Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

SUCCESS STORY

Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

A holistic, multi-prong strategy coupled with frequent testing led to an always-on and in-house partnership.

GOALS

A healthcare company and leading online resource for comprehensive physician and hospital information needed to revamp their strategy to drive quality traffic to their site. Bidtellect was tasked with delivering stronger performance than standard display banners on CTR, eCPC and Qualified Traffic by Unique Visitors goals.

  • $.85 eCPC (Effective Cost Per Click)
  • .20% CTR (Click Through Rate)

 

CHALLENGES

The client was relying solely on display and banner ads and not seeing the scale, quality of traffic, or efficiency in their media budgets to meet their strategy goals. Additionally, because each condition was sponsored by a specific pharma company, the campaign traffic had to be compared to various reporting services at the end of each month to track conditions, appointments, and prescriptions.

 

SOLUTIONS & TACTICS

Bidtellect immediately expanded beyond Display and focused on a holistic approach of Contextual Native, Lookalike Audiences, 3rd Party Data, and 1st Party Segments – all of which were continuously tested for performance before integrating into the strategy. The team built out contextually-targeted campaigns that amplified the content for each condition across our supply, and utilized dynamic or a dCPM pricing model to adapt in real-time to fluctuations.

RESULTS

Bidtellect exceeded both CTR and eCPC goals, and consistently drove new qualified, engaged traffic each month. Bidtellect earned an “always on” partnership across multiple lines of business and conditions, even transferring Bidtellect’s service in-house to work directly with their trading team.

eCPC

%

CTR

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Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

SUCCESS STORY

Video Success: Video Campaign Reaches Sandwich Lovers For Multinational QSR

A multinational quick-service restaurant with a new chicken sandwich turned to Bidtellect to reach potential customers interested in healthy lunch or dinner options using our video capabilities.

GOALS

80% VCR (Video Completion Rate)

SOLUTIONS & TACTICS

Using Bidtellect’s advanced video suite, the client wanted to reach consumers who frequent QSRs often, but may not necessarily choose this brand for a meal. The targeted consumer was keen to get quality, healthy lunch or dinner options, especially those high in protein either for fitness goals, physical activity, or to satiate them longer.

Based on the brand’s past consumer feedback, Bidtellect targeted women and the age range 25-36, both of which found smaller sandwich sizes and high protein appealing. Bidtellect also targeted their QSR Audiences, Gaming, Sports, Entertainment Verticals, and Competitor Audience.

RESULTS

Bidtellect surpassed that goal and achieved 83% VCR.

%

VCR

“We’ve used Bidtellect for a lot of our clients across various industries from Consumer Electronics to FinServ to Retail- Bidtellect’s performance through native ads is unparalleled when compared to anyone with a similar offering. Bidtellect always makes sure the campaigns are set up for success, they will ensure all the pipes are established for them to optimize and stay on top of campaigns to enhance and improve performance, and it feels very personal that way, that someone is taking care of your campaigns!”

Digital Director, Dentsu

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Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

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How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

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Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

SUCCESS STORY

Video Success: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

A multinational automotive manufacturer turned to Bidtellect’s video capabilities to reach potential buyers with their growing lineup of electrified vehicles.

GOALS

60% VCR (Video Completion Rate)

SOLUTIONS & TACTICS

Bidtellect utilized a holistic approach to targeting, combining contextual and behavioral tactics, as well as in-market/affinity segments and real-time moment triggers. The team targeted the ages of 25-54 and skewed towards Urban and Suburban Communities, specifically looking to reach qualified “Leading Edge Advocators,” “Electric Vehicle Intenders,” and “Latent Intenders.” Essentially, varying degrees of those already interested and aware of electric vehicle purchasing.

RESULTS

Bidtellect’s Branded and Outstream Video drove VCRs well above benchmark, with the strongest VCR achieved from Branded Video at 85%.

%

Average VCR

Bidtellect has always shown our agency and client the best customer service. From the dedication to our business, striving for excellent performance, and detailed reporting, we have confidence that Bidtellect will execute our vision and adapt as we learn about our campaigns. Bidtellect’s native [and non-native] products have served our KPIs well by delivering beneficial optimization strategies in a timely manner. We look forward to continuing our partnership with Bidtellect.

Communications Supervisor, Saatchi & Saatchi

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A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

SUCCESS STORY

Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

A global food and beverage manufacturer wanted to build excitement around a new marinade sauce product. Bidtellect maximized video and retargeting solutions to surpass goals.

GOALS

  • VCR: 60%
  • Viewability: 50%

SOLUTIONS & TACTICS

Bidtellect utilized its Video and Native Display formats with a holistic targeting approach, maximizing predictive audiences, cookieless contextual targeting, and third-party audiences. Using Sequential Retargeting, video engagers were then retargeted with a native display campaign to drive coupon downloads.

RESULTS

Bidtellect performed well above benchmarks in both French and English campaigns, driving 3,639,498 completed video views for a VCR of 90% and Viewability of 86%.

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VCR

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Viewability

Completed Video Views

MORE SUCCESS STORIES

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Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

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Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

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Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

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Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

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Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

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Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

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Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

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Case Study: Multinational Tech Company Podcast Success with Bidtellect

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Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

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Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

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Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

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Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

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Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

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Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

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Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

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Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

SUCCESS STORY

Bidtellect Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Bidtellect’s award-winning creative team, [b]+studio worked closely with the client to revamp creatives and ultimately achieve a 0.34% CTR with low cost per average qualified site visit.

OBJECTIVE

A top California winery and distributor worked with Bidtellect to raise awareness and increase reach to their audience. They set a CTR goal of 0.20%.

CHALLENGES

The client did not want to place Bidtellect’s proprietary Engagement Code on sites to track post-click behavior, which can slow down campaign optimization work.

SOLUTIONS & TACTICS

Bidtellect’s award-winning creative team, [b]+studio worked closely with the client to revamp creatives to express the personality of the brand, be more user-friendly and approachable to users, and “pop” on sites with eye-catching mix of copy, images, and high-impact creative units. Bidtellect’s account management and performance team utilized Bidtellect first-party audiences, specifically Food & Drink, age 25+ with efficient bounce rates.

RESULTS

The campaign surpassed 40,000 clicks, achieved a 0.34% CTR, with notably very mobile heavy engagement. The cost per qualified site visit averaged below $2.

CLICKS

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CTR