Canada Advertising Trends

Canada Advertising Trends

These are the latest Canada Advertising Trends you need to know now.

Spend on Digital Continues to Grow In Canada

Similar to the United States advertising industry, advertising in Canada is trending towards a digital landscape. In 2022 and beyond, we can anticipate more spend on digital advertising, more digital buyers, and bigger digital campaigns. Canadian companies are allocating more of their time and money to digital advertising.

 

  • Digital ad spending in Canada will surpass CA$10 billion ($7 billion) this year, accounting for 64.3% of total media ad spending (eMarketer, April 2021)
  • For the first time, digital ad spending will exceed CA$10 billion ($7 billion). By the end of 2024, it will reach CA$13.14 billion ($9.80 billion) (eMarketer, April 2021)
  • There will be 24.2 million digital buyers in Canada (eMarketer, July 2021)
  • This year, for the first time, digital ad spending will be more than double traditional ad spending, accounting for 68.3% of the total ad market in Canada (eMarketer, May 2022)
  • In 2017, digital expenditures amounted to C$6.77 billion ($5.40 billion). In 2022, they will soar past the C$12 billion mark by adding C$1.22 billion ($0.97 billion) from 2021 (eMarketer, May 2022)
  • Canadian advertisers have allocated over 50% of their budgets to digital campaigns. (Review Moose, January 2022)

Post-Pandemic Comfort With Mobile Transactions Leads to Growth

According to data, it is expected that Mobile advertising and Mobile purchases will continue to grow rapidly. The pandemic accelerated the shift towards greater comfort and convenience with more activities online; including shopping and interacting with media online. Utilizing Bidtellect’s mobile advertisements will help drive awareness through real-time optimization. 

 

  • By 2025, we expect transactions made from mobile phones and tablets to reach CA$46.40 billion ($34.59 billion) and account for 36.2% of digital purchases (eMarketer, July 2021)
  • Mobile advertising spending in Canada reached $7.29 billion (Review Moose, January 2022)

Brand Safety Is Just As Much of a Concern & Priority

Distrust around news and brand safety are two trends that have emerged as concerns. It is important to use a platform with brand safety capabilities, keyword/block lists, using contextual targeting to place ads in relevant environments, and lastly to use a platform that you trust.

 

  • Only 42 per cent of Canadian respondents trust “most news, most of the time,” a slight drop from last year’s 45 per cent (The Conversation, June 2022)
  • Age is a major factor in how much respondents trust the news, with higher trust among respondents aged 35 or older than for younger adults (The Conversation, June 2022)
  • Half of Canadians consider mainstream news organizations to be politically close to each other. Among those who consider news outlets very close, only 21% trust the news (The Conversation, June 2022)
  • The number of people who actively avoid the news, at least occasionally, has grown to 71% from 55% in 2017 (The Conversation, June 2022)

Video Ads Hold Attention & Spend

Video advertisements are popular all over the world and we are seeing the same in Canada advertising trends.

 

  • The research and insights company expects the number of digital video viewers is expected to reach 27.7 million by the end of the year (Media in Canada, October 2021)
  • eMarketer expects 30.1 million Canadians, or 75.5% of the population, to be regular digital video viewers in 2025 (eMarketer via Media in Canada, October 2021)
  • Nearly nine out of ten people report wanting to see more videos from brands in 2021 (Hubspot)

Digital advertising is quite literally taking over the world! We hope these Canada Advertising Trends are helpful!

 

 

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

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Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Miss Our June Newsletter? We Got You: Pride, Travel & Partnership Announcements

Miss Our June Newsletter? We Got You: Pride, Travel & Partnership Announcements

Hello Advertisers!

Happy Pride from Bidtellect

Pride Month– a time to celebrate the historically marginalized LGBTQ+ community – may be coming to an end, but celebrating shouldn’t. This year, remember that authentic representation and giving back to the community all year round will be the best way to build a connection with employees, colleagues, and consumers.

We compiled the latest research and campaign tips to celebrate diverse representation.

Did you know? LGBTQ+ individuals make up approximately 4.5% of the US population but account for 8%-approximately $1 trillion-of the country’s disposable income (eMarketer, 2021)

woman holding american flag pride at bidtellect rainbow flag lgbtq advertising

More Resources:

 

3 Ways You Can Show Up For Pride Month As A Brand or Advertiser 

When planning your campaigns, the key is to go beyond “slapping a rainbow on it” and hijacking campy phrases. Instead, work towards authentic representation and support, which will ultimately build trust, brand loyalty, and sales.

PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

In honor of Pride Month, we are excited to highlight members of the LGBTQ+ community at Bidtellect. Read about about their experiences and advice on how to best support and celebrate Pride at work.

How & Why to Build Diversity in Your Advertising Efforts 

Diversity is more than just a buzzword. Recent data points to a desire from users – especially younger generations – to see more diversity in advertising. We break down how to incorporate a range of representation in your campaigns.

Are you ready?

summer travel text

Make Your 4th of July Campaigns Light Up the Sky

After a lingering pandemic, expect this summer’s 4th of July Weekend to be big in terms of cookouts and community celebrations, as consumers are eager to gather and celebrate with loved ones. This means big spending on food and food items – a great opportunity for quick-service restaurants and grocery stores. Read our latest research and campaign strategies for more.

 

Summer Travel Trends

Hello, sunshine! It’s not too late to spruce up your summer travel campaigns and creatives. We compiled the latest trends and tips to make your programmatic campaigns take off!

 

Did you know?
  • 81.0% of American travelers report strong excitement for their travel this year and 86.2% are in a ready-to-travel state-of-mind (Destination Analysts, 2022)
  • One travel company reported a jump in searches to “epic destinations” (Amadeus, 2021)
  • There’s been a reported 600% rise in bookings for groups of over 20 people, while searches for popular destinations for groups of friends have doubled (Amadeus, 2021)

In case you missed it…

bidtellect named finalist for digiday awards best contextual platform text for instagram

Bidtellect Named Finalist for Best Contextual Targeting Offering – Digiday

Bidtellect has been nominated for Best Contextual Targeting Offering at the 2022 Digiday Media Awards! The nomination reinforces our commitment to innovative contextual technology, our position as an industry in a rapidly evolving cookieless marketplace. The winners will be announced on June 30th!

Read the Press Release

Hello, Keywords! We Teamed Up With Peer39

We’re serious about our context technology. The new partnership will offer expanded keyword targeting and blocking capabilities to Bidtellect clients, and Bidtellect users can target Peer39 categories and make use of their Brand Safety tools.

Read the Press Release

bidtellect peer39 press keywords partnership contextual brand safety cookielesss - image with both brand names
shopping cart for bidtellect case study

Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

A Consumer Goods Company turned to Bidtellect’s video capabilities to increase brand awareness and engagement. Read the Case Study for the details.

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

The Company decided to set their CPA goal based on previous remarketing efforts with another platform plus a 20% increase. Bidtellect rose to the challenge: read the Case Study.

man hand holding phone with cloud above bidtellect case study

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Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

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These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Diversity & Multicultural Advertising Builds Trust

Diversity & Multicultural Advertising Builds Trust

Diversity is more than just a buzzword.

Recent data points to a desire from users – especially younger generations – to see more diversity in advertising.

We took a closer look at the impact of incorporating a range of representation in digital advertising.

40%

5.2%

83%

Multicultural consumers make up almost 40% of the U.S. population

But multicultural media spending is only 5.2% of total ad and marketing spend.

Brands with the highest diversity scores see an 83% higher consumer preference.

Download our onesheet for more statistics and key takeaways you can implement now. 

 

10 + 5 =

Focusing on genuine representation and building a connection with all communities builds trust with consumers and ultimately builds brand loyalty. It is imperative to not only represent minorities within advertisements, but also to normalize the presence of non-heteronormative bodies within the media. While we have a long way to go, learning and reading more about it is a great place to start.

 

 

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Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

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These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

In honor of Pride Month, we have highlighted members of the LGBTQ+ community at Bidtellect to hear about their experiences and advice on how to best support and celebrate Pride at work.

headshot tyler hazlewood with text

Pride is more than just a rainbow flag.

What has your experience been like in the workforce being a part of the LGBTQ+ community?

Being “out” in the workforce is different for every person. After struggling with coming out in college, I was nervous to be my authentic self in the workforce. I quickly learned, however, that our industry is full of allies and people who treat everyone the same way. It has been so peaceful and stress-free to be who I was created to be and not have to hide it for fear of termination or mistreatment.

 

How can team members in the (virtual) office be allies to the LGBTQ+ community?

Ask questions and understand situations that people that are LGBTQ+ have gone through. Be visible and proud of being an ally. Let those people in the LGBTQ+ community know that you support the community.

In what ways do you believe companies should be celebrating pride month? Do you believe there are ways companies should not be celebrating pride month?

Don’t only teach the history of Pride Month (i.e. the 1969 Stonewall riots that jump started the gay liberation movement in the U.S. and ultimately led to yearly celebrations of Pride), but also teach where things currently stand in terms of equal rights to all employees. Pride is more than just a rainbow flag. If organizations are going to celebrate Pride month, tell stories about the history of Pride and showcase people that have paved the way for the LGBTQ+ community, as well as ones who continue to do so in our current times.

What does it mean to embrace LGBTQ+ pride?

Be willing to learn, confront your own bias or privilege, encourage family and friends to be allies, learn from your possible past mistakes where you may not have been supportive, intervene when needed, get involved, and get educated. Treat people of the community with respect and the same way you would want to be treated.

How are you planning to celebrate this year? 

Pride Events in Dallas with friends, plus a Bidtellect Dallas Office Pride Lunch!

headshot alex williams with text

I believe that truly embracing pride is to be fully accepting of yourself and others. It means knowing that all people deserve the same respect as anyone else. This means being comfortable with yourself and allowing and promoting others to feel the same way about themselves.

What has your experience been like in the workforce being a part of the LGBTQ+ community?

I’m very proud of who I am as a person.  In the past, anytime I encountered any sort of issue in the workplace regarding an aspect of my character, I relied on that confidence in myself to push through it. I also have a very open sense of humor, so if “gay jokes” were thrown around the workplace, I might have laughed along – but you’d better believe I cracked a joke that got right back at them. 😛

How can team members in the (virtual) office be allies to the LGBTQ+ community?

Vote to support people who care about human rights. You can be as nice as you want to your LGBTQ+ coworkers, but if you’re voting in support of a legislature that infringes on their rights, then your kind words are meaningless.

In what ways do you believe companies should be celebrating pride month? Do you believe there are ways companies should not be celebrating pride month?

Rainbows everywhere. (Only partially kidding.) The celebration of pride is very commonly focused on this one month, which, in my opinion, isn’t the best approach. This leads to a sense that the organization is only responsible for this support in one given month. In order to support our LGBTQ+ community, we need to make it clear that we support the LGBTQ+ community year round. This could be as simple as making it clear in our organization that discrimination is not allowed.

What does it mean to embrace LGBTQ+ pride?

Once again, rainbows. (Also only partially kidding.) I believe that truly embracing pride is to be fully accepting of yourself and others. It means knowing that all people deserve the same respect as anyone else. This means being comfortable with yourself and allowing and promoting others to feel the same way about themselves.

How are you planning to celebrate this year? 

I’m going to keep doing what I always do. I will keep on living my life authentically and I won’t be ashamed of who I am. I’m going to live my life proudly.

Subscribe to Bidtellect’s newsletter for periodical industry updates:


Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

3 Ways You Can Show Up For Pride Month As A Brand or Advertiser

3 Ways You Can Show Up For Pride Month As A Brand or Advertiser

June is Pride Month – a time to celebrate the historically marginalized LGBTQ+ community. When planning your campaigns, the key is to go beyond “slapping a rainbow on it” and hijacking campy phrases. Authentic representation and giving back to the community – in June and all year round – will build a connection with consumers and ultimately lead to sales and build brand loyalty.

LGBTQ+ individuals make up approximately 4.5% of the US population but account for 8%-approximately $1 trillion-of the country’s disposable income (eMarketer, 2021)

1. Authentic Support is the Key to Connection With Belief-Driven Buyers

When it comes to your brand’s support of the LGBTQ+ community, authenticity matters. That means having a 12-month strategy, treating LGBTQ employees well, and showing that you support LGBTQ non-discrimination policies both in their own corporations and also things that are happening in the government (CBSNews, 2021)

If you communicate your genuine support of the movement, you’ll be more likely to connect strongly with consumers who share your beliefs. Consumers want to buy from brands that resonate with their beliefs.

Two-thirds of consumers worldwide identified themselves as “belief-driven buyers,” indicating that they expect brands “can make change and not just talk about it and do advertising,” Richard Edelman, president and CEO of Edelman, recently told CBSN. (CBSNews, 2021)

In a U.S. survey by Adweek, 40% of those surveyed said they want to spend money with a brand that aligns with their personal values. (Adweek, 2021)

It also means extending your support beyond June and into the rest of the year. It’s important to not be perceived as opportunistic and exploitative of the movement, seeking only to capitalize and make a quick buck during the month of June.

It is simple really – if market involvement isn’t a seasonal trend when straight couples are concerned, then why should it be any different for couples from the LGBTQ+ community? They too like to participate in all the things that make their relationship that much special. Birthdays, anniversaries, special dates, getaways, personalized jewelry – these are all just as meaningful for someone from the LGBTQ+ community as they are to the rest of the population!

2. Support and Representation Matters – And Pays Off

Amongst the LGBTQ+ community, it cannot be overstated how important it is for them to feel that a brand is both representing them in their campaigns and supporting the community they are spotlighting.

Include diverse individuals in your creative assets and content. Feature stories of inspiring individuals or highlight LGBTQ+ employees, and more. During the employee appreciation program, consider getting these unique high end corporate gifts that can be customized according to your employees’ tastes.

.

Making a concerted effort to include more diverse representation in creative assets will ultimately build trust and brand loyalty. Portraying LGBTQ+ individuals in ads not only creates a positive association, but encourages purchasing:

  • 79% of people believe gay women are under-represented in advertising (Marketing Week via Unruly);
  • 73% of LGBTQ participants think more positively about companies that advertise in the LGBTQ media (CMI LGBTQ Community Survey, 2021)
  • 72% of LGBTQ respondents were more likely to purchase from companies that advertised in LGBTQ digital and print media. (eMarketer, 2021)
  • 78% of LGBTQ community members said they are inclined to support companies that market to and support LGBTQ people (CBSNews, 2021)
flags and rainbow products for pride month -originally in GoSanAngelo

3. Give Back – Don’t Just Slap a Rainbow On It

The same goes for giving back to the community. Sponsor events, give back through volunteer work and donate to organizations through promotions or special products. You can also give free online vouchers (using gift card API) for products that can make LGBTQ+ consumers more likely to think positively about your brand.

Going beyond selling rainbow merchandise is key. If you are selling rainbow merchandise, donate proceeds to a LGBTQ+ organization to avoid falling victim to empty “rainbow retail” that profits off the LGBTQ+ community without supporting it.

A 2021 survey by Adweek showed that consumers are looking for brands that give back to the community in a genuine way, such as donating a portion of their profits to the LGBTQ+ community (24.8%), expressing support for LGBTQ+ issues year-round (22.1%) and publicly enforcing nondiscriminatory policies in the workplace (21%).

  • 27.6% want to support brands that publicly support LGBTQ+ issues (Adweek, 2021)
  • 79% of LGBTQ+ participants think more positively about companies that sponsor LGBTQ+ community organizations and events (CMI LGBTQ Community Survey, 2021)
  • 74% of LGBTQ+ participants are more likely to purchase from a company that outreaches and advertises in the LGBTQ+ community (CMI LGBTQ Community Survey, 2021)
  • How would you like to see brands support the LGBTQ+ community during Pride Month? (Adweek, 2021)
    • Advertising
    • Donations
    • Policy
    • Representation
    • Support

What Else to Know: Demographics

(CMI LGBTQ Community Survey, 2021)

  • The more urban the area, the more LGBTQ-friendly the community is considered to be. 96% of LGBTQ participants think that their big city urban environments are LGBTQ-friendly, compared to 49% of those living in rural areas. (CMI LGBTQ Community Survey, 2021)
  • Cisgender gay and bi+ men have a higher likelihood of living in big cities. Cisgender lesbian and bi+ women, transgender, and non-binary participants were more dispersed, living in many different community types.
  • Cisgender gay and bi+ men are far more likely to be single than are cisgender lesbian and bi+ women. Cisgender lesbian and bi+ women are more likely to be married.
  • In general, LGBTQ community members feel that their employer is LGBTQ-friendly (81% supportive). The high percentage may be a function of LGBTQ employees seeking work at LGBTQ-friendly companies.

5 TAKEAWAYS YOU CAN DO NOW:

1. Bring Your Creatives Up to Par:

Utilize creative experts [b]+studio to expand thoughtful LGBTQ+ representation in your creative assets

[b]+studio will work with you to create copy and assets that are genuine and supportive of the community.

Include promotions in your headlines to grab consumers’ attention – a consistent top-performing best practice according to [b]+studio.

2. Give Back:

Offer donations to LGBTQ+ organizations at a national or local level. Utilize your ads to promote sales that give back to the community.

Better yet, if you’re selling rainbow merchandise, push proceeds of that to LGBTQ+ organization to avoid falling victim to empty “rainbow retail” that profits off the LGBTQ+ community without supporting it.

3. Reach Your Target Consumer:

Utilize Bidtellect’s context demographics targeting to reach age and gender demographics.

Bidtellect’s context-driven technology will reach users researching LGBTQ+ support, pride month shopping, and other interests without cookies.

4. Scale:

Bidtellect’s 30+ supply partners ensure your ads will reach far and wide in the safest, most relevant publisher environments. Pride is a big spending month – don’t skimp.

5. Adjust, Adjust, Adjust:

Work with Bidtellect’s performance team to optimize to best-performing placements, creatives, spend, scale, and more.

Bidtellect’s unique Engagement Score1 among other measurements will offer clear performance metrics through post-click so you can adjust your campaigns accordingly.

We hope this research and tips for Pride Month Advertising for brands and advertisers helps you.

Contact us to get your Pride Campaigns started ASAP!

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Spring and Summer Travel Trends & How To Reach Consumers

Spring and Summer Travel Trends & How To Reach Consumers

Spring is here and summer is right around the corner. It is time to get ahead on your summer travel campaigns and advertisements. Here are the latest trends and tips to make your programmatic campaigns take off!

People Are Excited About Spring & Summer Travel

With warmer weather and summer vacation ahead, travel plans are almost inevitable. We are seeing an upward trend in excitement to travel in the coming months. Last year was all about covid-restrictions and sanitary measures, this year is all about luxury and epic travel destinations.

People are excited about traveling this spring and summer:

  • 81.0% of American travelers report strong excitement for their travel this year and 86.2% are in a ready-to-travel state-of-mind (Destination Analysts, 2022)
  • A record high 57.9% feel we are closer to normal in the U.S (Destination Analysts, 2022)
  • Americans saying they are avoiding international travel is down to a record low 52.0% (Destination Analysts, 2022)
  • This year the likelihood of spring travel is even higher for hybrid workers (86%) and millennials (75%) (Vacasa, February 2022)
  • Family and friend events were the activities most likely to encourage a trip in 2022 (45% and 32%, respectively) (Vacasa, February 2022).

On the other hand, rising gas prices are a concern for travel plans:

  • About six in ten travelers indicate rising gas prices will impact their travel plans during the next six months (Longwoods International)
  • One study found that 58% of respondents said they would adjust their itineraries if gas prices continued an upward trajectory (Travel Pulse, 2022)

Booking (And Advertising) Travel Online Is More Popular Than Ever

As travel tends to pick up around this time of the year, gross bookings increase simultaneously. Travelers are looking to book online more frequently than ever before, as well as looking for luxury travel experiences. This could even mean that families and business travelers look for private jet hire and luxury accommodation bookings online to find the best deals that they can get their hands on. What does this mean for advertisers? Adjust messaging and photos to appeal to those looking for luxury and leisure through nice hotel rooms, lounges, etc. Also, use context-driven targeting to reach consumers on luxury travel blogs and websites. Luxury travel is in, and so is online booking. Get a head start on summer travel trends with your ads.

  • 51% of US luxury buyers purchased travel online, compared to 14% who purchased travel in-store (eMarketer, 2022)
  • By 2022, it’s estimated that total gross bookings will hit $441 billion (Phocuswright, 2019)

Bucket List Trips, Epic Destinations, & Group Travel Is The Move

It is safe to say that after a couple of summers of being cooped up in a home due to the pandemic, it gave people the chance to adjust to the new normal. They tried a bunch of things to pass their time. While many took to making appearances on TikTok, others played games that pay real money to pass the time. Yet there were others who may have considered learning new skills and therefore took up online classes on website development, graphic design, acting, and cooking; the list is long. However, now people are again ready to begin on their adventurous journey. A recent study by Longwoods International found that only 2 in 10 travelers say that COVID-19 will greatly impact their decision to travel in the next six months. Not only to travel, but to begin crossing off Bucket List travel destinations. Last summer, we saw an increase in travel by cars due to the worry of flying during the pandemic. This summer, it is expected that epic travel destinations by plane will be in the forefront. People are itching to plan their next epic destination vacation with family and friends.

  • In a survey of 12,000 travelers in 12 countries, 68% of respondents are planning to “go big” on their next trip (Expedia, 2021)
  • One travel company reported a jump in searches to “epic destinations” (Amadeus, 2021)
  • There’s been a reported 600% rise in bookings for groups of over 20 people, while searches for popular destinations for groups of friends have doubled (Amadeus, 2021)
  • Vacation home bookings were up between 30 and 60 percent in small cities and resort destinations compared to 2019 (NY Times, 2022)

However, many people are still afraid to travel because of covid. To avoid traveling, they prefer to spend their summers at home, playing games, learning new skills, and so on. Many even hire professionals to build residential pools and spas at their homes so that their children can enjoy summer to the fullest while taking all necessary safety precautions.

Video Ads Build Trust & Recognition

Using video in your advertisements can help build trust and recognition from the consumer. Online videos have the ability to bring a destination to life and they allow for the consumers to see the experience they are looking for. Most vacation resorts and hotels who are offering the option of timeshare tend to use this method to attract potential clients while giving the brief about the whole deal. However, one needs to clearly read the contract and understand all the conditions put forth before getting into the deal. It is understandable that the deal can offer many opportunities, but one could also end up paying hefty amount in the long run and may have to reach out to timeshare exit companies for solutions. Coming back to using online videos, capture the attention of your audience by utilizing an expert in programmatic video delivery who can target, optimize and reach your captive audience like Bidtellect.

  • 80% of millennials use online videos when researching a purchasing decision (Animoto via Digital Brew, 2020)
  • 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster via Invideo, 2022)

Not All Video Ads Are Created Equal

Bidtellect delivers access to in content video placements at unparalleled scale. We leverage our proprietary real-time optimization algorithms, multiple formats including Instream and Outstream-Native, and pricing options – offering brands a solution to reach your target audience within premium content they are consuming.

Download our Video Solutions Onesheet to learn more:

12 + 1 =

Reach Your Target Travel Consumer: A Holistic, Privacy-First Approach With Bidtellect

Bidtellect Benchmarks – Travel

  • .25% CTR – Responsive Rate
  • 79% VCR
  • 60 Secs Avg Time on Site

Contextual Targeting + Optimization + Audience Creation

Reach your audience in contextually-relevant environments. We combine our context-driven solutions with audience creation to reach the most interested and relevant consumers in your category. Prepare for the cookieless-future while reaching performance goals in your vertical.

Access to Travel Consumers:

  • Seaside Resorts
  • Adventure Travel
  • Budget Travel
  • Last Minute
  • Business Travel
  • Honeymoons
  • Holidays
  • Traveling with Kids
  • & MORE

3P Travel Audiences:

Utilize Bidtellect’s 3P data partners to reach users who show patterns similar to your campaign’s target audiences.

Example Segments:

  • In Market – By Destination, Hotel Searchers, By Airport
  • Traveler Types – Family, Business, Leisure, Budget, Roadtrippers
  • Booking Windows
  • Competitive Brand Conquesting

Reach Out Today & Let Us Help You!

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.