Behind the Platform: What is Campaign Flighting? VIDEO

Behind the Platform: What is Campaign Flighting? VIDEO

Learn about Campaign Flighting to optimize campaign planning and improve your digital ad performance in the Bidtellect DSP.

What is Campaign Flighting?

Flighting is the ability to define multiple flights (date ranges) that have specific budgets assigned to them within a single campaign. Campaigns then deliver and pace to the active flight’s budget and time range. Your Campaign’s Flight consists of the Start Date and End Date

What It’s Best For:

Fixed budget campaigns.

What Happens:

Within a campaign, you can create multiple flights or time ranges just by indicating a start time, end time, and budget. As long as they do not overlap, flights can have varying lengths of time and budgets. They can even be removed or changed as needed, and there can be a gap between flights in a campaign, during which no bidding or spending will occur.

Did you know?

Unused budget in a current flight can be used in a future flight. “Actualizing” enables more efficient use of budget and an ability to shift budget priorities based on performance.

Watch Now:

We walk through Campaign Flighting in this brief Behind the Platform video.

Learn More:

For more on Bidtellect’s DSP, check out our other videos or enroll in our FREE Trader Scorecard Online Learning Program to get certified.

Want to learn more about Bidtellect’s Trader Scorecard? Click below: 

What is Bidtellect’s New Trader Scorecard? We Answer Your Questions

 

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Behind the Platform: What is Campaign Flighting? VIDEO

Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.

Behind the Platform: Creative Bulk Upload VIDEO

Watch Now: how to save time with Bidtellect’s Creative Bulk Upload feature.

Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

In honor of the holiday season, Bidtellectuals share what is at the top of their wishlist!

Behind the Platform: Creative Bulk Upload VIDEO

Behind the Platform: Creative Bulk Upload VIDEO

Save time on your campaign planning by utilizing Bidtellect’s “Creative Bulk Upload” feature.

 

Watch Now:

In this video, we walk through how to upload creatives in bulk at the Insertion Order level. This will save you time and effort while planning multiple campaigns. 

Learn More:

For more on Bidtellect’s DSP, check out our other videos or enroll in our FREE Trader Scorecard Online Learning Program to get certified.

Want to learn more about Bidtellect’s Trader Scorecard? Click below: 

What is Bidtellect’s New Trader Scorecard? We Answer Your Questions

 

Want more need-to-know info? Subscribe to our weekly newsletter!


Behind the Platform: What is Campaign Flighting? VIDEO

Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.

Behind the Platform: Creative Bulk Upload VIDEO

Watch Now: how to save time with Bidtellect’s Creative Bulk Upload feature.

Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

In honor of the holiday season, Bidtellectuals share what is at the top of their wishlist!

Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Great news! Bidtellect is excited to offer what we believe is an industry first: a way to skew campaigns towards Gender and Age demographic selections based on domain reported site analytics without the use of cookies.

Read the Press Release:

Bidtellect Releases Cookieless Context Demographic Targeting Feature, Industry First

What does it all mean?

The first of its kind, Bidtellect’s new Context Demographics Targeting DSP feature allows advertisers to target age and gender demographics without cookies for the privacy-first future. This cookieless context differentiator is the first of its kind in the industry and unique to Bidtellect!

It also offers a cost-effective solution, saving advertisers on costly audience data and giving them ability to balance scale and accuracy according to their unique campaign goals and budget.

How does it work?

The DSP features a slider that allows advertisers to select age and gender targeting based on domain analytics across Bidtellect’s premium supply placements. Advertisers can choose domains that skew either heavily male or female, and choose from six age ranges to target solely or in combination with one another. For example, an advertiser might wish to target 65% women-visited sites, which would target domains that have at least a 65% female population of visitors, based on domain analytics.

Note: “Or” Logic applies between the demographics selected within each category
“And” Logic between the two different demographics themselves.

 

Key Features & Benefits:

  • Cookieless solution allows advertisers to skew campaigns towards a given age or gender demographic.
  • Cost efficient add-on vs. expensive data CPM
  • Increased control with the ability to balance scale vs. accuracy

To learn more, download our onesheet below or reach out to your Bidtellect contact! You can also contact us here. 

Watch now! VP of Product Arthur Hainline takes us behind the platform and walks through the new feature.

Download the Onesheet

11 + 9 =

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Behind the Platform: What is Campaign Flighting? VIDEO

Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.

Behind the Platform: Creative Bulk Upload VIDEO

Watch Now: how to save time with Bidtellect’s Creative Bulk Upload feature.

Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

In honor of the holiday season, Bidtellectuals share what is at the top of their wishlist!

Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Michael Feeley, Bidtellect VP of Supply Partnerships and Product Solutions: “Everything we do at Bidtellect focuses on putting brand content in front of consumers at the right time within the environments when they are most receptive and likely to engage – in the most efficient way possible.”

The Takeaways:

Bidtellect utilizes BidSwitch’s SmartSwitch technology to optimize bidstream processing in order to reduce hardware costs and improve performance. 

  • Bidtellect saved 35% with one partner on listening costs with BidSwitch’s SmartSwitch technology
  • This led to a nearly 3x increase in auction win rate, which ultimately improves performance 

At Bidtellect, we help brand advertisers reach targeted audiences in contextually relevant environments at scale across the web. The optimization that we conduct at the bid opportunity level requires a huge focus on large amounts of the programmatic bidstream. Utilizing BidSwitch’s SmartSwitch technology helps to filter out unwanted inventory, thus reducing cost while simultaneously improving bidding performance for our clients.

BidSwitch_Black_WhiteBackground-01 (1)

Engineered by IPONWEB, BidSwitch helps programmatic ad-tech and media companies overcome increasing marketplace complexity by providing partners an efficient and transparent way to manage access to supply and demand at global scale. Unlike an exchange, BidSwitch operates as a neutral, infrastructure network, intelligently routing and filtering the bidstream to ensure optimized, non-fraudulent access for buyers and sellers. Today, BidSwitch facilitates more than 350 supply and demand technology partners globally to connect and trade media across the display, mobile, video TV, native and DOOH ecosystems, all via a single standardized integration. Visit www.bidswitch.com to learn more.

Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and native programmatic. We pride ourselves in premium supply quality and optimizing down to the placement level, while offering deep campaign insights across a wide range of KPIs for our brand, agency, and trading desk partners. Bidtellect consistently outperforms competitors in nearly every head-to-head performance test thanks to industry-leading brand safety technology, premium supply quality, superior context capabilities, and proprietary bid factoring and optimization technology: delivering ads that work.

Want more need-to-know info? Subscribe to our weekly newsletter!


Behind the Platform: What is Campaign Flighting? VIDEO

Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.

Behind the Platform: Creative Bulk Upload VIDEO

Watch Now: how to save time with Bidtellect’s Creative Bulk Upload feature.

Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

In honor of the holiday season, Bidtellectuals share what is at the top of their wishlist!

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

Bidtellect was proud to participate in Adweek’s NEXTECH: a three-day, live virtual event featuring brand executives and technology leaders sharing integrated strategies to succeed in 2021. Bidtellect led a workshop on the timely topic of context: Contextual Ad Targeting: Tips for the Modern Playbook

If you weren’t able to attend, Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. How has placement evolved along with consumer expectations, and what does it mean for the future?

Watch the session below and read our 3 key takeaways.

Bonus: we have a onesheet for you! (Scroll down.)

 

Placement informs everything else.

The more specific your understanding of the placement, the more informed – and effective – your tools and outcomes.

Utilize a nuanced approach to context with tech

Think: pre-bid targeting and blocking, natural language processing technology, and sentiment analysis.

Context is the future - and the key to a cookie-less world

Think of context-driven approaches as complementary to data and audience ID usage – not exclusive from them.

Want more?

Download our onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

Behind the Platform: What is Campaign Flighting? VIDEO

Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.

Behind the Platform: Creative Bulk Upload VIDEO

Watch Now: how to save time with Bidtellect’s Creative Bulk Upload feature.

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Bidtellect is excited to announce its new proprietary DSP feature: context demographics targeting.

Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect’s use of BidSwitch’s Smartswitch technology leads to improved bidding performance while saving on cost. Read the Press Release.

The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Halloween may be the scariest time of year, but choosing a programmatic partner doesn’t have to be!

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery.

B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

How has placement evolved along with consumer expectations, and what does it mean for the future?

Our 6 Mandatory Tips for Engaging Holiday Creative Assets

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

Introducing: Display Powered by Bidtellect

Introducing: Display Powered by Bidtellect

The Power and Performance of Bidtellect’s Context-First Optimization Intelligence, Harnessed For Traditional Display.

A NEW way to buy Display! Elevate traditional banner campaigns with Bidtellect’s Context-First & Cookieless Optimization solutions. Our technology prioritizes contextual relevance and sentiment, giving brands the opportunity to engage people at peak moments of intent. 

Bidtellect’s Context-First Optimization fuels our performance algorithm AARDVark, creating greater efficiencies and driving strong performance. AARDVark’s context optimization has consistently proven to drive superior results vs. competitors.  

Why Run Display with Bidtellect? 

As a trusted Native partner, we continue to prove our success for brands throughout the marketing funnel through our Cookieless Bidding and Optimization Signals. We are excited to open the doors to Traditional Display and roll out our proven strategies for brands to continue leveraging our smart optimization solutions across their programmatic buys.

Cookieless Bidding Signals

Strategy

Devices, Geo’s, Time of Day/Day of Week

Context

Site & Page URL, Pub Category, Page Context, Keywords

Placement

Ad Slot on Site, Location, Ad Size, Ad Type, Creative Version, Viewable

Dynamic

Bid Auction, Value, Price, Estimation

Bidtellect Display Benchmarks

0.25%

CTR

Comparable to Native

CPA & Cost Per Site Visit

:60s+

 Time on Site

Reach out to your Bidtellect Sales Rep today to get started today!

Hurry promotion ends September 30, 2021