Bidtellectuals Share Their Fav Beauty Products for WFH

Bidtellectuals Share Their Fav Beauty Products for WFH

A lot of you have been asking about my skincare routine… With all this talk of beauty and the pandemic, I asked Bidtellectuals: Did you discover a new beauty or skincare product this quarantine? Or have a go-to product to keep you feeling great for working from home? A must-have? These are their favorite products, newly discovered or otherwise, that keep feeling their very best. Check them out and let us know if you discover a new fave! 

Haircare

L’Oréal Root Cover-Up

“I have not been able to get my roots done as much as I would like. And let’s face it, the stress of working from home, online school and everything is increasing those pesky sprouts of gray hair. I went through a few high-end sprays but found L’Oréal’s works the best and is most affordable.”

Missy Steiner, VP of Marketing

Skincare

Andalou AGE DEFYING AVO COCOA SKIN FOOD MASK

“One of my favs. Even the husband can see a difference once I wash my face.”

– Heba Bata, Senior Staff Accountant 

Cucumber Witch Hazel Toner

This stuff is AMAZING. Keeps the skin feeling cool, clean, and moisturized. The cucumber scent is v soothing. P.S. Ditch the single use cotton rounds. Apply with a reusable cotton round and save the environment!

– Ashley Ashley Gennarelli, Senior Strategic Account Manager

Lifeline Skin Care Recovery Night Moisture Serum

I love this product because of how great it is for my skin. It is literally my botox in a box!!! You have to use it for 3 months before you see the difference, but I promise that all my peeps who I shared it with – LOVE IT!!!

–  Lisa Friedman, Director of Sales, East

PRISM 20% AHA + 5% BHA Exfoliating Glow Facial

“I love this!”

– Terah Bocchi, SVP of Sales

SUNDAY RILEY Luna Retinol Sleeping Night Oil

I discovered this sleep oil during the sale. I love it! After just one week of use, two people commented on how great my skin looked. It doesn’t go on greasy, which I like, and makes my skin look brighter and smoother in the AM.”

Ashley Mickelwaite, Senior Strategic Account Manager

Peter Thomas Roth Pumpkin Enzyme Mask Enzymatic Dermal Resurfacer

“Great for a dull day and you need a pick me up.”

– Heba Bata, Senior Staff Accountant

Makeup

Estée Lauder Double Wear Radiant Concealer

“This is my FAVORITE concealer and the best for that “no makeup” (clear skin) look. Easily covers up redness and under-eye circles when I’m tired. Perfect for a quick touch up before a Zoom call!”

–  Charlotte Otremba, Sr. Manager of Communications and Marketing

Honest Mascara

“One of the perks of COVID and having to WFH is that I don’t have to wear makeup every day…but a must-have beauty product for me is my Honest Mascara. I have tried so many different brands/price points and this $16 mascara works better than any of them! I have short lashes, and this product definitely boosts lash length. A must have in your makeup bag!”

– Lysa Vincent, Senior Strategic Account Manager

Ring Light

Do not slack on this. Do you have Zoom burnout? I literally could be the only one at Bidtellect using Snapcam filters to boost my skin etc. BUT, ok, this mini Ring light clips on to your computer or phone and it TOTALLY MAKES A DIFFERENCE. (PS. Don’t forget to “Touch up my appearance” in Zoom preferences).

–  Missy Steiner, VP of Marketing

Self-Care

Care by Design CBD Topical

MY BACK HURTS. Ok, well it used to hurt SO MUCH working from home. I have had moved around my house – from the kitchen stools to the couch, to a desk, nothing helped. My friend told me about this topical cream and literally, instantly my back started to feel so good.

– Missy Steiner, VP of Marketing

Sonia Kashuk Rose Quartz Roller

Pop this in the fridge for a bit and roll away. It’s great for reducing inflammation and feels amazing. Really effective and calming.

–  Carissa Parrish, Director of Sales, East

Mei Apothecary Jade Gua Sha Facial Massage Tool

“If you don’t know how to use a gua sha tool, follow @noyskincare on Instagram. Enjoy your natural facelift and massage!”

– Carissa Parrish, Director of Sales, East

Hopefully some of these beauty, skincare, makeup, or self-care items struck your fancy! Treat yourself. You deserve it.

→ Read more on the coronavirus impact on the beauty industry here. 

By the way – we’re adding new videos every week to our YouTube channel! Stay up-to-date with the latest industry trends.

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Valentine’s Day 2021: Spending Habits, Predictions, and Steps to Success for Digital Marketers

Valentine’s Day 2021 is just around the corner. Spending habits, predictions, and keys to a successful holiday of love this year.

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

Amazon Prime Day, QSR and Travis Scott, a T-Rex for Sale: The latest digital advertising update: October 9th, 2020

QSR and the Pandemic: The Successes, the Struggles & Travis Scott

COVID-19 pandemic impact QSR: fast-food successes, struggles, and innovative promotions like McDonald’s and Travis Scott. Advertising and marketing takeaways to succeed.

How to Beat the Afternoon Slump: Bidtellectuals Share Their Tips!

How to Beat the Afternoon Slump: Bidtellectuals Share Their Tips!

We’ve all been there, cruising through the day when suddenly, right around 3pm, the slump hits. No energy. No motivation. How can you go on? What will bring you back to life? I asked my fellow Bidtellectuals for their secret “pick-me-ups.” They had a lot of suggestions! Check them out below.

Rest and Reset

A walk to the kitchen (work or home) for a glass of water, then 5 minutes of standing desk time listening to Calm app to clear my mind and reset.”

Michael Conway, Chief Technology Officer

“Send text message memes to friend group and put in headphones and listen to music.”

Terrah Bocchi, SVP of Sales

Coffee, Please!

“Cold brew! (I brew a normal pot of coffee and then let it brew again overnight in the cold brew pitcher.. yes to all the caffeine!)”

Katie Broussard, Sales Strategest

“COFFEE!”

Craig Aron, SVP, Growth and Strategic Business Development 

Snacks, Drinks, and Lots of Caffeine 

“Uptime blueberry pomegranate beverage … you will climb mountains within an hour, guaranteed, even in Delray Beach!”

Jordan Rohan, Sr. Advisor, Corporate Development

“Celcius Peach Vibe!”

Jason Taylor, Director of Information Technology

“Diet Coke and a cigarette.”

Arthur Hainline, VP of Product

“I love an iced matcha latte for a little caffeine kick. Here’s the recipe from Minimalist Baker!”

Shannon Malley, Creative Marketing Coordinator

“Coca-cola and candy!”

Karl Hentschel, Director of Account Management, East

“I have been adding a liquid IV packet to my water in the afternoon as a fun treat. The Passion Fruit flavor is the best!”

Abigail Bojanic, Account Manager

“I drive to DD and get a large, iced green tea with lots of lemon!!! “

Lisa Friedman, Director of Sales, East Coast

“One large cup of water + Banana + Iced Americano! Always does the trick.”

DJ Virtue, Director of Sales

“Favorite afternoon snack is anything with PEANUT BUTTER! Crackers, celery, carrots, bananas, PB&J, or heck…..just by itself!”

Nicholas Herbst, Platform Solutions Analyst

Exercise

“20-30 minute Peloton blitz”

Jonno Burden, Director of Sales, West Coast

“Take a walk around the hood.”

Lysa Vincent, Senior Account Manager

Turn to the Kiddos

“Spinning in circles with my daughter until we fall down. We do this daily around 2 PM, then I put her to sleep, and I go back to work :)”

TJ Krzyzanowski, Director of Account Management, East

“I steal my kid’s candy :)”

Kendra Wilson, Director of Sales, Central

“If coffee and a little ice cream or sweet don’t do the trick I take Isaac outside and we play in the grass. When Caesar is really lucky he comes too and gets to play fetch!”

Courtney Bonkowski, Accounting Manager

“Go for a walk, except I never walk the same way I did the day prior and usually have one or two kids in tow. “

Phil Marth, Director of Sales, East

And Pets!

“A second cup of coffee and a walk around the block with the pup!”

Kelsey Wagner, Director of Account Management Central/West

“Take the dog for a walk.”

Rachel Porras, Director of Sales, Midwest

“A good walk around the neighborhood with the pup!”

Nick Gomez, Performance Analyst

“Dog walks, coffee, and discovering new music on Spotify!”

Mitchell Enfield, UI/UX Developer

I hope this list of afternoon pick-me-ups brought you a little inspiration! We can all get through the day – even in quarantine! 

By the way – we’re adding new videos every week to our YouTube channel! Stay up-to-date with the latest industry trends. 

Want more need-to-know info?

Subscribe to our monthly Bidtellectual newsletter!


 

Valentine’s Day 2021: Spending Habits, Predictions, and Steps to Success for Digital Marketers

Valentine’s Day 2021 is just around the corner. Spending habits, predictions, and keys to a successful holiday of love this year.

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

Amazon Prime Day, QSR and Travis Scott, a T-Rex for Sale: The latest digital advertising update: October 9th, 2020

QSR and the Pandemic: The Successes, the Struggles & Travis Scott

COVID-19 pandemic impact QSR: fast-food successes, struggles, and innovative promotions like McDonald’s and Travis Scott. Advertising and marketing takeaways to succeed.

Bidtellect: Contextual Targeting and the Cookie-less Advertising Future

Bidtellect: Contextual Targeting and the Cookie-less Advertising Future

With an ever changing digital landscape, Bidtellect continues to innovate, advance and adopt technology to support advertising’s future.

Current Events: Privacy and the Cookieless Movement

Since new privacy regulations like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S., the number of third-party cookies used per webpage declined from about 80 in April to about 60 in July 2019.  The number of third-party cookies found on news websites (major advertising publishers) in Europe declined by 22%. Apple released Intelligent Tracking Prevention (ITP) software; Firefox and Safari browsers have blocked third-party cookies. Google Chrome announced it will do the same by 2022. The power has shifted. Consumers are gaining greater control over their own privacy and transparency into how their data is used. Advertising technology has to adapt to this new era. 

What About Bidtellect?

As the Cookieless future advances, Bidtellect has a good starting point. Our technology is built to be inherently different from traditional omni-channel platforms, built around context. We are ahead of schedule by supporting industry technologies like Universal ID solutions. Our focus around the cookieless future is broken into three buckets: Performance & Optimization, Targeting, and Attribution.

Performance & Optimization: Context-First

Bidtellect’s context-first buying platform utilizes multiple context signals (placement, type of ad, device, surrounding context, channel, viewability) and non-PII identifiers/Cookies to identify where certain subsets of audiences frequent. Our algorithms then make intelligent decisions as to the value of those placements.

This is layered with a refined approach to contextual targeting utilizing natural language processing technology at the page URL level. We offer brands the ability to discover, align, and optimize against the true meaning of the content on any webpage with smarter cookie-less targeting and unrivaled accuracy and scale.

READ MORE: In a post-cookie world, RTB is key to effective digital marketing on TechCrunch

Universal ID: Audience Targeting

Bidtellect’s primary focus has been around building a differentiated context platform not reliant on the cookie. At the same time, we understood the market demand for audience solutions and have offered data providers within our platform. With challenges cookies face from dissipating to matching, Bidtellect is integrated with two of the largest companies in the space, LiveRamp and The Trade Desk, to support Universal IDs. These solutions allow us to almost completely negate match rate when there is participation from DMP and SSP partners, as well as grow and expand audience-targeting capability beyond Bidtellect’s own universe. We believe these advanced ID technologies are leading the industry in 1st and 3rd party audience targeting into the future, and we will look to advance alongside them.

READ MORE: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Attribution: Measurement Solutions

Attribution is more complex. Bidtellect has developed advanced measurement solutions based on user engagement with content and will continue to develop solutions around conversion events within our platform. With that, we find advertisers rely and trust their third party attribution partners vs “grade your own homework” approach. We will work to continue to advance our attribution solutions and continue to support Analytics partners as they develop theirs. 

READ MORE: Forecasting 2.0: The Future of Contextual Targeting

As the industry continues to evolve Bidtellect will continue to provide solutions, innovation, and results for our advertisers. 

Stay up to date via our newsletter and by checking Bidtellect.com.

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This Week in Digital Advertising: June 26

This Week in Digital Advertising: June 26

June is nearly over, can you believe it? Congratulations to Star Bidtellectual Bobby Niebler who can handle all your platform questions and more!

How Has the Pandemic Affected Digital Advertising?

Ah, how long do we have? Just kidding. There is good news and bad news. Bad news is, yes we took a hit. Good news is there is still growth projected for the year: nearly 2% according to the latest report by eMarketer, which most expect will restart by the second half of 2020. 

The majority of the digital marketing industry is optimistic about future growth, as well. Ad budgets are rising due to that optimism: nearly three-quarters (74%) of digital marketers expect to either increase their ad investments or keep them level in the second half of 2020. Even better news: the majority of digital marketers (56%) either kept their programmatic spend levels stable during the pandemic or didn’t cut the channel any more or less than other marketing investments, according to Adexchanger’s report.

The pandemic also accelerated a change that was already underway: a more unified approach to TV and video measurement.  Reopening will be nuanced and slow; advertisers would do well to adjust accordingly: “It takes a much higher threshold of safety and security to get people back to doing things the way they used to do things,” Bidtellect CEO Lon Otremba said on Adexchanger’s Social Distancing with Friends podcast with Ryan Joe.

Watch: 6 Ways to Refresh Your Creative Assets to Bring Hope During the Pandemic

Stay Positive: In Life and In Advertising

Optimism will fuel spending and build connections. One thing advertisers should do is re-assess their creative assets. Consumers want to hear from brands, but are you alienating rather than connecting with them? Try one of these 6 Ways to Refresh Your Creative to Bring Hope During the Pandemic by [b]+studio’s Yeni Gordillo, and read more here

Self-Care Now Required

Is it just me, or is everyone extra on edge these days? The world is changing and the pandemic is dragging on, and it seems that the bad news never ends. We compiled a list of 5 easy self-care tips you can try today to lift your mood when you’re feeling down. And we’re not just talking about another mask or meditation app that never really works (I swear I try, ok?). 

I’ll start: I’m grateful for you, today. Thanks so much for reading and joining me in sharing the news. 

Stay safe and stay healthy, friends. 

Charlotte

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5 Easy Self Care Tips to Lift Your Mood Today

5 Easy Self Care Tips to Lift Your Mood Today

With all the stress of the daily world today, most everyone is feeling out of sorts (to put it mildly). But like anything else, to lift your mood, it takes action and practice. It is a habit. Practicing self-care with these easy steps will lift your mood and make you feel better sooner, so you can be happier and more productive. 

1. Go For a Walk

When a problem seems impossible to solve, the workload seems never-ending, or a sour mood impossible to lift, it can feel that the last thing to do would be to get up and go for a walk. In fact, it’s exactly the thing to do. 

According to Harvard Medical, even a simple 20-minute stroll can clear the mind and reduce stress.  Call it “muscular meditation.”  When your body is busy, your mind will be distracted from the worries of daily life and will be free to think creatively. It frees the mind and unleashes ideas. As Friedrich Nietzsche said: “It is only ideas gained from walking that have any worth.” Henry David Thoreau, another avid walker, claimed, “the moment my legs begin to move my thoughts begin to flow.”

Try a walk in your neighborhood or drive to a different one to mix it up – maybe near water or nature. 

2. Grooming: Look Great, Feel Great

With so much of our normal routines shaken up, one thing we can control is keeping up our own level of personal hygiene, grooming habits, and looking great to feel great. 

Experts say that maintaining a daily routine of hygiene and self-care habits may be key to staving off depression. One need only to look in the mirror after getting a haircut or trying a new lipstick to know that just a small act of grooming can make you smile!

According to Amanda Allen, PhD, a clinical psychologist in New York. “It might seem trivial, but it’s actually an effective foundation to develop structure when it’s needed most.”

3. Get Lost in a Book

Shut down your computer, put your phone in the other room, turn off the news. Now pick up a book and get lost in it. It’s the ultimate form of self-care.

In a study by the University of Sussex in the UK, reading for just six minutes was found to decrease stress levels by 68%. According to Dr. David Lewis, who conducted the study, “Losing yourself in a book is the ultimate relaxation. This is particularly poignant in uncertain economic times when we are all craving a certain amount of escapism.”

“It really doesn’t matter what book you read, by losing yourself in a thoroughly engrossing book you can escape from the worries and stresses of the everyday world and spend a while exploring the domain of the author’s imagination.”

And according to a report from The Reading Agency, benefits of reading for pleasure include increased empathy, better relationships, reduced symptoms of depression, and improved well-being throughout life.

So whenever your mood is down, pick up a new book. It can provide solace, comfort, and let your imagination run wild.

Check out our recommendations here: Bidtellectuals Share Their Favorite Quarantine Reads

4. Try a CBD Cream 

Cannabis creams for self-care? Why not? The jury is still split as to whether or not cannabis products are true saviors or all talk, but for those who love them, but initial research shows CBD can reduce inflammation and combat anxiety. Proponents swear by creams and gels  for stress release, muscle relaxation, and overall calming effect. Apply some to your sore or stiff muscles and let it work their magic. The stronger the concentration, the more likely you’ll feel the effects. This is one Bidtellectual’s favorite and CannaCraft offers great resources and products, too. 

5. Write Down What You Are Grateful For

It’s true. When you’re feeling frustrated or down, take a moment to write down what you are grateful for. Likely you’ll have at least one thing: a roof over your head, or someone who loves you, or food on the table. That’s more than most. Studies show that gratitude – showing gratitude and a daily gratitude practice – increases mental strength, improves relationships, reduces aggression, and enhances empathy. 

Practicing gratitude is a skill. Once you force yourself to do it each time you feel negative, or every morning when you wake up, your brain will eventually shift to look for the good and be grateful more often.

According to Ellie Cobb, PhD, a holistic psychologist and the director of psychology for Thankful, “Science shows we can train ourselves to experience thankfulness more often simply by paying attention to our lives differently. Attention is like a spotlight in the brain, as whatever we repeatedly bring attention to becomes stronger and brighter over time.”

Bottom line: You have the choice between gratitude and resentment. If you chose resentment, you drive out gratitude. If you choose gratitude you drive out resentment, says Gretchen Rubin, a happiness expert and the author of many books, including “The Happiness Project.”

And when in doubt, wake up like the Stoics and get going. 

“At dawn, when you have trouble getting out of bed, tell yourself: “I have to go to work — as a human being. What do I have to complain of, if I’m going to do what I was born for — the things I was brought into the world to do? Or is this what I was created for? To huddle under the blankets and stay warm?”

Marcus AureliusMeditations, 5.1

We hope these tips for self-care will help lift your mood today, tomorrow, and the next. We may be living in stressful times, but when you can control is how you treat yourself. Be good to you! 

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Valentine’s Day 2021: Spending Habits, Predictions, and Steps to Success for Digital Marketers

Valentine’s Day 2021 is just around the corner. Spending habits, predictions, and keys to a successful holiday of love this year.

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

Amazon Prime Day, QSR and Travis Scott, a T-Rex for Sale: The latest digital advertising update: October 9th, 2020

QSR and the Pandemic: The Successes, the Struggles & Travis Scott

COVID-19 pandemic impact QSR: fast-food successes, struggles, and innovative promotions like McDonald’s and Travis Scott. Advertising and marketing takeaways to succeed.

This Week in Digital Advertising: June 19

This Week in Digital Advertising: June 19

Happy Juneteenth! Congratulations to Star Bidtellectual Yulia Khudzik! Summer’s here and the world is changing for the better. Have a cocktail and read about the latest in the industry. It’s also on the blog.

The Nuances of Reopening: Adexchanger Podcast

Adexchanger’s Ryan Joe interviewed Bidtellect CEO Lon Otremba for the latest episode of the Social Distancing with Friends podcast. Among the discussion was talks of reopening: “It takes a much higher threshold of safety and security to get people back to doing things the way they used to do things,” Lon says. They also dive into the evolution of Native Advertising: “I still believe the term ‘native advertising’ is transitional and eventually any advertising that is considered relevant and engaging will have to be native or it will cease to be relevant and engaging.” Listen to the conversation here.

Travel Post-Coronavirus

Let’s dive into what’s next for the travel industry (it’s not bleak, we promise). What can brands do now? How can advertisers adjust their messaging? Local travel (roadtrips!!) will be the most popular form of travel this summer. Consumers will trust (and turn to) brands that show off their cleaning skills. Stay front of mind by over-communicating and being a trusted source of information that puts consumers’ minds at ease. Read more here. Watch our 7 messaging suggestions for travel advertisers below. 

Watch: 7 tips to adjust travel messaging

More in the Industry: Cookies, Spotify, and Retail Sales

The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program at the end of July. Spotify is on a talent hiring spree (Joe Rogan, Kim Kardashian to drop some names) and announced it is adding video to its self-serve ad platform, as well solidified a deal with Warner Bros. and DC. Retail sales in the United States were up nearly 18% in May after record lows in March and April, according to the US Census Bureau, but customers are still wary of brick and mortar reopenings. Marketers should shift to a ‘test and learn’ mindset, according to Adexchanger.

Happy Juneteenth

Juneteenth is the oldest nationally celebrated commemoration of the ending of slavery in the United States.  On June 19th, 1865 – two years after the Emancipation Proclamation – Major General Gordon Granger landed in Galveston, Texas and announced that the war had ended and the enslaved were now free. The date’s celebration tapered off in the early 1900s, but gained popularity in the Civil Rights Movement of the 1960s and has seen another resurgence in recent years. Today Juneteenth “celebrates African American freedom and achievement” and is a reminder that “nobody is free until everybody’s free.”  Read more on Juneteenth here. Read more on how to support the movement for racial equality here.

Stay safe. Stay healthy.

With love and unity, Charlotte 

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