Hello Bidtellectuals!

Merry Christmas and Happy Kwanzaa to all those who celebrate! Here’s to a brighter 2021!

Congratulations to our Bidtellectual of the Week: a shoutout to Rob, Ashley, Cory, Vicky, Nick, TJ, and Katie who epitomized the meaning of teamwork to go above and beyond for a client!

Holiday Cocktail Recipes? Yes, Please

The holidays may look a little different this year, but wherever you are, you could probably use a cocktail. Our last Quarantine Cocktail Recipes post was a hit, so we slapped on a Santa hat, sprinkled a little magic, and found some new ones. Who knows, maybe one of these will become a new holiday tradition? 

Read it here:

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Last Call for Holiday Campaigns!!!!!! Here’s a Roundup of Content to Help:

• Lon on Forbes: 11 Smart Ways To Adapt Marketing Campaigns This Holiday Season

• Top 3 Best Practices for Digital Advertisers this Holiday Season

• 5 Holiday Trends for Digital Advertisers 2020 

• Holiday Creative Assets: The Naughty and Nice List

• Holiday 2020 Stats: The Down and Dirty Version

The Latest: Beeswax, Google, Washington Post, and Best Ads of 2020

• FreeWheel Buys Beeswax: Comcasts’s video ad tech company has been increasing its buy-side capabilities over the last couple of years. Beeswax is known for its bidder-as-a-service and customizability. It remains to be seen how the partnership will look re: branding, exclusivity, technological integration, and more.

• 38 States And Territories Sue Google Over Its Alleged Search Monopoly: Less than 24 hours after Google was hit with an antitrust lawsuit re: its ad tech business, 38 states and territories served up another suit focused on Google’s monopoly over the search market. BOOM.

• WashPost Becomes The First Publisher To Join Unified ID 2.0 . Well, hello there!

• Adweek released its 25 Best Ads of 2020. Obvi Satan is on there. Which is your favorite?

• ICYMI: Adexchanger’s Programmatic Power Players list is live. We are on this list. It make us proud. We’re in good company, so check it out.

Good News: COVID Vaccine, Cookies & Castles, Ugly Sweater Happy Hour

• Have you listened to Dolly Parton’s Holly Dolly Christmas Album yet? It features duets with artists like Michael Bublé, Miley Cyrus, and Willie Nelson.

• The Pfizer COVID vaccine is now being administered to healthcare workers and others, and Vice President Mike Pence will receive it live on television today to build public trust. Moderna’s is on now track to be approved soon. Is the end in sight? My hopes are high for 2021.

• Cookies & Castles went off without a hitch! Congratulations to Bidtellectual Katie Broussard. Read more about her amazing work here.

• Cheers to a fun Ugly Sweater Happy Hour! See photo above!

Happy Holidays!

Charlotte

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.