Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. In this joint case study feature published by HPE, read how Bidtellect was able to save money and improve performance. Here are 3 takeaways:

1. Change is good!

The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!

2. The data needs

Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.

3. Key advantages

The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.

Read more about our successful partnership with HPE Ezmerel for data and performance outcomes.

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral 

This Week in Digital Advertising: July 3rd,2020

This week in digital advertising: Facebook’s Stop Hate for Profit campaign, Google Ad Spend, Blackout Day, and Drive-In Movies

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6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! While preparing your holiday advertising campaigns, we rounded up our top tips and trends you do NOT want to forget.

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Consider making small tweaks to your website (if you don’t already have one, contact the likes of Cefar to get one designed) and use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

3. Make It Personable! Build Trust.

Holidays can be the most amazing, yet most stressful time of the year for families – especially given the last two years. As a brand, bringing a “human” and empathetic touch to your messaging can make your holiday campaigns more attractive and build trust with your consumers. When asked by eMarketer which emotions were most effective at making consumers feel connected to brands, admiration and trust were the overwhelming choice. Gain trust by being personable and building a connection with your consumers. This can be through family-forward images, warm and inviting copy, and inspirational content and stories. Don’t forget the importance of brand safety tech controls – i.e. where your ad is placed on the page – consumers can quickly lose trust in your brand if it’s placed next to unsavory and/or user-generated content.

4. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. So it is essential for small and local businesses that are online to see how Local Search Engine Optimization can work at this time, as well as take on other digital marketing steps. It would be important for them to start this off just before the season begins so it can have enough time to reach their intended audience and drum up business. They may also want to change their payment processing system if their current one has had faults, they do not want to have a jam or issue as the season begins because it could lose them money. Checking out websites like https://www.easypaydirect.com/merchant-accounts/high-risk-merchant-accounts/ as well as similar others, can show them what is available for the type of business they have.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

5. Help Holiday Shoppers With Context Discovery

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that. So, when you are planning your advertisements this season with your chosen resource, whether that be though a company like Creatopy or an in-house team, you will want to discuss the range that you can do for your customers so they can be helped along.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

6. Black Friday is Starting Early This Year​ – So Get Ahead

Companies are coming out with Black Friday deals earlier and earlier every year! Do not miss the chance to jump ahead on early deals in order to gain the attention of your target market – because they’ll be more likely to shop with you. New data from Criteo found that 30% of consumers will try a new online store because of early holiday deals, and one-quarter of consumers research purchases one month before their Black Friday buys. Amazon has already started rolling out their Black Friday Deals, and “when the biggest power in ecommerce sets an early start to a shopping season, others quickly follow to avoid missing out.”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

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Ask [b]+studio: Top Tips for Tip Top Holiday Creative

We asked Bidtellect’s [b]+studio for their top tips for engaging creatives to drive maximum results this holiday season.

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We Asked IT: Your Digital Safety Guide

We Asked IT: Your Digital Safety Guide

‘Tis the season for Holiday Joy and reinvigorated email scam attempts. Here are a few tips from IT to avoid falling into a trap and inadvertently sending scammers personal information or even compromising Bidtellect itself. Almost all attacks are thwarted by simply applying a little dose of intuition and logic. If it doesn’t make sense, you should question it before providing any information. This holiday season many scams will be going around, so just as you would protect your home from the non-santas trying to get in your home with Verisure Smart Alarms, you will need to be vigilant about what is going on inside your cyber bubble.

Email Phishing

Phishing is a type of online scam where criminals send an email that appears to be from a legitimate company and ask you to provide sensitive information.

Always think twice before clicking the links in emails:

The people who are sending phishing emails have to be clever email marketers to get the user to engage. They often do this by preying on your emotions. You should be generally reluctant to download any attachments or click any links, no matter how innocuous they seem or who appears to have sent them. If you are going to download an attachment or click a link in an email, be sure you know who it is from and that the email was not spoofed. If our google email account puts an email in your spam folder but it looks like it is from someone legitimate, you should definitely be suspect of spoofing. There is usually a reason Google’s Spam Logic moved it to spam. If you are unsure, please reach out to IT for assistance. We can help you check the email headers to sniff out any spoofing. The scammer/phishers goal is to find ways to wreak havoc inside the company infrastructure, including propagating malware, turning the systems into botnets, stealing private company information and most often stealing corporate banking information for the purpose of taking money.

Consider the Source:

As a standard rule, we should never email anyone within Bidtellect, both to and from, a non @bidtellect.com email account. Our Google Email accounts have security measures in place to help avoid spam and spoofing but there are ways around everything. From an IT security point of view, private emails should never be used for any business communications unless explicitly directed to do so by the receiving executive. And even then it should be communicated in person or by another trusted and secure method prior to sending an email.

Sometimes “spoofers” will send an email that looks to be from a legitimate address, but when you press reply, the email recipient is no longer the legitimate email address. Example: Email from charlotte@bidtellect.com arrives, you hit reply and then the TO field is scammer@abc.com. Google spam usually catches these as the names do not match. It seems like a silly scam, but it is easily overlooked. Usually the goal of spoofing is to gain access to banking information or trick an employee into sending payment to an illegitimate source.

So what can you do?

First, scrutinize the address it says it came from and the text of any URLs it contains to weed out theboss@apple.com from theboss@app1e.com. If the source is legit, but the text is out of character, ask yourself, “Would my boss really send me this email?” Again, if something feels weird about an email that someone you know sends, especially if it has a request in it, bear in mind there’s a distinct possibility they’ve been hacked. Reach out to them separately and ask if they sent you an email.

Types of Email Phishing

Phishing scams vary widely in terms of their complexity, the quality of the forgery, and the attacker’s objective. Several distinct types of phishing have emerged.

Deceptive Phishing:

These are the most common types of email scams. The sender will attempt to mimic or clone an official Company or Vendor that we do business with. An example would be an email from someone that is pretending to be a Paypal Employee asking for sensitive information and provides a link in the body of the email. The Link text may display as “paypal.com/123123” but when you highlight the link or click on it you are redirected to a fake website such as “friendpalpay.com/123456“. The fake site may even look just like a real web page and request you to fill out digital forms that send your information to not so good people.

Spear Phishing:

Phishing attacks directed at specific individuals, roles, or organizations are referred to as “spear phishing”. Since these attacks are so pointed, attackers may go to great lengths to gather specific personal or institutional information in the hope of making the attack more believable and increasing the likelihood of its success. The best defense against spear phishing is to carefully, securely discard information (i.e., using a cross-cut shredder) that could be used in such an attack. Further, be aware of data that may be relatively easily obtainable (e.g., your title at work, your favorite places, or where you bank), and think before acting on seemingly random requests via email or phone. Having an email encryption solution similar to pgp telefoon kopen can keep your email data secure from unwanted phishing links.

Executive Fraud:

These phishing attacks (usually spear phishing) are directed specifically at executive officers or other high-profile targets within a business, government, or other organization. To protect against cyber attacks and data breaches, the use of MDR for small business is proving popular in a range of sectors as more and more businesses are looking to prevent this kind of thing from damaging their operations and reputation. Scammers typically target the financial departments by either pretending to be an Executive asking the Finance Team to provide information or the reverse where they pretend to be the Finance Team asking the Executive for information.

General Web Security Reminders

Verify a Site’s Security:

It’s natural to be a little wary about supplying sensitive financial information online. As long as you are on a secure website, however, you shouldn’t run into any trouble. Before submitting any information, make sure the site’s URL begins with “https” and there should be a closed lock icon near the address bar. Check for the site’s security certificate as well. If you get a message stating a certain website may contain malicious files, do not open the website. Never download files from suspicious emails or websites. Even search engines may show certain links which may lead users to a phishing webpage which offers low cost products. If the user makes purchases at such a website, the credit card details will be accessed by cybercriminals.

Keep Your Browser Up to Date:

Security patches are released for popular browsers all the time. They are released in response to the security loopholes that phishers and other hackers inevitably discover and exploit. If you typically ignore messages about updating your browsers, stop. The minute an update is available, download and install it. Chrome and most browsers automatically download and install security patches unless you have disabled it. If you own a business, get a professional to check the DNS Security to safeguard your business from internet threats. This is very important because malware, ransomware, phishing, and other scams use DNS servers to look up and connect to infrastructure for cyber attacks.

Be Wary of Popups:

Pop-up windows often masquerade as legitimate components of a website. All too often, though, they are phishing attempts. Many popular browsers allow you to block pop-ups; you can allow them on a case-by-case basis. If one manages to slip through the cracks, don’t click on the “cancel” button; such buttons often lead to phishing sites. Instead, click the small “x” in the upper corner of the window.

Never Give Out Personal Information:

As a general rule, you should never share personal or financially sensitive information over the Internet. This rule spans all the way back to the days of America Online, when users had to be warned constantly due to the success of early phishing scams. When in doubt, go visit the main website of the company in question, get their number and give them a call. Most of the phishing emails will direct you to pages where entries for financial or personal information are required. An Internet user should never make confidential entries through the links provided in the emails. Never send an email with sensitive information to anyone. Make it a habit to check the address of the website. A secure website always starts with “https”.

Reputable organizations will never use email to request that you reply with your password, full Social Security number, or confidential personal or business information. Be suspicious of any email message that asks you to enter or verify personal or business information, through a website or by replying to the message itself. Never reply to or click the links in such a message. If you think the message may be legitimate, go directly to the company’s website (i.e., type the real URL into your browser) or contact the company to see if you really do need to take the action described in the email message.

Remember: the best security against fishy phishing or scam attempts is always

1. common sense and

2. your intuition.

When in doubt, just double check!

Bidtellect Stats

Native auctions daily

distinctly targetable placements

30+ Partnerships

with leading supply and demand partners for the most expansive network in the ecosystem

Pre-bid Viewability and Safety

thanks to AdmantX and IAS so you can understand user behavior without jeopardizing privacy

Managed, Self-Serve, and Hybrid Options

for a service approach that works best for you

[b]+studio Creative Services

team for all image, copy, content, and creative needs

Post-Click Metrics

to understand how consumers engage with your content, factoring in number of sessions, pageviews, bounce rate, and time on site, giving you key insights about your campaigns, creative, content, and audiences so you can optimize accordingly.

Advanced Optimization

capabilities like Dynamic Creative Optimization (DCO).

Ask [b]+studio: Top Tips for Tip Top Holiday Creative

Ask [b]+studio: Top Tips for Tip Top Holiday Creative

It’s time. You have the content. Your holiday offers are lined up. You’re ready to go live with your platform of choice. You want to distribute your content in a way that doesn’t feel like ads. You want images and copy that feel like a story, that engage users and invite them to your sites.

We asked Bidtellect’s in-house creative services team their mandatory tips to get your creatives on the nice list. Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”

Remember also that it’s a process – a circle of refreshing copy and images. Make creative recommendations throughout campaigns to optimize performance. “Going live” is just the beginning.

Listen to the experts and remember these tips for your images, copy, and assets to distribute your content meaningfully – and you’ll surpass all your KPI goals!

YOU GOT THIS!

1. It’s the Happiest Time of Year – Keep it Positive!

“Keep it positive! Use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.”

– Yeni Gordillo, Sr. Creative Marketing Manager

2. Save the Copy for…Your Copy

“Remember: no copy on images. While it’s great to push a holiday offer or discount, you don’t want your images mimicking a banner ad. Banner blindness is real. The goal is for your content to blend in with the content in the feed. Instead, use an image of a person enjoying your product or offer. And one more time for the people in the back: NO copy on images.”

– Missy Steiner, VP of Marketing 

3. Refresh Your Creative Constantly

Switch up your creatives! Better yet: rotate based on event, as you count down to Black Friday or that big holiday sale or new holiday release. 

4. Keep the Holidays Front of Mind

‘Tis the season: remember to include at least one holiday reference in the image or copy, or you’ll risk seeming out of the loop (as well as suffering poor engagement). 

Use the concept of “gift guides.” Offer helpful, valuable tips and create content that’s great to drive to. Think: find the perfect gift for “X” which doubles as calling out the targeted demographic, but in a fun, holiday way. Be a holiday thought leader!

– Shannon Malley, Creative Marketing Coordinator

5. Which Images Perform Best?

Photographs perform better than animated images. Always.

On that note, children, pets, and people in images perform best. Smile!

 Go solo: if using images with products, one solo “feature” product performs better than a group. 

6. And finally…

“Don’t make me say it. Don’t make me say it. CHECK YOUR SPELLING AND GRAMMAR. Misspelled words and grammar errors (unless it’s a common colloquial phrase) are a bad look. P.S. “Your” is possessive, while “you’re” is a contraction for “you are.” Apostrophe before an “s” indicates a possessive noun; drop the apostrophe for plural, i.e. Happy Holidays!

– Charlotte Otremba, Sr. Manager Marketing and Communications

What is [b]+studio?

[b]+studio is Bidtellect’s award-winning Creative Services Team. They are expert storytellers that have a deep understanding of best-performing images and copy and can help create your custom content assets. By using [b]+studio, expect to see your campaign meet KPIs above benchmarks in CTR, Engagement Score, Conversions and more! Learn more here.

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5 Steps to Engaging Creatives this Holiday Season

5 Steps to Engaging Creatives this Holiday Season

As the holiday season approaches, one thing on most retailers’ minds is how to get their products in front of gift-givers. How do they set themselves apart in such a competitive space? How can then cater to customers’ needs? The obvious answer is seeing what they are moving towards and adapting to that, for instance, with so many people shopping online, brick-and-mortar stores need to ensure that they can also match up with this type of technology by looking into implementing equipment like EFTPOS Terminal machines to help with payments from a variety of sources, e.g. QR codes, contactless, mobile payments, etc. Customers want to feel excited about what they are buying, and they do not want to wait around, especially if they have to hit the pavement and buy physically.

As more and more brands rely on content distribution to earn trust and loyalty, I wanted to provide some of the top creative Native best practices that are not only trending but are also driving results for brands.

Retail is Booming

In case you missed it, the 2019 holiday season is supposed to be record-breaking. eMarketer predicts it to be the first-ever trillion-dollar holiday season! Much of this increase is being driven by online sales provided by firms that offer on-time delivery (perhaps such firms take the help of software applications provided by Real Innovation Group and its likes). Since customers have been getting a taste of fast delivery services like one-day delivery or next-day delivery, online sales have been growing and becoming the more sought-after choice during the holidays.

According to several studies, millions of people are now opting to do their holiday shopping on sites like NoveltyStreet.com where there are plenty of badass things to buy for every member of the family. However, this doesn’t mean retailers can just sit back and wait for the shoppers to flock to them. In some ways, it’s now harder for retailers to grab a shopper’s attention, with fewer physical marketing opportunities to tempt people with. The key, therefore, to serving up a successful holiday strategy, according to experts and trends documented by eMarketer, is sponsored, branded, or native advertising, which offer the highest-value for advertisers and is easiest to monetize for retailers.

From Q1 to Q3, we saw a 443% jump in Bidtellect’s retail space in just one year. 443%. Consumers rely on brands more and more often to get informed, for inspiration, and for valuable content. This shift to Native proves that shoppers are more likely to click on a “Top 5 Gifts Your Dad Will Love” versus “Sock Sale.” Content sells.

This is why creatives are so important. They are the gateway to a retail product; they are the invitation to and a representation of the brand. This is more often than not, why companies hire a PR firm to handle all of their media presence, including social media and creatives for the website as well as other digital channels. From a heartwarming image to a compelling headline, our top creative practices for the holidays will ensure that customers will want to engage with you first!

Content distribution starts with the right creative. Simple as that.

Headlines

The first (and arguably best) way to catch a shopper’s eye? The headline.

Remember to provide value, solve a problem from holiday shopping stress, educate the consumer, and use listacles to imply a quick and informative read. If you have a special offer or a promo code, now is the time to inform your prospective shoppers.

Ask questions! Be punny! Invite readers without shouting at them. Anything too pushy or blatant will deter readers. Keep it short and sweet (no more than 60 characters) and in title case.

Bottom line: engage, educate and entertain.

Images

Actually, the image is probably the first and best visual cue – so don’t slack here! Images that feature people or animals are more relatable and draw more of an emotional response. And if you have been thinking about utilizing cinemagraphs, now is the time to test it out.

Think lifestyle, authentic, people in the moment and in the holiday spirit. Do not include text to images – otherwise you’re entering display territory!

Bottom line: be emotional, authentic.

Description

This is the copy under the headline – it gives a little extra information about what your product or content offers! Remember to include value-driven, relevant copy that is consistent with the message in your headline.

And (this should go without saying) the description should be longer than your headline. It’s a slight explanation if you will. Establish the connection, create a conflict, and your call-to-action (KPI) is the solution.

Bottom line: call-to-action, consistent with the headline

Video

Consumers are engaging with Native video – and not just autoplay. Bidtellect saw a 143% increase in completion rate of in-feed, click-to-play videos in one year, proving that consumers do engage. The most successful videos are those that convey a clear message immediately.

Long videos that require time (and sound) from the viewer will not work. Keep the videos short and sweet, with a clear message that’s conveyed with or without sound and use subtitles or text.

Bottom line: clear message without sound

Testing

Don’t forget to utilize optimization strategies! Test out different creatives combinations and personalization tactics based on your KPIs for maximum engagement. It is essential to use a platform that will optimize to your KPIs to find your sweet spot.

Bottom line: optimization is key

Missy Steiner is the Vice President of Marketing at Bidtellect.

She’s hoping for Phish tickets as a gift this year!!

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