by Missy Steiner | Nov, 2019
SUCCESS STORY
Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base
OVERVIEW & GOALS
Bidtellect was thrilled to partner with a global leader in makeup and beauty. Operating in 32 countries worldwide, the company has earned the reputation as the beauty trailblazer with cutting-edge expertise, innovation, and entrepreneurial spirit. Integral to their success is a focus on customer growth and retention. With this in mind, they partnered with Bidtellect to drive online sales and loyalty program sign-ups, retain its large customer base, and refresh its creative assets preserving its unique content identity while maximizing engagement.
SOLUTIONS & TACTICS
Grow Customer Base:
- To drive purchases and loyalty program sign-ups, we ran on all products and all devices to maximize our reach.
- We leveraged contextual targeting of both Style & Fashion and Fitness audiences as well as Whitelist targeting.
- Our platform targeted users who were not part of their loyalty program with discount codes to encourage users to sign up.
Retain Existing Customers:
Bidtellect ran CRM targeting off of their 1st party data to advertise one of their annual sales. We showed each membership tier a different creative with discount codes, driving them back to the site to purchase again.
Creative Analysis and Optimization:
We adapted existing social media campaign assets to Native Ad units. Our creative services team, [b]+studio, made regular creative rotations to promote various product launches and seasonal products. Bidtellect leveraged trending creative formats such as video and gifs to catch the user’s attention and drive quality site traffic, and optimized towards metrics such as CTR and site engagement.
RESULTS
Key to the success was maximum reach, contextual targeting, and creative analysis and optimization.In the first half of the year in the US and Canada we drove:
The best result: Bidtellect exceeded all performance goals
by Missy Steiner | Nov, 2019
SUCCESS STORY
How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers
OBJECTIVE
In recent years, two major “Teen-Focused” retailers saw a decline in sales. They turned to Bidtellect to reclaim their global high school consumer brand status.
SOLUTIONS & TACTICS
Bidtellect initially launched all products (In-Feed, In-Ad and Recommendation Widgets) nationally across all devices (desktop, mobile, and tablet). Bidtellect also layered contextual targeting via shopping, fashion, arts and entertainment as well as news. Bidtellect leveraged the brands’ social media campaign assets and made weekly updates to creative assets for both male and female through the creative services team, [b]+studio. Bidtellect optimized the copy for In-Ad and Recommendation Widgets to enhance performance throughout the campaign.
RESULTS
Both campaigns averaged a 2:1 Return on Ad Spend. In fact, one brand saw In-Feed Placement drive the strongest Return on Ad Spend at nearly 4:1. Both brands averaged over a .8% CTR and achieved their CPA Goals handily.
The best result: the brands achieved cool-kid status amongst their target shoppers.
by Missy Steiner | Nov, 2019
SUCCESS STORY
Major Clothing Retailer Sees Impressive 1370% ROI
Bidtellect’s contextual targeting coupled with unique post-click metrics drove massive engagement and revenue growth.
OBJECTIVE
A major clothing retailer sought to drive sales and expand the brand’s online presence with a positive return on ad spend and performance measurement through Omniture data.
SOLUTIONS & TACTICS
- Bidtellect utilized 3 ad formats (In-Feed, Recommendation Widget and In-Ad) across 3 devices and all device types.
- We drove new users to the retailer’s site via Contextual Targeting and leveraged a Retargeting tactic to re-message consumers who had not made a purchase.
- Our dynamic pricing solution offered a more effective and efficient way to reach the target audience in the digital landscape.
- Additionally, Bidtellect placed our propriety Engagement Code on the retailer’s site, which allowed us to monitor, optimize and offer thorough post-click analytics to the client.
- Bidtellect providing detailed weekly reports that included a detailed breakout of our Engagement data in addition to Omniture and DCM’s data. Ultimately, the client shifted away from Omniture data to user site engagement.
RESULTS
The use of Bidtellect’s native advertising enabled this retail advertiser to communicate its powerful messaging and content while leveraging our advanced targeting across thousands of publishers. This resulted in an overall Engagement Score of 9/10. Engagement metrics were fantastic across the board, driving an Average Time on Site of 189 seconds, 2.58 Page Views per Visit and a Bounce Rate of 30.7%.
Bidtellect drove over $1,068,000+ in Revenue
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