Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand
A major men’s razor and shaving brand partnered with a major discount retailer to promote their upcoming holiday shaving bundles. The advertiser required an effective solution to drive awareness and encourage consumers to purchase the shaving bundles from a major discount retailer site. The landing page offered the opportunity to purchase the bundles at reduced pricing (up to 40% off!) and also featured other shaving products that the user could engage with and purchase with additional savings.
SOLUTIONS & TACTICS
Bidtellect utilized 3 ad formats (in-feed, recommendation widget and in-ad) across 3 ad formats (desktop, tablet and mobile) to drive awareness of the promotion. CPC pricing was used to drive in-market shoppers to the landing page and the campaign was optimized towards CTR.
The client reported that their product sold out quickly due to the Native campaign.