CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Great news: CTV/OTT advertising is the latest addition to the Bidtellect toolkit. With Bidtellect’s CTV/OTT solution, brands will be able to connect with audiences where they are already consuming content and expands their reach beyond linear TV. Why CTV/OTT with Bidtellect? ctv vs ott Access CTV/OTT Advertising with Bidtellect DSP OTT and CTV advertising is required video ads

Better yet: advertisers can maximize the same performance bidding and optimization technology they are accustomed to with Bidtellect.

So what is CTV? OTT? What is the difference between CTV vs. OTT? And why does it matter to advertising strategy? We break it down.

Cord-Cutters

There will be more than 55 million cord-cutters by 2022

Cord-Nevers

Millions more have avoided paying for traditional cable TV

Subscriptions vs. People

Right now the US has more video-on-demand subscriptions than people

340 million

There are more than 340 million subscribers for over-the-top (OTT) services

The New Must-Have: CTV/OTT Audiences Are Growing

Today, CTV/OTT advertising is an all but required component of a successful media strategy. Studies have proven most purchasing decisions are made at the household level, meaning the key to creating long-term customer connections is to deliver meaningful messaging to the members of the household. With Smart TV sales at record highs and linear TV audiences diminishing, CTV/OTT is the most engaging and cost-effective way to reach them.

CTV/OTT advertising is no longer a “nice to have” piece of a media strategy. It’s required.

ctv/ott

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140 Million AVOD

US users watching ad-supported video-on-demand (AVOD) will surpass 140 million in 2022, up 8.6% YoY.

2/3 of US Population

⅔ of the US population is projected to watch CTV content in 2022.

33.1% Increase in Ad Revenues

eMarketer projects a 33.1% increase in CTV ad revenues for 2022, to $18.89 billion.

10% of All Ad Spend

By 2026, CTV ad spending will account for more than 10% of all digital ad spending, having more than doubled to $38.83 billion.

What’s the Difference? CTV vs. OTT

One of the primary differences between OTT and CTV advertising is that OTT ads are typically served in the form of video ads within accessed video content. In contrast, CTV ads are usually served alongside apps that are installed on CTV devices or the device’s homepage itself. As a newer medium, advanced TV presents an evolving variety of monetization opportunities for advertisers willing to keep up.

CTV

CTV is an internet-connected device a customer uses to watch TV/video content online.

OTT

OTT is the delivery mechanism for TV/video content online, usually through streaming or video on demand (VOD) in addition to, or “over the top of,” traditional network providers.

Why CTV/OTT with Bidtellect?

Bidtellect’s new CTV/OTT solution will connect brands with audiences where they are already consuming content and expands brands’ reach beyond linear TV.

  • Streamline the planning, trading and execution with Bidtellect’s world-class support.
  • Power of Context: leverage Bidtellect’s industry-leading context-driven technology and metadata coverage across the entire supply ecosystem.
  • Access to the largest CTV/OTT enabled SSPs and premium publishers.

Users will be able to leverage Bidtellect’s unique and unmatched performance bidding and optimization technology to seamlessly incorporate CTV/OTT into their media buying strategy.

lon otremba CTV OTT bidtellect

“The way people access entertainment continues to evolve. In a sea of streaming choices, consumers want a knowledgeable voice to be a directional guide. Consumers are receptive – and expecting of – targeting and recommendations.”

Lon Otremba, CEO

Access CTV/OTT Advertising Directly Through Bidtellect’s DSP

Clients will be able to activate CTV/OTT directly through Bidtellect’s DSP through all service models, with the ability to optimize and target premium content categories across multiple goals and bid types. Bidtellect’s capabilities like budget fluidity, pacing, bid shading, creative flighting and more for maximum campaign ROI.

Deals

• Location
• Language
• Ad Type
• Inventory Quality

Optimization

• Completion Rate
• Supply Tier

Bid Types

• Max CPM
• Dynamic CPM
• Flat CPM

Additional Capabilities

• Campaign Flighting
• Daily Caps
• Bid Shading
• Creative Flighting
• Budget Fluidity
• Pacing Preference
• Delivery vs performance

Fraud Protection

With our partnership with HUMAN, all Bidtellect inventory is frequently scanned, and the majority of invalid traffic is blocked

Round Out Your Video Strategy With Bidtellect

With the combination of movement and sound, video advertisements are almost guaranteed to catch the attention of the viewers. With the right partner, video ads can provide a great return on investment. Read more about Bidtellect’s Video Solution here.

Context-Driven Video Solutions

Multiple Formats

Efficiency

ctv/ott

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Scale

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Goal Variety

ctv/ott

ctv vs. ott

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Brand Safety

ctv/ott

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Download Bidtellect's CTV/OTT Spec Onesheet Now

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Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

This is our no frills, top 10 list for holiday advertising success.

$1.3 trillion

eMarketer predicts 2022 holiday retail sales to increase 3.3% to $1.262 trillion (eMarketer). 

 

4%

Only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021 (Think With Google)

61%

61% of consumers joined a loyalty program to receive discounts during the 2021 holiday season (Deloitte)

1. Holiday spend is going to be big. Now is the time to scale.

Bidtellect’s platform is integrated with 25+ of the industry’s leading SSPs and exchanges, giving buyers access to 98%+ of the internet-connected US, and 100s of thousands of publishers and global supply.

2. Don’t skimp on brand safety. 

Filter towards quality to ensure viewability, brand safety, supply path optimization, and to combat fraud.

3. Make use of all Bidtellect’s ad formats & devices

We’re talkin’ Responsive Native, High Impact, Banner Display, Video and Desktop, Tablet, and Mobile – all to drive brand and promotional awareness. Bonus: we now offer CTV/OTT. Talk to your contact to see if you can incorporate it now.

4. Reach consumers already engaging with holiday content,

holiday shopping content, or any topic of your choosing with context-driven targeting and optimization.

5. Utilize Bidtellect’s proprietary audiences,

which use natural language processing technology and the context of the page to build custom audiences that show an explicit interest in the category of your choosing.

6. Save where it counts.

Our optimization technology – especially our automatic bid factoring tool, AARDvark – will ensure you’re paying for the true value of an ad placement, maximizing ROI.

7. Loyalty programs matter to holiday shoppers

for early deals and access – the data shows it. Show off loyalty programs and exciting savings promotions in your holiday creative assets. Ads with promotions are consistently top performing, according to [b]+studio.

8. Rely on real-time optimization

 to identify the creatives and content that deliver the best results across devices and sites.

9. Analyze campaign performance

with Bidtellect’s robust analytics, customized reporting, third-party measurement solutions and proprietary insights for the most in-depth assessment of your holiday campaigns.

10. Teamwork makes the holiday dream come true

Our creative experts [b]+studio will create custom, eye-catching, and high performing holiday creative assets for your brand. Our performance analysts make recommendations based on performance and goals.

 

Brands and advertisers, we hope these top 10 tips for holiday campaigns are helpful. Reach out to your Bidtellect rep to learn more.

For more holiday advertising tips, check out These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

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Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

Hello, holiday advertisers! We asked Santa aka Bidtellect’s in-house creative agency their mandatory tips for engaging holiday creative assets. Don’t you want your brand on on the high-engagement “nice list?”

Remember, no matter how great your platform’s placement and optimization capabilities, bad creative assets (we’re talking images, videos, and copy) will kill engagement faster than you can say, “Is this coal?!”

So here’s what you need to know.

1. It’s the Happiest Time of Year – Keep Your Holiday Creative Assets & Messaging Positive!

 

Simple as that! Use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Keep the Holidays Front of Mind in All Creative Assets

 

‘Tis the season: remember to include at least one holiday reference in the image or copy in all holiday creative assets, or you’ll risk seeming out of the loop (as well as suffering poor engagement).

Use the concept of “gift guides.” Offer helpful, valuable tips and create content that’s great to drive to. Think: find the perfect gift for “X” which doubles as calling out the targeted demographic, but in a fun, holiday way. Be a holiday thought leader – and help your shoppers out!

3. Refresh Your Holiday Creatives For Engagement & Re-Engagement

 

Switch up your holiday creative assets! Better yet: rotate based on the event, as you count down to Black Friday, that big holiday sale, or new holiday release. Bidtellect’s advanced platform optimizes to best-performing creatives (read more on Dynamic Creative Optimization) and our team will manually rotate creatives to find your best performance.

Plus, you’ll want to re-engage with users thanks to our sequential messaging tech and other re-engagement tactics – so you’ll need fresh content!

4. High Impact Units Are Your Best Gift

 

Take your holiday creative assets up a notch with high impact creative units: cinemagraphs, scroller units, and carousel units are major engagement givers. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

5. Incorporate Video into Your Holiday Creative Assets

 

9/10 people report wanting to see more videos from brands, according to Hubspot. So go ahead, give consumers the gift of video ads in your holiday creative assets this season – and you’ll give your brand the gift of higher engagement. Keep them short, sweet, and positive – and be sure your message can be conveyed with and without sound.

Bidtellect’s context-driven solutions ensure your video ads will be relevant to the content surrounding it – a good thing since 74% of consumers are likely to remember an ad if its message relates to the content around it.

6. Make Sure You Offer Deals and Promotions in Your Headlines

Santa with Sale Sign

 

Everybody loves a sale – especially during the holidays! So include deals, discounts, incentives, and reward programs in the copy of your holiday creative assets. Bidtellect’s [b]+studio consistently sees highest performance for headlines including a discount.

Examples: promo codes, flash sales, bundle deals, free shipping, etc. Combine promotions (discounts or a special offer) with the shipping deadlines to incentivize your customers to start shopping. Most predict consumers will start shopping even earlier this year.

Brands and advertisers, we hope these tips for engaging holiday creative assets are helpful!  The holiday 2022 shopping season is going to be a great year!

For more holiday advertising tips, check out These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Valentine’s Day 2021: What Digital Marketers Need to Know This Year

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Our 6 Mandatory Tips for Engaging Holiday Creative Assets

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

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These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner and the data shows that consumers will be spending and shopping even earlier this year! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

$1.3 trillion

eMarketer predicts 2022 holiday retail sales to increase 3.3% to $1.262 trillion (eMarketer). 

4%

Only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021 (Think With Google)

61%

61% of consumers joined a loyalty program to receive discounts during the 2021 holiday season (Deloitte)

1. More Spending & Growth Predicted this Holiday Season

Call it post-pandemic energy, excitement, relief – whatever it is, consumers spent big last year and that trend is predicted to continue. Total retail spending grew 16.1% in 2021 – the fastest growth rate in more than 20 years, according to eMarketer; Deloitte reported a similar statistic citing that 2021 total holiday retail sales increased 8.5%, the largest annual increase in 17 years. eMarketer predicts consumer holiday spending will grow 3.3% in 2022 to $1.262 trillion.

Retail and Holiday Spending & Prediction Data:

  • US retail sales grew by 16.1% to $1.221 trillion in the 2021 holiday season, the fastest growth rate in more than 20 years (eMarketer, February 2022)
  • Total holiday retail sales in 2021 increased 8.5%, the largest annual increase in 17 years (Deloitte, 2022)
  • eMarketer predicts 2022 holiday retail sales to increase 3.3% to $1.262 trillion (eMarketer, February 2022). 
  • Apparel and accessories ecommerce sales surged 22.5% to $45.35 billion to make it the No. 1 category in terms of both growth and dollar figure (eMarketer, February 2022)

Advertisers: Holiday spend is going to be big. Now is the time to scale

Budget higher spend and scale across the web, ad formats (Responsive Native, High Impact, Banner Display, and Video) and devices (desktop, tablet and mobile) to reach more interested consumers. Bidtellect’s platform is integrated with 25+ of the industry’s leading SSPs and exchanges, giving buyers access to 98%+ of the internet-connected US, and 100s of thousands of publishers and global supply. Better yet, all inventory available through Bidtellect’s platform can be filtered towards quality to ensure viewability, brand safety, supply path optimization, and to combat fraud.

santa holding a credit card for holiday shopping online christmas shopping advertising

2. eCommerce Continues to Dominate Holiday Shopping & Sales

Great news digital advertisers: ecommerce shopping growth has been holding steady post-pandemic. Nearly all shoppers will buy something online this holiday season – Google reported that only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021, and eMarketer predicts nearly 16% growth in ecommerce sales this year, compared to 0.9% growth in brick and mortar sales.

We recommend shifting focus to Cyber Monday, which was the heaviest online spending day in 2021 (no surprise) and is predicted to be the No. 1 spending day of the season this year, too, rising 12.0% to $12.22 billion according to eMarketer. That said, Black Friday will be the second biggest, rising 9.8% to $9.91 billion. 

eCommerce Holiday Spending Data:

  • Holiday eCommerce sales will climb 15.5% to $235.86 billion in 2022 (eMarketer)
  • Only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021 (Think With Google)
  • 2021 ecommerce sales increased 11% compared with 2020 and 64.1% compared with 2019 (Deloitte)
  • Cyber Monday will be the No. 1 spending day of the season —rising 12.0% to $12.22 billion (eMarketer)
  • Black Friday will be the second biggest online spending day, rising 9.8% to $9.91 billion (eMarketer)
  • Thanksgiving will again grow the fastest at 14.1% to reach $5.90 billion (eMarketer)

Advertisers: Use context to reach more relevant audiences and industry decision-makers where they are consuming holiday content

Contextual targeting seamlessly integrates your ads into relevant content users are already consuming – like holiday gift inspiration, holiday deals to take advantage of, or holiday shopping sites – and provides higher engagement and greater cost efficiencies, especially in combination with Bidtellect’s context-driven optimization engine. 

Utilize Bidtellect’s proprietary audiences, which use natural language processing technology and the context of the page to build custom audiences that show an explicit interest in the category of your choosing.

elves shopping holiday shopping advertising

3. Holiday Shoppers Will Start Early Thanks to Loyalty Programs & Stock Concerns

In 2021, holiday shoppers started shopping sooner – and this was thanks to brand loyalty programs combined with fears of missing out on a key wish list item. Not only that, 50% wished they had started shopping earlier, according to Google. Loyalty programs trigger earlier shopping thanks to exclusive discounts and gift inspiration – Deloitte reported that as many as 81% shopped specific brands because they were a member and 61% joined a program just for a discount. 

Loyalty Program Holiday Data:

  • 81% of consumers shopped specific brands during the 2021 holiday season because they were a member (Deloitte)
  • 61% of consumers joined a loyalty program to receive discounts during the 2021 holiday season (Deloitte)

Early Shopping Holiday Data:

  • As of June 2021, 31% of U.S. shoppers had already started their holiday shopping and 37% of shoppers who shopped last holiday season wished they had started earlier (Think With Google, March 2022)
  • In June 2021, stock issues were top of mind for holiday shoppers. Over 50% of U.S. shoppers surveyed saying they would start holiday shopping earlier to avoid an item being out of stock (Think With Google, March 2022)

Advertisers: Call out loyalty programs and discounts in your creative assets

Holiday shoppers are eager to maximize their loyalty program membership and join if it offers exclusive discounts. Bidtellect’s in-house creative agency, [b]+studio, consistently sees the highest engagement with creative assets that offer a discount or loyalty program in the headline. Creative expertise combined with optimization technology will ensure maximum engagement to best-performing creative assets in real time.

We hope these holiday 2022 advertising trend predictions and campaign tips set you up for success. 

Want to Learn More?

Reach out to learn how we can implement a cookieless, context-driven strategy for your brand today. 

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Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Cookieless? We Got This.

Cookieless? We Got This.

The cookieless future may be (almost) present, but with the right alternative targeting and optimization technologies, brands and advertisers will have nothing to worry about. Reaching target audiences, decision-makers, and protecting brand safety is a breeze thanks to context solutions combined with audience and ID alternatives. Read more here.

The Background: Privacy and the Cookieless Movement

The Cookie Phase Out:

  • When GDPR (and subsequently CCPA) became enforceable, the number of third-party cookies used per webpage drastically declined, and the trend has continued.
  • Apple’s Safari internet browser blocks all third-party cookies. It’s used by an estimated 1 billion users worldwide.
  • By comparison, an estimated 3.4 billion internet users use Google Chrome as their main browser worldwide. Google Chrome is scheduled to phase out third-party cookies in late 2024.

Technology & Advertisers Are Still Behind:

  • 8 in 10 US marketers and publishers were still relying primarily on third-party cookies to determine the identity of their audiences as of 2021, according to eMarketer.
  • While many have shifted their strategies over the last year or so, multiple ad tech execs told eMarketer that “advertisers will be transacting on cookies until the day they can’t anymore.” 

The Power of Context: Performance for Native & Beyond

Get ahead of the cookie curve. Reach more relevant audiences and industry decision-makers where they are consuming content thanks to context. Contextual targeting seamlessly integrates your ads into relevant content users are already consuming, and provides higher engagement and greater cost efficiencies, especially in combination with Bidtellect’s context-driven optimization engine.

 

With Bidtellect, brands can discover, align with, and optimize against the content on any webpage thanks to smarter contextual tools that drive performance with unrivaled accuracy and scale.

  • Bidtellect began as a native specialist demand-side platform. With native ads, we needed to evaluate the contextual information on the page to create an ad that blended seamlessly into its environment.
  • Bidtellect then began maximizing context-first technology for its performance abilities.
  • Bidtellect has gone on to build the most sophisticated contextual solutions of any DSP while extending these successes to other channels and formats beyond native

Contextual Targeting

Bidtellect has consistently pushed our technology forward, and now utilizes a combined contextual approach within our platform: the industry’s best third-party contextual integrations plus our unique proprietary contextual targeting solutions and our context-driven optimization engine.

Benefits of Contextual Targeting:

  • Seamless integration into content users are already consuming
  • Higher engagement 
  • Greater cost efficiencies, especially combined with Bidtellect’s context-driven optimization engine
  • Scales across formats: Responsive Native, Display, Video Units, and High Impact Units

Bidtellect’s Contextual Targeting Tools:

  • First-to-market context demographics targeting
  • Category targeting 
  • Keyword targeting
  • Interest targeting
  • Inventory quality targeting
  • B2B targeting: Bidtellect + Bombora Partnership

Context-Driven Optimization

Bidtellect’s optimization engine maximizes performance, spend, and ROI for advertisers completely using context-driven technology. Contextual optimization is the foundation of Bidtellect’s bidding technology.

What the heck is AARDvark? Bidtellect’s Automatic Algorithmic Rate Determination tool utilizes multiple contextual signals (placement, type of ad, device, surrounding context, channel, viewability) and non-PII identifiers to identify where certain subsets of audiences frequent. Our algorithms then make intelligent decisions as to the value of those placements. This is layered with a refined approach utilizing natural language processing technology at the page URL level. 

ID Solutions: LiveRamp RampID

Bidtellect partnered with one of the largest companies in the space, LiveRamp to utilize their Universal IDs, RampID. Additionally, The Trade Desk’s TDID 2.0 is on our product roadmap for future adoption.  These not only prepare us for the cookieless future, but allow us to almost completely negate match rate when there is participation from DMP and SSP partners, as well as grow and expand our attribution and audience-targeting capability beyond Bidtellect’s own universe.

Recap: Bidtellect’s Contextual Tools Set You Up for Success in the Cookieless Future

Bidtellect’s contextual targeting and optimization capabilities plus ID solutions drive performance for advertisers without relying on traditional cookie-based advertising approaches.

  • Privacy-First
  • Native Context Expertise
  • Contextual Targeting
  • Context-Driven Optimization Tools
  • Not Cookie Dependent
  • Post-Cookie Identity Solutions

Read More: Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

Want to Learn More?

Reach out to learn how we can implement a cookieless, context-driven strategy for your brand today. 

8 + 4 =

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Video Ads: Why Programmatic Video With Bidtellect

Video Ads: Why Programmatic Video With Bidtellect

Thinking about video ads? There’s no better way to grab attention, showcase your brand message or product, and increase sales. With the combination of movement and sound, video advertisements are almost guaranteed to catch the attention of the viewers. With the right partner, video ads can provide a great return on investment.

Quick Video Stats

9/10

Nearly nine out of ten people report wanting to see more videos from brands in 2021 (Hubspot)

51%

In 2022, video will account for more than half of all US programmatic display ad spending in 2022 (eMarketer)

2.7 Secs

Attention spans are shortening leaving marketers with 2.7 seconds to capture audiences (MarketingMag)

94%

94% of marketers say video has helped them increase understanding of product or service (Wyzowl)

80%

80% of marketers confirmed that video helped increase sales (Wyzowl)

Why Run Video Ads With Bidtellect?

Running Video Ads with Bidtellect allows advertisers to expand their reach and Video scale. Our optimization capabilities down to the placement level coupled with context-driven technology will ensure your content reaches the most relevant environments and interested consumers. Bidtellect will make your video ads thrive.

The Power of Context-Driven Video Ads

Bidtellect’s contextual targeting technology ensures brands can reach their audiences within the content they are consuming – efficiently. Combine this with our proprietary, real-time optimization algorithms, and our video ads consistently surpass our clients’ performance goals.

  • 74% of consumers are likely to remember an ad if its message relates to the content around it

Premium Video Supply

Bidtellect’s video solution provides access to premium placements at unparalleled scale. Bidtellect is the single largest access point to native inventory globally. By aggregating over 30 premium supply partners, Bidtellect helps brands scale while filtering for the highest video ad quality.

Download the Video Onesheet

But wait…there’s more!

Download our onesheet and let us help you with your video ads today! 

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Pssst…. there’s even MORE video capabilities coming soon. Can you guess what it is? 

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.