This Week in Digital Advertising: August 14th, 2020
Hello, Bidtellectuals! Hope you’re keeping cool and dry… seems to be hot everywhere lately! Congratulations to Bidtellectual of the Week Kelsey Wagner!
Thank You Bidtellectuals
And while we’re at it, we’d like to send a huge CONGRATS to all the recent Bidtellectuals of the Week. We made a video to thank you. Pretty sure it’ll bring a huge smile to your face. A huge thank you to everyone at Bidtellect, who has worked so hard during such an unusual and stressful time. We love you and appreciate each of you more than you know!
Do you know how your third-party data is being used?
ICYMI: In June, BPA Worldwide, an organization that provides media audits of audience clams, published an “Open Letter to the Digital Advertising Industry.” It said that the current real-time bidding (RTB) infrastructure allows bad actors to harvest(without consent) publisher-specific and audience-specific data – a significant third-party data breach. The letter is at times vague, and placing restrictions on the midstream could have worse unintended consequences. Just Media spoke to leaders from Bidtellect, IDG (International Data Group) and Bombora about the issues addressed by the BPA and what it means for B2B publishing. How is audience data being used by publishers and third-party data providers? How prevalent is the issue? This is a must-read for digital marketers who want to gain a deeper understanding of how bidstream data is being used by publishers and third-party data providers.
Nielsen: More Time Spent on Smartphones, Tablets, and a Preference for WFH in 2020
Nielson’s August 2020 Report points to some key trends for marketers and advertisers: overall media consumption jumped significantly in the first quarter of2020, video streaming increased from 19% to 25% from Q4 2019 to Q2 2020. Not a huge surprise, given the shift to WFH and #quarantinelife. Also interesting to note is the average time spent on Smartphones increased from 3:01 in Q1 2019 to 3:46 in Q12020. Nielsen also found that 80% of respondents would prefer to work for a company that allows them to work remotely from any location of their choosing, which could have huge effects on discretionary spending and location populations.
eMarketer’s Latest Report: B2B Digital Ads Are Future
Is on B2B. Their headline? “COVID-19 has pushed B2B advertisers to rely heavily on paid digital ads—more than ever before.” If that sounds familiar (!!!!), you probably read our research compilation and/or one sheet on B2B and the coronavirus impact. In fact, we said digital advertising is the golden opportunity and offered B2B messaging suggestions. Ok ok, enough about us. More new stats from eMarketer include: B2Bdigital ad spending will grow 22.6% year over year amid the coronavirus pandemic; the healthcare sector will see the most growth, while B2B travel ad spending will fall.
How has your summer reading been holding up? Good news: Bidtellectuals made a list at the beginning of quarantine with some of their fave reads. Maybe reading now looks like hiding out in your garage with a cocktail for some peace and quiet – no judgment here! I couldn’t put down Where the Crawdads Sing and just started AtomicHabits – both of which were recommended on this list. Maybe you’ll nd a new fave, too!
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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.