Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

SUCCESS STORY

Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Placement level optimization and high impact creative drove results.

GOALS & TACTICS

  • A major shoe retailer turned to Bidtellect with a goal of highest possible CTR for an upcoming campaign.
  • Bidtellect leveraged algorithmic and manual placement level optimization and Bidtellect’s in-house creative studio created and utilized high impact creative such as carousel and scroller units.

RESULTS

%

CTR

The category campaigns performed extremely well from a performance and pricing standpoint, driving cheaper eCPMs and outperforming audience campaigns. The high impact units (carousel and scroller) performed particularly well and should be leveraged moving forward. The combination was a winner.

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

SUCCESS STORY

Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Leading automobile company turned to Bidtellect’s platform for its video capabilities and surpassed its goal of 70% Video Completion Rate

GOALS

Automotive brand’s videos advertised its latest impressive Driver Attention Alert (DAA) System. They sought a Video Completion Rate of 70% and targeted across 14 Canadian geographic regions.

SOLUTIONS & TACTICS

Initial roadblocks included determining proper pacing in Canada’s French-speaking territories, but Bidtellect shifted budget to top-performing locations and scaled accordingly.

RESULTS

Bidtellect surpassed goals:

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At :6 seconds 89.79% Video Completion Rate

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At :15 seconds 81% Video Completion Rate

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At :30 seconds 70.59% Video Completion Rate

MORE SUCCESS STORIES

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

SUCCESS STORY

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

OBJECTIVE

This major university tasked Bidtellect with reaching targeted 18+ students and parents of high school students within specified geos while driving engagement and video completions as their main KPIs. Bidtellect’s large scale and optimization capabilities proved successful.

SOLUTIONS & TACTICS

Bidtellect leveraged all devices and native products to identify which were the best performers for the KPIs. Bidtellect created tactical strategies to maximize on those learnings along with optimizations to retarget users. In addition, the team implemented Bidtellect’s proprietary Engagement Code™ for in-depth analysis on users’ post-click engagement within the landing page.

  • Contextually target across News, Business, Personal Finance, Science, Health & Wellness, Education, Technology, Computing & Gaming categories.
  • Leverage different supply partners and maximize learnings throughout the life of the campaign for high performance.
  • Reach the targeted audiences across the following geo locations: Alabama, Columbus GA, Panama City, Pensacola, Ft. Walton Beach, Atlanta, & Albany, GA.
  • Leveraged Bidtellect’s proprietary Engagement Code to understand Avg. Time on Site, Sessions, and Bounce Rate and optimized towards highest engagements.

*For more on Bidtellect’s Engagement Score™, click here.

RESULTS

Bidtellect averaged a high 7.5 out of 10 Engagement ScoreTM. The average Time on Site came in at a whopping 1 minute and 48 seconds. The video completion rate finalized at 77.4%.

TOP PERFORMERS

Top Contextual Category:

SCIENCE


Best Performing Month: June

7.7

Engagement Score


Best Performing Month, Video: August

88.3% VCR


Devices: Mobile

2m9s

Average Time On Site

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

SUCCESS STORY

How An Automotive Brand ‘Built’ A New Customer Base With One Button

OBJECTIVE

A leading automotive brand in Canada sough conversions on their landing page geared at new customers.

SOLUTIONS & TACTICS

The client wanted to track conversions on their exclusive “Build & Price” button on their landing page. With CPA set for $14, Bidtellect optimized towards its unique proprietary Engagement ScoreTM*, along with Click Through Conversions and View Through Conversions, which allowed for maximum conversions and a greater picture of the consumer’s post-click journey.

*For more on Bidtellect’s Engagement Score™, click here.

RESULTS

Due to the success of the campaign, the client doubled their spend with Bidtellect in 2020.

CT Conversions

Total CPA

Engagement Score™

Page Views Per Visit

Average Time on Site

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

SUCCESS STORY

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

OBJECTIVE

A Major Healthcare brand required an effective solution to generate brand awareness for cardiac care. The overall goal was to inform consumers on the relevant health conditions of a nationally known athlete in order to further educate them on the importance of cardiac care.

SOLUTIONS & TACTICS

Bidtellect’s Native solution enabled the client to leverage their existing content and distribute it among the 3 most popular Native Ad Units (in-feed, recommended content and in-banner) through our multi-screen dynamic creative platform at scale.

RESULTS

The campaign has exceeded the client goals and resulted in strong awareness through engagement with health related content.

The Bidtellect solution has garnered over 10K clicks resulting in a strong .25% CTR which is 2 – 2.5x better than their display partners.

Clicks

%

CTR