Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th

Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th

Hello Bidtellectuals!

We’re already half way through January – can you believe it? If you started off feeling bright and hopeful for the new year, but are feeling discouraged and down with all that’s going on, might I recommend these 5 Easy Self Care Tips to Life Your Mood Today. 

Updates: Social Platforms & President Trump

  • Twitter has now permanently suspended President Trump ‘due to the risk of further incitement of violence’ in a statement. Trump responded through a series of tweets on the @POTUS account, which were swiftly taken down.  Twitter also suspended @TeamTrump, an account associated with the Trump campaign, after it shared a portion of Trump’s statement condemning the company’s action.

  • Facebook and Instagram are maintaining President Trump’s account ban through the final two weeks of his presidency.

  • YouTube announced Tuesday that it has now suspended his channel for at least a week, citing concern over “ongoing potential for violence.” 

  • Google announced Wednesday it would pause political ads on its platforms until after Inauguration Day.

  • Snapchat locked Trump’s account “indefinitely.” 

  • Twitch disabled Trump’s account until he leaves office.

  • Shopify shut down two online Trump memorabilia stores.

 

The Latest on Parler: 

  • Amazon, Apple, and Google have all booted new conservative-leaning social media site Parler from their platforms in a span of a little more than 24 hours. Amazon suspended the social media platform over the weekend for failure to moderate “egregious content” related to the Capitol riots and the others quickly followed suit.

  • Parler now finds itself “homeless,” and facing hackers that are “crawling” its information.

  • In response, Parler filed a lawsuit against Amazon on Monday.

  • Parler is also working with the FBI to share information linked to the Capitol rioters.

 

eMarketer’s US Programmatic Outlook for 2021

“Please don’t be ugly, please don’t be ugly…” (TikTok, anyone?)

 As we all recall, eMarketer had to adjust its pre-pandemic forecast once corona-f-this hit the U.S. The good news is that advertisers reported better-than-expected results throughout the summer leading eMarketer to adjust its outlook AGAIN. 

US programmatic digital display ad spending grew more than 10% in 2020 and will rebound to 24.1% growth in 2021. WHEW at least something is looking bright.

 

There’s Still a Pandemic: How Each Industry Has Felt It

With everything else on the news (understatement), coronavirus has taken a second seat. But its impact on industries and advertising is still being felt. Since the pandemic upended life in the United States in March, Bidtellect has been tracking its effect on advertising, industries, and consumers. Check out our ongoing compilation of those resources, from retail to travel to B2B to quarantine cocktails. 

→ Read More: Industry Update: The Impact of the Coronavirus Crisis

 

Good News: What I’m Watching Lately

Who knows if you wanted a recommendation or not, but here’s what I’ve been watching lately that is perfect escapism and pre-pandemic-happiness-inducing. Take them or leave them. 

  • Lupin (Netflix) – part spy-drama, jewelry heist, and revenge scheme. You won’t be able to turn it off.

  • The Crown (Netflix) – incredible acting and beautiful exploration of historic events.

  • Brooklyn Nine-Nine (NBC and Hulu) – probably one of my favorite shows. Hilarious, heartwarming, everything we need right now.

  • Pretend It’s a City (Netflix) – any New Yorkers or New York lovers will love Fran Lebowitz’s curmudgeonly humor, directed by Martin Scorsese.

 

Stay safe,

Charlotte

This Week in Digital Advertising: Santa Brought Gen 5.0, Black Friday Breakdown, Satan

This Week in Digital Advertising: Santa Brought Gen 5.0, Black Friday Breakdown, Satan <3 2020, and more.

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week John Allen!

The Latest: Generation 5.0

ICYMI: Just in time for the holidays, Bidtellect gifted the world/announced Generation 5.0 of its nDSP! To offer more insight into the advancements, we chatted with Santa himself/Bidtellect Chief Technology Officer Mike Conway. Mike explains in his own words how the advancements benefit advertisers, from optimization to insights to usability and privacy. We cover why its important to continue innovating and what he’s proudest of. Don’t miss it. 

Black Friday and Cyber Monday: What Happened?

Sales on Black Friday fell short, while Cyber Monday broke records. While experts projected massive growth this holiday season, it looks like it will be slightly lower but still an increase from last year. Let’s not forget it’s only December 4th. With a shift to online ordering, expect shopping to continue right until the end of the month.

  • Shoppers spent an average of $312 on Black Friday weekend, a 14% drop from $362 in 2019 (NRF)

  • Americans spent a record $10.8 billion online on Cyber Monday, up 15% from last year, making it the largest online shopping day in U.S. history (Adobe Analytics)

  • Amazon on Tuesday said this holiday season was the biggest of its 26-year history.

  • Adobe Analytics revised down its online holiday sales forecast by $5 billion, to $184 billion. Last year, Americans spent $142 billion online.

Some rationale: expectations for Black Friday were high. But holiday sales started back in October, plus consumers turned primarily to online shopping, still wary of in-store browsing. It’s no surprise Black Friday – typically an in-store frenzy – fell short. Meanwhile, even with the stock market crushing it, unemployment benefits are running out for many Americans; uncertainty about the coronavirus and economic hardship puts a damper on shopping.

⇨ Holiday Advertising 2020: Top 3 Best Practices for Digital Advertisers

⇨ Holiday Creative Assets: The Naughty and Nice List

Salesforce, Podcasting, and Clicks as the Original Sin

  • Salesforce bought Slack for a whopping $27.7 in a “match made in heaven” according to Salesforce CEO. Some even predict the move might render email obsolete in five years (yeah, ok).

  • Amazon is dipping its foot in the podcast game, reportedly in talks to buy podcast production network Wondery. Amazon is everywhere!

  • Meanwhile, the IAB Tech Lab has released a new set of Podcast Measurement Technical Guidelines (2.1) for public review, which offers standard metrics for both podcast content and podcast ads.

  • This op-ed talks Digital Advertising Sector’s Original Sin: making clicks the holy grail of engagement metrics. While it certainly hinders privacy, clicks also don’t give a true measure of engagement.

Good News!

  • Ryan Reynolds and Taylor Swift gave us all a much-needed laugh with this “Match Made in Hell” commercial of Satan and 2020.

  • No-kill, lab-grown meat is about to go on sale for the first time.

  • Sales are rockin’!! Keep shopping!! Here are some of the best deals.

  • Bidtellect is offering a free workout class this Wednesday! (See below!)

 

Stay safe, friends,

Charlotte

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups

This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Courtney Bonkowski!

The Latest:

Big news: Bidtellect announced Generation 5.0 of its nDSP. This is a huge accomplishment and a culmination of 2+ years of platform advancements. The work of our product and technology teams, along with all those who worked tirelessly to anticipate the needs of clients and industry shifts, have led to the creation of one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space.

Coronavirus Crisis: Resource Hub

Since the coronavirus crisis upended life in the United States and Canada in March, Bidtellect has been tracking its effect on industries, advertisers, and consumer habits. Now, you can access all of the research, best practices, and resources related to coronavirus in one place: our Coronavirus Crisis Resource Hub.

Need to adjust your strategy to shifting consumer travel? Check out the hub. Need to adjust creative messaging to resonate with consumers without sounding like a downer? Check out the hub. Growing quarantine beard? Drinking at noon? Check out the hub. There are research reports, one sheets, blog posts, videos and more.

eMarketer’s Forecasting Shocks

I’d trust eMarketer to predict my own life projection before anyone else, but even coronavirus shook up my Research Romeo’s 2020 predictions. In their latest report, eMarketer broke down which industries and trends are swaying from their initial pandemic predictions. Here are some highlights:

  • Retail ecommerce is crushing projections, but brick & mortar has come up short
  • More US adults than predicted will participate in digital banking this year
  • Adults in the US will spend 64 more minutes with social media per day than originally predicted. This might as well be a call for trend setters in social media to seek the assistance of Facebook like bot, to help deliver the content to the right audience.
  • Other Booms: Smartphone use, Digital Video, TikTok, Mobile Proximitity Payments, Food & Bev Ecommerce, Click & Collect. All of these are taking off, whether users are researching on how they can “Grow your TikTok” or looking into the best way to create professional digital videos, they are seeing what is available to them and how they can use it for their benefit.

Facebook Strikes Again

Well, this is fun. For nearly a year, advertisers using Facebook’s conversion lift studies tool were unknowingly being fed faulty data. The cause? A code error undercounted reached conversions in conversion lift tests by several thousand advertisers between Aug. 15, 2019, and Aug. 31 of this year.

Advertisers use conversion lift studies, a free tool provided by Facebook, to measure the incrementally of their Facebook ads and make decisions about their Facebook spending. With incorrect data, those decisions would be severely compromised or incorrect. Advertisers have felt increasingly disillusioned with social media spending.

Thanksgiving 2020: A Little Different

Thanksgiving will likely lose its title as the busiest travel time of the year this year. AAA anticipates at least a 10% drop in travel – the largest one-year decrease since the Great Recession in 2008, while the CDC has urged Americans to rethink travel plans and large gatherings for the holiday.

All this to say, Thanksgiving will probably look a little different this year: maybe you’re not seeing your family, maybe dinner is over Zoom, maybe you’re still undecided. But regardless: Happy Thanksgiving my friends! From all of us at Bidtellect, we are so grateful for you and your support this year. We are sending extra love to all of those who weathered tragedy and trials this year. May 2021 be the best year yet.

With love,

Charlotte

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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