Your 2022 Holidays Handbook

Your 2022 Holidays Handbook

 

Time to Get Gifting!

Get your campaigns ready for the holiday rush with Bidtellect. With a comprehensive technology suite, expert strategy recommendations, and cookieless and brand safety solutions – we’re everything on your wishlist and then some. Check out all the resources you might need below.

Time to Get Gifting!

Get your campaigns ready for the holiday rush with Bidtellect. With a comprehensive technology suite, expert strategy recommendations, and cookieless and brand safety solutions – we’re everything on your wishlist and then some. Check out all the resources you might need below.

Your Holiday Handbook: Latest Trends & Research

We Did the Research: Top 3 Trends Predicted for the 2022 Holiday Shopping Season

The data doesn’t lie. Here’s what’s predicted and how you can adjust your holiday strategy accordingly.

We Wrote Your Wish List: Top 10 Holiday Campaign Tips for Brands & Advertisers

Here’s our no-frills, everything-you-need list to make this your most successful holiday shopping season yet.

Are Your Creatives Naughty or Nice? Bidtellect’s Holiday Creative Best Practices

We asked Santa aka Bidtellect’s in-house creative agency their mandatory tips for engaging holiday creative assets.

Your Holiday Handbook: Latest Trends & Research

We Did the Research: Top 3 Trends Predicted for the 2022 Holiday Shopping Season

The data doesn’t lie. Here’s what’s predicted and how you can adjust your holiday strategy accordingly.

We Wrote Your Wish List: Top 10 Holiday Campaign Tips for Brands & Advertisers

Here’s our no-frills, everything-you-need list to make this your most successful holiday shopping season yet.

Are Your Creatives Naughty or Nice? Bidtellect’s Holiday Creative Best Practices

We asked Santa aka Bidtellect’s in-house creative agency their mandatory tips for engaging holiday creative assets.

No Screaming Kids? We Call That a Holiday Success.
Just Like These Case Studies.

Check out some of our recent case studies to get to know us better.

Santa Cleaning

CPG Brand Seeking Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Holiday tree with makeup

Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Airplane on top of Santa's Hat

Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Santa,Claus,Doing,Grocery,Shopping,At,The,Supermarket,,He,Is

Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

No Screaming Kids? We Call That a Holiday Success.
Just Like These Case Studies.

Check out some of our recent case studies to get to know us better.

Santa Cleaning

CPG Brand Seeking Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Holiday tree with makeup

Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Airplane on top of Santa's Hat

Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Santa,Claus,Doing,Grocery,Shopping,At,The,Supermarket,,He,Is

Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Do Bidtellectuals Like Eggnog?

%

YES!

%

Ew, no!

How the Grinch Stole the Cookies

At first, we hated the Grinch for stealing cookies from browsers, but these cookies are like a box of cookies next to the check-out aisle at a grocery store. They look good, and they satisfy your craving for a minute, but after you eat the whole box… you’re left wanting a lot more. You want real ingredients and a real answer to your sweet tooth craving (in this case, performance? or engagement?).

So turn to real bakers (that’s us in this extended metaphor). The Grinch may have stolen those store-bought cookies, but we’ll make you some homemade baked goods that we’ve tested and optimized to taste the very best for each person that eats it. We’ve been doing it the longest.

Engagement Tastes Better With Context

Bidtellect’s contextual targeting and optimization capabilities plus ID solutions drive performance for advertisers without relying on traditional cookie-based advertising approaches.

  • Privacy-First
  • Native Context Expertise
  • Contextual Targeting
  • Context-Driven Optimization Tools
  • Not Cookie Dependent
  • Post-Cookie Identity Solution
  • Insights & Expertise

Bidtellect Knows Context: Performance For Native & Beyond

  • Bidtellect began as a native specialist demand-side platform.
  • With native ads, we needed to evaluate the contextual information on the page to create an ad that blended seamlessly into its environment.
  • Based on results, Bidtellect began maximizing context-first technology for its performance abilities. Bidtellect has gone on to build the most sophisticated contextual solutions of any DSP while extending these successes to other channels and formats beyond native.

How the Grinch Stole the Cookies

At first, we hated the Grinch for stealing cookies from browsers, but these cookies are like a box of cookies next to the check-out aisle at a grocery store. They look good, and they satisfy your craving for a minute, but after you eat the whole box… you’re left wanting a lot more. You want real ingredients and a real answer to your sweet tooth craving (in this case, performance? or engagement?).

So turn to real bakers (that’s us in this extended metaphor). The Grinch may have stolen those store-bought cookies, but we’ll make you some homemade baked goods that we’ve tested and optimized to taste the very best for each person that eats it. We’ve been doing it the longest.

Engagement Tastes Better With Context

Bidtellect’s contextual targeting and optimization capabilities plus ID solutions drive performance for advertisers without relying on traditional cookie-based advertising approaches.

  • Privacy-First
  • Native Context Expertise
  • Contextual Targeting
  • Context-Driven Optimization Tools
  • Not Cookie Dependent
  • Post-Cookie Identity Solution
  • Insights & Expertise

Bidtellect Knows Context: Performance For Native & Beyond

  • Bidtellect began as a native specialist demand-side platform.
  • With native ads, we needed to evaluate the contextual information on the page to create an ad that blended seamlessly into its environment.
  • Based on results, Bidtellect began maximizing context-first technology for its performance abilities. Bidtellect has gone on to build the most sophisticated contextual solutions of any DSP while extending these successes to other channels and formats beyond native.

You Want It, We Deliver It: Bidtellect’s Comprehensive Context Solution

With Bidtellect, brands can discover, align, and optimize against the true meaning of the content on any webpage with smarter contextual tools and unrivaled accuracy and scale.

Targeting

Industry-best third-party contextual integrations combined with our proprietary contextual targeting solutions.

  • Bidtellect Proprietary
  • B2B targeting: Bidtellect + Bombora Partnership. We combine our granular ad placement-level targeting with Bombora’s robust B2B taxonomy for a unique first-to-market B2B contextual targeting tool.
  • Keyword targeting
  • First-to-market context demographics targeting
  • Category Targeting

Optimization

Bidtellect’s contextual offering goes beyond targeting solutions and into optimization, which maximizes spend, ROI, and performance for advertisers completely using context-driven technology. Contextual optimization is the foundation of Bidtellect’s bidding technology.

  • AARDVARK
  • Cookieless Signals
  • Multiple Goal Types

Supply

Bidtellect’s platform is integrated with the industry’s leading SSPs and exchanges, giving buyers access to 98%+ of the internet-connected US, and 100s of thousands of publishers and global supply. Better yet, all inventory available through Bidtellect’s platform can be filtered towards quality to ensure viewability, brand safety, supply path optimization, and to combat fraud.

  • Supply Tiers
  • Brand Safety
  • SPO

We are integrated with the industry’s leading supply sources to bring the highest quality inventory to our brand partners.

Measurement

Standard Measurement

  • CTR
  • Conversions
  • Video Metrics

Bidtellect Proprietary

  • Engagement: With Bidtellect’s Proprietary Engagement Measurement & Optimization Technology, you can optimize towards content engagement and qualified site traffic in real-time. Act on engagement insights immediately then receive robust post-campaign reports afterwards.
  • Context
  • Audience

Context Insights & Reporting

Bidtellect’s contextual offering comes full circle with best-in-class reporting down to the granular ad placement level and a full context-insights dashboard. Reporting is supplemented by expert advice and optimization recommendations by performance specialists who are well-versed in context technology and optimization techniques.

Standard

  • Performance reporting
  • Report Builder
  • Third-party Measurement

Bidtellect Proprietary

  • Advanced Audience
  • Insights Insertion Order Insights
  • Bidtellect Context Insights

Brand Safety: Buckle up, reindeer! Safety first.

Bidtellect’s technology tackles brand safety head on, ensuring your brand’s ads are seen positively “in the wild.”

We’ve partnered with experts in Brand Safety technology:

  • IAS/AdMantX by IAS
  • Peer 39
  • Verified TAG Partner

You Want It, We Deliver It: Bidtellect’s Comprehensive Context Solution

With Bidtellect, brands can discover, align, and optimize against the true meaning of the content on any webpage with smarter contextual tools and unrivaled accuracy and scale.

Targeting Portfolio

Targeting

Industry-best third-party contextual integrations combined with our proprietary contextual targeting solutions.

  • Bidtellect Proprietary
  • B2B targeting: Bidtellect + Bombora Partnership. We combine our granular ad placement-level targeting with Bombora’s robust B2B taxonomy for a unique first-to-market B2B contextual targeting tool.
  • Keyword targeting
  • First-to-market context demographics targeting
  • Category Targeting
YouTube Video - AARDVARK

Optimization

Bidtellect’s contextual offering goes beyond targeting solutions and into optimization, which maximizes spend, ROI, and performance for advertisers completely using context-driven technology. Contextual optimization is the foundation of Bidtellect’s bidding technology.

  • AARDVARK
  • Cookieless Signals
  • Multiple Goal Types
Partner Grid

Supply

Bidtellect’s platform is integrated with the industry’s leading SSPs and exchanges, giving buyers access to 98%+ of the internet-connected US, and 100s of thousands of publishers and global supply. Better yet, all inventory available through Bidtellect’s platform can be filtered towards quality to ensure viewability, brand safety, supply path optimization, and to combat fraud.

  • Supply Tiers
  • Brand Safety
  • SPO

We are integrated with the industry’s leading supply sources to bring the highest quality inventory to our brand partners.

Measurement: Supported Partners

Measurement

Standard Measurement

  • CTR
  • Conversions
  • Video Metrics

Bidtellect Proprietary

  • Engagement: With Bidtellect’s Proprietary Engagement Measurement & Optimization Technology, you can optimize towards content engagement and qualified site traffic in real-time. Act on engagement insights immediately then receive robust post-campaign reports afterwards.
  • Context
  • Audience
Trader Scorecard

Context Insights & Reporting

Bidtellect’s contextual offering comes full circle with best-in-class reporting down to the granular ad placement level and a full context-insights dashboard. Reporting is supplemented by expert advice and optimization recommendations by performance specialists who are well-versed in context technology and optimization techniques.

Standard

  • Performance reporting
  • Report Builder
  • Third-party Measurement

Bidtellect Proprietary

  • Advanced Audience
  • Insights Insertion Order Insights
  • Bidtellect Context Insights
Brand Safety

Brand Safety: Buckle up, reindeer! Safety first.

Bidtellect’s technology tackles brand safety head on, ensuring your brand’s ads are seen positively “in the wild.”

We’ve partnered with experts in Brand Safety technology:

  • IAS/AdMantX by IAS
  • Peer 39
  • Verified TAG Partner

Bidtellectuals Spreading Holiday Joy

Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Spotlight: Katie Broussard Makes a Difference for Dallas Children This Holiday Season

You know you want to! Start spreading some holiday cheer!

Bidtellectuals Spreading Holiday Joy

Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Spotlight: Katie Broussard Makes a Difference for Dallas Children This Holiday Season

You know you want to! Start spreading some holiday cheer!

Contact Us Before the Holidays

Name(Required)

4th of July

4th of July

MAKE YOUR

4TH OF JULY CAMPAIGN

LIGHT UP THE SKY

The trends and strategy recs you need now.

Let’s Celebrate July 4th! It’s a Big Weekend for the U.S.

After a lingering pandemic, expect this summer’s 4th of July Weekend to be big in terms of cookouts and community celebrations, as consumers are eager to gather and celebrate with loved ones. This means big spending on food and food items – a great opportunity for quick-service restaurants and grocery stores.

4th of july plans

%

Cookout/BBQ/Picnic

%

Fireworks/Community Celebration

%

Travel/Vacation

More On Food

Planned per person spending on food items for Independence Day

Total expected spending on food items

(Based on NRF’s data for Independence Day 2021)

Age 35-44 will spend the most on food

What This Means

Creative

Work with Bidtellect’s [b]+studio to create eye-catching messaging around easy snacks, dishes, hosting, outdoor barbeque, table setting inspiration, and more.

Proprietary Audiences

Utilize Bidtellect’s proprietary audiences, which use natural language processing technology and the context of the page to build custom audiences that show an explicit interest in the category of your choosing.

Promotions

QSR brands can offer promotions for take-out and delivery to make at-home hosting easier and less stressful for consumers. The same goes for grocery stores and markets.

Targeting & Optimization

Reach consumers already engaging with July 4th, travel, at home barbeques, or any topic of your choosing with context-driven targeting and optimization.

LET’S DECORATE: RETAIL + CPG PURCHASE TRENDS ARE BIG

Last year, an increased number of people bought patriotic items: apparel, decorations, or other red, white and blue merchandise. Some experts predict a continuing “decorating frenzy” that began during the pandemic. As holiday celebrations were forced to downsize, retailers saw consumers increasing the number of decorations they were buying to channel their enthusiasm into public displays from their homes. Weekend promotions and preparations for hosting also encouraged consumers to pay extra on consumer packaged goods (CPGs) and household products.

What This Means:

Categories With Largest Increase in
Spending June vs. July:

(Viscacha Data, 2021)

70%

Fuel, Fireplace, and Fireplace Accessories

45%

Alcoholic Beverages

30%

Large Household Appliances

20%

Beds, Bedding, and Bedroom Furniture

20%

Soft Drinks, Water, and Juice
E

Offer cost-saving promotions and exciting savings in your creative assets. Ads with promotions are consistently top performing, according to [b]+studio.

E
Analyze campaign performance with Bidtellect’s robust analytics, customized reporting, third-party measurement solutions and proprietary insights for the most in-depth assessment of your 4th of July campaigns.
E

Make use of all Bidtellect’s ad formats (Responsive Native, High Impact, Banner Display, and Video) and devices (desktop, tablet and mobile) to drive awareness of promotions.

E
Real-time optimization will identify the creatives and content that delivered the best results across devices and sites

THE IMPORTANCE OF

[B]+STUDIO

& DYNAMIC CREATIVES

Last year, a heat wave over July 4th altered consumer plans and ultimately ad performance. Pattern89 uses AI to analyze a global database to track the ad trends and changes:
Images of fireworks were down more than 17% in ad copy
The word “cookout” decreased 89%
Click-through-rate declined 21% for ads with “cookout” in the copy
Imagery of the sun decreased 10% The word “Hot” went up 43% in ad headlines
Images of grills declined over 97% in ads Images of pools increased 18%

Creative assets matter. Turn to creative experts [b]+studio for assets that appeal to consumers, capture trends, and catch attention – and ultimately increase performance and engagement.

Utilize dynamic creative optimization to optimize to best-performing ads in real-time

Our performance analysts make recommendations based on performance and goals.

Reach out to work with us on your Fourth of July strategy.

4 + 12 =

Get Ready for Memorial Day Weekend

Get Ready for Memorial Day Weekend

GET READY FOR

MEMORIAL DAY WEEKEND

WITH BIDTELLECT

MDW is fast approaching. The kickoff to summer is filled with travel, friends and family gatherings, and plenty of opportunities for advertisers to reach consumers with hosting, food, and lifestyle inspiration to boost sales.

Weekend Travel? Yes

This year, renewed confidence in travel combined with eagerness to see family and friends mean MDW is likely to be a big travel weekend to domestic and local locations. Huge numbers travel on the weekend itself, and more than half of Americans are planning a trip this Spring/Summer. Family and friends are the main reason for travel.

37.1 Million

 Last year, 37.1 million people traveled at least 50 miles from their homes on MDW (eMarketer, 2021).

56%

56% of Americans are planning a trip this spring/summer. (Vacasa, February 2022)

45%

Family and friend events were the activities most likely to encourage a trip in 2022 (45% and 32%, respectively). (Vacasa, February 2022)

75%

This year the likelihood of spring travel is even higher for hybrid workers (86%) and millennials (75%). (Vacasa, February 2022)

Domestic Travel & Staycations

Will Be Most Popular

9

Domestic Travel

75% of American travelers are planning a domestic trip this spring/summer (Vacasa, February 2022)
9

Auto

Last year the most common form of MDW travel was via automobile (eMarketer, 2021).
9

Spring/Summer

23% of American travelers are springing for a staycation this spring/summer (Vacasa, February 2022)
Work with Bidtellect’s [b]+studio to create messaging around trip inspiration, especially domestic travel and local outing ideas.
Domestic tourist brands, states, and cities should use this time to increase meaningful spend and scale to reach consumers seeking travel inspiration or deciding whether to travel or not.
Cater messaging towards hybrid workers: easy destinations to work remotely, high-speed WIFI, etc.

What This Means

Lean on video and high-impact creative units for their eye-catching quality and guaranteed boost in engagement.
Offer promotions like booking discounts and longer trip deals. Ads with promotions are consistently top performing, according to [b]+studio.
Utilize Bidtellect’s context demographics targeting capability, which leverages general domain analytics to target websites with preferred gender and age demographics; in this case: millennials who are most likely to travel.

Celebrating at Home:
CPG, QSR & Lifestyle Brands

Consumer packaged goods (CPG), Quick Service Restaurants (QSR), and other food and lifestyle brands can expect an increase in spend in preparation for Memorial Day Weekend, even if party sizes are still a bit smaller. Make the most out of your creative assets with promotions, targeting and optimization, and by leaning on [b]+studio.

Snack Choices: Chips & Snack Mixes!

Food: Classic Hotdogs vs. Hamburgers

%

Serve potato chips

%

Serve tortilla chips

%

Serve snack mixes (SF&WB, 2021)

%

Surveyed Americans
serve hamburgers

%

Serve hotdogs
(SF&WB, 2021)

Party Size: Last year, Memorial Day parties were small: 40% of MDW parties had less than 10 guests, while 30% had 10-19. Expect a modest jump in party size this year. (SF&WB, 2021)

BIDTELLECT’S

HOLISTIC

APPROACH

Brand Messaging & Goals

Work with Bidtellect’s [b]+studio to create eye-catching messaging around easy snacks, dishes, hosting, outdoor barbeque, table setting inspiration, and more.

Reporting, Adjustments, & Retargeting

QSR brands can offer promotions for take-out and delivery to make at-home hosting easier and less stressful for consumers.

Bid Factoring & Context-Driven Optimizations

Reach consumers already researching MDW, travel, at-home parties, or any topic of your choosing with context-driven targeting and optimization.

Top Tier Audiences & Cookieless Targeting

Utilize Bidtellect’s proprietary audiences, which use natural language processing technology and a semantic understanding of the context at the page level to build custom audiences that show an explicit interest in the category of your choosing.

Reach out to work with us on your Memorial Day Weekend strategy.

6 + 14 =

Mother’s Day

Mother’s Day

Happy Mother’s Day

Reach Gift-Givers & Travelers with Bidtellect

Moms shouldered heavier caregiving responsibilities these past two years (hello Zoom school!), so spouses and children will celebrate big or spend more to show extra appreciation to mother figures of all kinds.

What You Can Do

Solidify your brand message with Bidtellect’s performance team and creative experts, [b]+studio
Reach consumers already researching the topic of Mother’s Day or simply browsing for inspiration with cookieless context-driven targeting and optimization.
Maximize Bidtellect’s proprietary audiences, which use natural language processing technology and a semantic understanding of the context at the page level to build custom audiences that show an explicit interest in the category of your choosing.

Who Is Spending?

Highest Spenders: Age 25-35

Age 25-34 are the highest spenders, probably because they’re more likely to spend on both a mother figure and a partner. Last year, these shoppers spent an average of $367.08 (NRF, 2021).

7

Bidtellect’s bid factoring and context-driven optimization will automatically optimize to best performing placements and bid accordingly – maximizing performance and saving you money where it counts. Mom would be proud.

New Top Gifts & Inspiration

Most Popular Gifts

  • Greeting Cards

  • Flowers

  • Special Outing

Recent trends include at-home delivery services and consumer electronics, which make life at home and virtual check ins easier on everyone. So don’t discount some creative spending habits that you can help inspire through creative messaging.

What You Can Do

Work with [b]+studio to create custom creative assets and messaging to inspire consumers with gift-giving ideas.

Leverage sequential retargeting, an advanced targeting strategy that ushers users down the funnel with a second, complementary brand message and stronger CTA.

Count on More Travel

What You Can Do

This year, renewed confidence in travel combined with eagerness to see family and friends mean travel during the Mother’s Day weekend and through Spring is a given.

Family and friend events were the activities most likely to encourage a trip in 2022 (45% and 32%, respectively).

(Vacasa, February 2022)

9
Offer creative inspiration for easy trips, activities to do together outside, and other ways to celebrate Mom.
9
Bidtellect’s context-driven optimization will optimize down to the placement level of the page to place ads next to relevant information – meaning you can reach consumers researching travel and Mother’s Day.
9
Cater Mother’s Day travel messaging to hybrid workers and millennials
9
Plus, dynamic creative optimization (DCO) means your creatives will adjust dynamically and automatically to the best-performing combination.

Bidtellect Platform Trends: Mother’s Day 2021

Highest Spend by Advertisers

Highest Engagement Score

Highest CTR

1. Mobile
2. Desktop
3. Tablet
1. Native Display
2. Native Video
3. Banner Display
1. Desktop
2. Mobile
3. Tablet
1. Banner Display
2. Native Display
3. Native Video
1. Mobile
2. Tablet
3. Desktop
1. Native Display
2. Banner Display
3. Native Video

It’s interesting to note that Mobile had the highest spend and subsequently CTR, but Desktop had the highest Engagement Score — a unique combination of measurement factors — indicating more meaningful engagement. Your Bidtellect performance team can guide you to the best strategy to reach your goals.

Download the Mother’s Day Strategy Here

9 + 4 =

2H 2020 Native Report

2H 2020 Native Report

Bidtellect 2H 2020 Native Report

Bidtellect’s Native Report was created to provide advertisers with important
insights and trends in the digital advertising industry – specifically,
Native Advertising.

Download below. 

The platform trends and data in this report undoubtedly reflect shifting habits in reaction to the unprecedented circumstances of 2020.

Key Takeaways

Dynamic goal setting still brought in the highest revenue for advertisers thanks to Bidtellect’s optimization engine. Video usage continues to climb, and consumers consistently prefer recommended content that blends in with the environment. Consumers still used their phones and tablets during lockdown, but they spent more time with content on Desktops than the first half of the year. Travel and Personal Finance saw promising rebounds, indicating hope for the future.

 

Goal Setting

Dynamic Goal Setting Leads to Max ROI

Device Engagement

Longer Engagement on Desktop, Higher Click-Throughs on Mobile and Tablet

Ad Types

Relevant Recommendation Widget Ad Type Sees Highest Engagement

Download Bidtellect’s 2H2020 Native Report