OBJECTIVES

The goal of this campaign was to implement a full funnel digital strategy that spanned across awareness, consideration and digital purchase goals. Bidtellect proposed a strategy across Video, High Impact Units & Native Display strategies to accomplish goals across the funnel, and tied together these strategies with sequential messaging.

GOALS

• Branding: Video Completion Rate (75%), High Impact CTR .25%
• Content Engagement & Consideration: .5% CTR
• Demand & Cost Per Order: $750 CPO Goal

CHALLENGES

This brand was looking for a partner that would help them target competitive subscribers, as well as scale in specific geo markets & zip codes. Bidtellect was able to help this brand target locally (zips), reach relevant users & exceed all full funnel performance goals set forth.

SOLUTIONS & TACTICS

Targeting:

• Zip Code Targeting Across markets where services were available
• Audience Targeting for competitive conquesting
• Contextual Targeting to align with content related to: Home, Family Internet, Wireless Technology, Internet Technology, Family, New Movers, 5G & Mobile Phones.
• Retargeting Site visitors
• Sequential messaging strategies to serve potential customers who had been exposed to a video ad with a follow up display and native ad.

Creative Tactics: Bidtellect proposed running a mix of Instream & Outstream Video, as well as High Impact Rich Units for Branding. Native Display ads for their consideration and content to immerse the brands content within contextually relevant publisher environments, and Finally Native & Display Banners for the CPO performance portion of the campaign. Bidtellect’s in-house creative services team, [b]+studio, was able to produce and tailor creatives as added value.

Optimization Tactics: Bidtellect’s optimization algorithm was able to identify specific publishers, contextual environments, and audiences that were most likely to engage with their site and convert. The algorithm was also able to ensure the proper CPM bids were placed in order to meet and exceed all CPO, CTR & VCR goals. This brand also leveraged Bidtellect’s proprietary site engagement pixel to measure and optimize their media spend towards site engagement metrics for the content consideration tactic by using data such as cost per visit, average time on site, and low bounces.

CAMPAIGN OBJECTIVE

Bidtellect partnered with a leading Baby Formula brand to increase engagement with their new content tailored to the needs of infant parents and doctors. Specifically, they sought to reach parents and caregivers of infants from 0-2 years old, as well as pediatric healthcare professionals.

GOALS

This brand was seeking a partner that could help them reach highly qualified audiences and not only help them drive high volumes of clicks, but also qualified landing page visits and engaged site traffic. Primary media goals included driving high CTRs as well as a $3.00 cost per qualified landing page visit.

• High CTR
• $3 Cost Per Qualified Landing Page Visit
  

SOLUTIONS & TACTICS

Targeting:

• Audience Targeting: Mothers of infants 0-2 & Pediatric Healthcare Professionals
• Contextual Targeting: Align with Parenting & Health Content
• Site Retargeting

Creative Tactics:
Bidtellect recommended leveraging Responsive Native Display units to not only drive clicks, but also drive on-site engagement. Bidtellect’s in-house creative team, [b]+studio, created custom creative units that included copy and imagery most likely to drive conversions.

Optimization Tactics:
This brand leveraged Bidtellect’s proprietary engagement pixel to measure and optimize their media spend towards site engagement metrics such as qualified lands, cost per visit, average time on site, and low bounce rates. Bidtellect was able to help them find specific publishers, contextual environments, and audiences that were most likely to engage with their site.

CAMPAIGN OBJECTIVE

A regional grocery store brand turned to Bidtellect to generate brand awareness and consideration by distributing useful recipe content to shoppers in their various markets.

GOALS

Drive high CTRs, qualified content engagement, and efficient site traffic.

CHALLENGES

Reaching qualified audiences with engaging ad formats within contextually relevant food, drink and recipe content.

SOLUTIONS & TACTICS

Targeting:

• Geo Targeting across Kansas City DMA Markets
• Contextual Targeting to align with Recipe, Food & Drink content
• Bidtellect proprietary audience targeting to reach shoppers and audiences who frequently engage with food and recipe content
• Retargeting off the brands website

Creative Tactics:
Bidtellect proposed running Responsive Native Display units, as well as High Impact Scroller Units to immerse the brands content within contextually relevant publisher environments. Bidtellect’s in-house creative services team, [b]+studio, also created custom imagery and copy to leverage within these units.

Optimization Tactics:
This brand leveraged Bidtellect’s proprietary engagement pixel to measure and optimize their media spend towards site engagement metrics such as qualified lands, cost per visit, average time on site, and low bounce rates. Bidtellect was able to help them find specific publishers, contextual environments, and audiences that were most likely to engage with their site.

CAMPAIGN OBJECTIVE

Bidtellect partnered with a leading health insurance brand to drive Health Insurance Enrollments via their site. The goal was to drive specific actions on their site, including quote requests, purchase plan forms, lead generation forms, and phone calls to their call center.

GOALS

The goal of this campaign was to achieve a <$30 CPA based on the various site actions above.

• <$30 CPA

CHALLENGES

The brand experienced challenges finding a media partner that would allow them to hone in on qualified audiences plus contextual alignment, in addition to driving efficient CPA media goals. Bidtellect was excited to rise to the challenge.

SOLUTIONS & TACTICS

Targeting:
Bidtellect implemented the following targeting tactics:

• Contextual Targeting across highly relevant Health content
• Bidtellect Proprietary Audiences to reach frequent online health engagers
• Site Retargeting
• Geo targeting (14 DMA Markets)

Creative Tactics:
Bidtellect recommended leveraging Responsive Native Display units to not only drive traffic to the site, but also to drive on-site actions directly tied to new enrollments. Bidtellect’s in-house creative team, [b]+studio, also created custom creative units that included copy and imagery most likely to drive conversions.

Optimization Tactics:
Bidtellect’s optimization algorithm was able to identify specific publishers, contextual environments, and audiences that were most likely to engage with their site and convert. The algorithm was also able to ensure the proper CPM bids were placed in order to meet and exceed all CPA goals.

CAMPAIGN OBJECTIVE

Bidtellect partnered with a midwest university to help them promote awareness of their university and courses, generate interest, and drive enrollment. Their target audiences included High School Counselors, Teachers, Parents, and Prospective Students.

GOALS

The goal of this campaign was to drive efficient CTRs, qualified site engagement, and a $2 cost per qualified page view / visitor.

• $2 Cost Per Page View
• Efficient CTR
• Qualified Site Visits
  

CHALLENGES

This brand was seeking a partner that could help them reach highly qualified audiences, and not only help them drive high volumes of clicks, but also qualified landing page visits and engaged site traffic.

SOLUTIONS & TACTICS

Targeting:

• Audience Targeting: High School Counselors, Teachers & Multicultural student audiences
• Contextual Targeting: Education, Family & Parenting, Hobbies & Interests
• Site Retargeting
• Targeting 5 Midwest DMAs

Creative & Optimization Tactics:
Bidtellect proposed Responsive Native Display units to not only drive efficient clicks, but also drive engaged site traffic.

Optimization Tactics:
This brand leveraged Bidtellect’s proprietary engagement pixel to measure and optimize their media spend towards site engagement metrics such as qualified lands, cost per visit, average time on site, and low bounce rates. Bidtellect was able to help them find specific publishers, contextual environments, and audiences that were most likely to engage with their site.