We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here!

Hello Bidtellectuals!

Happy New Year! Here’s to a bright 2022!

More Platform Videos? Yes Please!

We’re back with more Behind the Platform videos! Next up: Creative Bulk Upload. This is an easy way to save time on campaign planning.

Plus: What is Campaign Flighting?

Campaign Flighting can optimize campaign planning and improve your digital ad performance. Words flying past you? Land here: read our blog post or watch our latest Behind the Platform video to create campaign flights with ease.

That’s a Wrap 2021

15 Billion impressions served
3,642 Creative requests fulfilled
345+ Brand partners
25 New product releases
20+ Press releases, articles, & industry publications
16 New employees
03 Channels plus High impact units
1 Virtual all-hands
Countless hours of hard work, laughs, and learning to adapt to an evolving landscape.
…. that’s powering smarter advertising in 2021 with Bidtellect

Around the Industry:

• Retail ecommerce will continue to boom in 2022! According to eMarketer, after almost 50% growth in ecommerce channel ad spending during 2020, advertisers increased those allocations by another 27.8% in 2021, and the same rate of growth is predicted for 2022. Not only that, the share of total retail sales that occur online has “jumped an unprecedented amount’ and will continue to grow. It is clear that businesses online are doing very well, so it is imperative for them to take charge of their growth by utilizing the resources available out there, from picking a supportive checking account (https://www.moneyunder30.com/best-business-checking-accounts) to building on their digital marketing strategies to reach a wider audience.
• So keep making discovery content: eMarketer estimates that 92.6% of US internet users ages 14 and older will browse, research, or compare products digitally via any device at least once this year, making them digital shoppers.
• Spotify has added clickable ads to their podcasts, reports Adweek. The new feature, called a Call to Action card, offers a visual, clickable accompaniment to audio ads. The cards then linger as an interstitial ad on the podcast page, the episode page and the now playing view when the episode is playing. The cards will live on those surfaces for seven days or until the campaign ends.
• According to eMarketer, US Digital Ad spending is expected to rise 13.6% to nearly $240 billion in 2022.
• Is this what Google was waiting for when it delayed the phase out of cookies on Chrome? The United States Patent and Trademark Office this week granted Google a patent that describes how its technology can attribute a click without using cookies, reported Mediapost.

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here!

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Logan Bykofsky!​

PRESS RELEASE: Bidtellect Releases Cookieless Context Demographic Targeting Feature, Industry First

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Arthur Hainline, Bidtellect VP of Product: “Bidtellect’s Context Demographics has three distinct advantages over traditional third-party data demographics targeting. First, it is cookieless and so its scale will not diminish as the addressable web shrinks. Second, it is cheaper than the vast majority of third party demographics data. Third, instead of sifting through studies for various demographic providers, buyers can manage and balance their accuracy and scale directly. The accuracy of Bidtellect’s new targeting option is self-evident.”

Talk about powering smarter advertising.

Read the Press Release | Read Our Recap on the Blog | Watch the Video

What You Need To Know For the Holiday Shopping Season

New data from Criteo published in Mediapost found that 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday. That means your creative assets should feature sales and deals in its headline/copy, and that you should start reaching consumers sooner rather than later. In fact, reach cosumers with “context discovery:” one-quarter of consumers research purchases one month before their Black Friday buys. Facebook found that 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for.

Read Now: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read Now: Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Around the Industry:

• A study from MAGNA Media Trials and Disney Advertising Sales released today called “No News Is Bad News: Ads in News & Other Types of Content,” finds advertising in a reliable news source creates stronger brand effectiveness. People found news content to be more valuable, trustworthy and interesting. But reliability is key: 57% of respondents said marketers should vet news sources before advertising (Forbes).
• Speaking of news, it continues to move online. The New York Times Company said on Wednesday that it added 455,000 new digital subscriptions in the third quarter, a gain that keeps the publisher on pace to reach its stated goal of 10 million subscriptions by 2025 (The New York Times).
• US TV advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion – a return to pre-pandemic normalcy (BusinessInsider).
• Holiday travel is returning, but lingering habits and health and safety concerns linger from the pandemic: About twice as many travelers plan to road trip (70%) versus fly (37%), citing enjoyment (38%) and convenience (28%) as the top reasons, above health (12%), according to Deloitte’s latest study. Another pandemic trend? Renting. 43% of those staying in rentals over the holidays tried this lodging type for the first time during the pandemic (Deloitte).
• ICYMI: Facebook is officially changing its corporate name to Meta, distancing itself from its namesake social platform that launched in 2004. BUT apparently they may face a trademark battle, as a startup that sells computers, disk drives, keyboards, and other devices filed for the patent in 2020 – well before Facebook’s announcement (BusinessInsider). Each side will likely hire a copyright/trademark infringement lawyer, check here for more details on what this may entail, so they can fight the case in court if it goes that far.
• Gartner released its fourth annual Magic Quadrant for buy-side technology and the buzz is: keep your eye on Amazon. It’s “rubbing shoulders” with the “leader” quadrant, which includes Google, The Trade Desk, Adobe, Amobee, Adform and Mediaocean. (Adexchanger).

Creatives of the Week:

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Each week, we’ll share some of our most engaging creatives out in the wild!

On the left, a top engaging creative in Spanish! We love our team’s multilingual capabilities, and above is proof of our commitment to performance no matter the market. On the right, a listicle in the headline always lead to high engagement, and this content will provide valuable information.

Read more about Bidtellect’s creative services team, [b]+studio.

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)