This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Emili Lewis!

 

Bidtellect Gives Back for Thanksgiving

Bidtellect is hosting a virtual food drive to help those in need this Thanksgiving and December Holiday Season. Sadly, in our headquarters of South Florida, 1 in 6 individuals is food insecure. Feeding South Florida is the largest, most efficient food bank serving Palm Beach, Broward, Miami-Dade, and Monroe Counties. More than 98% of all donations are put back into the community.

We hope you will consider donating. $5 = 45 meals that Feeding South Florida can provide to the community – so any donations made on our page have a BIG impact! Donate here.

 

Bidtellectuals Share What They’re Grateful for This Year

On the topic of Thanksgiving, we asked Bidtellectuals what they are grateful for this year. Despite its challenges (a lingering pandemic, political conflicts, general uncertainty, and adjusting to ever-changing circumstances), 2021 also saw hope for recovery and a brighter future: new emphasis on work-life balance, rapid medical advancements, and travel and business reopening. Bidtellect was proud to announce some new changes for the team, too: new half-day Fridays, company-wide mindfulness/meditation twice per month, a more formal remote work assistance program, and more.

Read what they shared here: Bidtellectuals Share What They’re Grateful for This Year

 

We Went to an In-Person Industry Conference and Loved It

Bidtellect was psyched to sponsor Digiday’s Programmatic Marketing Summit last week. Aside from the valuable information shared, the real highlights revolved around finally seeing industry friends and cohorts in person (safely, of course).

Bidtellect CEO Lon Otremba spoke about the evolution of context-driven technology and how to make adjusting to the cookieless future easier. Did you know 8 in 10 US marketers and publishers are still relying primarily on 3rd party cookies to determine the identity of their audiences?

Get prepared with our new context demographics targeting feature.  

Read more: 5 Ways Technology Can Create a Brand Safe Environment for Advertisers

 

What You Do NOT Want to Forget When Planning Your Holiday Campaigns

It’s the final countdown! Did you know that 30% of consumers will try a new online store because of early holiday deals? And one-quarter of consumers research purchases one month before their Black Friday buys. Read more in our top tips and trends for holiday campaign planning that you don’t want to forget.

Read now: 6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

Lon Otremba bidtellect ceo

Bidtellect Named Top Martech Company in 2021

“We always place the advertiser and the advertiser’s performance on the top of the priority list when it comes to positioning our technology in the market, ensuring the best possible results for the client.” – Bidtellect CEO Lon Otremba.

Read the full interview now. 

NEW Case Study With HPE

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. Read more about our partnership with HPE Ezmerel for data and performance outcomes.

 

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral

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Creatives of the Week:

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Each week, we’ll share some of our most engaging creatives out in the wild!

Listicles always lure attention and the simple tire image lets consumers know exactly the topic. Placement on the page played a role in this, too , reaching the eyes of consumers looking for shopping inspiration – especially important in auto shopping.

Read more about Bidtellect’s creative services team, [b]+studio.

NEW CASE STUDY: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Bidtellect was able to help an automotive brand drive upper funnel, site engagement, and conversion performance. The campaign leveraged Bidtellect’s context-driven optimization algorithm in order to find sites, contextual environments, and ad placements most likely to deliver qualified site engagement, and time on site.

Read more here.

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Bidtellectuals Share What They’re Grateful for This Year

Bidtellectuals Share What They’re Grateful for This Year

Thanksgiving is nearly here, so we asked Bidtellectuals what they are feeling grateful for this year. Despite its challenges (a lingering pandemic, political conflicts, general uncertainty, and adjusting to ever-changing circumstances), 2021 also saw hope for recovery and a brighter future: new emphasis on work-life balance, rapid medical advancements, and travel and business reopening. Here’s what our team is thankful this year. 

"My family"

Terah Bocchi, SVP of Sales

 

"I am so very thankful for all of my family."

Those I was born into and those I was not. The family who has reminded me that no matter what happens to you, in the face of your deepest challenges – you are loved.

Lisa Friedman, Director of Sales

"I am thankful for fermented grapes."

Missy Steiner, VP of Marketing

"I am grateful for people who are experts in their field."

Specifically, my veterinarian who helped Daisy after she ate 3 Reese’s Peanut Butter Cups!!!!

Janelle Watanabe, Director of Sales

 

"I am grateful for adding this little guy to our family!"

Craig Aron, SVP Growth and Strategic Business Development 

"In honor of Thanksgiving, I am grateful for my health and the health of my colleagues, family and friends."

I am also grateful to be living in the United States, where we still honor the Constitutional right for freedom of expression and religion.

Ryan Seaver, Director of Sales

"I'm grateful for my family and Starbucks 😉 "

Victoria Papadimas, Director, Performance Analytics

And some recent photos of Bidtellectuals spending time together despite the circumstances! We are grateful for team!

Happy Thanksgiving! We at Bidtellect are grateful for you!

Subscribe to our monthly Bidtellectual newsletter:


Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

Bidtellectuals Share What They’re Grateful for This Year

In honor of Thanksgiving, Bidtellectuals share what they are grateful this year!

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! We rounded up our top tips and trends for holiday campaign planning.

This Week’s Newsletter: NEW PRODUCT DROP: Target Age & Gender Demographics WITHOUT COOKIES

This Week’s Newsletter: NEW PRODUCT DROP: Target Age & Gender Demographics WITHOUT COOKIES

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Logan Bykofsky!​

 

PRESS RELEASE: Bidtellect Releases Cookieless Context Demographic Targeting Feature, Industry First

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Arthur Hainline, Bidtellect VP of Product: “Bidtellect’s Context Demographics has three distinct advantages over traditional third-party data demographics targeting. First, it is cookieless and so its scale will not diminish as the addressable web shrinks. Second, it is cheaper than the vast majority of third party demographics data. Third, instead of sifting through studies for various demographic providers, buyers can manage and balance their accuracy and scale directly. The accuracy of Bidtellect’s new targeting option is self-evident.”

Talk about powering smarter advertising.

Read the Press Release | Read Our Recap on the Blog | Watch the Video

What You Need To Know For the Holiday Shopping Season

New data from Criteo published in Mediapost found that 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday. That means your creative assets should feature sales and deals in its headline/copy, and that you should start reaching consumers sooner rather than later. In fact, reach cosumers with “context discovery:” one-quarter of consumers research purchases one month before their Black Friday buys. Facebook found that 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for.

Read Now: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read Now: Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Around the Industry:

  • A study from MAGNA Media Trials and Disney Advertising Sales released today called “No News Is Bad News: Ads in News & Other Types of Content,” finds advertising in a reliable news source creates stronger brand effectiveness. People found news content to be more valuable, trustworthy and interesting. But reliability is key: 57% of respondents said marketers should vet news sources before advertising (Forbes).
  • Speaking of news, it continues to move online. The New York Times Company said on Wednesday that it added 455,000 new digital subscriptions in the third quarter, a gain that keeps the publisher on pace to reach its stated goal of 10 million subscriptions by 2025 (The New York Times).
  • US TV advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion – a return to pre-pandemic normalcy (BusinessInsider).
  • Holiday travel is returning, but lingering habits and health and safety concerns linger from the pandemic: About twice as many travelers plan to road trip (70%) versus fly (37%), citing enjoyment (38%) and convenience (28%) as the top reasons, above health (12%), according to Deloitte’s latest study. Another pandemic trend? Renting. 43% of those staying in rentals over the holidays tried this lodging type for the first time during the pandemic (Deloitte).
  • ICYMI: Facebook is officially changing its corporate name to Meta, distancing itself from its namesake social platform that launched in 2004. BUT apparently they may face a trademark battle, as a startup that sells computers, disk drives, keyboards, and other devices filed for the patent in 2020 – well before Facebook’s announcement (BusinessInsider).
  • Gartner released its fourth annual Magic Quadrant for buy-side technology and the buzz is: keep your eye on Amazon. It’s “rubbing shoulders” with the “leader” quadrant, which includes Google, The Trade Desk, Adobe, Amobee, Adform and Mediaocean. (Adexchanger).

Creatives of the Week:

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Each week, we’ll share some of our most engaging creatives out in the wild!

On the left, a top engaging creative in Spanish! We love our team’s multilingual capabilities, and above is proof of our commitment to performance no matter the market. On the right, a listicle in the headline always lead to high engagement, and this content will provide valuable information.

Read more about Bidtellect’s creative services team, [b]+studio.

5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? We cover 5 of the most common problems.

Download it now

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Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

NEW CASE STUDY: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance​

A favorite regional Zoo forced to close due to the pandemic turned to Bidtellect to let customers know about their reopening plans and newly-implemented safety and sanitization measures. To overcome conversion setbacks due to an antiquated web host, Bidtellect implemented sophisticated contextual targeting and retargeting measures that drove conversions and surpassed goals

Read more here.

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This Week’s Newsletter: Happy Halloween!

This Week’s Newsletter: Happy Halloween!

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Janelle Watanabe!

 

SPOOKY ONESHEET ALERT!

Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. TREAT yourself to our Halloween onesheet for our top tips and solutions to these problems.

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Bidtellectuals celebrated Halloween with a costume parade in-office and over Zoom! Can you guess which Bidtellectual’s family emerged from Beetlejuice? And check out CEO Lon Otremba as the Joker! Talk about spooky!

ICYMI: The Bidswitch Collab SUCCESS

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance. Read more below!

Read the Press Release | Read Our Recap on the Blog

Creatives of the Week:

Each week, we’ll share some of our most engaging creatives out in the wild!

Hello, high engagement scores! Bright colors, a happy child – the image on the left is a recipe for success. In the second, a listicle always wins, baby, and leads to valuable content to help a researching shopper.

Read more about Bidtellect’s creative services team, [b]+studio.

B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

The pandemic accelerated a clear shift – arguably already in the works – to online B2B sales. Digital strategies will need to adjust to keep up – including shifting to greater digital advertising efforts and online sales to reach their intended business audience. Here’s what you need to know if you’re an advertiser in B2B.

Download it now

b2b
santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

CASE STUDY: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%​

A leading home goods retail brand, who previously partnered with Bidtellect for native activation, sought to expand on the success of their native campaign by testing Bidtellect’s context-optimized Display Banner units.

Read more here.

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This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Cory Lamay! ​

Press Release Alert: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Michael Feeley, Bidtellect VP of Supply Partnerships and Product Solutions: “Everything we do at Bidtellect focuses on putting brand content in front of consumers at the right time within the environments when they are most receptive and likely to engage – in the most efficient way possible.”

Read the Press Release | Read Our Recap on the Blog

SPOOOOKY Onesheet Alert! Beware of These Tricks & Treats!

It’s back… everyone’s favorite Halloween onesheet!

Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all optimization capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. Treat yourself to our Halloween onesheet for our top tips!

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Around the Industry:

  • AdAge asked “Is the industry prepared for a post-cookie world?” And the answers from marketers indicated… an alarming lack of concern – as in, little to no change in strategy even though there is an awareness of change coming (“action gap”). Basically because they believe adtech platforms will take care of solutions. I guess they’re right – because we’re ready 😉 (AdAge).
  • The Trade Desk has kicked off live beta testing of Unified ID 2.0 in Canada. Some existing UID2 partners are helping to shepherd the test, including Index Exchange, Magnite, Publicis, Omnicom Media Group and IPG’s Kinesso. (Adexchanger).
  • Self-serve DSPs are all the rage. According to the latest Advertiser Perceptions DSP wave, more than half of current managed service buyers plan to increase their self-serve spend. One reason for the push towards self-service can be attributed to the desire for visibility into programmatic media fees (read more on that here). As a reminder, Bidtellect offers both self-service and managed service options. (Adexchanger).
  • The Covid-19 pandemic has accelerated the use of programmatic messages being shared by pharmaceutical and healthcare organizations, according to MarTech Series. With digital advertising spending in the healthcare and pharmaceutical industry rising to 9.53 billion dollars last year, programmatic communications are reshaping the landscape of interactions between brands and healthcare professionals (HCPs). (MarTech Series).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

We love this top performer on the left! Nothing cleaner than a roll of toilet paper, amirite? And a simple question that applies to all of us – I mean, I’d click this! And on the right, the call-to-action in the title indicates valuable content is on the other side of the click that is helpful to the reader.

Read more about Bidtellect’s creative services team, [b]+studio.

5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? We cover 5 of the most common problems.

Download it now

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santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

NEW CASE STUDY: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

A favorite regional Zoo forced to close due to the pandemic turned to Bidtellect to let customers know about their reopening plans and newly-implemented safety and sanitization measures. To overcome conversion setbacks due to an antiquated web host, Bidtellect implemented sophisticated contextual targeting and retargeting measures that drove conversions and surpassed goals

Read more here.

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This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?

This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Marcos Vladimir López Castellanos! ​

The New Post-COVID Trends for Digital Advertisers (With Data!)

We’re sooooooo ready to say goodbye to the pandemic. The good news is economic recovery is in sight: according to Deloitte’s latest United States Economic Forecast, PCE is likely to increase by 7.6% in 2021 and by 3.9% in 2022, a sharp change from the 3.9% contraction last year. What does it mean for digital advertisers? The top trends in a post-COVID economy include a new work normal, a looming cookieless future, booming ecommerce and native discovery trends. Check out all our data on the blog.

Read it now: Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

Yikes. Sucks to be Facebook.

Well, the six-hour Facebook, Instagram, and WhatsApp outage rocked the world (literally) on Monday. And don’t forget the whistleblower who released tens of thousands of pages of internal research indicating the company was aware of many problems caused by its apps. Advertisers, if that doesn’t worry you – I don’t know what would?? Social media is the least trusted media source, according to Kantar. Download our onesheet for the latest trust metrics and how to advertise safely across the open web. We can help you adapt your existing social assets 😉

Download the Onesheet: Unfriending Facebook? Social Media and Native Ads 

Read the Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Around the Industry:

  • Facebook’s outage Monday marked the longest stretch of downtime for Facebook since 2008. The disruptions were caused by “configuration changes on the backbone routers” and did not put any user data in jeopardy (CNBC).
    A week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy that bans ads that deny climate change and prohibit the monetization of related content. The purpose of the move is to incentivize creators to not make problematic content just for the views and monetization opportunity (Adexchanger).
    How can brands navigate sensitive events on social media? A great article in AdAge walks through three rules to follow to avoid appearing tone deaf or being associated with potentially divisive content (AdAge).
    Google AdSense will switch to first-price auctions, behind Google Ad Manager and AdMob. Compared to a second-price auction, first-price auctions are simpler for buyers and more transparent (Adexchanger).
    AppLovin acquired MoPub, Twitter’s third-party ad exchange for mobile publishers nested within Twitter, for $1.05 billion in cash this week (Adexchanger).
    It’s a new bunny era! Playboy magazine featured it’s first gay male bunny on their cover this month, social-media influencer Bretman Rock. While the print magazine is no longer in circulation, they have switched to a digital-only version and boast 9.5 million Instagram followers and 1.5 million on Twitter (MediaPost).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

We love repeat engagement! The creative on the left has been a top performer for a few weeks now. On the right, the product/service is centered in the image with bright colors – it’s not cluttered. Notice the clear call to actions in the copy: “Learn why” and “Read more.”

Read more about Bidtellect’s creative services team, [b]+studio.

santa is watching you poster hoiday advertising

How’s Holiday Planning Going?

Are your creatives ready for the holiday spirit? If not, don’t stress – we asked Bidtellect’s in-house creative services team for their mandatory tips for maximum holiday creative engagement. Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”

Download Now:

 Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

A leading wholesale retailer turned to Bidtellect to shift their social media budget outside the walled gardens. The move not only quelled their concerns over brand placement next to user-generated content and polarizing ad environments but surpassed their goals by 30%.

Read more here.

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