SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi

SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi

In this five-part series, we highlight women at Bidtellect nominated by their peers for their inspiration, leadership, and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the perks of being a woman.

Lysa Vincent Bidtellect

Terah Bocchi is the Senior Vice President of Sales. Her clear communication style, strategic thinking, and ability to lead a large team spread across the country with strength, kindness, and support makes her an irreplaceable member of the Bidtellect family. One nominator wrote: “Terah is vital to our success at Bidtellect. Not only does she lead our sales team, but she also works with all departments to ensure that we have all of the tools and information to succeed. I can honestly say that Terah is the best boss I’ve ever had. I wonder sometimes if she has more hours in a day than the rest of us.”

Here, Terah talks the fallacy of work-life balance, embracing your unique communication style, finding mentors, and handling the challenges of the pandemic.

How long have you worked in the advertising industry?

I kind of fell into the industry. During college I interned at a Pharmaceutical company and I thought that was what I wanted to do. But after college, the interview process was long and I needed to make money, so I took a job at a media startup. It had a similar idea to YouTube, but this was 2005, so no one knew YouTube. In the year I worked there (before it ran out of funding), I did everything from marketing to sales to account management. The experience really piqued my interest in media – and the rest is history.

The biggest lesson I learned throughout my career is that the path you think you’re on is always changing. Opportunities arise, you take a chance on them, and each leads to the next step. When I graduated from college, I remember my grandpa asking me for my five- and ten year plan. Even today I don’t know what that plan is. I just know I am going to continue to work hard to the next evolution of my career path and see where it takes me.

What is a struggle or difficulty that you had to overcome in your career – as a woman or otherwise?

I often think about how far the industry has come since I started, and how the Me Too movement brought to light the ubiquitous underbelly of womens’ experiences across all industries. I think of some of my own earlier experiences: sexual harassment, being told I could never earn cetain titles or postions because I was a mother – those things were and are still very real in some places and companies.

The advertising industry has evolved greatly over the last decade. I personally have evolved as well. The things that I would laugh off, not speak up about, or how I’d let a man talk for me and me and my ideas I no longer do or let slide. It was a very uncomfortable progression to have the confidence to be myself.

Don’t work somewhere that doesn’t respect you as a parent. You can be very good at your job and be a parent.

I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off.

What strengths do you think you have as a woman that are unique to women that make you successful?

I do think there are definitely different types of communication styles between men and women, but I also believe people have different styles and approaches based on their own personal experiences outside of gender. I don’t really look at them as strengths and weaknesses, I look at how they complement each other. This is why it is so important to have diversity in company leadership. Difference in opinion and different approaches and differences give unique perspectives to situations and a lot can be learned from each other.

What woman or women do you look up to (in your life, at Bidtellect, your past, or the industry)?

It’s funny to reflect on if I had a mentor; I say funny because my answer off the bat would be no. I never asked for anyone to help guide me. But when I really think about it, I had mentors at each step of my career. Some helped me navigate managing others, grow as a new young mother, recover from bad client meetings, and celebrate big or small wins. Others mentored me by example: I worked with some very amazing senior female sellers early on in my career at a local television station, and I watched how these women hustled, how they presented themselves in front of clients and internally. Now that I am more settled in my career and comfortable defining where I need direction, I have asked others to mentor me in areas that they have already experienced to help me navigate how to get to where I want to be.

I also find that peers are my greatest sounding board on reality checks and advice. Asking advice from those in similar management positions isn’t a weakness; it is a strength and a gift to learn ways of leading. It’s about shifting your mindset from “pretending I know everything while I figure it out” to “I don’t know this, but I am going to ask someone I respect to help me through it.”

Although I don’t know her personally, Whitney Wolfe Herd is a woman I look to. She’s the cofounder and CEO of Bumble, and on the day the IPO made her the world’s youngest self-made female billionaire at age 31, she celebrated with her son on her hip. It brought tears to my eyes. Here is this talented woman, who took a risk venturing out on her own, created a wildly successful company, and when she reached a massive milestone, she didn’t look like most “CEOs,” she did it with her child. Images of leaders like that show women that they can do that, too. It shows working mothers that success – in work and family – is possible.

I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.

What does being a great leader mean to you?

I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off. I also believe you can be a leader without a “leadership” title.

What’s your advice for balancing work and life responsibilities?

“Work – life balance” is not a possibility as a working mother. Balance, to me, implies that there is some magic formula you can tap into to not feel like you are making sacrifices in one area versus another. That will never be the case. In my experience, I will never have enough time for both to feel a “balance.” Instead, I look at life day-to-day and assess what needs to be accomplished. Is there something more pressing at work that is going to require more of my attention today and less at home? The next day, my kids may have something more pressing or important that I need to make room for. Work-life flexibility is a more realistic approach. The ability to blend your life and your career together on a schedule that allows you to choose how your time is best suited is ideal for me.

 

Be comfortable with your communication style – it is your strength. Understand the power of speaking. Speak up. Hear your voice.

How have you handled the new challenges of the pandemic?

One of the biggest challenges I’ve seen brought on by the pandemic is that women have taken the brunt of the responsibilities. They are juggling kids and homeschool on top of work, and they are leaving their careers at greater rates than their male counterparts (McKinsey). In interviewing multiple female candidates in the past sixth months for jobs here at Bidtellect, most were looking to leave their current positions because their company didn’t support them as coronavirus closed schools and disrupted their regular care plans. I have been so fortunate that at my company having kids has never been used against me.

A year into this pandemic, I find myself searching for peace and for joy in the chaos. The days can often seem like a never-ending task list that needs to be completed. The feeling of being spread thin and not fully available to everyone is ever present. In those instances, I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.

What advice would you give to other women or girls starting out their careers?

  1. Work for people that align with your priorities personally and professionally. Think: career development, maternity leave, work-life acceptance.
  2. Be comfortable with your communication style – it is your strength. Understand the power of speaking. Speak up. Hear your voice.
  3. Don’t give up. Take risks no matter what stage of life you’re in. Quitting without a job lined up is what brought me to Bidtellect.
  4. Build your professional community: mentors, friends, family, authors, influencers. Leaders are everywhere and it isn’t necessarily in their title. Be there for others and lean on others.
  5. Create your own balance. Say no. There is no “work/life balance” right now, so find a method that works. Carve out time for yourself, like a 30 min workout or a Zoom happy hour with friends.
  6. Remind yourself of the things you are grateful for.
  7. Take it one day at a time.

 

 

 

Subscribe to Bidtellect’s weekly newsletter:


SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

In this five-part series, we highlight women at Bidtellect nominated by their peers for their inspiration, leadership, and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the perks of being a woman.

Lysa Vincent Bidtellect

Described as “approachable, intelligent, decisive, analytical, eloquent, and hilarious” Director of Account Management Lysa Vincent simultaneously strategizes for her clients, fine tunes operational processes, and leads a team of Account Managers on the West Coast. One nominator wrote: “Not only is Lysa a fantastic boss in her kindness, generosity and willingness to go above and beyond to help her colleagues and those she manages, but she is also a women’s advocate in that she actively supports and propels her female coworkers’ growth and development in this industry. ” Lysa is a favorite amongst colleagues and clients alike, inspiring everyone she works with daily while making it “loads of fun.”

In this interview, Lysa Vincent discusses leading with empathy, empowering others, and finding your voice when it comes to family and professional success, proving that the right job and the right people will propel you forward in your career. 

Understanding what my uniqueness brings to the table is how I’ve developed into a genuine, confident leader.

How long have you worked in the advertising industry?

I have been in the industry for 11 years. I started out working at a small startup called Wildfire. We were one of the first companies to run Social Media campaigns on Facebook, and we were later acquired by Google. It was such a fun and wild ride, and while I loved working at Google (who wouldn’t, right?), I realized that I missed working at smaller companies where I could have a larger impact. I love rolling up my sleeves, wearing multiple hats, and being able to play an intricate role in fine tuning processes to make the operational aspects of the client services role seamless.

 

What is a struggle or difficulty that you had to overcome in your career – as a woman or otherwise?

I think we all face challenges in our careers. One particular challenge that comes to mind took place at a previous company. I was put in a position where I felt like I was being asked to choose between time at home with my 3 year-old and achieving success in my position. For me, family and work balance was not something I wanted to compromise. I realized I needed to be in an environment that allowed me to be successful at both.  I needed to take back control of determining where and how I allocate my time. And I needed to find my voice to communicate that. 

I now work for an amazing company that really cares about its employees and ensures that we do have a healthy work-life balance. At Bidtellect, I can be a present Mommy who picks up/drops off my son at school, goes to his school performances, is present at bath time, and reads books at night while still bringing value to this company and succeeding in my professional goals. To all my Mommies out there, you can have it all – don’t let anyone tell you otherwise!

 

What is your greatest strength?

Someone once told me that I have a “mama bear mentality,” and it hit home. I genuinely care about everyone I work with and I am always looking for ways to help people. In the last 11 years, I have learned a lot and made a lot of mistakes along the way. I am always happy to share the life lessons I’ve accumulated along the way so that my peers can possibly learn from some of my own mistakes or, at the very least, not feel alone in theirs.

 

What woman or women do you look up to (in your life, at Bidtellect, your past, or the industry)?

There are a few women in my life that I am honored to call friends that I admire and look up to because they are hard-working, authentic, and are unapologetically themselves. These women have taught me to speak up, believe in myself, value my intuition, and not be afraid to stand up for what’s right (even when it’s not a popular opinion). These core values have been my compass; they’ve helped define who I am and how I want to lead.  Understanding what my uniqueness brings to the table is how I’ve developed into a genuine, confident leader.

 

Being a great leader, to me, means leading with empathy. My hope is that my team feels empowered to use their voices and know that they have a safe space to share their concerns. Together we can navigate through any challenge.

What advice would you give to other women or girls starting out their careers?

Seek out mentors or look for peer mentoring opportunities. Most importantly: never give up. Stay fearless. Stay humble. And empower others along the way.

 

 

What does being a great leader mean to you?

Being a great leader, to me, means leading with empathy. My hope is that my team feels empowered to use their voices and know that they have a safe space to share their concerns. Together we can navigate through any challenge!

 

How do you (try) to uplift other women at Bidtellect or in your life?

I lived in San Francisco for 9 years and during my time there, I joined a lot of GRIT (GRowth, Inspiration & Training) Groups. In these sessions, a big topic we discussed was unconscious gender bias. I was exposed to so many great learnings and I have made it my mission to not perpetuate this cycle and to help other women.

I am supportive of both my female and male colleagues, but a theme that I notice is that my female colleagues are the ones that tend to shy away from asking for a raise or for a promotion. Because of this, when I see an opportunity to give someone feedback or guidance, I don’t shy away from it because it’s something that I wish I would have gotten while I was navigating my career early on. I want to leave this ‘work world’ in a better place than I found it. To all my women out there…if you are experiencing biases in the workplace but not sure how to address it, or if you want to ask for a promotion or a raise but not sure how to…let’s have a conversation!

 

 

Most importantly: never give up. Stay fearless. Stay humble. And empower others along the way.

Subscribe to Bidtellect’s weekly newsletter:


SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik

SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik

In this five-part series, we highlight women at Bidtellect nominated by their peers for their inspiration, leadership, and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the perks of being a woman.

yulia khuzik bidtellect

Yulia Khudzik is the Senior Quality Lead at Bidtellect, combining thorough, meticulous work with fearless persistence to ensure the platform is operating at highest quality standards at all time. Ever pragmatic, Yulia “does incredible work all the time, isn’t afraid to “…look under the rocks…”, and is exceedingly humble about how important she is to the Quality Team and Bidtellect.” If that weren’t enough, every Bidtellectual would add that her genuine kindness and thoughtful conversation make her a joy to work with each day.

To me, being a team player means always trying to do your part and offering help if anyone needs it. Share knowledge and celebrate achievements together.

Describe your role at Bidtellect. 

I am a Senior Quality Lead and a member of the Quality Team. My role includes: requirements review, planning feature work with the team, testing new features and bug tickets, creating new or updating existing automation tests, creating or updating documentation, FAQs., and more.

 

How long have you worked in the advertising industry?

I have been working in the advertising industry since 2016, so about 5 years.

 

What woman or women do you look up to?

In the software testing industry, I follow Angie Jones, Lisa Crispin and Janet Gregory. These women are very knowledgeable and they often do webinars or present at the conferences to share their knowledge and experience.

 

Give compliments. Listen when someone needs to talk. Offer support  when needed. Give praise for good work.

What does being a team player mean to you?

To me, being a team player means always trying to do your part and offering help if anyone needs it. Share knowledge and celebrate achievements together.

 

What’s your advice for balancing work and life responsibilities?

I set priorities to the things I need to get done. Sometimes it’s a project at work or it can be a family matter. Make a plan for the day. Start with the most urgent and most important, but also be flexible and re-evaluate your priorities if needed. Don’t hesitate to ask for help when it becomes overwhelming.

 

How do you (try) to uplift other women at Bidtellect or in your life?

Give compliments, listen when someone needs to talk, offer support when needed, and give praise for good work.

 

Subscribe to Bidtellect’s weekly newsletter:


SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar

SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar

In this five-part series, we highlight women at Bidtellect nominated by their peers for their inspiration, leadership, and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the perks of being a woman.

Carolina Escobar is the Director of UI/UX at Bidtellect. She brings the same style and brightness of her day-to-day demeanor to her precise, thoughtful work designing and endlessly improving every feature of Bidtellect’s demand-side platform and user-interface. As one nominator wrote: “Her artistic vision and approach to her work has made our UI a thing that dreams are made of. Her long career at Bidtellect is glittered with incredible and impactful work from both a role and culture/work environment perspective.”

Carolina Escobar

 I am originally from Colombia and I moved to the States in my early 20s. In retrospect, as difficult as this was, I think it made me a better Engineer because I knew my work had to speak louder than my words.

Describe your role at Bidtellect. 

I’m the Director of UI/UX. My team and I are responsible for the design, implementation, and maintenance of every feature in our DSP application that the user interacts with.

 

How long have you worked in the advertising industry?

5 years in ad-tech, 20 years in the tech industry.

 

What is a struggle or difficulty that you had to overcome in your career – as a woman or otherwise?

Without a doubt, the greatest difficulty I’ve had to overcome was early in my career when I decided to move to a country where I did not speak the language natively. I am originally from Colombia and I moved to the States in my early 20s. In retrospect, as difficult as this was, I think it made me a better Engineer because I knew my work had to speak louder than my words. 18 years later I see that it did.

 

 

What is your greatest strength?

I think one of my greatest strengths is being a problem solver. I can see a situation from different perspectives and find creative solutions even in the face of difficult obstacles.

 

 

 

Obstacles will always exist. Don’t fail because of them, succeed despite them.

 

What strengths do you think you have as a woman that are unique to women that make you successful?

Empathy. Now, I don’t think empathy is a trait unique to women; however, I think that women generally grow up learning to care about others. Being able to wear other people’s shoes is very important in my field, to truly understand users’ needs and design solutions that address them.

 

What woman or women do you look up to (in your life, at Bidtellect, your past, or the industry)?

The women at Girls Who Code! I have always been a huge fan of their work. For those that don’t know, Girls Who Code is a nonprofit organization created to support and increase the number of women in engineering. They have coding summer camps, clubs, and classes for girls in 3rd grade and all the way up to college. They not only teach girls how to code, but they also inspire them and introduce them to this wonderful career. This is a cause close to my heart and I plan to get involved at some point in my career.

 

What are you most proud of at your time at Bidtellect?

I am immensely proud of the evolution of our DSP in the last 5 years. Of course, this is the result of the work of many people. But I’m especially proud because almost every feature in the DSP that our users interact with, materializes in my desk when I start pushing pixels around to create prototypes. Seeing these prototypes become a live feature – thanks to the perfect execution of my team- is an exciting thing!

 

What advice would you give to other women or girls starting out their careers?

Obstacles will always exist, don’t fail because of them, succeed despite them. Nurture your creative side, everyone has one! It’ll make you better at solving problems and a happier person. Know your worth!

 

Subscribe to Bidtellect’s weekly newsletter:


SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Missy Steiner

SPOTLIGHT: WOMEN AT BIDTELLECT Missy Steiner

In this five-part series, we highlight women at Bidtellect nominated by their peers for their inspiration, leadership, and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the perks of being a woman.

Missy Steiner headshot at bidtellect
Missy Steiner is Bidtellect’s Vice President of Marketing. Not only does she oversee the company’s creative vision and go-to-market strategy, she also leads Bidtellect’s unique in-house creative services arm, [b]+studio. Missy’s team loves her bubbly personality and endless support and understanding. She’s the first to dive into any challenge and is always available to work through a task. And as one nominator wrote: “Missy has a passion and a fine-tuned sense of what is cool. She is always smiling and laughing no matter what stressful challenge she is in the middle of completing.”

One thing I’m working on now is the power of “No”. It’s a full sentence. I’m not there yet, but there are times I take on way more than I can do and somehow figure out a way to get it done.

Describe your role at Bidtellect. 

My title is Vice President of Marketing, but I am always changing gears throughout the day, whether it be working on client creative, helping with product marketing, social media, writing, whatever is on my checklist. I sort of think of myself as a “mamabear:” I genuinely care about everyone and want to help with anything. I get energized by the fast-paced, constantly evolving digital space

How long have you worked in the advertising industry?

20 years (OMG!). I started my career at Advertising.com in January 2000. Throughout my tenure, I managed Advertising.com’s Email Network as well as its Affiliate Network. While working during the day, I managed to take evening classes at Johns Hopkins University and received my masters in multimedia design.

While at AOL, my team produced high impact custom videos, content integration solutions, and innovative multi-channel customized presentations while shifting strategy to support two corporate rebrands.

As the Senior Director of Brand Marketing at ShareThis, I successfully managed a corporate rebrand while generating leads through creative content marketing, media buying, social media, event planning, and SEO/SEM strategies. I managed our brand, creative and communications/public relations teams.

What is a struggle or difficulty that you had to overcome in your career – as a woman or otherwise?

I’m a people pleaser. I want everyone to like the outcome of my work, even though I know very well that you will never be able to please everyone. I learned a long time ago that I am my worst critic.

One thing I’m working on now, is the power of “No”. It’s a full sentence. I’m not there yet, but there are times I take on way more than I can do and somehow figure out a way to get it done.

I! Really! Need! To! Stop! Using! Explanation! Points! In! ALL! My! Emails! 😉

What is your greatest strength?

I never miss a deadline. You give me a deadline, I will get it done.

I never miss a deadline. You give me a deadline, I will get it done.

What strengths do you think you have as a woman that are unique to women that make you successful?

I look at a lot of my male counterparts in the industry and I have to say, none of them do everything I do. My experience in creative design, writing, product management and analytics has put me in a bucket of my own. I don’t just delegate, I roll my sleeves up and do the work.

What woman or women do you look up to (in your life, at Bidtellect, your past, or the industry)?

I had this boss while at Advertising.com, her name is Alana Thompkins. She was starting a new custom solutions team (basically presale) and said “I want Missy Steiner on my team”. She taught me how to leverage my strengths and voice. She has an immaculate way of interacting with others, organizing her thoughts, and delegating with power and confidence. And before I became a single mother, I was learning from her the importance of work/life balance and how to simply “have it all” on your own terms.

What does being a team player mean to you?

While working as a team, I do my best to LISTEN. This is when the old saying “pick your battles wisely” comes into place. We are all passionate people, and sometimes, it’s just best to sit back and listen to others and work together rather than delegate. The most important thing is to always remember that we are ALL on the SAME TEAM and share the common goal.

Best Productivity Hack?

Tackle your hardest tasks FIRST! Instead of going about your day dreading and obsessing over that ONE THING that needs to get done, get it done first. Spend the rest of your day feeling energized and filled with a sense of accomplishment rather than dread.

Remember what I like to call “The 5 Minute Rule.” When something bothers you, give yourself five minutes: allow yourself to scream, wallow, internalize it, whatever then let it go. There are days when the tiniest thing will consume you. It will eat away at you until your head explodes.  You can’t change it. Focus on the present and the future.

What advice would you give to other women or girls starting out their careers?

You might wake up tomorrow and the shittiest thing happens to you, maybe you got let go from your job or a terrible breakup and you are struggling to find answers. You have two decisions – crawl under a rock with a pint of ice cream and a gallon of self doubt OR push through and find the end of the rainbow. Fate will only take you so far, do the work and make your magic. Things really do happen for a reason.

It’s also really important to step outside and put yourself in someone else’s shoes. Recognizing that it’s not all about YOU sometimes. As I was leaving the doctors office with my son the other day, I looked over at the nurses who were disheveled, tired and worn out and said “You know, I really appreciate everything you are doing, it really means a lot.” Those simple words led to tears and hugs, they really needed to hear that. Treat everyone you meet with respect until they give you a reason not to. There has to be more uplifting and rejoicing.

The most important thing: don’t dull your shine! If there are factors in your life that are inhibiting you from the joys of sparkling and shining – get rid of them. If there are things in your life that you want to try or explore – do them without fear. I will support you!

 

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is the Director of Marketing Communications at Bidtellect.

SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Happy Holidays! The holidays may look a little different this year, but wherever you are, you could probably use a cocktail. Our last Quarantine Cocktail Recipes to Spice Up Your Routine was a hit, so we slapped on a Santa hat, sprinkled a little magic, and found some new ones. Enjoy these holiday cocktail recipes to try!

peppermind winter wonderland christmas holiday cocktail in maritini glass

Winter Wonderland

Wow, if something screams “candy cane” plus “Christmas” it’s this, baby. I’m dying to try this and it feels like the perfect dessert holiday cocktail.

Ingredients

  • 1.5 oz vodka
  • .75 oz peppermint schnapps
  • .75 oz white chocolate liqueur
  • Candy cane
  • Red sugar

 

Method

Mix and chill ingredients. Pour into a red sugar-rimmed martini glass. Garnish with a candy cane hanging on the rim.

From Morimoto Asia at Walt Disney World in Orlando, Florida via Town and Country Magazine. 

gin apple fiz cocktail glass with apple

Gin Apple Fiz

This cocktail has been a go-to at my home this Fall – it’s easy to make and easy to adjust to taste. It’s the perfect pre-dinner cocktail that feels special while not complicated. Enjoy!

.Ingredients

  • 2 oz Alibi Gin
  • .25 oz lemon juice
  • Agave nectar, to taste
  • Sparkling apple cider
  • Garnished with thyme and apple

Method

Pour gin in shaker, add lemon juice and agave nectar, shake, and then pour into a high ball glass and top with sparkling cider. Garnish with fresh thyme and an apple slice.

From The Ebbitt Room at the Virginia Hotel in Cape May, NJ via Town and Country Magazine.

north pole nog spiced eggnog in glass with cinnamon stick

North Pole Nog

Yeah, no one feels like making homemade eggnog. Especially in 2020 (unless it’s the next sourdough trend, and if that’s the case, then how far have we fallen?) Anyway, combining spiced rum and bourbon adds a wonderful depth to this eggnog akin to a warm hug. Choose your favorite ‘nog – this list can help – and get spikin’. You can easily triple (or more) the recipe and serve in a glass pitcher. Bonus: there are great egg- and dairy-free eggnog options, too, so all the more reason to drink more? 

.Ingredients

  • 6 oz eggnog
  • 1 oz spiced rum
  • 2 oz bourbon
  • 1 tbsp ground cinnamon, for garnish
  • Cinnamon stick, for garnish

Method

Add spiced rum and bourbon to eggnog and stir to combine. Sprinkle with cinnamon. Top with cinnamon stick, for garnish

From Andrea Correale of Elegant Affairs via Town and Country Magazine.

cranberry margarita in glass holiday cocktail

Cranberry Margarita

I couldn’t not add a margarita – and a holiday margarita? Yes, please. I’ll be making this tonight, probs (def).

.Ingredients

  • 2 oz cranberry Juice
  • 1 oz fresh lime juice
  • 1.5 oz blanco tequila
  • .5 oz Cointreau (optional)
  • .25 oz simple syrup or agave syrup
  • Fresh cranberries and lime for garnish

Method

Combine all ingredients in a shaker filled with ice. Shake until outside of shaker is frosty and cold. Pour into a salt rimmed glass over fresh cubes. Garnish with cranberries and lime wheel.

Created by Trisha Antonsen, chief cocktail officer at Drizly.com via Town and Country Magazine.

.

swedish glogg mulled wine glass

Swedish Glögg

Glögg is a Swedish spiced mulled wine with a little more oomph than your usual ho-hum forgotten-ten-dollar-wine-you-threw-on-the-stove-and-hoped-for-the-best. In Sweden, glögg is served at every meal in December and signifies the start of the holiday season.  The number of ingredients makes this look a little more complicated than it is; once on the stove, this glögg will fill your home with the scent of the holidays.

.Ingredients

  • 2 cinnamon sticks, broken into pieces
  • 1 tsp. cardamom pods
  • 1 small piece ginger, peeled
  • Zest of ½ orange
  • 6 whole cloves
  • ½ cup vodka
  • 1 750-ml bottle dry red wine
  • 1 cup ruby port or Madeira
  • 1 cup granulated sugar
  • 1 Tbsp. vanilla sugar
  • ½ blanched whole almonds
  • ½ cup dark raisins
 

Method

  • Crush cinnamon and cardamom in a mortar and pestle (or put them on a cutting board and crush with the bottom of a heavy pot.) Transfer to a small glass jar and add ginger, orange zest, cloves, and vodka. Let sit 1 day.
  • Strain vodka through a fine-mesh sieve into a large saucepan; discard spices. Add wine, port, granulated sugar, vanilla sugar, almonds, and raisins and heat over medium just until bubbles start to form around the edges.
  • Ladle glögg into mugs, with a few almonds and raisins in each one. Keep any remaining glögg warm over very low heat until ready to serve (do not let it boil).
 
This recipe is adapted from the cookbook ‘Aquavit and the New Scandinavian Cuisine,’ by Marcus Samuelsson via Bon Appetit.

We hope you enjoy these easy holiday cocktail recipes and give them a try – at home, with family, or wherever the holidays (safely) take you this year. It’s never been more important to relish the little things that bring joy. Who knows, maybe one of these will become a new holiday tradition? Happy Holiday Cocktail -ing and sending you love from the Bidtellect family!

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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