Gamestop, Bid Shading, and Raising Money for Bartenders. This Week in Digital Advertising: February 5th, 2021

Gamestop, Bid Shading, and Raising Money for Bartenders. This Week in Digital Advertising: February 5th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Mitchell Bonkowski!

 

If Gamestop Taught Us Anything, It’s that Sharing is Caring

The Gamestop stock-buying craze has made one thing clear: people love sharing informational content and acting on what they’ve learned. Now’s the time for the finance vertical to up its meaningful content efforts. Create content to (re)educate consumers and build trust, then maximize contextual tools to reach consumers at their moment of research or purchase intent. Director of Sales Jonno Burden weighs in on next steps for the industry.

Read more here: GAMESTOP WHAT? Time to Educate and Win Customers

Superbowl Ad Breakdown: The COVID Effect

You may have heard the term floating around lately, or even read this WTF piece on Digiday. Simply put, Bid Shading allows advertisers to save money on an ad placement that’s valuable to them and their goals. Bidtellect’s VP of Product breaks down the process in the first video of our new Behind the Platform series. You can also read more about it here

The Latest

  • Jeff Bezos is stepping down as CEO of Amazon—the trillion-dollar ecommerce and cloud computing behemoth he started 27 years ago that made him one of the world’s richest humans. Bezos will transition to executive chair while Andy Jassy will take over as CEO. Jassy grew Amazon’s cloud segment Amazon Web Services from its inception into a $45 billion business and the company’s biggest moneymaker
  • Magnite has acquired video supply-side platform SpotX from European entertainment network RTL Group for $1.17 billion. According to Magnite CEO Michael Barrett, the company’s vision is to build a highly scaled independent programmatic CTV and video ad platform.
  • The Superbowl is the Sunday. 186.6 million people are expected to tune in this year. What to expect: advertisers are more cautious, somber ads are out, and many new brands who thrived during the pandemic are making their debut.
  • Read a rundown of Superbowl advertisers here and COVID’s effect. 

Good News: Bartenders Get Some Celebrity Love

Say cheers! The alcohol brands of Ryan Reynolds, Sean “Diddy” Combs, and David Beckham have joined together to donate $1 million towards organizations that benefit bartenders in lockdown. You can watch the hilarious video here.

Stay safe,
Charlotte

 

Cannabis Advertising, COVID’s Impact on Superbowl Ads, and Walmart’s New DSP. This Week in Digital Advertising: January 29th

Cannabis Advertising, COVID’s Impact on Superbowl Ads, and Walmart’s New DSP. This Week in Digital Advertising: January 29th

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Vicky Papadimas!

The Cannabis Craze & Its Digital Opportunity

Like every industry during the coronavirus pandemic, the cannabis industry felt some changes…but not in a bad way. In fact, people turned to cannabis to help them through this terrifying time, with cannabis businesses doing what they can to cater to those needs including looking into resources like https://parsl.co/6-ways-dispensary-management-software-can-increase-efficiency/ so they can be on top of what customers need any time of the day. Sure, live events were cancelled and billboards were suddenly a massive waste of money, but the combination of stress, anxiety and panic drove people to buy more and more of the best delta 8 gummies to calm their nerves and keep them sane and healthy, than they did do before. The whole world was in a state of panic and anxiousness. In fact, some people couldn’t sleep, eat, became clean freaks etc. And these products provided some saving grace for them.

Then of course, people were also bored, especially ravers and festival/concert goers, so that meant an increased sale of some of the best bong brands soared. Being stuck in quarantine meant people looked towards cannabis because of the apparent benefits to health and mood. Still, cannabis businesses (cannabusinesses) still face lingering misconceptions about its benefits, not to mention laws that differ by state. There’s a dynamite opportunity for increased digital spend coupled with valuable content that can re-educate the masses.

Read more here: Cannabis Advertising, Changing Perceptions, the COVID Impact, and the Digital Opportunity

Superbowl Ad Breakdown: The COVID Effect

  • ViacomCBS says its Super Bowl ad inventory is pretty much sold out, with 30-second spots selling for at least $5.5 million.
  • For the first time in 37 years, Budweiser will not run an ad in the Super Bowl. Instead, it’s diverting its ad budget to focus on efforts to improve awareness and education around Covid-19 vaccines, in partnership with the public-service advertising nonprofit Ad Council. (Their seltzers will see some air time, though)
  • On that note, expect lots of ads for hard seltzers and light beer, like this take on the old “make lemonade out of lemons” advice; 2020 gave us a sh*t load of lemons, so they made some Bud Light lemon seltzer.
  • Indeed will run its first ever Super Bowl commercial featuring real job seekers to offer hope and inspiration for job hunting.
  • Tide always crushes it. This year, they’ll air a 60-second spot featuring Jason Alexander. Doritos, Pringles, M&Ms, General Motors, Mountain Dew will be back, too.
  • Hellmans and Huggies make their first Super Bowl debut.
  • E*Trade, DoorDash, Fiverr, and Mercari also make their first debut, each examples of tools that saw new popularity during the pandemic.

Walmart Taps Trade Desk Over Xandr

After more than a year of testing, Walmart announced the release of its custom-built version of the Trade Desk DSP for its retail media business. Walmart’s DSP is a separate, walled-off version of the Trade Desk, filled with exclusive Walmart data and inventory and utilizing a self-service model to give buyers more transparency.The Walmart DSP will also be the only way to access Walmart’s advertising inventory– like Walmart.com and in-store ad placements. See what they did there?

Good News: Giant Dinosaur Discovered

Some bones first discovered in Argentina in 2012 may be the largest land animal in our planet’s history. After subsequent field trips, digs, and analysis over twelve years, paleontologists now believe the tail vertebrae, pelvis, and other bones discovered belong to a titanosaur from 98 million years ago. The dinosaur could be larger than 76 tons and 122 feet from nose to tail. Imagine catching one of those in your backyard!

Stay safe,
Charlotte

What We Celebrated, Valentine’s Day Digital Strategy, and eMarketer Content Marketing. This Week in Digital Advertising: January 22nd

What We Celebrated, Valentine’s Day Digital Strategy, and eMarketer Content Marketing. This Week in Digital Advertising: January 22nd

Hello Bidtellectuals!

At the beginning of this week, we celebrated Martin Luther King, Jr., who fought for racial equality and the economically disadvantaged primarily through nonviolent protest movements in our country. Might I also suggest reading about Coretta Scott King, who significantly influenced her husband’s strategy and thinking, committed herself to various causes voicing underrepresented communities, and continued his legacy after his death.

Congratulations to Bidtellectual of the Week Marcos Vladimir López Castellanos!

Valentine’s Day: Campaign Strategy

Valentine’s Day will be here before you know it, but before you write off this holiday for 2021, consider that consumers spent $1.7 billion on Valentine’s Day gifts for their PETS last year. Meanwhile, between July and August 2020, total retail sales in the United States rose by 0.6%, a worthy indicator for continued increase in ecommerce spend into 2021. Valentine’s Day is a special time for many, so customers are trying to find things that will stick out and catch their attention, whether that be a personalized gift or jewelry like gold bangles for women, they want to be wowed by what they see so they can make a purchase for their partner/wife/husband, and so on.

Plus, Valentine’s Day itself is evolving from a holiday for lovers-only to one celebrating any important relationship in your life. Brands now more than ever are considering to approach digital agencies such as WebEnertia to target a specific group of audience and promote their products and services. Furthermore, these brands also need to ensure the content they promote online to gain more customers does not appear negative in any way. Occasionally, these factors may vary by country and culture.

Though you can market your brand on your own, it’s important to understand that because digital marketing agencies specialize in promoting brands online and building online relationships with customers, they know how to expand your brand’s reach online. They can assist you in marketing your business online in order to attract new customers, increase sales, and improve the reputation of your brand. Taking the help of agencies like WebCitz, if you choose to market your brand digitally, it can have many advantages over traditional advertising methods like print ads and direct mail, billboards, TV, and radio. It can help your brand make better use of its resources while also giving customers the ability to do business with you on your terms.

However, if you’re not sure how to maintain your brand’s reputation with regard to these factors, you may want to hire a reputation management service to do it for you.

Read the latest rundown and predictions for Valentine’s Day 2021 here, where you can also download our Onesheet for quick access. Check out our video for 5 strategy recommendations for digital advertisers.

Latest eMarketer Survey Proves Power of Content Marketing

In an August 2020 survey, eMarketer asked respondents how they would like to discover products digitally. The overwhelming response pointed to content recommendations: trends, categories, and surveys were the top three responses, while influencer marketing and smart home device recommendations fell to the bottom of the list. Creating content that offers advice, value, and expertise continues to be the most successful form of digital product discovery; be sure to distribute your content at scale effectively.

Good News: Purple Power

Regardless of where you fall politically, it’s important to acknowledge the United States elected its first woman Vice President: a historic moment. Girls growing up will now finally be able to see someone like them in one of the highest offices of power in our country. In a nod to the accomplishment, Vice President Harris wore purple, a prominent color during the women’s suffrage movement when it symbolized loyalty. Purple also symbolizes political unity, since it is a combination of the colors red and blue, or each of the respective political parties.

Stay safe,
Charlotte

Landing Page Best Practices to Incorporate Now

Landing Page Best Practices to Incorporate Now

Now, more than ever, it’s important to have informative, engaging content. Here are 8 landing page best practices to incorporate now.

Your Landing Page Matters

We’ve all been there: clicked an ad because we were genuinely interested in the content it led to, only to find we didn’t get the information we were looking for or the page was too difficult to navigate on our mobile device. Sound familiar?

According to Forrester Research, 81% of respondents find industry-specific content valuable, and 49% of technology buying decision makers rely on content developed by industry analysts/experts to make buying decisions. (But that could apply to any industry vertical.)

So how do you know if your landing page is a true MVP? According to Forbes, the 6 characteristics of great content are: it provides value, engages, boosts clout, demonstrates passion, and strengthens relationships.

Here are a 8 practical tips and best practices to make your landing page fresh, engaging, and up-to-par:

1. Your Landing Page Should Be Aligned With Your Goal

Oftentimes, we are asked to write ad content for landing pages to drive conversations – whether it be a download or a sign up. When we look at the landing page, the desired action is buried somewhere. Make sure your landing page delivers what the ad promised. If you can’t write/design it yourself you can check this out to see how you can be assisted to make sure your landing page looks the best it can do.

2. KISS: Keep it Simple, Silly!

Like my Geometry teacher used to say – keep it simple, and don’t overcomplicate it. Keep your forms simple. Keep your writing simple (don’t overcomplicate it). Write like a human, not a robot. Keep the layout simple: strong headlines, compelling sub headline that supports your products benefits, use large pictures of people actually using your product (and caption it), and break up copy into sections. In case you are unsure about where to begin or what to choose, contacting a web designer near you would be beneficial. For example, if you are looking for a web designers in melbourneor nearby areas, you could consider reaching out to Cultivate Digital, which can help you build a website tailored to your needs.

3. Leverage Case Studies, Social Proof, and Testimonials

Testimonials and successful case studies are powerful tools for building trust and credibility as well as increasing website conversions. 92% of customers read online reviews before buying (Big Commerce). 72% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce).

4. Make Sure Your Landing Page is Mobile Friendly

Make sure your site is optimized for mobile devices on the tech side in addition to cutting unnecessary filler text that would make scrolling tedious. 81% of mobile researchers are driven by the speed and convenience of the site, and 73% of mobile searches trigger additional action or conversion according to Adobe, yet only 50% of landing pages are optimized for mobile devices. (Truelist) Be better than that.

5. Make Sure Your CTA Works

Test, test, and test again to make sure your desired CTA works on all devices. Add a nice “thank you page” to show your appreciation to the consumer.

6. Make Sure Your Landing Page is GDPR and CCPA Compliant

‘Nuff said.

7. Make Sure Your Landing Pages are SEO Compliant

Whether you use your own marketing team for this, or hire a local bolton seo professional (if that is where you live), incorporating SEO strategies to your website and blog pages can help increase visibility of the same in various search engines and hence, boost the traffic coming to your website. These strategies can include: a Unique URL, a relevant Title, a Header Tag, a Meta Description (which is what Google populates under your search result), titling your images and image files, and backlinking. This Wordstream article gives a great breakdown. The importance of SEO in obtaining traction for your website cannot be overstated. As a result, it is critical that you understand how to use SEO tools. If you aren’t tech savvy, you could hire an seo agency to design your landing pages in order to make it search engine friendly.

8. Don’t Limit Your Landing Page

More landing pages means more conversions. According to Hubspot, companies with 10 to 15 landing pages increase leads by 55%. Companies with 40 or more landing pages get 12X more leads than those with five or less. And long form landing pages can generate up to 220% more leads according to Marketing Experiments.

Follow these landing page best practices and you’ll see engagement soar in no time!

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What Bidtellectuals Are Thankful For This Year

What Bidtellectuals Are Thankful For This Year

Does it seem like Thanksgiving really snuck up on us this year? What a whirlwind! But that doesn’t mean we didn’t take a moment to reflect on what we are thankful for. While it seems like the world is moving at lightening speed – especially in our industry – it’s important to take note of what’s right in front of you.

As a company, we are thankful for all of our employees, all the way from the top of the chain to the lowest paid one. We consider each of them to be an extremely essential part of our organization, without whom it might be difficult for us to function. Not on the level that we would need to get them covered by high level insurance policies though. Key man insurance, for instance, or similar policies, would be mainly for only those employees that the company could actually not do with, like the CEO, to help the company stay afloat, in an event that could render these employees unavailable. However, that does not mean that each and every member of this team is not cherished and appreciated for their hard work. That being said, we have below some Bidtellectuals chime in with what they are most thankful for this year. We hope these make you smile!

What Are You Grateful For This Year?

“Thankful for having a great family, an awesome dog and loving what Bidtellect does for our clients.”

– John Szumowski, Southeast Sales Director

“Developing relationships with clients and supporting their respective initiatives.”

– Nick Herbst, Platform Solutions Analyst

“All of our customers, all of our partners – and Bidtellectuals everywhere!”‹”

– Lon Otremba, CEO

“Taco Tuesdays, hot sauces, great weather, family & friends and [b]+studio (duh!)”

– Yeni Gordillo, Sr. Creative Marketing Manager

“My family are still very close, even though we live in many different states.”‹”

– Karl Hentschel, Director of Quality

“My wife, awesome UI/UX team, and my dog”‹.”

– Mitchell Enfield, Junior UI/UX Developer

“Thankful for my family, coffee, my peleton, and to be able to have a part in building an amazing company.”

– Craig Aron, SVP, Growth and Strategic Business Development

“I am thankful for being a part of one of the best companies in ad tech.”

– Bobby Niebler, Director of Platform Solutions

“Jesus; my family and my friends.”

– Mike Feeley, VP Supply Partnerships

“Our clients, awesome team of people at Bidtellect, my family and friends.”

– Terah Bocchi, VP of Sales

“Fermented grapes, amazing son and awesome work family.”

– Missy Steiner, VP of Marketing

“When clients get what we do and create amazing content for their brand.”

– John Ferber, CSO

“I am grateful for my little family, beer and awesome food!”

– Tim Chidsey, Quality Engineer

“My Family, Friends, doing what I love every day!”‹”

– Lane Johnson, Regional Director of Sales – Central

“God, Wife, Family, Friends,Team, Bidtellect and living in FL, USA.”

– Jason Boshoff, COO

“California Sunshine, Family, and Bidtellect being super.”

– Jonno Burden, West Coast Sales Director

“Working with people I love.”

– TJ Kryzanowski, Director of Account Management – East

“Family and friends, my two puppies….and that it’s almost officially “acceptable” to listen to Christmas music!”

– Katie Broussard, Account Strategist

“Friends and family that I always want to be around, a great job, and not a lot to stress about!”

– Kendra Wilson, Director of Sales – Central

“Family, friends, good health, my cuddly dog Fonzie, and the most wonderful team here at Bidtellect.”

– Jennifer Zeidler, VP Sales Operations

“I’m thankful for my friends & family, and that I get to be part of such an awesome work fam!”

– Shannon Malley, Creative Marketing Coordinator

“Cisco UCS and Powershell”‹.”

– Jason Taylor, Director of IT

“Amazing dogs, a workplace that allows dogs <3 , friends that have become family, and of course, family."

– Karen León, Account Manager

“I’m thankful everything new I’ve learned in the past year – it’s been a lot! And I’m thankful for these fabulous Bidtellectuals 😊”

– Charlotte Otremba, Sr. Manager Marketing and Communications

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