This Week in Digital Advertising: August 28th, 2020
Hello, Bidtellectuals! Congratulations to Bidtellectal of the Week Lisa Friedman! She is a true friend to all. If you know her, you know.
It’s Back to School Time for a lot of kiddos out there. If you’re a parent, check out Bidtellect SVP of Sales Terah Bocchi’s Working From Home With Kids: An Honest Assessment on Adexchanger. You got this!
Holidays 2020: Yes, It’s That Time
It’s still very much Summer and feels like we missed Spring (what year is it???), but holiday campaign planning is underway. We gathered and analyzed the latest insights and data to determine 5 Holiday Trends for Digital Advertisers 2020. The holiday season will look a little different this year: less travel, more local and virtual get-togethers, and sales starting earlier. Stay ahead of the game – trust us. We also have a gorgeous One Sheet just for you, and if you just want some down and dirty data, check out our Holidays 2020: Data and Trend Compilation. Get ready to copy + paste.
Quick Stats from 1H 2020
Last week, we shared our 1H 2020 Native Report. We’re so excited about it, that this week we have a “Quick Stat” One Sheet for you, so you can absorb the key stats at a glance. We also have a 3-minute video of three key trends from the report, if you’re more of a video-learner.
2020 Trend Report: 3 Key Native Advertising Trends Q1 + Q2 2020
Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels
But we already knew that, didn’t we? According to data from MediaRadar via Adweek, the number of advertisers running programmatic ads through the end of July is up36% since January, and total programmatic spend between April and July is up 11%year-over-year. The beauty of programmatic is that campaigns can stop and start, but you’ll recall that meant significant pauses: programmatic spend in April alone was down 9% compared to the beginning of the year. But we’re back, baby! According to eMarketer, programmatic is projected to account for 86.5% of total display ad spend by 2021.
Retail and eCommerce Saving Us All
According to eMarketer, US retail digital ad spending will increase by 3.1% this year, to $28.23 billion. Retail will remain the largest digital ad spending vertical, accounting for 21.0% of total US digital ad spend. It is important for the retail sector to tap into the resources that are made available to them, either in the form of digital marketing assistance or in the way of tech-based help, for instance, it empowers businesses to use targeted software that can help them hone their strategies and build on plans that will work for them in the long-run, as well as evolve their business model to the level they need to reach their customers. The retail industry will spend $8.61 billion more on digital ads this year than the next-closest vertical, financial services. If you’re in retail, here’s how to keep your messaging up to par.
More Good News: Afternoon Pick-Me-Up Tips
We’ve all been there, cruising through the day when suddenly, right around 3pm, the slump hits. No energy. No motivation. How can you go on? What will bring you back to life? I asked my fellow Bidtellectuals for their secret “pick-me-ups.” They had a lot of suggestions!
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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.