Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site
SUCCESS STORY
National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site
A powerful combination of context-driven technology and high-performance native ad placements drove cost-effective, qualified site visitors to this CBD brand’s content and product pages.
OBJECTIVES
A national CBD brand advertiser wanted to reach potential customers, specifically by testing the performance of context-driven tactics beyond the click. To emphasize post-click performance and to validate qualified site visitors, the team set a primary goal of Cost Per Non-Bounced User, as well as effective CPA measurement from online product sales.
Cost Per Non-Bounced User: < $4
SOLUTIONS & TACTICS
Native ad placements driven by context technology resonate with the target CBD audience for two reasons. First, the native ads blend seamlessly into the content on the page; second, their relevance to the editorial subject matter encourages users to engage beyond the click: Health & Fitness, Nutrition, Men’s Health, Women’s Health, Sports Medicine, Food & Drink, Arts & Entertainment, News and Shopping. Finally, Bidtellect’s ability to optimize down to the placement level ensured ideal placement and cost-effective bidding for maximum ROI.
RESULTS
Bidtellect was hugely successful in driving qualified site visitors toward the CBD brand’s product pages, staying well below the Cost Per Non-Bounced User goal. In fact, Bidtellect achieved an average Time on Site of 149.43 seconds, 283% above average, along with strong frequency and minimal bounce rates.
As a result, the campaign was renewed for an always-on monthly partnership.
Cost Per Non-Bounced User
Average Frequency Per 30 Days
Average Time On Site (Secs)
%
Above Average Time on Site
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