Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. In this joint case study feature published by HPE, read how Bidtellect was able to save money and improve performance. Here are 3 takeaways:

1. Change is good!

The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!

2. The data needs

Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.

3. Key advantages

The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.

Read more about our successful partnership with HPE Ezmerel for data and performance outcomes.

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral 

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

The Marketer’s Dream Is In Reach If We Solve This One Thing

Craig Aron, SVP of Strategic Business Development, Bidtellect Like many things in digital media, the current process for content creation, distribution and measurement is extremely disparate. The myriad stakeholders and companies in the content journey has proven to...

Gen Z in 2020: How to Advertise to the New Digital Natives

Kids these days. They can swipe, click, snap, ‘gram, TikTok…Here’s how to advertise to the next generation of “digital natives.”

5 Holiday Mocktail Recipes With All the Flavor & No Alcohol

Holiday gatherings don’t need alcohol to be filled with joy. We found some holiday mocktail recipes full of flavor and holiday magic worth sharing.

Diversity & Multicultural Advertising Builds Trust

Diversity in advertising builds trust. Why representation matters.

2018 Predictions and Trends for Content Marketing and Native Advertising

The barrier between content creation and content distribution will finally come down. Brands have already begun to move toward content-first strategies and away from offer-driven marketing, but 2018 will be a truly transitional year. Right now, content creation and...

This Week’s Newsletter: Happy Halloween!

This Week in Digital Advertising: October 29th, 2021

Streaming Overload, Virginia Does Privacy, WFH with Kiddos: This Week’s Newsletter: February 26th, 2021

This Week in Digital Advertising: February 26th, 2021

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! While preparing your holiday advertising campaigns, we rounded up our top tips and trends you do NOT want to forget.

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Consider making small tweaks to your website (if you don’t already have one, contact the likes of Cefar to get one designed) and use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

3. Make It Personable! Build Trust.

Holidays can be the most amazing, yet most stressful time of the year for families – especially given the last two years. As a brand, bringing a “human” and empathetic touch to your messaging can make your holiday campaigns more attractive and build trust with your consumers. When asked by eMarketer which emotions were most effective at making consumers feel connected to brands, admiration and trust were the overwhelming choice. Gain trust by being personable and building a connection with your consumers. This can be through family-forward images, warm and inviting copy, and inspirational content and stories. Don’t forget the importance of brand safety tech controls – i.e. where your ad is placed on the page – consumers can quickly lose trust in your brand if it’s placed next to unsavory and/or user-generated content.

4. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. So it is essential for small and local businesses that are online to see how Local Search Engine Optimization can work at this time, as well as take on other digital marketing steps. It would be important for them to start this off just before the season begins so it can have enough time to reach their intended audience and drum up business. They may also want to change their payment processing system if their current one has had faults, they do not want to have a jam or issue as the season begins because it could lose them money. Checking out websites like https://www.easypaydirect.com/merchant-accounts/high-risk-merchant-accounts/ as well as similar others, can show them what is available for the type of business they have.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

5. Help Holiday Shoppers With Context Discovery

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that. So, when you are planning your advertisements this season with your chosen resource, whether that be though a company like Creatopy or an in-house team, you will want to discuss the range that you can do for your customers so they can be helped along.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

6. Black Friday is Starting Early This Year​ – So Get Ahead

Companies are coming out with Black Friday deals earlier and earlier every year! Do not miss the chance to jump ahead on early deals in order to gain the attention of your target market – because they’ll be more likely to shop with you. New data from Criteo found that 30% of consumers will try a new online store because of early holiday deals, and one-quarter of consumers research purchases one month before their Black Friday buys. Amazon has already started rolling out their Black Friday Deals, and “when the biggest power in ecommerce sets an early start to a shopping season, others quickly follow to avoid missing out.”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

COVID-19 Impact on Pharma Marketing and What It Means for Advertisers

How the covid-19 pandemic has affected the health and pharmaceutical industry, and how to adust digital advertising strategy for success.

This Week in Digital Advertising: September 4th, 2020

Holiday campaign best practices, fall ad marketplace shake up, eMarketer ecommerce predictions. This week in digital advertising.

This Week in Digital Advertising: Google Faces Senate Heat and the Political AdSpend Breakdown

This week in Digital Advertising: December 2nd, 2020: Facebook Hate Speech, B2B Sales, Google, B2B sales, Good News

This Week in Digital Advertising: July 3rd,2020

This week in digital advertising: Facebook’s Stop Hate for Profit campaign, Google Ad Spend, Blackout Day, and Drive-In Movies

Steps to Success with Bidtellect

Bidtellect has built the world's greatest Native Advertising Platform.  Our Client Services team has put together some basic tactics to set you up for Native Success!By:  Nick Bollettieri, Dee Brodsky, Kristen McDonnell, John Sorrell and Jennifer ZeidlerEstablish...

GAMESTOP WHAT? Time to Educate and Win Customers

At a time when finance is on everyone’s mind, the finance industry would do well to step up its efforts to reach consumers with thoughtful educational content and contextual targeting to rebuild trust.

You Have Content…Now What?

Taking your content strategy to the next level means aligning your creation & distribution strategies.

Travel Post-Coronavirus: What Should Advertisers Do Now?

How has the coronavirus crisis impacted the travel industry? From better cleaning to more road trips, how advertisers should adjust messaging to consumer expectations and trends.

Content Marketing Series: Conversation with Woody Meachum, Group Director of Digital Strategy at OMD

For the first edition of series, Bidtellect interviewed Woody Meachum, Group Director of Digital Strategy at OMD. Woody is responsible for the go-to-market digital strategy across the brand, acquisition, retention, cross-sell, recruitment and small business campaigns.