Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. In this joint case study feature published by HPE, read how Bidtellect was able to save money and improve performance. Here are 3 takeaways:

1. Change is good!

The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!

2. The data needs

Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.

3. Key advantages

The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.

Read more about our successful partnership with HPE Ezmerel for data and performance outcomes.

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral 

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

How has placement evolved along with consumer expectations, and what does it mean for the future?

Why AI Is Not an Empty Promise

When Artificial Intelligence emerged as the next game-changer in digital advertising, many were excited at its promise, but confused at how it will actually work and then eventually skeptical if it works at all. For the skeptics, I am not going to explain how it is already being leveraged every day, but why it really will deliver on its promise of optimization.

This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups

This Week in Digital Advertising: Gen 5.0, Thanksgiving 2020, eMarketer Prediction Shake Ups

Best Practices That Will Get You on the Nice List, 2019

Get on Santa’s Nice List with this Infographic of best practices for an engaging content distribution strategy this holiday season.

How to Make the Switch to Test Automation

Whether you’re ready to switch to automation testing or not, here’s everything you need to know to make the switch worthwhile (and profitable).

Ads.txt: One Step Forward on the Long Road to Eliminating Fraud

Back in May of this year, the IAB released their guidance around what would be their next initiative to protect advertisers, publishers and consumers against ad fraud. Ads.txt, put simply, is a text file that domains publish as a publicly accessible notice that...

This Week in Digital Advertising: June 5

This week in digital advertising: How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf and resources to support Black Lives Matter.

5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

It’s time to plan for Holidays 2021! Everything you need to know to make this your most successful holiday shopping season yet.

Travel Post-Coronavirus: What Should Advertisers Do Now?

How has the coronavirus crisis impacted the travel industry? From better cleaning to more road trips, how advertisers should adjust messaging to consumer expectations and trends.

B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! While preparing your holiday advertising campaigns, we rounded up our top tips and trends you do NOT want to forget.

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Consider making small tweaks to your website (if you don’t already have one, contact the likes of Cefar to get one designed) and use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

3. Make It Personable! Build Trust.

Holidays can be the most amazing, yet most stressful time of the year for families – especially given the last two years. As a brand, bringing a “human” and empathetic touch to your messaging can make your holiday campaigns more attractive and build trust with your consumers. When asked by eMarketer which emotions were most effective at making consumers feel connected to brands, admiration and trust were the overwhelming choice. Gain trust by being personable and building a connection with your consumers. This can be through family-forward images, warm and inviting copy, and inspirational content and stories. Don’t forget the importance of brand safety tech controls – i.e. where your ad is placed on the page – consumers can quickly lose trust in your brand if it’s placed next to unsavory and/or user-generated content.

4. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. So it is essential for small and local businesses that are online to see how Local Search Engine Optimization can work at this time, as well as take on other digital marketing steps. It would be important for them to start this off just before the season begins so it can have enough time to reach their intended audience and drum up business. They may also want to change their payment processing system if their current one has had faults, they do not want to have a jam or issue as the season begins because it could lose them money. Checking out websites like https://www.easypaydirect.com/merchant-accounts/high-risk-merchant-accounts/ as well as similar others, can show them what is available for the type of business they have.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

5. Help Holiday Shoppers With Context Discovery

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that. So, when you are planning your advertisements this season with your chosen resource, whether that be though a company like Creatopy or an in-house team, you will want to discuss the range that you can do for your customers so they can be helped along.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

6. Black Friday is Starting Early This Year​ – So Get Ahead

Companies are coming out with Black Friday deals earlier and earlier every year! Do not miss the chance to jump ahead on early deals in order to gain the attention of your target market – because they’ll be more likely to shop with you. New data from Criteo found that 30% of consumers will try a new online store because of early holiday deals, and one-quarter of consumers research purchases one month before their Black Friday buys. Amazon has already started rolling out their Black Friday Deals, and “when the biggest power in ecommerce sets an early start to a shopping season, others quickly follow to avoid missing out.”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All

This Week in Digital Advertising: June 30th, 2021

This Week in Digital Advertising: May 29th

This week in digital advertising: coronavirus impact on higher education, social media wars.

This Week in Digital Advertising: July 10th, 2020

This week in digital advertising: social media advertising, TikTok and Quibi downfall, ecommerce, and cancel culture.

Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Bidtellect is excited to announce its new proprietary DSP feature: context demographics targeting.

Out With the Old, In With the Native!  How Should We Actually be Quantifying Our Digital Ad Spend? 

Kristen McDonnell and Jennifer Zeider As referenced in an article by Business Insider in June 2016, "Native Advertising in the US will drive 74% of all ad revenue by 2021." BI data further suggests that "Spending on native advertising in the United States will reach...

Holiday Advertising 2020: Top 3 Best Practices for Digital Advertisers

Best practices for holiday advertisers in digital advertising: ecommerce, retail, programmatic platform for holiday campaigns.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

This Week’s Newsletter: What the Heck is AARDvark?

This Week in Digital Advertising: June 8th, 2021

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

What is contextual targeting? How does it prepare you for the cookieless future? We break down targeting vs. optimization and the approach for you in the evolving privacy-first future.

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

Bidtellect was proud to participate in Adweek’s NEXTECH: a three-day, live virtual event featuring brand executives and technology leaders sharing integrated strategies to succeed in 2021. Bidtellect led a workshop on the timely topic of context: Contextual Ad Targeting: Tips for the Modern Playbook

If you weren’t able to attend, Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. How has placement evolved along with consumer expectations, and what does it mean for the future?

Watch the session below and read our 3 key takeaways.

Bonus: we have a onesheet for you! (Scroll down.)

 

Placement informs everything else.

The more specific your understanding of the placement, the more informed – and effective – your tools and outcomes.

Utilize a nuanced approach to context with tech

Think: pre-bid targeting and blocking, natural language processing technology, and sentiment analysis.

Context is the future - and the key to a cookie-less world

Think of context-driven approaches as complementary to data and audience ID usage – not exclusive from them.

Want more?

Download our onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Bidtellect: Your Travel Partner

The skies are opening up! Travel bookings are increasing, luxury travel is returning, and best yet: shoppers are doing most of their preparation shopping online. Download our latest onesheet for more.

Behind the Platform: Keywords & Keyword Targeting

Bidtellect’s revamped keyword targeting offering includes two additional targeting vendors: industry leader Peer39 as well as Bidtellect’s own custom keyword solution.

Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

What is contextual targeting? How does it prepare you for the cookieless future? We break down targeting vs. optimization and the approach for you in the evolving privacy-first future.

3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

You want to ensure your brand’s ads are seen positively “in the wild.” We get it. Combining our optimization and targeting technology with IAS to maximize their Brand Suitability and Contextual Targeting Solution, here’s how we can keep your ads safe using an advanced, nuanced approach. Brand safety never felt so achievable. Scroll down to download our onesheet for more.

 

Go for Open Web

Go for open web over user-generated content to maximize pre-bid blocking and context control.

Be Wary of "Quick Fixes"

Wholesale blocking and PMPs sound great at first, but taken as a sole approach can limit performance. It takes a nuanced approach, like “smart sentiment” targeting and natural language processing technology.

Accuracy is Everything

IAS is 42% more accurate than the next best provider at classifying online content. Precise classification of content at scale is the key factor for enabling true control.

Read more: this anti-smoking health organization utilized Bidtellect’s contextual and brand safe capabilities to reach performance goals safely.

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Bidtellect: Your Travel Partner

The skies are opening up! Travel bookings are increasing, luxury travel is returning, and best yet: shoppers are doing most of their preparation shopping online. Download our latest onesheet for more.

Behind the Platform: Keywords & Keyword Targeting

Bidtellect’s revamped keyword targeting offering includes two additional targeting vendors: industry leader Peer39 as well as Bidtellect’s own custom keyword solution.

Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

What is contextual targeting? How does it prepare you for the cookieless future? We break down targeting vs. optimization and the approach for you in the evolving privacy-first future.