Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line
Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line
Thanks to Bidtellect, the company successfully achieved CTR, Time on Site, and Brand Awareness goals for its new product line.
The company’s primary goal was to build brand awareness and brand favorability for its new product line. They looked to measure successful engagement using CTR (goal of .2%) and site engagement, including time on site (goal of 60 seconds), and page views.
SOLUTIONS & TACTICS
Bidtellect distributed Native display formats utilizing contextual targeting and ABM audience targeting.
- Native Display Formats
- Contextual Targeting: Technology & Business Sites
- ABM Audience Targeting
Bidtellect exceeded CTR and Time on Site performance goals and successfully lifted brand awareness by 201% and brand favorability to a whopping 313%.
Kantar Millward Brown Results:
Brand Awareness (Lift)
Brand Favorability (Lift)