How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

SUCCESS STORY

How An Automotive Brand ‘Built’ A New Customer Base With One Button

OBJECTIVE

A leading automotive brand in Canada sough conversions on their landing page geared at new customers.

SOLUTIONS & TACTICS

The client wanted to track conversions on their exclusive “Build & Price” button on their landing page. With CPA set for $14, Bidtellect optimized towards its unique proprietary Engagement ScoreTM*, along with Click Through Conversions and View Through Conversions, which allowed for maximum conversions and a greater picture of the consumer’s post-click journey.

*For more on Bidtellect’s Engagement Score™, click here.

RESULTS

Due to the success of the campaign, the client doubled their spend with Bidtellect in 2020.

CT Conversions

Total CPA

Engagement Score™

Page Views Per Visit

Average Time on Site

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

SUCCESS STORY

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

OBJECTIVE

A major energy service provider came to Bidtellect with one main KPI: Attract new customers from their designated markets to a landing page with a lead generation page with a CPL goal of $50.

SOLUTIONS & TACTICS

Originally, Bidtellect generated instant success by running the majority of Campaign 1 on desktop only utilizing all products (In-Feed, In-Ad and Recommendation Widget). By applying early optimization learning’s, Bidtellect was able to fine-tune the targeting in real-time to Business, News, Technology websites as well as websites that previously generated conversions. Because the lead generation form rendered beautifully on mobile and tablets, Bidtellect opened up additional mobile inventory and audiences for Campaign 2 to scale the success of delivering qualified leads at an much lower mCPC rate. When the client placed the Bidtellect’s Engagement Score code on the landing page, Bidtellect was better equipped with forecasting metrics to measure success both on the site and placement level.

RESULTS

  • Bidtellect was able to increase qualified and consistent conversions on both Q42015 and Q12016 campaigns
  • Bidtellect was one of the clients top performers with regards to eCPA
  • Bidtellect delivered conversions across all three Native Ad Units (In-Feed, In-Ad and Recommendation Widget) across all Devices (desktop, mobile and tablet).

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Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

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Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

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Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

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Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

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Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

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Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

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How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

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How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

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How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

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Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

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A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

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How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

SUCCESS STORY

Native Delivers New Avenue For Conversions & Brand Awareness

How a Leading Canadian Bank Sought Awareness and Account Sign Ups – and Surpassed Their Goal Big Time

OVERVIEW

This major Canadian Bank required an effective solution to generate awareness and account sign ups for both their Checking and Savings line of business. Bidtellect’s impressive reach and scale coupled with optimization towards the goal of the campaign proved the right recipe for success.

SOLUTIONS & TACTICS

Bidtellect’s Native Advertising Solutions contextually and behaviorally reached the clients desired audience in National Canada. Not only was Bidtellect able to serve across the three main devices of Mobile, Desktop, and Tablet, but Bidtellect was able to reach the audience in both English and French languages. In addition, implementing Bidtellect’s unique proprietary Engagement Code allowed for a more in-depth analysis of the audiences’ post-click engagement.

  • Contextually target the audience across Business, Personal Finance, News, Family, and Lifestyle sites.
  • Capability to target based on behavioral audiences such as the “Day to Day Young Urbanites”, “Upwardly Mobile Young Urbanites”, and “Young Startups”.
  • Reach the targeted audiences across their devices based on language targeting, both in English and French.
  • Leveraged Bidtellect’s proprietary Engagement Code to understand Avg. Time on Site, Sessions, and Bounce Rate; while maximizing optimizations towards higher engagements.

RESULTS

Bidtellect exceeded the goal for this client, earning an eCPA 24% less than the KPI goal of $170 eCPA via the account sign ups. The Engagement Code placed on this campaign averaged a whopping 8.5 out of 10!

TOP PERFORMERS

  • Best LOB performance: Checking No Fee
  • Targeting: Contextual targeting accounted 96% of conversions
  • Audience Targeting: Young Startups
  • Devices: Desktop garnered 86% of all conversions
  • Native Product: In –Ad delivered average time on site of 3 mins 53 seconds

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

SUCCESS STORY

Native Delivers New Avenue for Conversions

How a leading Canadian multinational insurance and financial services company sought conversion, acquisition, and mass awareness through a new Native avenue – and won big time.

OVERVIEW

A leading Canadian multinational insurance and financial services company sought a new avenue for conversions: Native. Their goals were to drive acquisition with Native assets and gain mass awareness. After optimizing to highest-engaging sites and best-performing creative throughout the campaign, they increased their budget. The month-and-a-half long campaign resulted 1,434 click-through conversions, 690 of which were on Mobile (vs. Desktop), and best-performing creative assets had an Engagement Score* of 8.5.

SOLUTIONS & TACTICS

Optimization: As Bidtellect became familiar with the campaign, we continued to block domains and placements with lower eCPAs and optimize to those with interested users engaging with the ads.

Creative: Creating engagement-worthy creative assets proved just as important as placement. By optimizing to best performing creative, the top-performing Mobile/Tablet creative had an Engagement Score of 8.5/10 (considered very high performing).

INSIGHTS

Mobile prevailed. Users engaged and engaged more meaningfully with the ads on Mobile more than Desktop. Mobile had the highest number of clicks and CTR, with 690 total conversions, an average Time on Site of 138.5 seconds and an Engagement Score of 8.3 (vs. 7.2 on Desktop), with a lower bounce rate: just 30.4%.

ENGAGEMENT SCORE

* Engagement Score is a unique metric created by Bidtellect to most-accurately measure the success of a Native asset based on user behavior. Its algorithm factors in sessions, pageviews, bounce rate, and time on site.

GOALS

  • Drive acquisition via Native: $500 eCPA Goal
  • Drive Mass Awareness

RESULTS

Click Through Conversions:

Click Through + View Through Conversions

Best Performing Creative: (Engagement Score)