Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. In this joint case study feature published by HPE, read how Bidtellect was able to save money and improve performance. Here are 3 takeaways:

1. Change is good!

The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!

2. The data needs

Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.

3. Key advantages

The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.

Read more about our successful partnership with HPE Ezmerel for data and performance outcomes.

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral 

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6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! While preparing your holiday advertising campaigns, we rounded up our top tips and trends you do NOT want to forget.

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Consider making small tweaks to your website (if you don’t already have one, contact the likes of Cefar to get one designed) and use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

3. Make It Personable! Build Trust.

Holidays can be the most amazing, yet most stressful time of the year for families – especially given the last two years. As a brand, bringing a “human” and empathetic touch to your messaging can make your holiday campaigns more attractive and build trust with your consumers. When asked by eMarketer which emotions were most effective at making consumers feel connected to brands, admiration and trust were the overwhelming choice. Gain trust by being personable and building a connection with your consumers. This can be through family-forward images, warm and inviting copy, and inspirational content and stories. Don’t forget the importance of brand safety tech controls – i.e. where your ad is placed on the page – consumers can quickly lose trust in your brand if it’s placed next to unsavory and/or user-generated content.

4. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. So it is essential for small and local businesses that are online to see how Local Search Engine Optimization can work at this time, as well as take on other digital marketing steps. It would be important for them to start this off just before the season begins so it can have enough time to reach their intended audience and drum up business. They may also want to change their payment processing system if their current one has had faults, they do not want to have a jam or issue as the season begins because it could lose them money. Checking out websites like https://www.easypaydirect.com/merchant-accounts/high-risk-merchant-accounts/ as well as similar others, can show them what is available for the type of business they have.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

5. Help Holiday Shoppers With Context Discovery

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that. So, when you are planning your advertisements this season with your chosen resource, whether that be though a company like Creatopy or an in-house team, you will want to discuss the range that you can do for your customers so they can be helped along.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

6. Black Friday is Starting Early This Year​ – So Get Ahead

Companies are coming out with Black Friday deals earlier and earlier every year! Do not miss the chance to jump ahead on early deals in order to gain the attention of your target market – because they’ll be more likely to shop with you. New data from Criteo found that 30% of consumers will try a new online store because of early holiday deals, and one-quarter of consumers research purchases one month before their Black Friday buys. Amazon has already started rolling out their Black Friday Deals, and “when the biggest power in ecommerce sets an early start to a shopping season, others quickly follow to avoid missing out.”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

Out With the Old, In With the Native!  How Should We Actually be Quantifying Our Digital Ad Spend? 

Kristen McDonnell and Jennifer Zeider As referenced in an article by Business Insider in June 2016, “Native Advertising in the US will drive 74% of all ad revenue by 2021.”  BI data further suggests that “Spending on native advertising in the United States will reach...

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Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Our 6 Mandatory Tips for Engaging Holiday Creative Assets

We asked Bidtellect’s in-house creative services team for their mandatory tips for maximum holiday creative engagement. Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”

It’s also a process – a circle of refreshing copy and images. Make creative recommendations throughout campaigns to optimize performance. “Going live” is just the beginning.

BTW, scroll down to download our onesheet!

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Refresh Your Holiday Creatives Constantly

Switch up your holiday creative assets! Better yet: rotate based on the event, as you count down to Black Friday, that big holiday sale, or new holiday release. Bidtellect’s advanced platform optimizes to best-performing creatives (read more on Dynamic Creative Optimization) and our team will manually rotate creatives to find your best performance.

3. Keep the Holidays Front of Mind

‘Tis the season: remember to include at least one holiday reference in the image or copy, or you’ll risk seeming out of the loop (as well as suffering poor engagement).

Use the concept of “gift guides.” Offer helpful, valuable tips and create content that’s great to drive to. Think: find the perfect gift for “X” which doubles as calling out the targeted demographic, but in a fun, holiday way. Be a holiday thought leader – and help your shoppers out!

4. Make Sure You Offer Deals and Promotions in Your Headline

Santa with Sale Sign

Everybody loves a sale – especially during the holidays! So include deals, discounts, incentives, and reward programs in your holiday creative copy. Bidtellect’s [b]+studio consistently sees highest performance for headlines including a discount. Examples: promo codes, flash sales, bundle deals, free shipping, etc. Combine promotions (discounts or a special offer) with the shipping deadlines to incentivize your customers to start shopping. If you have the budget for it, you could go a step ahead and expand the geographic zones you ship to. Whether it’s Truck transport to Slovenia, or cargo plane shipping to Thailand, you will have it covered. International shipping can be a big plus for your brand, and the reason why some people would choose you over a competitor. As long as you make sure your packaging materials, e.g. plastic boxes are sturdy and can withstand constant moving and handling, then you should have happy returning customers. This can potentially increase your customer base to include most of the world! Offering affordable shopping and shipping options to your customers could also encourage them to shop for more. Further, most predict consumers will start shopping even earlier this year.

5. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always! On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group. That said, get hold of a professional photographer, perhaps someone from the likes of Evelyn Images (click here to learn more about them), who can give it their best shot for you. Remember that the key to grabbing the attention of customers is to use lively, colourful, and meaningful images. For instance, if you are selling Christmas decorations, then the best way to go about it would be to feature a little kid who is busy decorating their Christmas tree.

Besides this, take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

6. And Finally…

CHECK YOUR SPELLING AND GRAMMAR. Misspelled words and grammar errors (unless it’s a common colloquial phrase) are a bad look.

P.S. “Your” is possessive, while “you’re” is a contraction for “you are.” Apostrophe before an “s” indicates a possessive noun; drop the apostrophe for plural, i.e. Happy Holidays!”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

Introducing: Display Powered by Bidtellect

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5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Consumers are excited and Santa is out of quarantine: it’s time to plan for Holidays 2021! Brands and advertisers, below are the five trends and tips predicted for holiday shopping 2021. Here’s everything you need to know to make this your most successful holiday shopping season yet. BTW: download our onsheet at the bottom of the page!

1. Expect High Spend from Shoppers

The 2020 holiday season performed better than expectations, according to eMarketer‘s numbers. Total retail spending was up 6.5% to $1.064 trillion. Cyber Monday was the heaviest online spending day in history, pulling in $10.78 billion. That’s great news for this year.

This year will bring an even higher level of spend thanks to optimism, reunions with family and friends, and renewed travel. Vaccination rates across the U.S. are about 50%. Many are also returning to work. After a spike in layoffs and unemployment during the pandemic crisis, the unemployment rate is dropping again – which means more are comfortable spending money. As a result, now is the ideal time to make some modifications to your store. If you own a business and are searching for ways to attract more clients, consider using a music streaming service like Cloud Cover Music, which can be played on CloudBox or other similar devices.

The Stats:

  • The 2020 US holiday season surpassed $1 trillion in sales – a 6.5% increase (eMarketer).
  • Cyber Monday 2020 was the heaviest online spending day in history, pulling in $10.78 billion (eMarketer).
  • In June 2021, the national U.S. unemployment rate was at 5.9 percent (Statista)

2. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. That being said, it is still important to ensure that your physical store still looks inviting to customers who prefer to do their shopping in person. For example, why not invest in a new sign to tempt customers into your store? There are lots of fantastic sign making companies out there nowadays that can help you to create a sign that stands out from the crowd, but if you are looking for a houston sign company, then National Signs could be a fantastic option. Of course, there are other steps that retailers can take to improve their premises so do be sure to look into some of these if you want to maximise the potential of your physical store.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

The Stats:

  • There was a 47% increase in ecommerce sales during the traditional holiday season in 2020 (Facebook via Adweek).
  • Cyber Monday 2020 was the heaviest online spending day in history, rising 17,5% and pulling in $10.78 billion (eMarketer).
  • Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year (eMarketer)
  • Apparel/accessories will be the fastest-growing retail ecommerce category this year, as the subsiding pandemic unleashes pent-up demand for clothing, at 18.9% growth (eMarketer).
  • This year, Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion (eMarketer).
santa holiday shopping in a mask 2021 trends advertisers and tips

3. An Earlier Start to Holiday Shopping is Predicted

That’s right. The combination of pent up demand, higher ecommerce activity, and shifting sale dates from big retailers mean holiday shopping will likely start earlier this year (like last year).

Consumers are eager to shop and eager to celebrate. Retailers like Gap are predicting “customer exuberance” for back-to-school shopping, and the sentiment will likely carry over to the holidays. And while the traditional holiday period normally begins in late November or early December, last year Amazon postponed Prime Day to October, leading other retailers to introduce coinciding, earlier promotional events. Criteo found that one-quarter of U.S. consumers research purchases one month before their Black Friday buys. In fact, 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday. A Facebook survey found that nearly half of shoppers started holiday shopping before-and often in place of-in-store doorbusters on Black Friday in 2020.

All this means that brands and advertisers should start connecting with both loyal and new customers across digital and mobile channels now, and offer deals and incentives to start holiday shopping early. In order to attract new customers, lead generation is critical.

The Stats:

  • 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday (Criteo via Mediapost, 2021).
  • On average, U.S. consumers start researching Black Friday deals 14 days prior, as they look for discounts and to avoid sellouts for products such as video games and toys (Criteo via Mediapost, 2021).
  • One-quarter of consumers research purchases one month before their Black Friday buys (Criteo via Mediapost, 2021).
  • Nearly half of shoppers started holiday shopping before-and often in place of-in-store doorbusters on Black Friday in 2020 (Facebook via Adweek).

4. Maximize an Omnichannel Approach for Holiday Shopping Success

“Click and collect” grew vastly in popularity last year for its safety in the midst of a pandemic, but consumers have grown accustomed to its convenience. Who wants to wait in a line at 4am for a sale when they can order from their home and pick up from their car? Especially since retailers proved over the last year that they can duplicate much of the in-store experiences digitally by offering the same discounts online.​​

More and more, consumers are blending the best of online and in-store to create their ideal hybrid shopping experience. Shoppers are discovering products on their phone, researching online at their desktop, checking out products in store etc. They then return to online sites to buy, and so on because of which it’s extremely crucial to make use of a responsive web design. Firms like Hooked Marketing could help with regards to designing a website that is user-friendly.

It’s essential to create convenient, frictionless, omnichannel offerings. Advertisers need to reach consumers at the point of research and purchase across all devices. In the US, omnichannel shopping has grown by 50% since the beginning of the pandemic, according to Nielson.

The Stats:

  • There has been 1.3X growth in mobile purchasing, globally, for the holiday season since 2018. (Facebook)
  • Adobe found that over half of digital Christmas revenue in 2020 came from smartphones (Adobe via Adweek)
  • US shoppers spent $72.46 billion via click and collect last year, a 106.9% growth rate over 2019 (eMarketer).
  • Click and collect will account for 9.9% of all retail ecommerce sales this year (eMarketer).
  • Over 150 million people will make at least one purchase via click and collect this year in the US (eMarketer).
  • In the US, omnichannel shopping has grown by 50% since the beginning of the pandemic (Nielson via Facebook).

5. Help Holiday Shoppers With Online Discovery + Context

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

The Stats:

  • 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. * (Facebook)
  • Half of all shoppers polled experienced some difficulty knowing what to buy for others, highlighting the need for discovery aides-especially during the holidays (Facebook).

Read more: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

Brands and advertisers, we hope these 2021 holiday shopping trends and tips help you feel ready – it’s going to be a great year! For more tips, check out our creative best practices: the naughty and nice list.

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We Asked IT: Your Digital Safety Guide

We Asked IT: Your Digital Safety Guide

‘Tis the season for Holiday Joy and reinvigorated email scam attempts. Here are a few tips from IT to avoid falling into a trap and inadvertently sending scammers personal information or even compromising Bidtellect itself. Almost all attacks are thwarted by simply applying a little dose of intuition and logic. If it doesn’t make sense, you should question it before providing any information. This holiday season many scams will be going around, so just as you would protect your home from the non-santas trying to get in your home with Verisure Smart Alarms, you will need to be vigilant about what is going on inside your cyber bubble.

Email Phishing

Phishing is a type of online scam where criminals send an email that appears to be from a legitimate company and ask you to provide sensitive information.

Always think twice before clicking the links in emails:

The people who are sending phishing emails have to be clever email marketers to get the user to engage. They often do this by preying on your emotions. You should be generally reluctant to download any attachments or click any links, no matter how innocuous they seem or who appears to have sent them. If you are going to download an attachment or click a link in an email, be sure you know who it is from and that the email was not spoofed. If our google email account puts an email in your spam folder but it looks like it is from someone legitimate, you should definitely be suspect of spoofing. There is usually a reason Google’s Spam Logic moved it to spam. If you are unsure, please reach out to IT for assistance. We can help you check the email headers to sniff out any spoofing. The scammer/phishers goal is to find ways to wreak havoc inside the company infrastructure, including propagating malware, turning the systems into botnets, stealing private company information and most often stealing corporate banking information for the purpose of taking money.

Consider the Source:

As a standard rule, we should never email anyone within Bidtellect, both to and from, a non @bidtellect.com email account. Our Google Email accounts have security measures in place to help avoid spam and spoofing but there are ways around everything. From an IT security point of view, private emails should never be used for any business communications unless explicitly directed to do so by the receiving executive. And even then it should be communicated in person or by another trusted and secure method prior to sending an email.

Sometimes “spoofers” will send an email that looks to be from a legitimate address, but when you press reply, the email recipient is no longer the legitimate email address. Example: Email from charlotte@bidtellect.com arrives, you hit reply and then the TO field is scammer@abc.com. Google spam usually catches these as the names do not match. It seems like a silly scam, but it is easily overlooked. Usually the goal of spoofing is to gain access to banking information or trick an employee into sending payment to an illegitimate source.

So what can you do?

First, scrutinize the address it says it came from and the text of any URLs it contains to weed out theboss@apple.com from theboss@app1e.com. If the source is legit, but the text is out of character, ask yourself, “Would my boss really send me this email?” Again, if something feels weird about an email that someone you know sends, especially if it has a request in it, bear in mind there’s a distinct possibility they’ve been hacked. Reach out to them separately and ask if they sent you an email.

Types of Email Phishing

Phishing scams vary widely in terms of their complexity, the quality of the forgery, and the attacker’s objective. Several distinct types of phishing have emerged.

Deceptive Phishing:

These are the most common types of email scams. The sender will attempt to mimic or clone an official Company or Vendor that we do business with. An example would be an email from someone that is pretending to be a Paypal Employee asking for sensitive information and provides a link in the body of the email. The Link text may display as “paypal.com/123123” but when you highlight the link or click on it you are redirected to a fake website such as “friendpalpay.com/123456“. The fake site may even look just like a real web page and request you to fill out digital forms that send your information to not so good people.

Spear Phishing:

Phishing attacks directed at specific individuals, roles, or organizations are referred to as “spear phishing”. Since these attacks are so pointed, attackers may go to great lengths to gather specific personal or institutional information in the hope of making the attack more believable and increasing the likelihood of its success. The best defense against spear phishing is to carefully, securely discard information (i.e., using a cross-cut shredder) that could be used in such an attack. Further, be aware of data that may be relatively easily obtainable (e.g., your title at work, your favorite places, or where you bank), and think before acting on seemingly random requests via email or phone. Having an email encryption solution similar to pgp telefoon kopen can keep your email data secure from unwanted phishing links.

Executive Fraud:

These phishing attacks (usually spear phishing) are directed specifically at executive officers or other high-profile targets within a business, government, or other organization. To protect against cyber attacks and data breaches, the use of MDR for small business is proving popular in a range of sectors as more and more businesses are looking to prevent this kind of thing from damaging their operations and reputation. Scammers typically target the financial departments by either pretending to be an Executive asking the Finance Team to provide information or the reverse where they pretend to be the Finance Team asking the Executive for information.

General Web Security Reminders

Verify a Site’s Security:

It’s natural to be a little wary about supplying sensitive financial information online. As long as you are on a secure website, however, you shouldn’t run into any trouble. Before submitting any information, make sure the site’s URL begins with “https” and there should be a closed lock icon near the address bar. Check for the site’s security certificate as well. If you get a message stating a certain website may contain malicious files, do not open the website. Never download files from suspicious emails or websites. Even search engines may show certain links which may lead users to a phishing webpage which offers low cost products. If the user makes purchases at such a website, the credit card details will be accessed by cybercriminals.

Keep Your Browser Up to Date:

Security patches are released for popular browsers all the time. They are released in response to the security loopholes that phishers and other hackers inevitably discover and exploit. If you typically ignore messages about updating your browsers, stop. The minute an update is available, download and install it. Chrome and most browsers automatically download and install security patches unless you have disabled it. If you own a business, get a professional to check the DNS Security to safeguard your business from internet threats. This is very important because malware, ransomware, phishing, and other scams use DNS servers to look up and connect to infrastructure for cyber attacks.

Be Wary of Popups:

Pop-up windows often masquerade as legitimate components of a website. All too often, though, they are phishing attempts. Many popular browsers allow you to block pop-ups; you can allow them on a case-by-case basis. If one manages to slip through the cracks, don’t click on the “cancel” button; such buttons often lead to phishing sites. Instead, click the small “x” in the upper corner of the window.

Never Give Out Personal Information:

As a general rule, you should never share personal or financially sensitive information over the Internet. This rule spans all the way back to the days of America Online, when users had to be warned constantly due to the success of early phishing scams. When in doubt, go visit the main website of the company in question, get their number and give them a call. Most of the phishing emails will direct you to pages where entries for financial or personal information are required. An Internet user should never make confidential entries through the links provided in the emails. Never send an email with sensitive information to anyone. Make it a habit to check the address of the website. A secure website always starts with “https”.

Reputable organizations will never use email to request that you reply with your password, full Social Security number, or confidential personal or business information. Be suspicious of any email message that asks you to enter or verify personal or business information, through a website or by replying to the message itself. Never reply to or click the links in such a message. If you think the message may be legitimate, go directly to the company’s website (i.e., type the real URL into your browser) or contact the company to see if you really do need to take the action described in the email message.

Remember: the best security against fishy phishing or scam attempts is always

1. common sense and

2. your intuition.

When in doubt, just double check!

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