Case Study: Bidtellect Executes Full-Funnel Strategy for Niche Robot Product, Exceeds Goals Across Formats

Case Study: Bidtellect Executes Full-Funnel Strategy for Niche Robot Product, Exceeds Goals Across Formats

SUCCESS STORY

Bidtellect Executes Full-Funnel Strategy for Niche Robot Product, Exceeds Goals Across Formats

Tasked with creating awareness and driving purchases within a niche audience and DMAs, Bidtellect maximized its context-driven capabilities across Native video and Display for campaign success.

OBJECTIVES

A leading design agency wanted to promote one of their newest product offerings: a small, mobile robot. The team wanted to raise awareness and ultimately drive purchases of the new robot product.

  • Video KPI: VCR 70%
  • Display KPI: CTR Best Possible

SOLUTIONS & TACTICS

Bidtellect was tasked with creating awareness across a niche audience set within select designated market areas (DMAs). Since the product has a high purchase price and requires a long path to purchase, it was important to execute a full funnel digital strategy to promote both awareness and consideration efforts. Bidtellect used advanced contextual targeting to hone in on existing and potential “pioneer” volunteers utilizing the new robot product. The team executed Native Video to drive awareness, Responsive Native Display to promote content both on the blog and earned media reviews and content, and sequential retargeting to re-message consumers who had engaged with the content to drive them further down the consideration path to purchase.

Cute robot dude - no background

RESULTS

Bidtellect exceeded both video and display goals, and the campaign’s performance resulted in three rounds of incremental funding and a campaign end date extension. .

%

Video KPI: VCR

%

Display KPI

MORE SUCCESS STORIES

Case Study: Bidtellect Executes Full-Funnel Strategy for Niche Robot Product, Exceeds Goals Across Formats

Case Study: Bidtellect Executes Full-Funnel Strategy for Niche Robot Product, Exceeds Goals Across Formats

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

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Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

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Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

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Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

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Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

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Case Study: Multinational Tech Company Podcast Success with Bidtellect

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Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

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Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

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Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

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Case Study: Tax Solution Provider Beats CPA Goal By 76%

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Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

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Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

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Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

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Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

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Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

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Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

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Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

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Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

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How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

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How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

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Native Delivers Optimal Reach

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Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

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A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

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Native Delivers New Avenue for Conversions

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

SUCCESS STORY

National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

A powerful combination of context-driven technology and high-performance native ad placements drove cost-effective, qualified site visitors to this CBD brand’s content and product pages.

OBJECTIVES

A national CBD brand advertiser wanted to reach potential customers, specifically by testing the performance of context-driven tactics beyond the click. To emphasize post-click performance and to validate qualified site visitors, the team set a primary goal of Cost Per Non-Bounced User, as well as effective CPA measurement from online product sales.

Cost Per Non-Bounced User: < $4

SOLUTIONS & TACTICS

Native ad placements driven by context technology resonate with the target CBD audience for two reasons. First, the native ads blend seamlessly into the content on the page; second, their relevance to the editorial subject matter encourages users to engage beyond the click: Health & Fitness, Nutrition, Men’s Health, Women’s Health, Sports Medicine, Food & Drink, Arts & Entertainment, News and Shopping. Finally, Bidtellect’s ability to optimize down to the placement level ensured ideal placement and cost-effective bidding for maximum ROI.

CBD Products

RESULTS

Bidtellect was hugely successful in driving qualified site visitors toward the CBD brand’s product pages, staying well below the Cost Per Non-Bounced User goal. In fact, Bidtellect achieved an average Time on Site of 149.43 seconds, 283% above average, along with strong frequency and minimal bounce rates.

As a result, the campaign was renewed for an always-on monthly partnership.

Cost Per Non-Bounced User

Average Frequency Per 30 Days

Average Time On Site (Secs)

%

Above Average Time on Site

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Case Study: Bidtellect Executes Full-Funnel Strategy for Niche Robot Product, Exceeds Goals Across Formats

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

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Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

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Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

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Case Study: Tax Solution Provider Beats CPA Goal By 76%

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Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

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Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

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Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

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Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

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Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

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Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

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How An Automotive Brand ‘Built’ A New Customer Base With One Button

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How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

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How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

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How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

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Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

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Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

SUCCESS STORY

Bidtellect Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

OBJECTIVE

A leading home goods retail brand, who previously partnered with Bidtellect for native activation, sought to expand on the success of their native campaign by testing Bidtellect’s context-optimized Display Banner units. The goal was to drive purchases on-site and deliver a positive ROAS of 15%.

  • 15% ROAS

SOLUTIONS & TACTICS

Bidtellect helped create a contextually-targeted plan to align the Display Units with relevant shopping, home, beauty, and women’s lifestyle content. The client also leveraged Bidtellect’s context-driven optimization algorithm, which evaluates the best-performing sites, keywords, and contextual environments in real time to engage with consumers at peak moments of intent – and drive purchases.

Why Run Display with Bidtellect?

As a trusted Native partner, we continue to prove our success for brands through the marketing funnel thanks to our cookieless bidding and optimization signals. Bidtellect is excited to apply its smart optimization solutions and context-first strategy to Traditional Display to meet brands’ performance needs.

RESULTS

Bidtellect’s context-optimized display solutions surpassed the ROAS goals by over 2.6x, delivering a positive ROAS of over 40%. Since the test, the retail brand has incorporated Bidtellect’s unique suite of context-driven display products into their always-on ROAS campaigns. 

40% ROAS

Retail-CaseStudy-Disply-Mockup

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

SUCCESS STORY

Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Leading insurance company ran a test campaign with Bidtellect to test CPA and Viewability. The results landed Bidtellect a spot as their sole Native DSP partner moving forward.

OBJECTIVES

The company enlisted Bidtellect for a campaign test to showcase our full capabilities as a native DSP performance partner.  Goals were set for CPA and Viewability.

  • CPA: $157 
  • Viewability: 70%

SOLUTIONS & TACTICS

Bidtellect’s team made numerous site and ad slot level blocks based on low CPA performance, viewability, and relevancy to the brand over the life of the flight. Thanks to Bidtellect’s [b]+studio creative services, the creative assets maximized several best practices, such as “lifestyle /people in action” images, as well as providing quick and digestible value to consumers within the creative, allowing the target audience to understand what type of content they can expect with each click.

RESULTS

Bidtellect not only outperformed the company’s previous partners, but beat their CPA goal of $157 by 3x and delivered a CPA $47.34. 

A combination of Bidtellect’s sophisticated technology, cookieless strategy, and forward-thinking team ultimately delivered exceptional performance. The company was so impressed that they switched partners, naming Bidtellect their native DSP partner moving forward.

CPA

%

Viewability

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How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

SUCCESS STORY

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

A leading regional supermarket chain felt their SSP partner falling short when it came to scale and performance. Bidtellect maximized high impact creative units and vast SSP ecosystem to scale and surpass performance goals – building an exclusive Native partnership.

OBJECTIVE

The Company was seeing only satisfactory results running their high impact creative units with a single SSP; it fell short when it came to scaling across their targeted geographic area, and they were underwhelmed when it came to customer service and reporting.

Previous SSP Partner High Impact CTR: 0.45%

SOLUTIONS & TACTICS

The Company shifted budget to Bidtellect for one quarter test. The team tested a variety of high impact units to run across Bidtellect’s vast ecosystem of SSPs and maximized reporting capabilities to adjust accordingly. Bidtellect found the highest success with Scroller units.

RESULTS

The campaign outperformed the previous partner and nearly doubled their previous CTR. This led to an immediate renewal and increased budget for the next quarter, and Bidtellect has since been their exclusive Native partner over the past year.

%

Bidtellect High Impact CTR