Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

SUCCESS STORY

National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

A powerful combination of context-driven technology and high-performance native ad placements drove cost-effective, qualified site visitors to this CBD brand’s content and product pages.

OBJECTIVES

A national CBD brand advertiser wanted to reach potential customers, specifically by testing the performance of context-driven tactics beyond the click. To emphasize post-click performance and to validate qualified site visitors, the team set a primary goal of Cost Per Non-Bounced User, as well as effective CPA measurement from online product sales.

Cost Per Non-Bounced User: < $4

SOLUTIONS & TACTICS

Native ad placements driven by context technology resonate with the target CBD audience for two reasons. First, the native ads blend seamlessly into the content on the page; second, their relevance to the editorial subject matter encourages users to engage beyond the click: Health & Fitness, Nutrition, Men’s Health, Women’s Health, Sports Medicine, Food & Drink, Arts & Entertainment, News and Shopping. Finally, Bidtellect’s ability to optimize down to the placement level ensured ideal placement and cost-effective bidding for maximum ROI.

CBD Products

RESULTS

Bidtellect was hugely successful in driving qualified site visitors toward the CBD brand’s product pages, staying well below the Cost Per Non-Bounced User goal. In fact, Bidtellect achieved an average Time on Site of 149.43 seconds, 283% above average, along with strong frequency and minimal bounce rates.

As a result, the campaign was renewed for an always-on monthly partnership.

Cost Per Non-Bounced User

Average Frequency Per 30 Days

Average Time On Site (Secs)

%

Above Average Time on Site

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Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

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Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

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Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

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Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

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Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

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Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

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Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

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Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

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Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

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Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

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Case Study: Multinational Tech Company Podcast Success with Bidtellect

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Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

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Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

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Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

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Case Study: Tax Solution Provider Beats CPA Goal By 76%

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Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

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Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

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Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

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Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

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Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

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Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

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Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

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Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

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How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

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How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

SUCCESS STORY

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

A leading regional supermarket chain felt their SSP partner falling short when it came to scale and performance. Bidtellect maximized high impact creative units and vast SSP ecosystem to scale and surpass performance goals – building an exclusive Native partnership.

OBJECTIVE

The Company was seeing only satisfactory results running their high impact creative units with a single SSP; it fell short when it came to scaling across their targeted geographic area, and they were underwhelmed when it came to customer service and reporting.

Previous SSP Partner High Impact CTR: 0.45%

SOLUTIONS & TACTICS

The Company shifted budget to Bidtellect for one quarter test. The team tested a variety of high impact units to run across Bidtellect’s vast ecosystem of SSPs and maximized reporting capabilities to adjust accordingly. Bidtellect found the highest success with Scroller units.

RESULTS

The campaign outperformed the previous partner and nearly doubled their previous CTR. This led to an immediate renewal and increased budget for the next quarter, and Bidtellect has since been their exclusive Native partner over the past year.

%

Bidtellect High Impact CTR

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

SUCCESS STORY

How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

A San Francisco-based agency focused primarily on midmarket and government accounts originally tapped Bidtellect three years ago to develop a strategy for an anti-smoking health organization.

OBJECTIVES

Initially working in broadcast across radio and TV, the client quickly realized the benefits of working with a native contextual partner, particularly when it came to performance and time on site goals.

SOLUTIONS & TACTICS

Bidtellect quickly reached performance goals using a combination of:

  • Contextual targeting within News, Science, Health, Family and Parenting and Education. 
  • Behavioral Targeting
  • Zip Code Heavy ups

As the vaping epidemic took hold, the team recommended a content-first approach to educate the risks of vaping to parents and to adults was necessary due to the knowledge gap. Over the course of 2020, Bidtellect also communicated the risk factors associated with being a smoker and COVID-19.

RESULTS

An Always-On Partnership.

Native has become a key strategy for communicating with smokers and vapors. After testing with multiple partners, Bidtellect remains the leading native partner. Bidtellect delivered on a second government brand to capture audiences across multicultural, LGBTQ and African-American audiences. Bidtellect was chosen due to our history of leading performance across government-run partners and world class service

Bidtellect continues to surpass performance goals and requirements and will now have two always-on government run agencies, both of which are in the health space.

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Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

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Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

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Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

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Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

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Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

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Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

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Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

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Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

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Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

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Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

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Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

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Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

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Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

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Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

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Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

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Case Study: Multinational Tech Company Podcast Success with Bidtellect

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Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

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Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

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Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

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Case Study: Tax Solution Provider Beats CPA Goal By 76%

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Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

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Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

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Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

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Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

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Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

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Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

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Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

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Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

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Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

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Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

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How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

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How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

SUCCESS STORY

Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Even with a tight regional footprint and targeting limitations, Bidtellect surpassed Native Display CTR and Video VCR goals thanks to Pause Out of View Video and 3rd Party Contextual Targeting capabilities.

OBJECTIVES

A major regional grocer sought to reach more customers more efficiently using native display and video through

Bidtellect’s platform.

  • Primary KPI: Reach 60% & Frequency 4x Weekly
  • Secondary KPI: Display: .30% CTR.
  • Monitoring Viewability at 70%
  • Video: 70% VCR, Monitoring Viewability at 70% and Use Pause Out Of View Video

CHALLENGES

Bidtellect had to contend with a tight regional footprint: 5 states and 6 designated market areas (DMAs), as well as several targeting limitations such as 2nd Party DataAudience Targeting, and utilizing activation and suppression of 3rd Party Data as well as Bidtellect Contextual Categories (Food & Drink, Shopping, Society, Arts & Entertainment), while managing to control group suppression plus an over-exposure audience.

SOLUTIONS & TACTICS

Bidtellect sorted the campaigns within 2P and 3P to show Native Display and Native Video campaigns. Throughout the campaign, results consistently showed 3P Contextual Targeting yielding a .33% CTR and 87.4% VCR, and the 2P data set delivered at .22% CTR and 73.3% VCR. While Bidtellect did continue to parse out the campaigns within News Whitelist and No News, we saw the strongest performance continue to come from 3P Contextual Targeting.

RESULTS

Bidtellect surpassed all goals, with mobile and tablet earning the highest performance across devices, and 3rd Party Data / Contextual Targeting outperforming 2nd Party Data.

%

Overall CTR

%

Overall VCR

%

Top performing CTR device for display: Mobile

%

Top performing VCR device for video: Tablet

%

Top performing CTR creative for display: Sandwich

%

Top performing VCR creative for video: Turkey

MORE SUCCESS STORIES

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

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Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

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Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

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Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

SUCCESS STORY

Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Native Advertising leads to full-funnel success thanks to Bidtellect.

OBJECTIVES

A US State turned to Bidtellect to drive qualified traffic to their tourism landing page and accompanying content pages. The effort was part of a full-funnel goal to increase engagement, on-site actions, and hotel bookings. Bidtellect’s goals were part of an overall program initiative by the State to increase its hotel and motel tax revenue.

SOLUTIONS & TACTICS

Native placements resonated with the target audience by sitting within or next to relevant editorial content the consumer was already engaged in, leading to strong post-click performance and, ultimately, hotel bookings.

RESULTS

Bidtellect was hugely successful in driving qualified traffic towards the content pages, achieving a 0.45% CTR and a 7.0 Engagement Score*.  As measured by Adara, Bidtellect drove ~1,500 hotel bookings at a Cost per Hotel Booking of under $35, along with 9,000 website conversions. The return on investment was an impressive 324.7% ROI. 

Aside from a hotel booking engine, Bidtellect was the highest hotel booking partner – an impressive feat given the campaign’s KPIs were CTR and Engagement (not hotel bookings). Native Advertising coupled with winning placement and optimizations led to full-funnel success.

%

CTR

Engagement Score™

Measured by Adara:

Hotel Bookings

Cost per Hotel Booking

Website Conversions

%

ROI

MORE SUCCESS STORIES

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

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Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

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Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

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Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

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Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

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Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

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Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

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Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

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Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

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Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

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Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

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Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

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Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

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Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

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Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

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Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

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Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

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Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

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Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

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Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

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Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

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Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

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Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

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Case Study: Multinational Tech Company Podcast Success with Bidtellect

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Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

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Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

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Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

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Case Study: Tax Solution Provider Beats CPA Goal By 76%

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Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

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Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

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Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

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Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

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Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

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Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

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Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

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Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

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Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

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Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

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Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

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How An Automotive Brand ‘Built’ A New Customer Base With One Button

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How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

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How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

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Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

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Native Delivers New Avenue For Conversions & Brand Awareness

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How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

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Top 3 US Automotive Marketplace

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How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

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How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

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Outstream for Video Performance

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Native Delivers Optimal Reach

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Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

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Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

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A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

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How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

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Major Clothing Retailer Sees Impressive 1370% ROI

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Native Delivers New Avenue for Conversions