Are you planning your Valentine’s Day campaigns yet? It’s time. This year, creating inspiring content and utilizing contextual targeting to reach consumers seeking ideas for at-home dates will be one of the keys to success. And you may have noticed that Valentine’s Day in recent years has stretched to include friends (Galentine’s Day!), family, even coworkers (Saturday Night Live made a sketch on the phenomenon). Shoppers even spent $2.1 billion on their pets last Valentine’s Day! Check out the full piece.
TikTok Commits to Brand Safety While Growth Continues
TikTok has partnered with OpenSlate to verify certain categories and content as brand safe. Brands will be able to see where their ads are running through pre-campaign solutions and post-campaign analytics. Like other social media platforms this year, TikTok hopes to calm the nerves of advertisers who are drawn to its massive audience of young people, but worried about objectionable, free-rein user-generated content. eMarketer forecasts that TikTok will have 65.9 million monthly US users in 2020, up from 35.6 million in 2019, amounting to nearly one-fifth (19.8%) of the US population. Some might credit the pandemic, but US social media users were already spending more time on TikTok in October 2019 than any other platform except Facebook, according to Comscore data.
3 Tips for QSR Digital Marketers + a OneSheet
Google’s New Privacy Controls Will Affect Financial Services
Google posted a big privacy change to its updated product. The new targeting rules prohibit ad targeting by gender, age, parental status, marital status or zip code. The change applies initially to three broad categories of products and services: Housing, Employment and Credit and applies to all ad formats (text, display, video) and all channels (search, display, video). The new rules are set to go into effect Oct. 19, 2020.
Broadway may have announced its theaters would stay closed through Spring 2021, but elsewhere around the country theaters are doing their best to revive live performances with increased safety measures. This beloved theater in New Hampshire found success (and safety) with Little Shop of Horrors. If there were ever a time we needed the connection, energy, and inspiration that live theater brings, it’s now.
Stay safe, friends!