Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

by | Jan, 2023 | Product and Technology

In the latest video in Bidtellect’s Behind the Platform series, Bidtellect’s VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s platform, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Topics covered:

  • Category Taxonomy
  • Brand Safety
  • Keyword Targeting and Blocking
  • Tips for effective platform use

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Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

by | January 31, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Read More

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

by | January 12, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Read More

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

by | December 22, 2022 | Product and Technology | 0 Comments

2023 will set massive movements in motion. Here’s what 2023 has in store for adtech, programmatic, and digital marketers – as predicted by Bidtellect leadership.

Read More

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

by | December 19, 2022 | Product and Technology | 0 Comments

Watch the presentation on the industry’s waste problem: from supply path transparency to carbon waste, sustainability, and how you can make change now.

Read More

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

by | November 22, 2022 | Content, Culture, Native Advertising | 0 Comments

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Read More

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

by | November 22, 2022 | Native Advertising, Product and Technology | 0 Comments

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

Read More

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

by | September 1, 2022 | Native Advertising, Product and Technology | 0 Comments

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Read More

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

by | August 30, 2022 | Native Advertising, Product and Technology | 0 Comments

It’s here. Our no frills, top 10 tips for holiday advertising success.

Read More

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

by | August 30, 2022 | Content, Native Advertising | 0 Comments

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

Read More

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

by | August 3, 2022 | Native Advertising, Product and Technology | 0 Comments

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Read More
Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

by | Jan, 2023 | Product and Technology

In the latest video in Bidtellect’s Behind the Platform series, Bidtellect’s VP of Product Arthur Hainline demonstrates Scope3’s data integration and the ease with which advertisers can immediately block sites or optimize towards high supply quality in order to reduce carbon waste. Then he goes into more depth behind the industry’s supply path wasteful practices, such as auction duplication and reselling. This Behind the Platform is not one to miss!  

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Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

by | January 31, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Read More

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

by | January 12, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Read More

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

by | December 22, 2022 | Product and Technology | 0 Comments

2023 will set massive movements in motion. Here’s what 2023 has in store for adtech, programmatic, and digital marketers – as predicted by Bidtellect leadership.

Read More

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

by | December 19, 2022 | Product and Technology | 0 Comments

Watch the presentation on the industry’s waste problem: from supply path transparency to carbon waste, sustainability, and how you can make change now.

Read More

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

by | November 22, 2022 | Content, Culture, Native Advertising | 0 Comments

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Read More

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

by | November 22, 2022 | Native Advertising, Product and Technology | 0 Comments

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

Read More

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

by | September 1, 2022 | Native Advertising, Product and Technology | 0 Comments

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Read More

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

by | August 30, 2022 | Native Advertising, Product and Technology | 0 Comments

It’s here. Our no frills, top 10 tips for holiday advertising success.

Read More

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

by | August 30, 2022 | Content, Native Advertising | 0 Comments

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

Read More

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

by | August 3, 2022 | Native Advertising, Product and Technology | 0 Comments

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Read More
3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

by | Dec, 2022 | Product and Technology

Bidtellect was proud to participate in Adweek’s NEXTECH: a two-day, live and virtual event featuring brand executives and technology leaders tackled the question “What’s next in adtech?”  Bidtellect’s VP of Product Arthur Hainline – joined by Jounce Media Founder & President Chris Kane – led a workshop on supply path transparency and carbon waste in the ecosystem: The Future of Green in Advertising: Radical Transparency & Sustainability.

 

Supply path optimization is not a new concept. The programmatic and digital advertising industry is well-aware of the inefficiencies in buying and selling. But how did we get here? Why did a multi-multi-multi step process to ad delivery become the norm? How much waste – dollars, energy, carbon – are we really creating? How can we do better?

The redundancy of supply chains is the number one cause of supply inefficiency, carbon inefficiency, and lack of transparency into the supply path. There are three ways in which buyers and sellers have redundant supply chains: auction duplication, multi integrations, and reselling or rebroadcasting. On average, resold supply chains account for 40% of display auctions and 58% of video auctions.

These same three causes of redundant supply chains (auction duplication, multi integrations, and reselling) are the major contributors to supply path emissions. They take up extra energy, extra compute time, and release excess emissions.

The first step is tracking emissions in Bidtellect’s platform thanks to our integration with Scope3. Users can alter the pacing rate to participate in fewer auctions artificially, optimize towards supply tiers, block domains with high emissions, as well as target sellers.json. Together, advertisers can ultimately begin to reduce carbon waste and initiate a shift to a more efficient supply path for all.

Watch the session below and read our 3 key takeaways.

 

Bidtellect VP of Product Arthur Hainline, joined by Founder and President of Jounce Media Chris Kane, breaks down the future of sustainability in advertising – and how you can begin to manage your carbon footprint in advertising. Adweek Nextech 2022 Adweek Nextech Bidtellect

Inefficient and duplicate supply paths create emissions

Supply Path Emissions correlate to Supply Quality

Bidtellect’s innovative tools can reduce supply path emissions and poor supply quality

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Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

by | January 31, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Read More

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

by | January 12, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Read More

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

by | December 22, 2022 | Product and Technology | 0 Comments

2023 will set massive movements in motion. Here’s what 2023 has in store for adtech, programmatic, and digital marketers – as predicted by Bidtellect leadership.

Read More

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

by | December 19, 2022 | Product and Technology | 0 Comments

Watch the presentation on the industry’s waste problem: from supply path transparency to carbon waste, sustainability, and how you can make change now.

Read More

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

by | November 22, 2022 | Content, Culture, Native Advertising | 0 Comments

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Read More

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

by | November 22, 2022 | Native Advertising, Product and Technology | 0 Comments

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

Read More

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

by | September 1, 2022 | Native Advertising, Product and Technology | 0 Comments

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Read More

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

by | August 30, 2022 | Native Advertising, Product and Technology | 0 Comments

It’s here. Our no frills, top 10 tips for holiday advertising success.

Read More

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

by | August 30, 2022 | Content, Native Advertising | 0 Comments

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

Read More

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

by | August 3, 2022 | Native Advertising, Product and Technology | 0 Comments

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Read More
This Week’s Newsletter: 2021 Wrap, Industry News & 2 New Videos

This Week’s Newsletter: 2021 Wrap, Industry News & 2 New Videos

by | Jan, 2022 | Content, Culture

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here!

Hello Bidtellectuals!

Happy New Year! Here’s to a bright 2022!

More Platform Videos? Yes Please!

We’re back with more Behind the Platform videos! Next up: Creative Bulk Upload. This is an easy way to save time on campaign planning.

Plus: What is Campaign Flighting?

Campaign Flighting can optimize campaign planning and improve your digital ad performance. Words flying past you? Land here: read our blog post or watch our latest Behind the Platform video to create campaign flights with ease.

That’s a Wrap 2021

15 Billion impressions served
3,642 Creative requests fulfilled
345+ Brand partners
25 New product releases
20+ Press releases, articles, & industry publications
16 New employees
03 Channels plus High impact units
1 Virtual all-hands
Countless hours of hard work, laughs, and learning to adapt to an evolving landscape.
…. that’s powering smarter advertising in 2021 with Bidtellect

 

 

Around the Industry:

  • Retail ecommerce will continue to boom in 2022! According to eMarketer, after almost 50% growth in ecommerce channel ad spending during 2020, advertisers increased those allocations by another 27.8% in 2021, and the same rate of growth is predicted for 2022. Not only that, the share of total retail sales that occur online has “jumped an unprecedented amount’ and will continue to grow. It is clear that businesses online are doing very well, so it is imperative for them to take charge of their growth by utilizing the resources available out there, from picking a supportive checking account (https://www.moneyunder30.com/best-business-checking-accounts) to building on their digital marketing strategies to reach a wider audience.
  • So keep making discovery content: eMarketer estimates that 92.6% of US internet users ages 14 and older will browse, research, or compare products digitally via any device at least once this year, making them digital shoppers.
  • Spotify has added clickable ads to their podcasts, reports Adweek. The new feature, called a Call to Action card, offers a visual, clickable accompaniment to audio ads. The cards then linger as an interstitial ad on the podcast page, the episode page and the now playing view when the episode is playing. The cards will live on those surfaces for seven days or until the campaign ends.
  • According to eMarketer, US Digital Ad spending is expected to rise 13.6% to nearly $240 billion in 2022.
  • Is this what Google was waiting for when it delayed the phase out of cookies on Chrome? The United States Patent and Trademark Office this week granted Google a patent that describes how its technology can attribute a click without using cookies, reported Mediapost.

Bidtellect Meditates!

Check your calendars: our guided meditation session started this week! Join your team members biweekly on Wednesdays from 3:30 – 3:45 pm EST via Zoom to get your ommm on.

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Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

Thank You

Thanks to your donations, we raised nearly one thousand dollars for Feeding South Florida, benefitting those hungry in Palm Beach, Broward, Miami-Dade, and Monroe Counties.

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