Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Mitchell Enfield! 

The Latest

Mother’s Day is Coming!

And people are in better spirits than last year’s Mother’s Day, that’s for sure. You know what that means: higher spend, baby!!! Expect record-breaking spend, a bit more comfort with in-person celebration, and certainly some creative shopping online (last year electronics were huge). Read the data and trend predictions – including our platform – now.

READ: What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging

Introducing: Bidtellect Trader Scorecard

Are. You. Ready? Bidtellect is proud to introduce the beta stage of its FIRST-EVER online training and certification program. Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and optimize your campaigns’ performance. Then humble brag about the skills you earned with certifications you can add to your LinkedIn profile. Yes!

Get certified here.

Don’t Disappoint Mom: Check Out Bidtellect’s YouTube

Did ya miss me??? I’m back with a new Bidtellect Beat: Digital Edition to save you from disappointing mom with cringeworthy campaign performance this Mother’s Day. Watch what you need to know here. AND for more campaign tips, watch the new Behind the Platform series, honey.

ICYMI:

• Ready to WOW your customers? Blow their expectations out of the water. Bidtellect CEO Lon Otremba weighs in on Forbes: 15 Excellent Ways To Surprise And Delight Customers
• Sick of WFH? Here are 5 Ways to Make WFH More Productive by Director of Account Management Lysa Vincent. Because WFH can be productive and stress-free – no matter how many little ones are in Zoom school (and P.S. give yourself some grace).
• Social Media got you down? How to avoid mishaps on the platforms, and why you should maybe avoid them all together. Read it on Forbes featuring CEO Lon Otremba: Nine Effective Ways Marketers Can Avoid Social Media Gaffes
• Work in tech? Bidtellect Chief Technology Officer Mike Conway sat down with CIO Professional Network to discuss his career path, successes at Bidtellect, and the importance of working with others.
• Looking for a dose of inspiration? Check out our SPOTLIGHT INTERVIEW SERIES: WOMEN AT BIDTELLECT. Nominated by their peers, five Bidtellect women talk successes, challenges, leadership styles, and strengths of being a woman. Read each interview on the blog.

Case Study of the Week: Major Clothing Retailer Sees Impressive 1370% ROI

You read that right. Bidtellect’s contextual targeting coupled with unique post-click metrics drove massive engagement and revenue growth for this clothing retailer. Read more here.

Stay safe,
Charlotte

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Tamanna Ghazvini!

The Latest

How to Surprise and Delight???? Your Customers

Winning over your customers is simple but not always easy. (Read that again). Bidtellect CEO Lon Otremba weighs in on Forbes. Read number twelve and remember: outperforming expectations never fails.

READ: 15 Excellent Ways To Surprise And Delight Customers on Forbes

Read this: Hungry for News, Ready for Ads

Did you know that news is one of only a few consumer interests that grew this year? People are hungry for news, and the places they go most often are open web sources. News sites both associated and not associated with print newspapers are used almost 80% of the time. Considering that people are spending more time online than ever before (hello, WFH), advertising on the open web has never been more lucrative. Read more here: Americans are Hungry for News

More Data Privacy Laws Are Coming

Follow the leader! It started with California, most recently Virginia, and now other states are hopping on the privacy law train: Alaska, Connecticut, Florida, Illinois, Nevada, Maine, and Oklahoma all are in the process of passing and approving new legislation (or updating outdated legislation) covering data privacy. Read more on Adage.

The European Commission Comes for Google’s FLoC Citing Anti-Competition

The EU’s Margrethe Vestager just confirmed that “Google’s proposals to deprecate third-party cookies are within the scope” of its ongoing antitrust competition. The UK’s Competition and Markets Authority already launched its own inquiry into Google’s plan to phase out third-party cookies after receiving complaints about how Google’s Privacy Sandbox proposals could impact competition. Read more on Adexchanger.

ICYMI:

• Sick of WFH? Here are 5 Ways to Make WFH More Productive by Director of Account Management Lysa Vincent. Because WFH can be productive and stress-free – no matter how many little ones are in Zoom school (and P.S. give yourself some grace).
• Social Media got you down? How to avoid mishaps on the platforms, and why you should maybe avoid them all together. Read it on Forbes featuring CEO Lon Otremba: Nine Effective Ways Marketers Can Avoid Social Media Gaffes
• Work in tech? Bidtellect Chief Technology Officer Mike Conway sat down with CIO Professional Network to discuss his career path, successes at Bidtellect, and the importance of working with others.
• Looking for a dose of inspiration? Check out our SPOTLIGHT INTERVIEW SERIES: WOMEN AT BIDTELLECT. Nominated by their peers, five Bidtellect women talk successes, challenges, leadership styles, and strengths of being a woman. Read each interview on the blog.

Case Study of the Week: How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

Bidtellect’s client services team paired unique Native creative units with each specific article landing pages to help generate awareness around multiple product offerings. The results exceeded client goals. Read more here.

Stay safe,
Charlotte