The first Father’s Day was celebrated in Spokane in 1910, but it wasn’t until President Calvin Coolidge officially established Father’s Day as a national event in 1924 that it became a dedicated holiday to “establish more intimate relations between fathers and their children and to impress upon fathers the full measure of their obligations” (U.S. Census). Now a day of celebration and – yes – gift giving, here are some tips to get your campaigns ready for the upcoming shopping rush to honor dear ol’ dads!
1. Know Your Numbers
We’ll help you out with this one. According to the U.S. Census Bureau, roughly 6 in 10 men in the U.S. are fathers – that’s 75 million! Of those, 54% have adult children who are at least 18 years old and 1 in 4 men are grandfathers.
2. Who’s Shopping?
An estimated 77% of Americans will celebrate Father’s Day (t: 1. Drive Sales, 2. Drive Traffic to Blog Content, and 3. Offer-Driven Creative. Get your ad campaigns ready: make sure your creative is relevant and up-to-date, reflecting the holiday and any sales or special offers (some tips in here: What NOT To Do: 6 Creative Practices to AVOID When Writing Your Next Native Headlines!). If you’re working with a platform like Bidtellect, we can optimize towards these goals for you, ensuring that your Father’s Day campaigns are bringing consumers to high-quality content and – most importantly – helping your bottom line.
4. What Kind of Gifts Are They Buying?
According to NRF spending data, here’s a ranking of Father’s Day Gifts based on highest spend:
- “Special Outing” gift (concert, sporting event or dinner) ($3.2 billion)
- Clothing ($2.2 billion)
- Gift cards ($2.1 billion)
- Consumer electronic ($1.8 billion)
- Home improvement supplies ($878 million)
Offer some gift ideas within each of these categories in a blog post or article and distribute it as Native Ads! For example, in the category of home improvement, you might go for some of the best acrylic prints to advertise as decorations within the home. Dads love this! They love little DIY projects and making their home their own. In other words, anything they can get their hands on, such as fixing something, making something from scratch, or even placing wallpaper in the interiors, they might be interested. Therefore, anything in this department would go down a treat no doubt. You could even go ahead and help him out by procuring some landscaping supplies like from suppliers who could provide you materials similar to gravel richmond va to beautify your driveway or garden! There is no greater pleasure than helping your dad out in the things he loves the most. Be it Father’s Day, or any normal day – this should never go out of practice. After all, it is the simple things that we do that matters the most to them. That said, we’re very lucky to have a host of options online these days, to give us some simple ideas that our dads would love, no matter which category we choose. This does two things: establishes you as a thought leader during the holiday and increases the likelihood of engagement and sales! (Just see those stats below).
⇒ Wondering what kind of article? Try a Listicle!
5. Content Matters
As we always say… Content matters. Consumers are much more likely to buy from a brand they trust, are an expert, or they have built a relationship with – especially when it comes to gifts for someone they care about! Content makes consumers 131% more likely to buy (Twitter via Nudge); content can help double website conversion rates from 6% to 12% (Shopify) and marketers who prioritize blogging are 13x more likely to generate a positive ROI (Shopify).
Happy Father’s Day!
It’s been eight months since European Union’s General Data Protection Regulation (GDPR) went into effect, strictly controlling what data a company can collect and what they can do with it. GDPR is now holding businesses to a higher data standard – from usage to storage – and ultimately returning personal-data-deciding-power to the consumer. Now more than ever is the time for businesses to take charge of their data and this can be done so with the best advice and solutions for all your IT related needs from an IT support company. Still, many companies are worried on how data protection will affect their ability to create and deliver content.
Understanding consumers’ wants, interests, and environment may be keys to helping deliver relevant content, but it does not have to be hindered by data protection law compliance. Advances in technology – like Contextual Targeting, contextual Forecasting, Dynamic Creative Optimization (DCO), and AI – make, arguably, stronger high-quality placements, but the increasing data standards serve as a reminder that nothing makes up for high quality content.
If you haven’t caught on to optimizing by contextual placement, you’re behind. Not only are data protection standards changing, so are clients’ unique goals. If you have an ecommerce store on Shopify, you might want to look at an SEO checklist for new Shopify stores to gather information about how you can improve on your target placement and context of the content on the site. From the same checklist, you may be able to garner other relevant information regarding your Shopify store, such as maintaining the website which can actually help improve on-site SEO metrics. Bring in an expert technical team such as one from WebCitz, that can help you out with regular updates to the website as well as maintenance. The more up-to-date and easy-to-use your website becomes, the more potential customers will enjoy shopping on your store. That’s where your ad targeting investments can start to show results. The term contextual targeting – that is, targeting based on the information available of the site of the ad space, rather than user data – covers both. It’s possible to determine a unique ad space’s location, the time of day, day of the week, the size and location of the ad on the page, the site it’s on, the page of the site it’s on, and even specifics about what content is on that page. The look and feel of every single ad placement is unique, and can be correlated even more closely with user behavior.
Bidtellect’s Forecasting 2.0 – the most advanced in the biz – enables us to go a step further: forecast contextual preferences – revolutionary and necessary in a post-GDPR landscape. Forecasting for Context is the “new” match rate for data.
Read more about Contextual Targeting and why Forecasting is the future.
Take Advantage of AI
Advanced AI-based technologies not only make deep, contextual placement-level targeting possible, but allows real-time optimization, including to best-performing creative per individual placement. That’s right: AI-based technology means the most advanced real-time adjustment and learning => personalized customization in real time! At this point, you may be worried that loads of confidential customer info would need to be accessed to make use of such targeted, personalized advertising. Worry not! Advanced software such as Private AI can help detect and redact any Personally Identifiable Information (PII) from the data, and keep only what’s necessary to create customized ads based on consumer interests. AI creates a more seamless consumer experience and maximizes every dollar (hello maximizing budget! hello ROI!) by making decisions based on data from the decision before. And AI can help optimize media in new ways – like to best-performing creative or Dynamic Creative Optimization (DCO).
Read more about the Promise of AI.
Creative that Counts
Story-led copy. High-performing images. A data-backed approach that bridges the gap between arts and science is the winning formula. If the creative doesn’t woo a user, it doesn’t matter how good the content or landing page or the technology that placed it is – they won’t visit it. Take advantage of experts that know the difference: a data-backed, trained approach to creating high-performing headlines, descriptions, and images (like Bidtellect’s [b]+studio) makes all the difference.
Check out our Tips for Top-Performing Creative.
We’ve said it once, we’ll say it again. Relevant, high-quality content is what inspires users and ultimately creates customer loyalty. The stats prove it: content makes consumers 131% more likely to buy (Nudge, “The State of Content,” ), while content can help double website conversion rates from 6% to 12% (Hubspot via Shopify, “State of Inbound 2018,”). According to the same study, marketers who prioritize blogging are 13x more likely to generate a positive ROI.
Check out this infographic for more stats.
Remember, “less data” isn’t a scary thing. A combination of high-quality creative assets, cutting-edge technology, and content that delivers will put you ahead of the game even while the rules are changing.
Read about more Predictions for Native in 2019.
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Last week, Bidtellect held its annual company all-hands meeting in Delray Beach, Florida. We managed to bring together all of our employees from around the country for a jam-packed, informative three days – with a little fun, of course. One thing is for certain – and it hasn’t changed since my first day at Bidtellect – I love this company and I love the people I work with.
Here are the top ten reasons I’m proud to be a Bidtellectual.
1. Our CEO is Awesome.
Our conference kicked off with a lovely party hosted by our CEO… at his home. How many CEOs do you know that would open up his or her home to the entire company? For the next party (completely off-work), our team might even suggest indulging in products we can get from the likes of buy my weed online (cough-cough). How cool would it be if he not only agreed, but also got faded with all of us! Talk about generous. Talk about awesome.
At any given time, every employee knows exactly how the company is doing – from new sales opportunities to tech planning to our marketing endeavors, we are well-informed on the status of each department and the trajectory of the business.
We work with some of the most brilliant people in the business – and we’re paving the way to the digital advertising future. There’s no greater excitement that comes from walking into a workplace every day where you know you’re going to learn something new.
Bidtellect supports a healthy work/life balance (hello, Responsible Adult Vacation Policy!), which keeps us employees motivated and satisfied throughout the year. Many companies do not allow their employees take vacation days, simply because they might have lost track of how many vacation days that employee had already taken. Such employers should integrate a PTO Tracker in their daily workflow in order to have organized and accurate information about the leaves being availed by employees. In Bidtellect, our work/life balance is not the only thing that make us happy; from the minute you start at Bidtellect, you are part of one big work family, too. Many make it a priority to pick up kids from school, make it to family events, and leave at a reasonable hour to spend time at home – and my Bidtellect family respects that.
5. We Work as a Team.
It’s rare for just one person to get a shout out during our weekly meetings. When Bidtellectuals have a project to tackle, we collaborate in groups or pods to get things done as a team.
I work in a department where my creativity is explored, supported, and challenged every day. In this business, we are constantly exploring new and creative ideas on how to package our products and solutions, as well as provide creative custom solutions for our customers.
Our tech team is constantly innovating. Each week they make updates to our platform, improve the way it works, constantly check the systems in accordance with quality standards, and create the most advanced bidding and placements technologies out there.
8. WE LOVE OUR CUSTOMERS.
We take a customer-centric approach to everything we do in every department. We even had a “Shark Tank” team building exercise last week to figure out how we can improve and do EVEN MORE for our clients. Watching each team work together was inspiring and the ideas that came out of this were incredibly unique. Team building is so important to the fabric of a business, we all need to work together to be the best we can be. So checking out in-person team building activities as well as doing some online, we’ll help us build on our strength.
9. We Empower Women.
Bidtellect understands the importance of a balanced, representative workforce – and just under half of all employees are women with roles in leadership, director, and C-level positions. Soon, our leadership teams including our CEO may even look at how to set up a mastermind group so they can all come together for insightful discussions and mutual support, bringing more women into the fold and empowering them.
10. We Have FUN.
Did we mention we have fun doing it? From post-work dinner cruises and themed potlucks, we know how to have a great time.
Missy Steiner is the Vice President Marketing at Bidtellect.
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