by Missy Steiner | Sep, 2021
SUCCESS STORY
Bidtellect Executes Full-Funnel Strategy for Niche Robot Product, Exceeds Goals Across Formats
Tasked with creating awareness and driving purchases within a niche audience and DMAs, Bidtellect maximized its context-driven capabilities across Native video and Display for campaign success.
OBJECTIVES
A leading design agency wanted to promote one of their newest product offerings: a small, mobile robot. The team wanted to raise awareness and ultimately drive purchases of the new robot product.
- Video KPI: VCR 70%
- Display KPI: CTR Best Possible
SOLUTIONS & TACTICS
Bidtellect was tasked with creating awareness across a niche audience set within select designated market areas (DMAs). Since the product has a high purchase price and requires a long path to purchase, it was important to execute a full funnel digital strategy to promote both awareness and consideration efforts. Bidtellect used advanced contextual targeting to hone in on existing and potential “pioneer” volunteers utilizing the new robot product. The team executed Native Video to drive awareness, Responsive Native Display to promote content both on the blog and earned media reviews and content, and sequential retargeting to re-message consumers who had engaged with the content to drive them further down the consideration path to purchase.
RESULTS
Bidtellect exceeded both video and display goals, and the campaign’s performance resulted in three rounds of incremental funding and a campaign end date extension. .
by Missy Steiner | Sep, 2021
SUCCESS STORY
National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site
A powerful combination of context-driven technology and high-performance native ad placements drove cost-effective, qualified site visitors to this CBD brand’s content and product pages.
OBJECTIVES
A national CBD brand advertiser wanted to reach potential customers, specifically by testing the performance of context-driven tactics beyond the click. To emphasize post-click performance and to validate qualified site visitors, the team set a primary goal of Cost Per Non-Bounced User, as well as effective CPA measurement from online product sales.
Cost Per Non-Bounced User: < $4
SOLUTIONS & TACTICS
Native ad placements driven by context technology resonate with the target CBD audience for two reasons. First, the native ads blend seamlessly into the content on the page; second, their relevance to the editorial subject matter encourages users to engage beyond the click: Health & Fitness, Nutrition, Men’s Health, Women’s Health, Sports Medicine, Food & Drink, Arts & Entertainment, News and Shopping. Finally, Bidtellect’s ability to optimize down to the placement level ensured ideal placement and cost-effective bidding for maximum ROI.
RESULTS
Bidtellect was hugely successful in driving qualified site visitors toward the CBD brand’s product pages, staying well below the Cost Per Non-Bounced User goal. In fact, Bidtellect achieved an average Time on Site of 149.43 seconds, 283% above average, along with strong frequency and minimal bounce rates.
As a result, the campaign was renewed for an always-on monthly partnership.
Cost Per Non-Bounced User
Average Frequency Per 30 Days
Average Time On Site (Secs)
Above Average Time on Site
by Charlotte Otremba | Aug, 2021
SUCCESS STORY
Bidtellect Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%
OBJECTIVE
A leading home goods retail brand, who previously partnered with Bidtellect for native activation, sought to expand on the success of their native campaign by testing Bidtellect’s context-optimized Display Banner units. The goal was to drive purchases on-site and deliver a positive ROAS of 15%.
SOLUTIONS & TACTICS
Bidtellect helped create a contextually-targeted plan to align the Display Units with relevant shopping, home, beauty, and women’s lifestyle content. The client also leveraged Bidtellect’s context-driven optimization algorithm, which evaluates the best-performing sites, keywords, and contextual environments in real time to engage with consumers at peak moments of intent – and drive purchases.
Why Run Display with Bidtellect?
As a trusted Native partner, we continue to prove our success for brands through the marketing funnel thanks to our cookieless bidding and optimization signals. Bidtellect is excited to apply its smart optimization solutions and context-first strategy to Traditional Display to meet brands’ performance needs.
RESULTS
Bidtellect’s context-optimized display solutions surpassed the ROAS goals by over 2.6x, delivering a positive ROAS of over 40%. Since the test, the retail brand has incorporated Bidtellect’s unique suite of context-driven display products into their always-on ROAS campaigns.
by Missy Steiner | Jul, 2021
SUCCESS STORY
Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X
Leading insurance company ran a test campaign with Bidtellect to test CPA and Viewability. The results landed Bidtellect a spot as their sole Native DSP partner moving forward.
OBJECTIVES
The company enlisted Bidtellect for a campaign test to showcase our full capabilities as a native DSP performance partner. Goals were set for CPA and Viewability.
- CPA: $157
- Viewability: 70%
SOLUTIONS & TACTICS
Bidtellect’s team made numerous site and ad slot level blocks based on low CPA performance, viewability, and relevancy to the brand over the life of the flight. Thanks to Bidtellect’s [b]+studio creative services, the creative assets maximized several best practices, such as “lifestyle /people in action” images, as well as providing quick and digestible value to consumers within the creative, allowing the target audience to understand what type of content they can expect with each click.
RESULTS
Bidtellect not only outperformed the company’s previous partners, but beat their CPA goal of $157 by 3x and delivered a CPA $47.34.
A combination of Bidtellect’s sophisticated technology, cookieless strategy, and forward-thinking team ultimately delivered exceptional performance. The company was so impressed that they switched partners, naming Bidtellect their native DSP partner moving forward.
by Missy Steiner | Jul, 2021
SUCCESS STORY
Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units
A leading regional supermarket chain felt their SSP partner falling short when it came to scale and performance. Bidtellect maximized high impact creative units and vast SSP ecosystem to scale and surpass performance goals – building an exclusive Native partnership.
OBJECTIVE
The Company was seeing only satisfactory results running their high impact creative units with a single SSP; it fell short when it came to scaling across their targeted geographic area, and they were underwhelmed when it came to customer service and reporting.
Previous SSP Partner High Impact CTR: 0.45%
SOLUTIONS & TACTICS
The Company shifted budget to Bidtellect for one quarter test. The team tested a variety of high impact units to run across Bidtellect’s vast ecosystem of SSPs and maximized reporting capabilities to adjust accordingly. Bidtellect found the highest success with Scroller units.
RESULTS
The campaign outperformed the previous partner and nearly doubled their previous CTR. This led to an immediate renewal and increased budget for the next quarter, and Bidtellect has since been their exclusive Native partner over the past year.
Bidtellect High Impact CTR
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