3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

Bidtellect was proud to participate in Adweek’s NEXTECH: a three-day, live virtual event featuring brand executives and technology leaders sharing integrated strategies to succeed in 2021. Bidtellect led a workshop on the timely topic of context: Contextual Ad Targeting: Tips for the Modern Playbook

If you weren’t able to attend, Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. How has placement evolved along with consumer expectations, and what does it mean for the future?

Watch the session below and read our 3 key takeaways.

Bonus: we have a onesheet for you! (Scroll down.)

 

Placement informs everything else.

The more specific your understanding of the placement, the more informed – and effective – your tools and outcomes.

Utilize a nuanced approach to context with tech

Think: pre-bid targeting and blocking, natural language processing technology, and sentiment analysis.

Context is the future - and the key to a cookie-less world

Think of context-driven approaches as complementary to data and audience ID usage – not exclusive from them.

Want more?

Download our onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

You want to ensure your brand’s ads are seen positively “in the wild.” We get it. Combining our optimization and targeting technology with IAS to maximize their Brand Suitability and Contextual Targeting Solution, here’s how we can keep your ads safe using an advanced, nuanced approach. Brand safety never felt so achievable. Scroll down to download our onesheet for more.

 

Go for Open Web

Go for open web over user-generated content to maximize pre-bid blocking and context control.

Be Wary of "Quick Fixes"

Wholesale blocking and PMPs sound great at first, but taken as a sole approach can limit performance. It takes a nuanced approach, like “smart sentiment” targeting and natural language processing technology.

Accuracy is Everything

IAS is 42% more accurate than the next best provider at classifying online content. Precise classification of content at scale is the key factor for enabling true control.

Read more: this anti-smoking health organization utilized Bidtellect’s contextual and brand safe capabilities to reach performance goals safely.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

This Week in Digital Advertising: August 21st, 2020

This Week in Digital Advertising: August 21st, 2020

Hello Bidtellectuals! Congratulations to Bidtellectuals of the Week Yeni Gordillo and Shannon Malley – our [b]+studio superstars! Behind every great creative is likely one of these two.

Data from the First Half of 2020

Our 1H 2020 Native Report is here (!!). 2020 has been stressful enough, don’t let lack of insights be another roadblock! Download our report for free here. Bidtellect’s platform processes over 55 billion Native auctions daily across 58 million distinctly targetable placements and processes 50 million decisions per second. We analyze data from the start of an auction through post-click consumer activity to gain valuable insights about trends, performance, and opportunities in native advertising. Here’s a sneak peek stat: Mobile had a 106% higher CTR than Desktop in 1H 2020, so if you’re not adjusting your strategy to mobile, you’re missing out! (Reminder: check out bidtellect.com/resources/ for more research and case studies!)

What’s Next For Brand Safety, Social Budgets, and WFH?

For this week’s Bidtellect Beat: Digital Edition, I sat down with Bidtellect’s SVP of SalesTerah Bocchi to talk about changes in the digital advertising industry post-pandemic, how brand safety needs have amplified, shortfalls of social media, and the importance of adjusting creative in a fast-paced world. Plus, how virtual selling and work from home can be a challenge, but also has some positives to it. Give this a watch!

A Conversation With Bidtellect SVP of Sales on Brand Safety, Virtual Sales, and Creative Pivots

 

Surprise: Pandemic Causing Changes to Current Advertiser-Agency Relationship

Namely, according to this Digiday article, increased budget cuts and performance pressures are causing brands and agencies to reevaluate. One downside is corner-cutting: “…Agencies are having to do so much work with fewer people that there’s a tendency to default to the simplest plans, which usually means buying [the] most ads from either Google or Facebook.” (We didn’t say it!) Some have considered in-housing, but the costs of that are too high. For most, flexibility and the ability to test different models according to a number of possible scenarios is key. “Marketers don’t expect things to stop changing but they are looking to feel con􀃕dent — and find stability.”

 

Good News: The Crown Returns, Giving Goes Up, A Pup Salesman

The Crown released their first Season 4 teaser trailer and the show officially returns November 15! Any other fans? The upcoming season will feature storylines about Princess Diana and Prime Minister Margaret Thatcher. I’m obsessed and cannot wait. Some more good news: reports show that people are giving to charities more during the pandemic. And this adorable street dog in Brazil kept showing up to a car dealership, and he’s now officially a car salesman. My heart!

 

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

One Sheet: Unfriending Facebook? Social Media and Native Ads

One Sheet: Unfriending Facebook? Social Media and Native Ads

Advertisers are feeling disillusioned with social media platforms. More than 750 advertisers have boycotted Facebook asking for better policing of hateful content. Concerns about the safety of user-generated social feeds, including privacy leeks and the spread of polarizing misinformation and harmful content, have been brewing for years.

Social media promises contextually-relevant native ads that match their environment. But can native ads outside the walled gardens deliver? With the right safety measures, optimization capabilities, and scale – yes. And better. According to eMarketer, Native advertising outside social networks and programmatic native advertising are the fastest-growing categories of native.

Download our one sheet for the latest trust metrics in social media and how to reach more consumers across the open web in premium native environments with the ability to avoid undesirable content.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Why Interns?

Why Interns?

Does your company sponsor internships? If so, why? And if yours doesn’t, why not? Here’s everything you should keep in mind during the process for mutual success.

Internships are NOT about getting coffee and donuts, running errands or busy work. The National Association of Colleges and Employers provides these guidelines for internships. Most soon-to-be college graduates want to participate in internships to provide “real-world” experience for their resumes, hoping that it will help them get their first job after graduation. Many companies offer internships hoping to scout prospective talent before it reaches the job pool. Of course, it is one of the processes of hiring. Normally, they do analyse the candidate’s experience, background (like the national criminal history check nsw), and career prospects before employing the right person. Some companies even develop academic/professional partnerships with colleges and universities to ensure they get to “pick from the tree, not from the barrel.”

But if scouting potential talent is the only reason your company offers internships, then you’re missing out on the many benefits internships offer to your current employees. And if your company doesn’t offer internships, here are some reasons why you should consider offering them.

If you’ve read even a few management articles or books, you’ll know that the number one biggest cost for most employers is employee turnover. Perhaps this is why many business owners or managers utilize the services of search agencies such as this Montreal headhunters executive firm, for instance, to find someone who is suitable for the organization and who will stay with them for an extended period of time.

Even if you provide a great salary and benefits, your best staff might eventually leave if they don’t have opportunities to grow professionally, leaving you with no choice but to start hiring. Internships, however, can provide a great middle-ground in which everybody wins. Moreover, you can find interns with certification in a business program or leadership improvement, etc. (a few online resources similar to Actleader.com provide a selection of coaching programs), which can benefit your organization.

Hiring an intern follows all of the same steps as hiring for any full-time or part-time positions. So instead of doing those steps yourself, assign them to your team to gain leadership experiences.

There needs to be a description of the internship that includes the time frame, what skills are needed, what skills are nice to have, how to apply, and a blurb to upsell your company. Plus, you need to post the internship, usually through a university’s career development department. Most universities have internship and job posting platforms, like Handshake, but some introductory emails, follow-up phone calls and even an on-site visit will build a better relationship with your partner schools.

After that, applications and resumes need reviewing and communications need to be sent. Our company’s hiring process involves an initial phone screening and candidates that make it past the phone screen are asked to an in-person interview, so conference rooms and meetings need to be scheduled. Interview questions and any tests need to be developed, administered and scored. And all of this needs to be collected in an easily digestible fashion to decide to whom you will extend your offer (and one or two back-ups, in case your first choice declines the invitation).

Once a candidate accepts, all of the standard on-boarding, orientation and training activities need to happen exactly as you would on board a full-time new hire. Depending on your company, this could even include drug testing to ensure safety at work. You can get drug testing in Brooklyn along with many other places, so luckily the process should be straightforward.

All interns receive an overview of what we do as a Company, documentation on the many concepts and acronyms, and then specific orientation by team (Technology, Quality, Marketing, etc.). There are specific goals for Communication Skills, such as the tools we use, what are formal vs. informal communication methods and when to use them based on understanding the audience to which the communication is directed. Additionally, many corporations adopt effective microlearning principles for potential employees, allowing them to deliver training resources in short and informative sessions. Along with that, there are Context Building exercises, to help learn the inter-team, intra-team, and extra-team dynamics, including high-level business stakeholders. And finally, the specifics of the work can take the form of over-the-shoulder observations, peer work, or individual work. A sampling of internal and external resources is provided and interns are encouraged to seek out additional resources and present them to the team.

Throughout the internship, regular one-on-one meetings review the internship goals and progress, as well as offer insights into interviewing for “real” jobs, understanding career trajectory, and evaluating potential employers and the benefits they offer. At the end of the internship, candidates must give a presentation about their internship experience, including feedback on areas that they wished they had more experiences, areas that they felt needed less emphasis, and experiences they did not receive, but would have liked.

Internships provide many opportunities for your team to get out of their daily routine and perform leadership tasks for which they would not normally be responsible. The experiences provided can help them grow professionally, and the more experienced they get, the more you can keep them growing, ideally, into the next leadership opportunity your company provides. And, if the stars align, you may also find your next new hire.