Outstream for Video Performance

Outstream for Video Performance


Outstream for Video Performance

How This Health & Beauty Brand Increased Video Completion Rates While Lowering Costs


A Health & Beauty brand was looking for a cost-effective way to reach more users — and get them to watch their complete video advertisement.


Bidtellect’s outstream ad unit was recommended as the best option for delivering the brand’s multilayered goals of video completions, cost, and efficiency. The campaign was in flight for a 3-month period, capitalizing on Bidtellect’s optimal inventory and placements.


Using Outstream, the Health & Beauty brand was able to attain impressive audience video completion rates. The combination of a low CPM and high VCR allowed our client to reach a broad audience very efficiently, and exceed industry benchmarks on cost.


Video Completion Rate (VCR)

The brand’s VCR was more than double the benchmark of 27.3%*



The effective CPM backed out at approximately 50% of the average unit rate, netting out in the single digits.

Cost Per Completed View (CPCV)

The brand’s CPCV was drastically lower than the benchmark of $0.04*. At this rate, they maximized budget while increasing reach of their video.