by Missy Steiner | May, 2022
SUCCESS STORY
Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%
A holistic, multi-prong strategy coupled with frequent testing led to an always-on and in-house partnership.
GOALS
A healthcare company and leading online resource for comprehensive physician and hospital information needed to revamp their strategy to drive quality traffic to their site. Bidtellect was tasked with delivering stronger performance than standard display banners on CTR, eCPC and Qualified Traffic by Unique Visitors goals.
- $.85 eCPC (Effective Cost Per Click)
- .20% CTR (Click Through Rate)
CHALLENGES
The client was relying solely on display and banner ads and not seeing the scale, quality of traffic, or efficiency in their media budgets to meet their strategy goals. Additionally, because each condition was sponsored by a specific pharma company, the campaign traffic had to be compared to various reporting services at the end of each month to track conditions, appointments, and prescriptions.
SOLUTIONS & TACTICS
Bidtellect immediately expanded beyond Display and focused on a holistic approach of Contextual Native, Lookalike Audiences, 3rd Party Data, and 1st Party Segments – all of which were continuously tested for performance before integrating into the strategy. The team built out contextually-targeted campaigns that amplified the content for each condition across our supply, and utilized dynamic or a dCPM pricing model to adapt in real-time to fluctuations.
RESULTS
Bidtellect exceeded both CTR and eCPC goals, and consistently drove new qualified, engaged traffic each month. Bidtellect earned an “always on” partnership across multiple lines of business and conditions, even transferring Bidtellect’s service in-house to work directly with their trading team.
by Missy Steiner | May, 2022
SUCCESS STORY
Video Success: Video Campaign Reaches Sandwich Lovers For Multinational QSR
A multinational quick-service restaurant with a new chicken sandwich turned to Bidtellect to reach potential customers interested in healthy lunch or dinner options using our video capabilities.
GOALS
80% VCR (Video Completion Rate)
SOLUTIONS & TACTICS
Using Bidtellect’s advanced video suite, the client wanted to reach consumers who frequent QSRs often, but may not necessarily choose this brand for a meal. The targeted consumer was keen to get quality, healthy lunch or dinner options, especially those high in protein either for fitness goals, physical activity, or to satiate them longer.
Based on the brand’s past consumer feedback, Bidtellect targeted women and the age range 25-36, both of which found smaller sandwich sizes and high protein appealing. Bidtellect also targeted their QSR Audiences, Gaming, Sports, Entertainment Verticals, and Competitor Audience.
RESULTS
Bidtellect surpassed that goal and achieved 83% VCR.
“We’ve used Bidtellect for a lot of our clients across various industries from Consumer Electronics to FinServ to Retail- Bidtellect’s performance through native ads is unparalleled when compared to anyone with a similar offering. Bidtellect always makes sure the campaigns are set up for success, they will ensure all the pipes are established for them to optimize and stay on top of campaigns to enhance and improve performance, and it feels very personal that way, that someone is taking care of your campaigns!”
Digital Director, Dentsu
by Missy Steiner | May, 2022
SUCCESS STORY
Video Success: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect
A multinational automotive manufacturer turned to Bidtellect’s video capabilities to reach potential buyers with their growing lineup of electrified vehicles.
GOALS
60% VCR (Video Completion Rate)
SOLUTIONS & TACTICS
Bidtellect utilized a holistic approach to targeting, combining contextual and behavioral tactics, as well as in-market/affinity segments and real-time moment triggers. The team targeted the ages of 25-54 and skewed towards Urban and Suburban Communities, specifically looking to reach qualified “Leading Edge Advocators,” “Electric Vehicle Intenders,” and “Latent Intenders.” Essentially, varying degrees of those already interested and aware of electric vehicle purchasing.
RESULTS
Bidtellect’s Branded and Outstream Video drove VCRs well above benchmark, with the strongest VCR achieved from Branded Video at 85%.
Bidtellect has always shown our agency and client the best customer service. From the dedication to our business, striving for excellent performance, and detailed reporting, we have confidence that Bidtellect will execute our vision and adapt as we learn about our campaigns. Bidtellect’s native [and non-native] products have served our KPIs well by delivering beneficial optimization strategies in a timely manner. We look forward to continuing our partnership with Bidtellect.
Communications Supervisor, Saatchi & Saatchi
by Missy Steiner | May, 2022
SUCCESS STORY
Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%
A global food and beverage manufacturer wanted to build excitement around a new marinade sauce product. Bidtellect maximized video and retargeting solutions to surpass goals.
GOALS
- VCR: 60%
- Viewability: 50%
SOLUTIONS & TACTICS
Bidtellect utilized its Video and Native Display formats with a holistic targeting approach, maximizing predictive audiences, cookieless contextual targeting, and third-party audiences. Using Sequential Retargeting, video engagers were then retargeted with a native display campaign to drive coupon downloads.
RESULTS
Bidtellect performed well above benchmarks in both French and English campaigns, driving 3,639,498 completed video views for a VCR of 90% and Viewability of 86%.
by Missy Steiner | Feb, 2022
SUCCESS STORY
Bidtellect Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement
Bidtellect’s award-winning creative team, [b]+studio worked closely with the client to revamp creatives and ultimately achieve a 0.34% CTR with low cost per average qualified site visit.
OBJECTIVE
A top California winery and distributor worked with Bidtellect to raise awareness and increase reach to their audience. They set a CTR goal of 0.20%.
CHALLENGES
The client did not want to place Bidtellect’s proprietary Engagement Code on sites to track post-click behavior, which can slow down campaign optimization work.
SOLUTIONS & TACTICS
Bidtellect’s award-winning creative team, [b]+studio worked closely with the client to revamp creatives to express the personality of the brand, be more user-friendly and approachable to users, and “pop” on sites with eye-catching mix of copy, images, and high-impact creative units. Bidtellect’s account management and performance team utilized Bidtellect first-party audiences, specifically Food & Drink, age 25+ with efficient bounce rates.
RESULTS
The campaign surpassed 40,000 clicks, achieved a 0.34% CTR, with notably very mobile heavy engagement. The cost per qualified site visit averaged below $2.
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