This Week: March 27th-April 3rd

This Week: March 27th-April 3rd

Happy Friday, Bidtellectuals! We are going to try something different – a weekly update on the industry since it’s ever-evolving. 

First things first, Sales Director DJ Virtue offers messaging suggestions for brands in this new climate.  Bidtellectuals share their favorite recipes and I offer some advice to work from home.  Oh, and did you see Midwest Director of Sales Janelle Watanabe made the Chicago Tribune for her block party workouts with neighbors? What an inspiration.

This week, a record 6.6 Million Americans sought unemployment benefits (WSJ). Roughly four billion people – half of humanity – have been ordered to stay home Friday (NYT).  Between the weeks of 3/12 to 3/19, Verizon saw web and internet traffic climb 20% (CNET). Still, according to IAB, digital ad spend is down 33% and traditional media is down 39%.

In good news, sweatpants have now been declared a major fashion trend according to WWD, as sales surge. “Will I Ever Wear Pants Again?” asks The Cut. Maybe not, but here’s inspiration for “Zoom Ready Tops” from Vogue so you can look fabulous on top but comfy on the bottom (no one has to know). For some culture, SXSW announced that its entire 2020 film lineup will stream for free on Amazon Prime Video, according to AdWeek, and here’s a list of 13 uplifting documentaries coming to Netflix from the New York Times

The State of the Industry:

  • Digital ad spend is down 33% and traditional media is down 39% (IAB)
  • 24% of buy-side decision makers paused advertising spend while 46% adjusted it for the remainder of Q1 and Q2 (IAB)
  • Adjusting for the new COVID-19 impact, eMarketer expects US total media ad spending to increase by 8.7% in 2020, and US digital ad spending to rise by 16.7% over the same period. (eMarketer)
  • The majority (63%) of advertisers have already changed the messages they are touting in-market (IAB): 
    • Mission-based marketing (+42%)
    • Cause-related marketing (+41%) 
  • More than a third (35%) of advertisers are adjusting their in-market tactics (IAB):
    • Audience targeting (+38%)
    • OTT / CTV device targeting (+35%) 

Investment Shifts Across Verticals:

  • Verticals Seeing an Increase in Ad Spend (PubMatic):
    • News: 52% Increase
    • Hobbies & Interests: 31% Increase
    • Technology & Computing: 14% Increase 
  • Verticals Seeing a Decrease in Ad Spend (PubMatic): 
    • Political Ad Spending: 72% Decrease
    • Travel: 65% Decrease
    • Sports: 40% Decrease 
  • 83% of respondents within the travel and transportation industry have either freezed hiring or laid off employees.  (Candor
  • 77% of respondents within the retail industry have either freezed hiring or laid off employees  (Candor
  • Forrester has a webinar The Impact of COVID-19 on Financial Services on April 7th. 

Publishers Feel the Burn of Coronavirus Blocking:

  • “As the coronavirus pandemic continues to dominate news cycles the world over, advertisers have been quick to add terms related to the virus to their keyword blocklists to avoid any potential brand safety fallout from appearing adjacent to grisly articles. But entire news-site homepages are also inadvertently being blocked as a result — which is even interfering with inventory that was directly sold by publishers’ internal sales teams.” (Digiday)
  • “New data reveals how a major company’s COVID-19 ad keyword blocking starves the news media during a global pandemic.” High Block Rates have been reported across news sites like Business Insider and Buzzfeed News; reporting by Integral Ad Science saw 36% block rate in March on the New York Times; The Guardian saw 50% total block rate on their site in March. (Buzzfeed

Don’t feel like reading? Watch here:

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Bidtellectuals Share 10 Recipes to Brighten Your Day

Bidtellectuals Share 10 Recipes to Brighten Your Day

In these uncertain times, social distancing and self-isolation have become the new normal. If you’re healthy, you need to stay that way – now more than ever. Bidtellectuals share some favorite recipes to get you through the week – that will bring a little love to your belly and hopefully a smile to your face.

Chocolate Chip Banana Bread – Vegan!

Thanks to: Charlotte Otremba, Sr. Manager Marketing and Communications

“This is my favorite banana bread recipe. If you don’t have apple sauce, you can sub peanut butter (which I kind of like better anyway), and I add shredded coconut for extra flavor. Perfect for breakfast, snack or dessert – with a little vegan butter spread :)”

One-bowl Dark Chocolate Banana Bread

by Sadia Badiei, Registered Dietitian, PickUpLimes.com

Smoky Mac ‘n Cheese

Thanks to: Janelle Watanabe, Sales Director, Midwest

“I made this last night!”

Smoky Mac ‘n Cheese

by Muir Glen at AllRecipes.com

Chicken Chili in CrockPot

Thanks to: Lane Johnson, Regional Director of Sales, Central

Ingredients: 

  • 3 Frozen Chicken Breasts
  • 1 16oz Jar of Salsa, preferably On The Border
  • Garlic Powder, Cumin, Salt, Pepper to taste
  • 1 Can Mexicorn
  • 1 Can Black Beans
  • 1 Can Rotel
  • Shredded Cheese
  • Tortilla Chips

Steps: 

  1. Layer Frozen Chicken Breasts with Jar of Salsa. Add Garlic Powder, Cumin, Salt, Pepper to taste
  2. Cook on Low for 5 hours
  3. Pull apart / shred chicken in CrockPot
  4. Add Mexicorn (drained), Black Beans (drained), and Rotel
  5. Stir and continue cooking on Low for another hour
  6. To serve: Using crushed tortilla chips as a base layer, add Chicken Chili and finish with Shredded Cheese

Bon Appétit!

2 Ingredient CrockPot Pork Chops 

Thanks to: Tim Chidsey, Automation Engineer

Crock pot + Packet of Hidden Valley ranch dressing + Pork chops.

Cook on low for 8 hours or on high for 5 hours.

That was easy!

“My Go-To Roast Chicken”

Thanks to: Rachel Porras, Sales Director, Midwest

Whole Roasted Chicken with Potatoes and Leeks

Recipe by: The Giadzy Kitchen

“Grandma’s Easy Chicken Enchiladas!”

Thanks to: Terah Bocchi, SVP, Sales

“There is no official recipe for this as my grandma and mom have been making this since we were kids! I only know how to eyeball the measurements so here it goes! It was one of my favorites and now my kids beg for it every week! It is so easy!”

Ingredients:

  • 4  cooked/shredded chicken breasts (or cheat and grab a whole roast chicken already cooked and shred)
  • Corn tortillas – bag of 24
  • 16 oz sour cream
  • 2 10 oz cans of cream of chicken soup
  • 1 8 oz Bag of Mexican Cheese Blend
  • 1 4 oz can of diced green chilies

Steps:

  1. Preheat oven to 350°F
  2. Get a out a rectangular baking pan
    Shred the cooked chicken breasts or whole roast chicken (I prefer a whole roast chicken already done from the store…no work!).
  3. In a bowl mix together, sour cream, cream of chicken and chilies.
  4. Warm the corn tortillas in the microwave so they easily roll
  5. In a corn tortilla put about 3tbsp of chicken and 1tbsp of cheese, roll up and place in a baking pan, repeat till pan full.
  6. Top with bowl mix and sprinkle cheese across top
  7. Cover with tin foil and bake for 45min
  8. Eat with salsa, guacamole and some chips!

Lemon Garlic Baked Drumsticks

Thanks to: Lisa Friedman, Sales Director, Northeast

“After a quick marinade, these drumsticks bake in the oven in no time and stay extremely tender and juicy. The high heat helps the skin get nice and crispy for a perfectly baked drumstick!

Easy Lemon Garlic Baked Drumsticks

by Makinze Gore at Delish.com

Joanna Gaines’s Bacon Bottom Chicken

Thanks to: Kendra Wilson, Sales Director, Central

“This is from Joanna Gaines’s Magnolia Cookbook, but luckily someone put it online here!”

Baked chicken with bacon bottom & wild rice

by Joanna Gaines, Magnolia Table, A Collection of Recipes for Gathering

 

“The cookie recipe you didn’t know you needed!”

Thanks to: Katie Broussard, Sales Strategist

“Think a brownie and chocolate chip cookie combo.” – Yum!

 

Ingredients:

  • 1 box – Marble Cake Mix (Can’t find? Yellow cake mix will work and Cocoa Powder)
  • 1 egg
  • 1/3 Cup Oil
  • 3 tbsp water
  • 1 Cup Chocolate Chips

Steps:

Mix together the cake mix (without the packet of cocoa if you are using the marble mix) and the rest of the ingredients. Scoop 1/3 of the mixture into a small side bowl, add 1 tbsp water and the chocolate packet (or 2 tbsp of cocoa powder if you are using just a plain box of yellow cake mix). Once the cocoa is combined, add it back to the main dough, stirring 8-10 times to gentlly combine creating a marbled appearance.

Bake at 350 for 9 – 10 minutes

Easy Lemon Bundt Cake

Thanks to: Missy Steiner, VP of Marketing

This Easy Lemon Bundt Cake Recipe is light, moist and full of fresh lemon flavor. It’s topped with a homemade lemon glaze to make this a perfect dessert for spring!”

Easy Lemon Bundt Cake Recipe

by Michelle Verkade, A Latte Food

 

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Bidtellectuals Share 10 Recipes to Brighten Your Day

In this uncertain time with many now working from home, Bidtellectuals share recipes to brighten your day and make it a little easier.

Shifting With the Times and How Brands Can Help

How to adjust your digital advertising strategy to COVID-19 and the new “buyer’s market.” Education and valuable content will ultimately help brands succeed.

5 Key Takeaways from Bidtellect’s 2019 Report

Bidtellect’s Native Report provides advertisers with important insights and trends in the digital advertising industry. These are the Top 5 Takeaways.

Tips to Work from Home Effectively

Tips to Work from Home Effectively

As the world settles into a new uncertain existence, many are now working from home (or working from “quarantine”). A new normal, yes, but infinitely luckier than the thousands who face unemployment due to business closures. This piece is for those lucky enough to still work even from home, eager to maintain productivity, meet their professional goals, and maintain a semblance of normalcy. Thanks to fellow Bidtellectuals, below are tips to “work from home” effectively from wherever your new isolated office space is. 

1. Keep a Regular Schedule 

While it’s easy to wake up when you want, saunter over to your laptop, start work in your pajamas and never take them off – it could also mean you never really “turn off” your day if you never actually signal its beginning. Work to wake up at the same time every day, change into work clothes (there are some different opinions on this, but most agree that changing clothes signals “work time” and helps motivation, not to mention video conference meetings), and maintain your regular work schedule including meetings, check-ins, even lunch times. Schedule in time for a walk or break if you are able to get outside for some fresh air, or a home workout video to get your body moving. At the end of the day, close all screens and perhaps light a candle or put on some music to signal the end of your day. Many in quarantine in China mentioned the difficulty of never “turning off” since you can technically continue working if everything is there, but your brain needs a reset to maintain productivity in the long run.

2. The Car is a Great Place to Make Call

 

Live with a partner? Roommates? Young children? Bidtellectuals recommend finding a quiet space right in your driveway – your car. A new space could refresh the mind, provide some new views of the outdoors, and it also encourages focus during conversations free from interruptions or distractions. Other recommendations included a tree house (really!) or if you’re in a city apartment, try your bathroom or bedroom. Why not! Take a fresh and open approach to meeting and working in general – it will make it a lot easier than beating yourself up or making it all a drag. 

And while we’re at it about being positive about working from home, be positive in all communication in general. As CTO Mike Conway says: “I like succinct and clear messages, but I know that the less face time I have with people, the less they know how to interpret my tone in writing. When you work remotely full-time, you must be positive, to the point where it may feel like you’re being overly positive. Otherwise, you risk sounding like a jerk. It’s unfortunate, but true. So embrace the exclamation point! Find your favorite emoji :D.”

3. Set Space Boundaries

 

This was a great tip from the New York Times. Make sure you create a designated office “space” in your home or apartment. If you have a home office, spruce it up (even if it’s just a quick clean) and ensure your WiFI is up-to-speed and all video conferencing capabilities are ready. If you and your partner share a home office, determine if you’ll be sharing it at all hours, what to do if the other has a call, or if you want to create a separate space for each of you. If you don’t have an office, it’s especially important to designate a desk or workspace in your home. Keep your laptop there, make sure it’s clean, and it will signal “work” time for your brain. Similarly, when you take a break, try to find a new space in your home. Consistency is key.

4. Plan Breaks and Virtual “Happy Hours”

Virtual one-on-one lunch? Virtual group happy hour? These are the new normal and YES you should schedule them! Social isolation during the coronavirus outbreak (and working from home in general) can cause a dip in mood if you don’t combat it. Actively schedule breaks or social time like you would a work commitment. Use Zoom, Google Hangouts, or FaceTime (or Skype or any other free video conferencing tool) to catch up. Maybe dress up a little or put on some music to make it fun. Who says pouring a happy hour cocktail (or mocktail!) at home has to be boring? Check out this piece in the New York Times on how to throw a successful virtual happy hour. One key takeaway: too many people makes it tough to hear – now is the time for fun intimate catch ups!

5. Plan Cultural “Outings” Once a Week to the MET or Buckingham Palace

Craving some time outside? Or a taste of life before quarantine? Theaters, operas, and museums may be closed, but many are offering virtual tours or streaming. Tour Buckingham Palace in London, the Frick Museum in New York City, or the Frida Kahlo Museum in Mexico City. This piece in House Beautiful offers a list of wonderful homes and museums to virtually tour. The Metropolitan Opera will begin streaming encore presentations from their award-winning Live in HD series on the company website for the duration of their closure. All “Nightly Met Opera Streams” will begin at 7:30 p.m. and will remain available via the homepage for 20 hours. Read more here on Gothamist.

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellectuals Share 10 Recipes to Brighten Your Day

In this uncertain time with many now working from home, Bidtellectuals share recipes to brighten your day and make it a little easier.

Shifting With the Times and How Brands Can Help

How to adjust your digital advertising strategy to COVID-19 and the new “buyer’s market.” Education and valuable content will ultimately help brands succeed.

5 Key Takeaways from Bidtellect’s 2019 Report

Bidtellect’s Native Report provides advertisers with important insights and trends in the digital advertising industry. These are the Top 5 Takeaways.

What You Need to Know About CCPA

It was only a matter of time before the U.S. passed its version of GDPR: The California Consumer Privacy Act, AKA CCPA (because the industry definitely needs another acronym), will go into effect January 2020.  But how similar is California’s take on privacy and will current GDPR protections comply with CCPA? 

Background:

Motivated by recent, large scale breaches of consumers’ information, including the March 2018 incident with data-mining firm Cambridge Analytica that exposed the misuse of tens of millions of people’s personal data, the CCPA’s purpose is to take greater safeguards to protect consumers’ privacy against misuse stemming from carelessness, shadiness, and outright theft and fraudulent activities. The bill grants California residents grants greater privacy and control over their data while demanding more transparency and communication from businesses.

What is it? 

Essentially, businesses must now provide explicit information on how and to whom personal data is being used, as well as honor requests for more information by consumers.  Businesses must also clearly state if they engage in selling their customer data. 

Under CCPA, businesses are required to provide California residents with the right to:

  • Know what personal data is being collected about them.
  • Know whether their personal data is sold or disclosed and to whom.
  • Say no to the sale of personal data.
  • Access their personal data.
  • Request a business to delete any personal information about a consumer collected from that consumer.
  • Not be discriminated against for exercising their privacy rights.

As such, businesses are required to notify and request permission from customers before collecting data, state its purpose, use the data in a lawful manner, and comply with consumers’ requests for deletion.

When does it go into effect?

January 1, 2020 (confusing as it is called “The California Consumer Privacy Act of 2018.”). It becomes enforceable on July 1, 2020. 

Who does it apply to?

The CCPA applies to any for-profit businesses (not nonprofits or governmental entities) in the state of California that collect consumers’ personal data and meets at least one of the following criteria:

  • Has annual gross revenues in excess of $25 million
  • Handles data of more than 50,000 people or devices
  • Earns more than 50% of its annual revenue from selling consumers’ personal information.

Is it really California only?

California is an important state to set a privacy precedent. Not only does it hold the largest population in the United States (39.56 million in 2018), but it’s home to the hot bed incubator of tech powerhouses and cutting edge startups. Notable digital companies headquartered in California include Alphabet/Google, Apple, Facebook, and Oracle.

While the law only applies to customers that live in California, most companies will have to shift privacy policies to accommodate it. Other states will likely follow suit and use the CCPA as an example to set their own state-level privacy laws. 

CCPA vs. GDPR

The good news is that CCPA and the European General Data Protection Regulation (GDPR) have many similarities, so companies that have adopted practices that comply with GDPR will be pretty well-prepared for CCPA. Both the CCPA and the GDPR adopt an expansive definition of personally identifiable information (PII) and value the customer’s right to choose and understand how their data is being used.  There are some differences – overall, CCPA is more specific in their requirements, while GDPR is a bit broader. 

PWC offers a great table comparing the two on main points, from scope to enforcement:

What about child data: CCPA vs. GDPR vs. COPPA?

The protection of child data is not new in the US: the Children’s Online Privacy Protection Act (COPPA) came into effect in 1998. (In Europe, child data was treated like every other piece of personal data until the GDPR set specific and stronger rules.) Now, the CCPA goes even further than COPPA in children’s data protection: While all consumers can opt-out of the sharing of their information, consumers under the age of 16 must opt-in. And if they’re under 13, their parents or guardians must opt-in (EdSurge, 2018).

What do consumers think?

67% of US online adults and 57% of European (EU-5) online adults are not comfortable with companies sharing and selling their data and online activities, according to Forrester research. And 51% of US online adults and 48% of EU-5 online adults report taking active measures to limit the collection of their data by apps and websites (“Tackle The California Consumer Privacy Act Now” Forrester Research, Inc., February 8, 2019).

55% of US privacy professionals plan to be CCPA-compliant prior to January 1, 2020. 25% plan to be ready for July 1, 2020, when the law becomes enforceable (International Association of Privacy Professionals (IAPP) and OneTrust via eMarketer).

 

 

5 Takeaways from Mary Meeker’s Internet Trends Report 2019

5 Takeaways from Mary Meeker’s Internet Trends Report 2019

Cover Image Source: AdAge

Mary Meeker released her annual Internet Trends Report last week, and, as always, we can all agree on one constant in this fractious world: technology and internet use is growing. In that sense, nothing was “groundbreaking,” but there were some definite recurring themes, like growing internet and device use, privacy, the gig economy and China’s general dominance in internet and retail. Also, Fortnite made it in. Below, we round up our Top 5 Takeaways from the 333 slide deck.

1. The Mobile Advertising Spend Gap is Now Closed

Everyone listened up: there was no glaring $7 billion mobile advertising spending opportunity in this year’s Report. In 2018, the percentage of advertising spend in desktop and mobile channels was even with the percentage of time consumers spent in those channels—18% for desktop and 33% for mobile.

Overall Internet ad spend was up 22%  (only 1% higher than 2017). Platforms that gain ad share are doing so with better targeting, new creative, commerce and high relevance. (Sooooo, Native and Content Marketing?)

 

2. Multi-Channel Approach…With TV…Leads to Success

Ever wondered how often people look up stuff on their phone what they are watching? Meeker measured it. 88% used a second digital device while watching TV and 71% look up content related to the content they are watching.

3. Data and Personalization Make for Happy Customers

Despite your friends groaning about being “followed” by ads, Meeker found that, in fact, users do prefer it. In a survey of retail customers, 91% said they prefer brands that provide personalized offers and recommendations; 83% said they are willing to passively share data for personalized experiences, and 74% said they are willing to actively share data for personalized experiences.

Read more: How To Drive Awareness and Sales: E-Commerce + Native Best Practices

 

4.  Adults Are Spending an Unprecedented Amount of Time in Digital…Which is Great for Advertisers.

E-commerce contributed to 15 percent of all retail sales (slide 20), meaning advertisers have a captive audience ready to click ‘buy.’”

 

5.  China Dominated

The number of internet and retail users in China continues to soar, despite restrictions in China. While the government in China blocks Netflix, Facebook, YouTube, Twitter, Google, they’ve built their own versions like iflix, Baidu, WeChat, and the population consumes them. And seven Chinese companies in the top-30 spots for internet market cap leaders, namely Alibaba, Tencent, Meituan Dianping, JD.com, Baidu, NetEase and Xiaomi.

Of note…

Also noted was the importance of Free Trials as the leading way services gained subscribers. The “free trial” model helped companies like Spotify and Zoom account for 60% of paid subscribers. In a similar vein, the “freemium” model of offering free use with extra cost add-ons (as Fortnite does) has proven successful, especially in gaming (slide 102).

 

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Bidtellect’s Top 5 Favorite Takeways from ContentTECH 2K19

Bidtellect’s Top 5 Favorite Takeways from ContentTECH 2K19

Last week, Bidtellect swarmed the inaugural ContentTECH Summit in San Diego, CA as the platinum sponsor. We were proud to be at the forefront of a conference filled of content game-changers and digital gurus, spreading the content distribution gospel to eager audiences. While we wish we could stay in sunny San Diego forever, we can reminisce on our favorite parts of the invigorating conference. Here are our top 5 favorite takeaways.

1. The New NEW Content Stack Panel.

What a power panel. This group represented each phase of the content cycle: determine what to create to best represent your goals/brand, how to create the very best and most engaging content, and then how to distribute it effectively and get it in front of the right eyeballs. Sitting on the panel included Lon Otremba, Bidtellect’s CEO, Corrinne Schmid of ScribbleLIVE, and Marty Muse of Vennli. Cruce Saunders did an incredible job moderating, guiding discussion, finding connections, and giving high-level overviews and bite-sized summaries. At each turn, panelists discussed the importance of using technology and advancements in AI to your advantage when creating and distributing content, but not to a fault – nothing can replace a human writing beautifully. AI and advanced optimization technology (hi Bidtellect!) can place content in the most contextually relevant placements for optimum engagement. A huge takeaway? 5% of content gets 95% of engagement. And Lon’s quotes were heavily quoted and trending on Twitter, especially “If content is King then content distribution is King Kong.” Amen.

Lon Otremba, Corinne Schmid, and Marty Muse on the New New Content Stack Panel moderated by Cruce Saunders. Image courtesy of Content Marketing Institute.

2. Location Location.

This may seem like a small detail, but it honestly made such a difference. Kudos to the Marriott Marquis San Diego Marina. Right on the Marina, the views from the hotel windows were incredible, as was our final rooftop lunch overlooking the water. More importantly, though, the staff at every turn was helpful and so kind. When one of my vendors was lost on his way to drop of our booth furniture, the head of valet personally spoke to him on the phone and guided him to the right entrance, while another team member rode in his truck with him. It’s hard to put into words how much extra stress that relieved. Help was at every turn – from the wait staff to the onsite UPS store to the concierge. The beautiful weather and poolside cocktail receptions were also gorgeous and made for spirited and happy conversations after sessions all day! Oh, and the food. Oh my goodness. So much and so good.

3. Lounge Seating is the Key to Booth Love. So Are Live Demos.

The bustling Bidtellect Booth!

That’s right, if there’s anything our savvy Head of Marketing Missy Steiner taught us, a place to sit brings people by the droves. We set up an awesome lounge in our booth space with sleek white couches, a white coffee table where we displayed ample collateral and yummy candy to snack on, and a cool high top table and seating to chat and work at. Everybody wanted to come hang. We accentuated this with a TV monitor that displayed an original promo video with stats on stats. Speaking of Key Booth Experiences, we also did two LIVE DEMOS of the platform. Our COO Jason Boshoff walked through putting creative assets into the platform to create optimal Native Ads and showed viewers what they looked like out on the web. Amazing. It really helped attendees understand at a concrete level what we’re capable of.

4. Your Brain on Content Matters.

The Bidtellect team all agreed that this was one of the most interesting sessions at the Summit. Cognitive Neuroscientist Carmen Simon of Memzy gave a full presentation on the brain, focus, stimulating interest, and how to create memorable messages.  This means everything from asking questions (“Do you agree?”) to using movement and video for key statements at pointed times, plus habits to adopt, color schemes, communication styles, creating relevance, and more. I’m counting down to when these slides become available so I can memorize them. Some key new habits to adopt: Allow for some similarity and then deviate from the pattern. Balance abstract and concrete content. Direct focus and clarify the reward.

Carmen Simon of Memzy. Image courtesy of Content Marketing Institute.

5. Henry Rollins.

What. A. Powerhouse. The Summit’s closing keynote speaker was Henry Rollins: singer, writer, actor, speaker, podcast host, leader, and advocate. He is the ULTIMATE power content creator. His message was simple: your words matter. You can use your power to do good or you can be reckless with it.  He took us through his own story: stumbling into becoming the lead singer of rock band Black Flag with no money to his name, to creating his own band Rollins Band, to acting, to writing numerous books and columns, and then to traveling the world and speaking to troops, at hospitals, and conferences, to launching a podcast, he understands the power of messaging and the beauty that the right content distribution can bring. The message you send matters. This man was full of energy, humor, and wonder, and proof that staying true to yourself can not only determine your path but inspires others to do the same.

Henry Rollins. Image courtesy of Content Marketing Institute.

And remember, those are SCREEN CLEANERS in your schwag bag, guys! 😂

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