Your 2022 Holidays Handbook

Your 2022 Holidays Handbook

 

Time to Get Gifting!

Get your campaigns ready for the holiday rush with Bidtellect. With a comprehensive technology suite, expert strategy recommendations, and cookieless and brand safety solutions – we’re everything on your wishlist and then some. Check out all the resources you might need below.

Time to Get Gifting!

Get your campaigns ready for the holiday rush with Bidtellect. With a comprehensive technology suite, expert strategy recommendations, and cookieless and brand safety solutions – we’re everything on your wishlist and then some. Check out all the resources you might need below.

Your Holiday Handbook: Latest Trends & Research

We Did the Research: Top 3 Trends Predicted for the 2022 Holiday Shopping Season

The data doesn’t lie. Here’s what’s predicted and how you can adjust your holiday strategy accordingly.

We Wrote Your Wish List: Top 10 Holiday Campaign Tips for Brands & Advertisers

Here’s our no-frills, everything-you-need list to make this your most successful holiday shopping season yet.

Are Your Creatives Naughty or Nice? Bidtellect’s Holiday Creative Best Practices

We asked Santa aka Bidtellect’s in-house creative agency their mandatory tips for engaging holiday creative assets.

Your Holiday Handbook: Latest Trends & Research

We Did the Research: Top 3 Trends Predicted for the 2022 Holiday Shopping Season

The data doesn’t lie. Here’s what’s predicted and how you can adjust your holiday strategy accordingly.

We Wrote Your Wish List: Top 10 Holiday Campaign Tips for Brands & Advertisers

Here’s our no-frills, everything-you-need list to make this your most successful holiday shopping season yet.

Are Your Creatives Naughty or Nice? Bidtellect’s Holiday Creative Best Practices

We asked Santa aka Bidtellect’s in-house creative agency their mandatory tips for engaging holiday creative assets.

No Screaming Kids? We Call That a Holiday Success.
Just Like These Case Studies.

Check out some of our recent case studies to get to know us better.

Santa Cleaning

CPG Brand Seeking Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Holiday tree with makeup

Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Airplane on top of Santa's Hat

Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Santa,Claus,Doing,Grocery,Shopping,At,The,Supermarket,,He,Is

Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

No Screaming Kids? We Call That a Holiday Success.
Just Like These Case Studies.

Check out some of our recent case studies to get to know us better.

Santa Cleaning

CPG Brand Seeking Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Holiday tree with makeup

Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Airplane on top of Santa's Hat

Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Santa,Claus,Doing,Grocery,Shopping,At,The,Supermarket,,He,Is

Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Do Bidtellectuals Like Eggnog?

%

YES!

%

Ew, no!

How the Grinch Stole the Cookies

At first, we hated the Grinch for stealing cookies from browsers, but these cookies are like a box of cookies next to the check-out aisle at a grocery store. They look good, and they satisfy your craving for a minute, but after you eat the whole box… you’re left wanting a lot more. You want real ingredients and a real answer to your sweet tooth craving (in this case, performance? or engagement?).

So turn to real bakers (that’s us in this extended metaphor). The Grinch may have stolen those store-bought cookies, but we’ll make you some homemade baked goods that we’ve tested and optimized to taste the very best for each person that eats it. We’ve been doing it the longest.

Engagement Tastes Better With Context

Bidtellect’s contextual targeting and optimization capabilities plus ID solutions drive performance for advertisers without relying on traditional cookie-based advertising approaches.

  • Privacy-First
  • Native Context Expertise
  • Contextual Targeting
  • Context-Driven Optimization Tools
  • Not Cookie Dependent
  • Post-Cookie Identity Solution
  • Insights & Expertise

Bidtellect Knows Context: Performance For Native & Beyond

  • Bidtellect began as a native specialist demand-side platform.
  • With native ads, we needed to evaluate the contextual information on the page to create an ad that blended seamlessly into its environment.
  • Based on results, Bidtellect began maximizing context-first technology for its performance abilities. Bidtellect has gone on to build the most sophisticated contextual solutions of any DSP while extending these successes to other channels and formats beyond native.

How the Grinch Stole the Cookies

At first, we hated the Grinch for stealing cookies from browsers, but these cookies are like a box of cookies next to the check-out aisle at a grocery store. They look good, and they satisfy your craving for a minute, but after you eat the whole box… you’re left wanting a lot more. You want real ingredients and a real answer to your sweet tooth craving (in this case, performance? or engagement?).

So turn to real bakers (that’s us in this extended metaphor). The Grinch may have stolen those store-bought cookies, but we’ll make you some homemade baked goods that we’ve tested and optimized to taste the very best for each person that eats it. We’ve been doing it the longest.

Engagement Tastes Better With Context

Bidtellect’s contextual targeting and optimization capabilities plus ID solutions drive performance for advertisers without relying on traditional cookie-based advertising approaches.

  • Privacy-First
  • Native Context Expertise
  • Contextual Targeting
  • Context-Driven Optimization Tools
  • Not Cookie Dependent
  • Post-Cookie Identity Solution
  • Insights & Expertise

Bidtellect Knows Context: Performance For Native & Beyond

  • Bidtellect began as a native specialist demand-side platform.
  • With native ads, we needed to evaluate the contextual information on the page to create an ad that blended seamlessly into its environment.
  • Based on results, Bidtellect began maximizing context-first technology for its performance abilities. Bidtellect has gone on to build the most sophisticated contextual solutions of any DSP while extending these successes to other channels and formats beyond native.

You Want It, We Deliver It: Bidtellect’s Comprehensive Context Solution

With Bidtellect, brands can discover, align, and optimize against the true meaning of the content on any webpage with smarter contextual tools and unrivaled accuracy and scale.

Targeting

Industry-best third-party contextual integrations combined with our proprietary contextual targeting solutions.

  • Bidtellect Proprietary
  • B2B targeting: Bidtellect + Bombora Partnership. We combine our granular ad placement-level targeting with Bombora’s robust B2B taxonomy for a unique first-to-market B2B contextual targeting tool.
  • Keyword targeting
  • First-to-market context demographics targeting
  • Category Targeting

Optimization

Bidtellect’s contextual offering goes beyond targeting solutions and into optimization, which maximizes spend, ROI, and performance for advertisers completely using context-driven technology. Contextual optimization is the foundation of Bidtellect’s bidding technology.

  • AARDVARK
  • Cookieless Signals
  • Multiple Goal Types

Supply

Bidtellect’s platform is integrated with the industry’s leading SSPs and exchanges, giving buyers access to 98%+ of the internet-connected US, and 100s of thousands of publishers and global supply. Better yet, all inventory available through Bidtellect’s platform can be filtered towards quality to ensure viewability, brand safety, supply path optimization, and to combat fraud.

  • Supply Tiers
  • Brand Safety
  • SPO

We are integrated with the industry’s leading supply sources to bring the highest quality inventory to our brand partners.

Measurement

Standard Measurement

  • CTR
  • Conversions
  • Video Metrics

Bidtellect Proprietary

  • Engagement: With Bidtellect’s Proprietary Engagement Measurement & Optimization Technology, you can optimize towards content engagement and qualified site traffic in real-time. Act on engagement insights immediately then receive robust post-campaign reports afterwards.
  • Context
  • Audience

Context Insights & Reporting

Bidtellect’s contextual offering comes full circle with best-in-class reporting down to the granular ad placement level and a full context-insights dashboard. Reporting is supplemented by expert advice and optimization recommendations by performance specialists who are well-versed in context technology and optimization techniques.

Standard

  • Performance reporting
  • Report Builder
  • Third-party Measurement

Bidtellect Proprietary

  • Advanced Audience
  • Insights Insertion Order Insights
  • Bidtellect Context Insights

Brand Safety: Buckle up, reindeer! Safety first.

Bidtellect’s technology tackles brand safety head on, ensuring your brand’s ads are seen positively “in the wild.”

We’ve partnered with experts in Brand Safety technology:

  • IAS/AdMantX by IAS
  • Peer 39
  • Verified TAG Partner

You Want It, We Deliver It: Bidtellect’s Comprehensive Context Solution

With Bidtellect, brands can discover, align, and optimize against the true meaning of the content on any webpage with smarter contextual tools and unrivaled accuracy and scale.

Targeting Portfolio

Targeting

Industry-best third-party contextual integrations combined with our proprietary contextual targeting solutions.

  • Bidtellect Proprietary
  • B2B targeting: Bidtellect + Bombora Partnership. We combine our granular ad placement-level targeting with Bombora’s robust B2B taxonomy for a unique first-to-market B2B contextual targeting tool.
  • Keyword targeting
  • First-to-market context demographics targeting
  • Category Targeting
YouTube Video - AARDVARK

Optimization

Bidtellect’s contextual offering goes beyond targeting solutions and into optimization, which maximizes spend, ROI, and performance for advertisers completely using context-driven technology. Contextual optimization is the foundation of Bidtellect’s bidding technology.

  • AARDVARK
  • Cookieless Signals
  • Multiple Goal Types
Partner Grid

Supply

Bidtellect’s platform is integrated with the industry’s leading SSPs and exchanges, giving buyers access to 98%+ of the internet-connected US, and 100s of thousands of publishers and global supply. Better yet, all inventory available through Bidtellect’s platform can be filtered towards quality to ensure viewability, brand safety, supply path optimization, and to combat fraud.

  • Supply Tiers
  • Brand Safety
  • SPO

We are integrated with the industry’s leading supply sources to bring the highest quality inventory to our brand partners.

Measurement: Supported Partners

Measurement

Standard Measurement

  • CTR
  • Conversions
  • Video Metrics

Bidtellect Proprietary

  • Engagement: With Bidtellect’s Proprietary Engagement Measurement & Optimization Technology, you can optimize towards content engagement and qualified site traffic in real-time. Act on engagement insights immediately then receive robust post-campaign reports afterwards.
  • Context
  • Audience
Trader Scorecard

Context Insights & Reporting

Bidtellect’s contextual offering comes full circle with best-in-class reporting down to the granular ad placement level and a full context-insights dashboard. Reporting is supplemented by expert advice and optimization recommendations by performance specialists who are well-versed in context technology and optimization techniques.

Standard

  • Performance reporting
  • Report Builder
  • Third-party Measurement

Bidtellect Proprietary

  • Advanced Audience
  • Insights Insertion Order Insights
  • Bidtellect Context Insights
Brand Safety

Brand Safety: Buckle up, reindeer! Safety first.

Bidtellect’s technology tackles brand safety head on, ensuring your brand’s ads are seen positively “in the wild.”

We’ve partnered with experts in Brand Safety technology:

  • IAS/AdMantX by IAS
  • Peer 39
  • Verified TAG Partner

Bidtellectuals Spreading Holiday Joy

Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Spotlight: Katie Broussard Makes a Difference for Dallas Children This Holiday Season

You know you want to! Start spreading some holiday cheer!

Bidtellectuals Spreading Holiday Joy

Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Spotlight: Katie Broussard Makes a Difference for Dallas Children This Holiday Season

You know you want to! Start spreading some holiday cheer!

Contact Us Before the Holidays

Name(Required)

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

SUCCESS STORY

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Bidtellect’s cross-format creative solutions, sequential messaging strategies and full funnel media KPI optimization helped this leading Telecommunications brand exceed goals across branding, consideration and new orders.

OBJECTIVES

The goal of this campaign was to implement a full funnel digital strategy that spanned across awareness, consideration and digital purchase goals. Bidtellect proposed a strategy across Video, High Impact Units & Native Display strategies to accomplish goals across the funnel, and tied together these strategies with sequential messaging.

GOALS

  • Branding: Video Completion Rate (75%), High Impact CTR .25%
  • Content Engagement & Consideration: .5% CTR
  • Demand & Cost Per Order: $750 CPO Goal

CHALLENGES

This brand was looking for a partner that would help them target competitive subscribers, as well as scale in specific geo markets & zip codes. Bidtellect was able to help this brand target locally (zips), reach relevant users & exceed all full funnel performance goals set forth.

SOLUTIONS & TACTICS

Targeting:

  • Zip Code Targeting Across markets where services were available
  • Audience Targeting for competitive conquesting
  • Contextual Targeting to align with content related to: Home, Family Internet, Wireless Technology, Internet Technology, Family, New Movers, 5G & Mobile Phones.
  • Retargeting Site visitors
  • Sequential messaging strategies to serve potential customers who had been exposed to a video ad with a follow up display and native ad.

Creative Tactics: Bidtellect proposed running a mix of Instream & Outstream Video, as well as High Impact Rich Units for Branding. Native Display ads for their consideration and content to immerse the brands content within contextually relevant publisher environments, and Finally Native & Display Banners for the CPO performance portion of the campaign. Bidtellect’s in-house creative services team, [b]+studio, was able to produce and tailor creatives as added value.

Optimization Tactics: Bidtellect’s optimization algorithm was able to identify specific publishers, contextual environments, and audiences that were most likely to engage with their site and convert. The algorithm was also able to ensure the proper CPM bids were placed in order to meet and exceed all CPO, CTR & VCR goals. This brand also leveraged Bidtellect’s proprietary site engagement pixel to measure and optimize their media spend towards site engagement metrics for the content consideration tactic by using data such as cost per visit, average time on site, and low bounces.

RESULTS

Thanks to Bidtellect, the brand’s full funnel campaign met and exceeded all full funnel goals set forth! Final results include:

%

VCR (75% Goal) For Video

%

CTR for High Impact Unit (.25% Goal)

%

CTR for Content Engagement Articles (.5% Goal)

CPO ($750 CPO Goal)

MORE SUCCESS STORIES

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

CASE STUDY

Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Bidtellect’s combination of audience and contextual targeting technology plus proprietary optimization and creative recommendations led to results below CPLPV goals, with 0.42% CTR and 44K total qualified site views in just a short span of time.

CAMPAIGN OBJECTIVE

Bidtellect partnered with a leading Baby Formula brand to increase engagement with their new content tailored to the needs of infant parents and doctors. Specifically, they sought to reach parents and caregivers of infants from 0-2 years old, as well as pediatric healthcare professionals.

GOALS

This brand was seeking a partner that could help them reach highly qualified audiences and not only help them drive high volumes of clicks, but also qualified landing page visits and engaged site traffic. Primary media goals included driving high CTRs as well as a $3.00 cost per qualified landing page visit.

  • High CTR
  • $3 Cost Per Qualified Landing Page Visit

SOLUTIONS & TACTICS

Targeting:

  • Audience Targeting: Mothers of infants 0-2 & Pediatric Healthcare Professionals
  • Contextual Targeting: Align with Parenting & Health Content
  • Site Retargeting

Creative Tactics:
Bidtellect recommended leveraging Responsive Native Display units to not only drive clicks, but also drive on-site engagement. Bidtellect’s in-house creative team, [b]+studio, created custom creative units that included copy and imagery most likely to drive conversions.

Optimization Tactics:
This brand leveraged Bidtellect’s proprietary engagement pixel to measure and optimize their media spend towards site engagement metrics such as qualified lands, cost per visit, average time on site, and low bounce rates. Bidtellect was able to help them find specific publishers, contextual environments, and audiences that were most likely to engage with their site.

RESULTS

Bidtellect was able to help this brand drive both high CTRs and high volumes of qualified site traffic to engage with the brand’s custom content.

%

Overall CTR

Cost Per Landing Page Visit (CPLPV)

Over 44,000 total qualified site views!

MORE SUCCESS STORIES

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

CASE STUDY

Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Bidtellect’s well-rounded strategy, technology, and team expertise led to efficient site traffic, qualified site engagement, and .68% overall CTR for this campaign.

CAMPAIGN OBJECTIVE

A regional grocery store brand turned to Bidtellect to generate brand awareness and consideration by distributing useful recipe content to shoppers in their various markets.

GOALS

Drive high CTRs, qualified content engagement, and efficient site traffic.

CHALLENGES

Reaching qualified audiences with engaging ad formats within contextually relevant food, drink and recipe content.

SOLUTIONS & TACTICS

Targeting:

  • Geo Targeting across Kansas City DMA Markets
  • Contextual Targeting to align with Recipe, Food & Drink content
  • Bidtellect proprietary audience targeting to reach shoppers and audiences who frequently engage with food and recipe content
  • Retargeting off the brands website

Creative Tactics:
Bidtellect proposed running Responsive Native Display units, as well as High Impact Scroller Units to immerse the brands content within contextually relevant publisher environments. Bidtellect’s in-house creative services team, [b]+studio, also created custom imagery and copy to leverage within these units.

Optimization Tactics:
This brand leveraged Bidtellect’s proprietary engagement pixel to measure and optimize their media spend towards site engagement metrics such as qualified lands, cost per visit, average time on site, and low bounce rates. Bidtellect was able to help them find specific publishers, contextual environments, and audiences that were most likely to engage with their site.

RESULTS

Thanks to Bidtellect, the brand’s campaign drove efficient site traffic and qualified site engagement.

%

Overall CTR

Cost per Qualified Site Visitor

Over 60 seconds Average Time on Site

MORE SUCCESS STORIES

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

CASE STUDY

Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Bidtellect’s qualified audience targeting, contextual alignment, optimization capabilities, and engaging creatives led to the brand’s top of plan performance!

CAMPAIGN OBJECTIVE

Bidtellect partnered with a leading health insurance brand to drive Health Insurance Enrollments via their site. The goal was to drive specific actions on their site, including quote requests, purchase plan forms, lead generation forms, and phone calls to their call center.

GOALS

The goal of this campaign was to achieve a <$30 CPA based on the various site actions above.

  • <$30 CPA

CHALLENGES

The brand experienced challenges finding a media partner that would allow them to hone in on qualified audiences plus contextual alignment, in addition to driving efficient CPA media goals. Bidtellect was excited to rise to the challenge.

SOLUTIONS & TACTICS

Targeting:
Bidtellect implemented the following targeting tactics:

  • Contextual Targeting across highly relevant Health content
  • Bidtellect Proprietary Audiences to reach frequent online health engagers
  • Site Retargeting
  • Geo targeting (14 DMA Markets)

Creative Tactics:
Bidtellect recommended leveraging Responsive Native Display units to not only drive traffic to the site, but also to drive on-site actions directly tied to new enrollments. Bidtellect’s in-house creative team, [b]+studio, also created custom creative units that included copy and imagery most likely to drive conversions.

Optimization Tactics:
Bidtellect’s optimization algorithm was able to identify specific publishers, contextual environments, and audiences that were most likely to engage with their site and convert. The algorithm was also able to ensure the proper CPM bids were placed in order to meet and exceed all CPA goals.

RESULTS

Bidtellect was able to exceed all CPA goals, driving over 50,000 site conversions and overall CPA of $7.83 – nearly 4X below goal!

CPA

Site Conversions

MORE SUCCESS STORIES

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions