by Charlotte Otremba | May, 2019 | Content
Gen-Z is the most empowered and savvy generation ever in terms of having control of the media they consume. So brands need to be invited into a relationship with these consumers like never before. Engagement is the most important measure of success. As such, brands must create engagement beyond traditional means to stand out, like events, activations, sampling and, most importantly, content.
– Bidtellect CEO Lon Otremba in Forbes: “Catch The Eyes Of Gen-Z Consumers With These 13 Marketing Tips“
Don’t write off Gen Z just yet. This savvy generation is more discerning than any before them. The takeaway from our stat compilation? Content matters. Get ready to copy + paste.
PASSION FIRST
- Gen Z includes ages 5-19, representing 27% of the global population (Millward Brown)
- Gen Z is dramatically more passionate about music and movies. Ads placed in these contexts are far more powerful with this group, with 39% of Gen Z saying music makes them more positive to advertising and 38% reporting that movies have the same effect (Millward Brown).
- 60% of teens support brands that take a stand on issues they believe in regarding human rights, race, and sexual orientation, according to the study (AdWeek).
- Gen Zers are most likely of all consumers to use “buy” buttons (56%) and shoppable photos (34%) (IAB via AdAge).
UNIQUE, CUSTOM CONTENT
- 88% of Gen Zers indicated that custom content feels like a good way for new brands they haven’t heard of to engage them (Time Inc. Study via MediaPost).
- ⅔ of Generation X and Z consumers trust branded content more than traditional advertising. (Time Inc. study).
- 36% of Gen Zers have a positive reaction to Native Ads (Millward Brown)
“I feel like the native ads are more engaging. They have more entertainment value, are thought-provoking, and I perceive a more memorable and lasting connection than with traditional click ads.” –Nicholas, 33, Finance Guru, a respondent in a Time Inc. Study (MediaPost)
How To Drive Awareness and Sales: E-Commerce + Native Best Practices
MOBILE
- Gen Z consumers require a five-screen experience: phone, computer, TV, tablet, and wearable (MobileMarketer).
- 74% of Gen Z spend more than an hour a day on their mobile device (Millward Brown).
- In 2019, Gen Zers will outnumber millennials, making them the youngest generation to adopt mobile devices. (IAB via AdAge).
VIDEO
Infographic: Here’s the Proof that Millennials Love Native
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by Charlotte Otremba | May, 2019 | Content, Native Advertising
The first Father’s Day was celebrated in Spokane in 1910, but it wasn’t until President Calvin Coolidge officially established Father’s Day as a national event in 1924 that it became a dedicated holiday to “establish more intimate relations between fathers and their children and to impress upon fathers the full measure of their obligations” (U.S. Census). Now a day of celebration and – yes – gift giving, here are some tips to get your campaigns ready for the upcoming shopping rush to honor dear ol’ dads!
1. Know Your Numbers
We’ll help you out with this one. According to the U.S. Census Bureau, roughly 6 in 10 men in the U.S. are fathers – that’s 75 million! Of those, 54% have adult children who are at least 18 years old and 1 in 4 men are grandfathers.
2. Who’s Shopping?
An estimated 77% of Americans will celebrate Father’s Day (t: 1. Drive Sales, 2. Drive Traffic to Blog Content, and 3. Offer-Driven Creative. Get your ad campaigns ready: make sure your creative is relevant and up-to-date, reflecting the holiday and any sales or special offers (some tips in here: What NOT To Do: 6 Creative Practices to AVOID When Writing Your Next Native Headlines!). If you’re working with a platform like Bidtellect, we can optimize towards these goals for you, ensuring that your Father’s Day campaigns are bringing consumers to high-quality content and – most importantly – helping your bottom line.
4. What Kind of Gifts Are They Buying?
According to NRF spending data, here’s a ranking of Father’s Day Gifts based on highest spend:
- “Special Outing” gift (concert, sporting event or dinner) ($3.2 billion)
- Clothing ($2.2 billion)
- Gift cards ($2.1 billion)
- Consumer electronic ($1.8 billion)
- Home improvement supplies ($878 million)
Offer some gift ideas within each of these categories in a blog post or article and distribute it as Native Ads! For example, in the category of home improvement, you might go for some of the best acrylic prints to advertise as decorations within the home. Dads love this! They love little DIY projects and making their home their own. In other words, anything they can get their hands on, such as fixing something, making something from scratch, or even placing wallpaper in the interiors, they might be interested. Therefore, anything in this department would go down a treat no doubt. You could even go ahead and help him out by procuring some landscaping supplies like from suppliers who could provide you materials similar to gravel richmond va to beautify your driveway or garden! There is no greater pleasure than helping your dad out in the things he loves the most. Be it Father’s Day, or any normal day – this should never go out of practice. After all, it is the simple things that we do that matters the most to them. That said, we’re very lucky to have a host of options online these days, to give us some simple ideas that our dads would love, no matter which category we choose. This does two things: establishes you as a thought leader during the holiday and increases the likelihood of engagement and sales! (Just see those stats below).
⇒ Wondering what kind of article? Try a Listicle!
5. Content Matters
As we always say… Content matters. Consumers are much more likely to buy from a brand they trust, are an expert, or they have built a relationship with – especially when it comes to gifts for someone they care about! Content makes consumers 131% more likely to buy (Twitter via Nudge); content can help double website conversion rates from 6% to 12% (Shopify) and marketers who prioritize blogging are 13x more likely to generate a positive ROI (Shopify).
Happy Father’s Day!
by Charlotte Otremba | Nov, 2018 | Content, Native Advertising
Black Friday and Cyber Monday are done – WHEW right? Not so fast. The next wave of shopping is underway. We have the (data-backed) strategies to take your Native campaigns to the next level – and help those holiday shoppers!
Black Friday and Cyber Monday are behind us, but the once one-day-only shopping affair has turned into Cyber Week if not Cyber Month. For many, holiday shopping may just be beginning, and they’re looking around to find that extra-special something for their loved ones. If your Black Friday campaigns were broader-reaching, now is the time for targeted, personalized content to inspire last minute (or, rather, very patient!) holiday shoppers.
For reference, the 2018 shopping season is off to a good start. Cyber Monday 2K18 surged to new highs: $7.9 billion was spent online that day, an increase of 19.3 percent from a year ago (Adobe Analytics via CNBC) and U.S. holiday retail sales are expected to surpass $1 trillion for the first time this year (CNBC).
Try Video!
Native video ads are quickly becoming the #trending ad type, offering dazzling visuals and immediate, quality content for viewers to engage with. According to Promo, 70% of people said they visit the publisher’s website after watching a video. And based on Bidtellect’s own Native Report, In-Feed Click-to-Play Video grew 143% from 2017 to 2018, pointing to a more proactive, engaged viewer. 2/3 of users said that say online video has given them ideas and inspiration for their purchases. Plus, Native video ads are usually better received by the users because they don’t “feel” like advertisements, and hence don’t disrupt their experience (Entrepreneur.com).
Consider: Adding video to your campaigns. Pssst have you seen all the different kinds of video solutions we have?
Mobile Madness
If we haven’t said it enough, we’ll say it again: Mobile. Is. The. Move. Since Mary Meeker identified a $25 billion mobile ad spending opportunity in her Internet Trends Report and marketers are catching up. If Black Friday is an indicator of how the rest of the shopping season will continue, consider that $2.1 billion in sales came from smartphones on Black Friday 2018 (TechCrunch) and more than half of shoppers’ visits to retailers’ websites Cyber Monday 2018 came from smartphones (Adobe Analytics via CNBC). It was also the year of new app downloads – as retailers sharpened their mobile app ease-of-use, consumers followed: new shopping app installs grew 9 percent over last year to reach 1.8 million.
Consider: Location-based targeting, non-intrusive Native mobile ads, drawing users to your mobile apps
Remember the Last Minute Shoppers
Saturday, December 23 was the second highest shopping day of the year in 2017 (eMarketer) – last minute shoppers unite! It’s not too late to up your campaigns or target or create inspirational content accordingly. For instance, last year 5 out of 10 of buyers on PC also purchase on mobile (Teads) indicating a unified, multichannel approach is key.
Consider: Targeting, offering personalized content to inspire that perfect gift and an integrated (multi-channel) approach. Did you know that Bidtellect offers dynamic creative optimization for Native?
Give a Gift!
Yes, put your brand out there with content-driven native ads, but remember to offer your consumers something of value they can’t refuse! This means using the headlines, descriptions, and the image or video itself should be offer-driven – think: an exclusive deal (promo codes included!), a brand new style, a perfect gift for your mom with high-quality, alluring visual imagery in line with your brand’s story. You can include this in your text campaigns as well, notifying customers right on their smartphones and even allowing them to shop online with one click.
Consider: Offer and value-driven creative to increase CTR
Keep Going…Past the 25th
Don’t lose steam just yet! Once the holidays are over, consumers are ready to spend their gift cards, exchange gifts, and capitalize on post-holiday sales. 46% of consumers are expected to shop after Christmas in store or online and in 2017, shoppers with a gift card overspent by $38. In fact, the Saturday after Christmas is the ninth busiest shopping day of the year, and the day after Christmas is the fourth busiest shopping day!
Consider: Running holiday campaigns well into January; creating post-holiday shopping campaigns.
All this to say: don’t slow down. Shoppers will continue shopping if you offer them the special something they are looking for! Cheers!
And remember…if you need a little help send a note our way.
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by Charlotte Otremba | Nov, 2018 | Culture, Native Advertising
What a busy year it has been! From changing data privacy to the latest advances in technology, the industry has been bustling. As a Content Marketing Native DSP with a whole lot of ads to place and deliver on the cusp of the busiest shopping season of the year, we thought we’d take this chance to share what we’re grateful for this year.
We’re Thankful For:
Our Partnerships
Our 38 supply partners give us access to unparalleled scale (58 million distinct placements!) across ad formats, video, and devices, as well as further analytics and optimization capabilities! Thanks in part to them, we handle over 10 billion Native auctions daily. Thank you!
GDPR
Wait… really? We are grateful for the push it gave us to really hone our contextual placement capabilities and let our Forecasting 2.0 shine. We have deeply-integrated contextual targeting by category, keyword, and placement to understand audiences at the environmental level. And we stand by IAB’s standards of data usage!
Our Award-Winning Creative Services Team
For all things creative-related, [b]+studio delivers. From creating one-of-a-kind Native ads for clients to unique landing pages and content hubs, gifs, cinemagraphs, carousel units, and beautiful infographics like these using a data-driven approach – we wouldn’t be up and running without them!
Our Engineers
Placement-level optimization technology, optimizing multiple goal types, unique Engagement Score measurement, and continuous advancements and troubleshooting…our technology and engineering teams are the brightest, hardest workers we know. They’re constant innovation is making our platform the best it can be!
Our Sales & Account Management Teams
From creating, building, and maintaining relationships from start to implementation, our dedicated teams work with our clients every step of the way from training, planning, and forecasting, to campaign management, strategy, and insights, or can take a back seat for a self-service model! We’re grateful for their personalized support system to help you reach your goals.
And an extra special shout out to…
Our Fabulous Clients
Your trust in our ability pushes us forward, and your diverse goals challenge us to improve. We hope we serve you in the best way possible. #GoNative #ContentFirst – we’ll continue to do our very best to make your business thrive. Thank you!
P.S. We’re giving the whole month of November. Want to help? Click here.
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