Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

In the latest video in Bidtellect’s Behind the Platform series, Bidtellect’s VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s platform, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Topics covered:

  • Category Taxonomy
  • Brand Safety
  • Keyword Targeting and Blocking
  • Tips for effective platform use

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

2023 will set massive movements in motion. Here’s what 2023 has in store for adtech, programmatic, and digital marketers – as predicted by Bidtellect leadership.

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

Watch the presentation on the industry’s waste problem: from supply path transparency to carbon waste, sustainability, and how you can make change now.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

In the latest video in Bidtellect’s Behind the Platform series, Bidtellect’s VP of Product Arthur Hainline demonstrates Scope3’s data integration and the ease with which advertisers can immediately block sites or optimize towards high supply quality in order to reduce carbon waste. Then he goes into more depth behind the industry’s supply path wasteful practices, such as auction duplication and reselling. This Behind the Platform is not one to miss!  

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

2023 will set massive movements in motion. Here’s what 2023 has in store for adtech, programmatic, and digital marketers – as predicted by Bidtellect leadership.

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

Watch the presentation on the industry’s waste problem: from supply path transparency to carbon waste, sustainability, and how you can make change now.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

Bidtellect was proud to participate in Adweek’s NEXTECH: a two-day, live and virtual event featuring brand executives and technology leaders tackled the question “What’s next in adtech?”  Bidtellect’s VP of Product Arthur Hainline – joined by Jounce Media Founder & President Chris Kane – led a workshop on supply path transparency and carbon waste in the ecosystem: The Future of Green in Advertising: Radical Transparency & Sustainability.

 

Supply path optimization is not a new concept. The programmatic and digital advertising industry is well-aware of the inefficiencies in buying and selling. But how did we get here? Why did a multi-multi-multi step process to ad delivery become the norm? How much waste – dollars, energy, carbon – are we really creating? How can we do better?

The redundancy of supply chains is the number one cause of supply inefficiency, carbon inefficiency, and lack of transparency into the supply path. There are three ways in which buyers and sellers have redundant supply chains: auction duplication, multi integrations, and reselling or rebroadcasting. On average, resold supply chains account for 40% of display auctions and 58% of video auctions.

These same three causes of redundant supply chains (auction duplication, multi integrations, and reselling) are the major contributors to supply path emissions. They take up extra energy, extra compute time, and release excess emissions.

The first step is tracking emissions in Bidtellect’s platform thanks to our integration with Scope3. Users can alter the pacing rate to participate in fewer auctions artificially, optimize towards supply tiers, block domains with high emissions, as well as target sellers.json. Together, advertisers can ultimately begin to reduce carbon waste and initiate a shift to a more efficient supply path for all.

Watch the session below and read our 3 key takeaways.

 

Bidtellect VP of Product Arthur Hainline, joined by Founder and President of Jounce Media Chris Kane, breaks down the future of sustainability in advertising – and how you can begin to manage your carbon footprint in advertising. Adweek Nextech 2022 Adweek Nextech Bidtellect

Inefficient and duplicate supply paths create emissions

Supply Path Emissions correlate to Supply Quality

Bidtellect’s innovative tools can reduce supply path emissions and poor supply quality

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

2023 will set massive movements in motion. Here’s what 2023 has in store for adtech, programmatic, and digital marketers – as predicted by Bidtellect leadership.

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

Watch the presentation on the industry’s waste problem: from supply path transparency to carbon waste, sustainability, and how you can make change now.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

It’s here. Our no frills, top 10 tips for holiday advertising success.

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. In this joint case study feature published by HPE, read how Bidtellect was able to save money and improve performance. Here are 3 takeaways:

1. Change is good!

The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!

2. The data needs

Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.

3. Key advantages

The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.

Read more about our successful partnership with HPE Ezmerel for data and performance outcomes.

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral 

Steps to Success with Bidtellect

Bidtellect has built the world's greatest Native Advertising Platform.  Our Client Services team has put together some basic tactics to set you up for Native Success!By:  Nick Bollettieri, Dee Brodsky, Kristen McDonnell, John Sorrell and Jennifer ZeidlerEstablish...

Understanding Native Optimization

When it comes to making optimizations to most forms of digital advertisements, most analysts look at the composition of users, publisher-side supply, and device type. When it comes to native advertising

How to Make Your Native Ads NOT Suck

Everyone fast forwards thru advertising, thank you tivo for inventing the commercial skip. We thumb through a magazine or newspaper (whats that?) to get the real content – to read the stories. And we do the same thing online, every website since the 90s has looked the...

Native Advertising’s Church & State Challenge

Judging by industry buzz and press coverage in the past year, one would think that all publishers have embraced native advertising – ads that feel ”native” to the content -- as an important monetization driver in the age of programmatic, data-driven marketing. ...

1st Party Content: Native Advertising’s Untapped Treasure Chest

The past few years have seen the promise of native advertising converted into reality as more and more brand marketers invest in this methodology that is meant to create more effective consumer engagement.   With recent reports that consumer usage of ad blocking...

Why You Should be Using Engagement, Not CTR, to Measure Awareness

By Clark Cooper and Andrew Sugrue Creatives that attract a user's attention and compel them to click on your ad are vital, but an even more accurate measure of awareness is how that user interacts with the promoted content. Many brands are still focused on CTR as a...

Bidtellect’s Native Video Suite Empowers Marketers to Scale Quality Video Content

Bidtellect is excited to announce the expansion of our Native video suite, now the most comprehensive offering in the market. Marketers can choose from three distinct video products when delivering high-performing, targeted video content to consumers: Native In-Feed,...

Methods to Maximize Dynamic Pricing

As the digital advertising ecosystem has become increasingly crowded with multiple devices and formats, marketers must have the right strategies in place to drive optimal value for each campaign. To maximize the efficiency of direct response strategies, digital...

What Are OpenRTB 2.3 and the Native Ad API Specification and Why Should I Care?

When Native ads first began to gain adoption, they were largely considered to be customized executions due to their highly engaging and organic nature. Unlike banner ads, which consist of one fully formed asset, Native ads are primarily composed of three creative...

Pre-Bid Brand Safety with Bidtellect Powered by AdmantX

Bidtellect is proud to announce that its pre-bid Brand Safety is now powered by AdmantX, which can be layered onto campaigns as a targeting feature.

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! While preparing your holiday advertising campaigns, we rounded up our top tips and trends you do NOT want to forget.

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Consider making small tweaks to your website (if you don’t already have one, contact the likes of Cefar to get one designed) and use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

3. Make It Personable! Build Trust.

Holidays can be the most amazing, yet most stressful time of the year for families – especially given the last two years. As a brand, bringing a “human” and empathetic touch to your messaging can make your holiday campaigns more attractive and build trust with your consumers. When asked by eMarketer which emotions were most effective at making consumers feel connected to brands, admiration and trust were the overwhelming choice. Gain trust by being personable and building a connection with your consumers. This can be through family-forward images, warm and inviting copy, and inspirational content and stories. Don’t forget the importance of brand safety tech controls – i.e. where your ad is placed on the page – consumers can quickly lose trust in your brand if it’s placed next to unsavory and/or user-generated content.

4. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. So it is essential for small and local businesses that are online to see how Local Search Engine Optimization can work at this time, as well as take on other digital marketing steps. It would be important for them to start this off just before the season begins so it can have enough time to reach their intended audience and drum up business. They may also want to change their payment processing system if their current one has had faults, they do not want to have a jam or issue as the season begins because it could lose them money. Checking out websites like https://www.easypaydirect.com/merchant-accounts/high-risk-merchant-accounts/ as well as similar others, can show them what is available for the type of business they have.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

5. Help Holiday Shoppers With Context Discovery

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that. So, when you are planning your advertisements this season with your chosen resource, whether that be though a company like Creatopy or an in-house team, you will want to discuss the range that you can do for your customers so they can be helped along.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

6. Black Friday is Starting Early This Year​ – So Get Ahead

Companies are coming out with Black Friday deals earlier and earlier every year! Do not miss the chance to jump ahead on early deals in order to gain the attention of your target market – because they’ll be more likely to shop with you. New data from Criteo found that 30% of consumers will try a new online store because of early holiday deals, and one-quarter of consumers research purchases one month before their Black Friday buys. Amazon has already started rolling out their Black Friday Deals, and “when the biggest power in ecommerce sets an early start to a shopping season, others quickly follow to avoid missing out.”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

Steps to Success with Bidtellect

Bidtellect has built the world's greatest Native Advertising Platform.  Our Client Services team has put together some basic tactics to set you up for Native Success!By:  Nick Bollettieri, Dee Brodsky, Kristen McDonnell, John Sorrell and Jennifer ZeidlerEstablish...

Understanding Native Optimization

When it comes to making optimizations to most forms of digital advertisements, most analysts look at the composition of users, publisher-side supply, and device type. When it comes to native advertising

How to Make Your Native Ads NOT Suck

Everyone fast forwards thru advertising, thank you tivo for inventing the commercial skip. We thumb through a magazine or newspaper (whats that?) to get the real content – to read the stories. And we do the same thing online, every website since the 90s has looked the...

Native Advertising’s Church & State Challenge

Judging by industry buzz and press coverage in the past year, one would think that all publishers have embraced native advertising – ads that feel ”native” to the content -- as an important monetization driver in the age of programmatic, data-driven marketing. ...

1st Party Content: Native Advertising’s Untapped Treasure Chest

The past few years have seen the promise of native advertising converted into reality as more and more brand marketers invest in this methodology that is meant to create more effective consumer engagement.   With recent reports that consumer usage of ad blocking...

Why You Should be Using Engagement, Not CTR, to Measure Awareness

By Clark Cooper and Andrew Sugrue Creatives that attract a user's attention and compel them to click on your ad are vital, but an even more accurate measure of awareness is how that user interacts with the promoted content. Many brands are still focused on CTR as a...

Bidtellect’s Native Video Suite Empowers Marketers to Scale Quality Video Content

Bidtellect is excited to announce the expansion of our Native video suite, now the most comprehensive offering in the market. Marketers can choose from three distinct video products when delivering high-performing, targeted video content to consumers: Native In-Feed,...

Methods to Maximize Dynamic Pricing

As the digital advertising ecosystem has become increasingly crowded with multiple devices and formats, marketers must have the right strategies in place to drive optimal value for each campaign. To maximize the efficiency of direct response strategies, digital...

What Are OpenRTB 2.3 and the Native Ad API Specification and Why Should I Care?

When Native ads first began to gain adoption, they were largely considered to be customized executions due to their highly engaging and organic nature. Unlike banner ads, which consist of one fully formed asset, Native ads are primarily composed of three creative...

Pre-Bid Brand Safety with Bidtellect Powered by AdmantX

Bidtellect is proud to announce that its pre-bid Brand Safety is now powered by AdmantX, which can be layered onto campaigns as a targeting feature.