapps
- .75 oz white chocolate liqueur
- Candy cane
- Red sugar
Mix and chill ingredients. Pour into a red sugar-rimmed martini glass. Garnish with a candy cane hanging on the rim.
From Morimoto Asia at Walt Disney World in Orlando, Florida via Town and Country Magazine.
Gin Apple Fiz
This cocktail has been a go-to at my home this Fall – it’s easy to make and easy to adjust to taste. It’s the perfect pre-dinner cocktail that feels special while not complicated. Enjoy!
- 2 oz Alibi Gin
- .25 oz lemon juice
- Agave nectar, to taste
- Sparkling apple cider
- Garnished with thyme and apple
Pour gin in shaker, add lemon juice and agave nectar, shake, and then pour into a high ball glass and top with sparkling cider. Garnish with fresh thyme and an apple slice. holiday cocktail recipes
From The Ebbitt Room at the Virginia Hotel in Cape May, NJ via Town and Country Magazine.
North Pole Nog
Yeah, no one feels like making homemade eggnog. Especially in 2020 (unless it’s the next sourdough trend, and if that’s the case, then how far have we fallen?) Anyway, combining spiced rum and bourbon adds a wonderful depth to this eggnog akin to a warm hug. Choose your favorite ‘nog – this list can help – and get spikin’. You can easily triple (or more) the recipe and serve in a glass pitcher. Bonus: there are great egg- and dairy-free eggnog options, too, so all the more reason to drink more?
- 6 oz eggnog
- 1 oz spiced rum
- 2 oz bourbon
- 1 tbsp ground cinnamon, for garnish
- Cinnamon stick, for garnish
Add spiced rum and bourbon to eggnog and stir to combine. Sprinkle with cinnamon. Top with cinnamon stick, for garnish
From Andrea Correale of Elegant Affairs via Town and Country Magazine.
I couldn’t not add a margarita – and a holiday margarita? Yes, please. I’ll be making this tonight, probs (def).
- 2 oz cranberry Juice
- 1 oz fresh lime juice
- 1.5 oz blanco tequila
- .5 oz Cointreau (optional)
- .25 oz simple syrup or agave syrup
- Fresh cranberries and lime for garnish
Combine all ingredients in a shaker filled with ice. Shake until outside of shaker is frosty and cold. Pour into a salt rimmed glass over fresh cubes. Garnish with cranberries or some lemon cranberry bars along with the lime wheel.
Created by Trisha Antonsen, chief cocktail officer at Drizly.com via Town and Country Magazine.
Glögg is a Swedish spiced mulled wine with a little more oomph than your usual ho-hum forgotten-ten-dollar-wine-you-threw-on-the-stove-and-hoped-for-the-best. In Sweden, glögg is served at every meal in December and signifies the start of the holiday season. The number of ingredients makes this look a little more complicated than it is; once on the stove, this glögg will fill your home with the scent of the holidays.
- 2 cinnamon sticks, broken into pieces
- 1 tsp. cardamom pods
- 1 small piece ginger, peeled
- Zest of orange
- 6 whole cloves
- cup vodka
- 1 750-ml bottle dry red wine
- 1 cup ruby port or Madeira
- 1 cup granulated sugar
- 1 Tbsp. vanilla sugar
- blanched whole almonds
- cup dark raisins
- Crush cinnamon and cardamom in a mortar and pestle (or put them on a cutting board and crush with the bottom of a heavy pot.) Transfer to a small glass jar and add ginger, orange zest, cloves, and vodka. Let sit 1 day.
- Strain vodka through a fine-mesh sieve into a large saucepan; discard spices. Add wine, port, granulated sugar, vanilla sugar, almonds, and raisins and heat over medium just until bubbles start to form around the edges.
- Ladle glögg into mugs, with a few almonds and raisins in each one. Keep any remaining glögg warm over very low heat until ready to serve (do not let it boil).
We hope you enjoy these easy holiday cocktail recipes and give them a try – at home, with family, or wherever the holidays (safely) take you this year. It’s never been more important to relish the little things that bring joy. Who knows, maybe one of these will become a new holiday tradition? Happy Holiday Cocktail -ing and sending you love from the Bidtellect family!
Get your digital advertising campaigns ready for the holidays with Bidtellect:
Charlotte Otremba is Director of Communications and Marketing at Bidtellect.
by Charlotte Otremba | Aug, 2022 | Content, Native Advertising
Hello, holiday advertisers! We asked Santa aka Bidtellect’s in-house creative agency their mandatory tips for engaging holiday creative assets. Don’t you want your brand on on the high-engagement “nice list?”
Remember, no matter how great your platform’s placement and optimization capabilities, bad creative assets (we’re talking images, videos, and copy) will kill engagement faster than you can say, “Is this coal?!”
So here’s what you need to know.
1. It’s the Happiest Time of Year – Keep Your Holiday Creative Assets & Messaging Positive!
Simple as that! Use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.
2. Keep the Holidays Front of Mind in All Creative Assets
‘Tis the season: remember to include at least one holiday reference in the image or copy in all holiday creative assets, or you’ll risk seeming out of the loop (as well as suffering poor engagement).
Use the concept of “gift guides.” Offer helpful, valuable tips and create content that’s great to drive to. Think: find the perfect gift for “X” which doubles as calling out the targeted demographic, but in a fun, holiday way. Be a holiday thought leader – and help your shoppers out!
3. Refresh Your Holiday Creatives For Engagement & Re-Engagement
Switch up your holiday creative assets! Better yet: rotate based on the event, as you count down to Black Friday, that big holiday sale, or new holiday release. Bidtellect’s advanced platform optimizes to best-performing creatives (read more on Dynamic Creative Optimization) and our team will manually rotate creatives to find your best performance.
Plus, you’ll want to re-engage with users thanks to our sequential messaging tech and other re-engagement tactics – so you’ll need fresh content!
4. High Impact Units Are Your Best Gift
Take your holiday creative assets up a notch with high impact creative units: cinemagraphs, scroller units, and carousel units are major engagement givers. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.
5. Incorporate Video into Your Holiday Creative Assets
9/10 people report wanting to see more videos from brands, according to Hubspot. So go ahead, give consumers the gift of video ads in your holiday creative assets this season – and you’ll give your brand the gift of higher engagement. Keep them short, sweet, and positive – and be sure your message can be conveyed with and without sound.
Bidtellect’s context-driven solutions ensure your video ads will be relevant to the content surrounding it – a good thing since 74% of consumers are likely to remember an ad if its message relates to the content around it.
6. Make Sure You Offer Deals and Promotions in Your Headlines
Everybody loves a sale – especially during the holidays! So include deals, discounts, incentives, and reward programs in the copy of your holiday creative assets. Bidtellect’s [b]+studio consistently sees highest performance for headlines including a discount.
Examples: promo codes, flash sales, bundle deals, free shipping, etc. Combine promotions (discounts or a special offer) with the shipping deadlines to incentivize your customers to start shopping. Most predict consumers will start shopping even earlier this year.
by Charlotte Otremba | Jun, 2022 | Content, Culture, Native Advertising
Happy Pride from Bidtellect
Pride Month– a time to celebrate the historically marginalized LGBTQ+ community – may be coming to an end, but celebrating shouldn’t. This year, remember that authentic representation and giving back to the community all year round will be the best way to build a connection with employees, colleagues, and consumers.
We compiled the latest research and campaign tips to celebrate diverse representation.
Did you know? LGBTQ+ individuals make up approximately 4.5% of the US population but account for 8%-approximately $1 trillion-of the country’s disposable income (eMarketer, 2021)
When planning your campaigns, the key is to go beyond “slapping a rainbow on it” and hijacking campy phrases. Instead, work towards authentic representation and support, which will ultimately build trust, brand loyalty, and sales.
In honor of Pride Month, we are excited to highlight members of the LGBTQ+ community at Bidtellect. Read about about their experiences and advice on how to best support and celebrate Pride at work.
Diversity is more than just a buzzword. Recent data points to a desire from users – especially younger generations – to see more diversity in advertising. We break down how to incorporate a range of representation in your campaigns.
After a lingering pandemic, expect this summer’s 4th of July Weekend to be big in terms of cookouts and community celebrations, as consumers are eager to gather and celebrate with loved ones. This means big spending on food and food items – a great opportunity for quick-service restaurants and grocery stores. Read our latest research and campaign strategies for more.
Hello, sunshine! It’s not too late to spruce up your summer travel campaigns and creatives. We compiled the latest trends and tips to make your programmatic campaigns take off!
Did you know?
- 81.0% of American travelers report strong excitement for their travel this year and 86.2% are in a ready-to-travel state-of-mind (Destination Analysts, 2022)
- One travel company reported a jump in searches to “epic destinations” (Amadeus, 2021)
- There’s been a reported 600% rise in bookings for groups of over 20 people, while searches for popular destinations for groups of friends have doubled (Amadeus, 2021)
Bidtellect Named Finalist for Best Contextual Targeting Offering – Digiday
Bidtellect has been nominated for Best Contextual Targeting Offering at the 2022 Digiday Media Awards! The nomination reinforces our commitment to innovative contextual technology, our position as an industry in a rapidly evolving cookieless marketplace. The winners will be announced on June 30th!
Read the Press Release
Hello, Keywords! We Teamed Up With Peer39
We’re serious about our context technology. The new partnership will offer expanded keyword targeting and blocking capabilities to Bidtellect clients, and Bidtellect users can target Peer39 categories and make use of their Brand Safety tools.
Read the Press Release
Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect
A Consumer Goods Company turned to Bidtellect’s video capabilities to increase brand awareness and engagement. Read the Case Study for the details.
Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect
The Company decided to set their CPA goal based on previous remarketing efforts with another platform plus a 20% increase. Bidtellect rose to the challenge: read the Case Study.
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