
Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions
In the latest video in Bidtellect’s Behind the Platform series, Bidtellect’s VP of Product Arthur Hainline demonstrates Scope3’s data integration and the ease with which advertisers can immediately block sites or optimize towards high supply quality in order to reduce carbon waste. Then he goes into more depth behind the industry’s supply path wasteful practices, such as auction duplication and reselling. This Behind the Platform is not one to miss!
More Resources:
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Watch Arthur Hainline & Chris Kane Discuss Supply Path Transparency More In Depth Here
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Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration
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Adexchanger Op-Ed: The Role Of SSPs Is Changing. Here’s How They Can Adapt
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Digiday Op-Ed: How ad tech is positioning itself for success in sustainable programmatic ecosystems
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3 Key Takeaways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek
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