Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. In this joint case study feature published by HPE, read how Bidtellect was able to save money and improve performance. Here are 3 takeaways:

1. Change is good!

The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!

2. The data needs

Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.

3. Key advantages

The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.

Read more about our successful partnership with HPE Ezmerel for data and performance outcomes.

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral 

Optimization Technology Focuses on Conversions to Drive Performance for Advertisers

Arthur Hainline, Director of Analytics & Optimization, Bidtellect Bidtellect's optimization algorithms are built on machine learning, using the billions of data points running through our platform to create predictive models and algorithms. The technology is designed...

What We’re Thankful For (x5)

As a Content Marketing Native DSP with a whole lot of ads to deliver on the cusp of the busiest shopping season of the year, we thought we’d take this chance to share what we’re grateful for this year – changes and all.

Understanding Native Optimization

When it comes to making optimizations to most forms of digital advertisements, most analysts look at the composition of users, publisher-side supply, and device type. When it comes to native advertising

Mobile is the Move: Why Your Content Strategy is Losing $$

Since Mary Meeker boldly declared a $7 billion mobile advertising spending opportunity in her Internet Trends Report, the spotlight has shone bright on the future of mobile advertising. As smartphones’ capabilities advance and younger generations’ (especially Gen Z) appetite for handheld content increases, there’s no doubt that mobile advertising should follow suit – and style.

This Week in Digital Advertising: August 21st, 2020

This week in digital advertising: Bidtellect’s first half-year report, brand safety, social media advertising, and a shift in advertiser-agency relationship.

Will Native Advertising Win Big in Politics?

Political advertising is going digital. Here’s how Native measures up.

5 Key Takeaways from Bidtellect’s 2019 Report

Bidtellect’s Native Report provides advertisers with important insights and trends in the digital advertising industry. These are the Top 5 Takeaways.

Viewing Native Advertising Through A Broader Content Marketing Lens

Bidtellect's second quarterly report for 2017 again analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP) to reveal important trends and insights into the Native advertising ecosystem for marketers. Several trends initially...

It’s Data Privacy Day: So What?

January 28th is Data Privacy Day. Read why it exists and how it empowers users and businesses to implement better standards for data usage and processing.

The Native Holiday Infographic You Need Now

These are all the holiday shopping stats you need for your 2019 Native Advertising and Content Marketing campaigns.

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! While preparing your holiday advertising campaigns, we rounded up our top tips and trends you do NOT want to forget.

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Consider making small tweaks to your website (if you don’t already have one, contact the likes of Cefar to get one designed) and use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

3. Make It Personable! Build Trust.

Holidays can be the most amazing, yet most stressful time of the year for families – especially given the last two years. As a brand, bringing a “human” and empathetic touch to your messaging can make your holiday campaigns more attractive and build trust with your consumers. When asked by eMarketer which emotions were most effective at making consumers feel connected to brands, admiration and trust were the overwhelming choice. Gain trust by being personable and building a connection with your consumers. This can be through family-forward images, warm and inviting copy, and inspirational content and stories. Don’t forget the importance of brand safety tech controls – i.e. where your ad is placed on the page – consumers can quickly lose trust in your brand if it’s placed next to unsavory and/or user-generated content.

4. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. So it is essential for small and local businesses that are online to see how Local Search Engine Optimization can work at this time, as well as take on other digital marketing steps. It would be important for them to start this off just before the season begins so it can have enough time to reach their intended audience and drum up business. They may also want to change their payment processing system if their current one has had faults, they do not want to have a jam or issue as the season begins because it could lose them money. Checking out websites like https://www.easypaydirect.com/merchant-accounts/high-risk-merchant-accounts/ as well as similar others, can show them what is available for the type of business they have.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

5. Help Holiday Shoppers With Context Discovery

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that. So, when you are planning your advertisements this season with your chosen resource, whether that be though a company like Creatopy or an in-house team, you will want to discuss the range that you can do for your customers so they can be helped along.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

6. Black Friday is Starting Early This Year​ – So Get Ahead

Companies are coming out with Black Friday deals earlier and earlier every year! Do not miss the chance to jump ahead on early deals in order to gain the attention of your target market – because they’ll be more likely to shop with you. New data from Criteo found that 30% of consumers will try a new online store because of early holiday deals, and one-quarter of consumers research purchases one month before their Black Friday buys. Amazon has already started rolling out their Black Friday Deals, and “when the biggest power in ecommerce sets an early start to a shopping season, others quickly follow to avoid missing out.”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

One Sheet: Unfriending Facebook? Social Media and Native Ads

Advertisers are disillusioned with Facebook and social media. How to shift budget outside the walled gardens and to the open web, safely.

3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers

Google’s recent press release on the deprecation of third party cookies offered little in the way of new information. Bidtellect VP of Product Arthur Hainline breaks down Google’s announcement and how the ad tech industry should move forward.

Steps to Success with Bidtellect

Bidtellect has built the world's greatest Native Advertising Platform.  Our Client Services team has put together some basic tactics to set you up for Native Success!By:  Nick Bollettieri, Dee Brodsky, Kristen McDonnell, John Sorrell and Jennifer ZeidlerEstablish...

5 Easy Self Care Tips to Lift Your Mood Today

Practice self-care with these tips to lift your mood and make you feel happier and more productive – even in these uncertain times.

Up Your Game: 5 High Impact Creatives for Max Native Engagement

Advertisers: "High impact" may sound like a buzzword, but it makes a real difference for engagement. Here's how to upgrade your Native Ad creatives to grab attention and keep it. I'm not talking basic "how to write a headline" – this is a little more advanced. Note:...

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery.

3 Ways You Can Show Up For Pride Month As A Brand or Advertiser

How to create authentic Pride month campaigns to build trust with your audience and target consumers.

Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

What is contextual targeting? How does it prepare you for the cookieless future? We break down targeting vs. optimization and the approach for you in the evolving privacy-first future.

Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Our 6 Mandatory Tips for Engaging Holiday Creative Assets

We asked Bidtellect’s in-house creative services team for their mandatory tips for maximum holiday creative engagement. Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”

It’s also a process – a circle of refreshing copy and images. Make creative recommendations throughout campaigns to optimize performance. “Going live” is just the beginning.

BTW, scroll down to download our onesheet!

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Refresh Your Holiday Creatives Constantly

Switch up your holiday creative assets! Better yet: rotate based on the event, as you count down to Black Friday, that big holiday sale, or new holiday release. Bidtellect’s advanced platform optimizes to best-performing creatives (read more on Dynamic Creative Optimization) and our team will manually rotate creatives to find your best performance.

3. Keep the Holidays Front of Mind

‘Tis the season: remember to include at least one holiday reference in the image or copy, or you’ll risk seeming out of the loop (as well as suffering poor engagement).

Use the concept of “gift guides.” Offer helpful, valuable tips and create content that’s great to drive to. Think: find the perfect gift for “X” which doubles as calling out the targeted demographic, but in a fun, holiday way. Be a holiday thought leader – and help your shoppers out!

4. Make Sure You Offer Deals and Promotions in Your Headline

Santa with Sale Sign

Everybody loves a sale – especially during the holidays! So include deals, discounts, incentives, and reward programs in your holiday creative copy. Bidtellect’s [b]+studio consistently sees highest performance for headlines including a discount. Examples: promo codes, flash sales, bundle deals, free shipping, etc. Combine promotions (discounts or a special offer) with the shipping deadlines to incentivize your customers to start shopping. If you have the budget for it, you could go a step ahead and expand the geographic zones you ship to. Whether it’s Truck transport to Slovenia, or cargo plane shipping to Thailand, you will have it covered. International shipping can be a big plus for your brand, and the reason why some people would choose you over a competitor. As long as you make sure your packaging materials, e.g. plastic boxes are sturdy and can withstand constant moving and handling, then you should have happy returning customers. This can potentially increase your customer base to include most of the world! Offering affordable shopping and shipping options to your customers could also encourage them to shop for more. Further, most predict consumers will start shopping even earlier this year.

5. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always! On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group. That said, get hold of a professional photographer, perhaps someone from the likes of Evelyn Images (click here to learn more about them), who can give it their best shot for you. Remember that the key to grabbing the attention of customers is to use lively, colourful, and meaningful images. For instance, if you are selling Christmas decorations, then the best way to go about it would be to feature a little kid who is busy decorating their Christmas tree.

Besides this, take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

6. And Finally…

CHECK YOUR SPELLING AND GRAMMAR. Misspelled words and grammar errors (unless it’s a common colloquial phrase) are a bad look.

P.S. “Your” is possessive, while “you’re” is a contraction for “you are.” Apostrophe before an “s” indicates a possessive noun; drop the apostrophe for plural, i.e. Happy Holidays!”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups

This Week in Digital Advertising: Gen 5.0, Thanksgiving 2020, eMarketer Prediction Shake Ups

Bidtellect: Facebook Ads for the Open Web

Don’t limit your Native strategy to Social Media, Scale Your Content Outside of Walled GardensBidtellect is like Facebook for the open web, we can repurpose what you are doing with Facebook In-Feed ads and distribute your content at scale across our premium Native...

This Week in Digital Advertising: September 11th, 2020

This week in Digital Advertising: September 11, 2020: pharma marketing’s answer to covid-19 and the rise of telehealth, Google, eMarketer’s CPG predicting, blocking coronavirus content, and more.

Coronavirus Impact on the Financial Vertical. Our advice? Build trust.

How has the coronavirus crisis impacted the financial vertical? How can digital advertisers help the financial services sector build trust through messaging?

This Week in Digital Advertising: April 17th

This week in Digital Advertising: retail sales, masks, and self-care tips.

Will Native Advertising Win Big in Politics?

Political advertising is going digital. Here’s how Native measures up.

2018 Predictions and Trends for Content Marketing and Native Advertising

The barrier between content creation and content distribution will finally come down. Brands have already begun to move toward content-first strategies and away from offer-driven marketing, but 2018 will be a truly transitional year. Right now, content creation and...

This Week’s Newsletter: DISPLAY HAS ENTERED THE CHAT. Plus: HOLIDAY & a Brand New Case Study!

This Week in Digital Advertising: August 12th, 2021

Texas Weather Crisis, Holiday 2020 Review, trust.txt, and more. This Week’s Newsletter: February 18th, 2021

This Week in Digital Advertising: February 18th, 2021

Holiday Creative Assets: The Naughty and Nice List

Holiday Creative Assets: The Naughty and Nice List

The holidays may look a little different this year, so all the more reason to ensure your holiday creative assets are top-performing. Digital advertisers: want to get on the nice list? See ya, bag of coal (or worse, sinking engagement)! Bidtellect’s [b]+studio shares best practices to make your holiday creative assets shine.

Headlines | The first (and best) way to catch a shopper’s eye.

Naughty:

  • Two-word headlines are so 2019. Phrases like “Holiday.Reimagined” or “The Best Running Shoes” don’t draw attention and earn trust. Remember, the headline of your Nativecreative should appear to look like an article.
  • Forgetting to Title Case Your Headlines

Nice:

  • Use Compelling and Educational headlines like “What EveryGirl Wants in Her Closet”.
  • Ask Questions “Did Someone Say ‘Epic 1-Day Holiday Sale?’”
  • Oer to educate or solve problems “How to Create the Most Wonderful Holiday Tablescapes”.
  • Listicles are still the way to go “3 Classic Casual Outfits, Fit for Everyone”.
  • Sense of urgency – especially with sales “Don’t Miss Pier 1’sOne Big Sale & Clearance” or “Spoiler Alert: Your New FavoriteShoe is Here!” or “An Event So Extraordinary, It Only HappensTwice a Year.”
  • Content/Thought Leadership: o􀃠er tips for the best gifts or creative ideas. “The Ultimate Gift Guide for Everyone on Your Nice List” or “How to Wear Adidas Like Your Favorite Celebs”
  • Witty puns with a holiday twist: “Deck the Halls with Boughs of Happy” or “Take a Step in a New Direction this Holiday SZN!”

Description | The copy under the headline – it gives a little extra information about what your product or content offers!

Naughty:

  • A description that’s shorter than the headline. Tsk tsk.

  • Content that doesn’t match what is provided on the landing page

Nice:

  • Make sure your call-to-action in the description matches your KPI. “Beat the heat and save on A/Cs and dehumidifiers from Walmart. Pick from portable air conditioners, window air conditioners, and more! Shop now.” or “These boots are made for anything. The Killington offers constant support with dynamic􀃖ex in every step. Get yours, shop now.”

  • Include a promotional code that is 20% off or higher in your holiday creative. Now more than ever, consumers need discounts. “Soft, flawless skin is truly the best gift. Today only, get 30% o your purchase, plus, get free gifts with purchase. Use code: TAKE30”

  • Offer to solve problems. Remember, most social gatherings will happen virtually – think about how your product will benefit the next Zoom or Facetime call.

Images | Your first and best visual cue – don’t slack here!

Naughty:

  • Text on images. Just don’t!

  • Cluttered images with no focal point

  • Dark images that don’t pop

  • Depressing imagery that makes the reader look away (hello remember it’s the holidays)

Nice:

  • Use people or animals (they are more relatable!) in your holiday creative assets. Think: lifestyle, authentic, and in the holiday spirit. Tug on those heartstrings with images that show emotion.

  • Children, pets, food, and people in images perform best

  • Add some spice with animation or a cinemagraph

Video | Work in video content!

Naughty:

  • Super long videos (yawn)

  • Videos that require sound to get the message across. Not everyone has can hear or have headphones in.

Nice:

  • Short and sweet with a clear message – conveyed with or without sound.

  • Pro Tip: Add subtitles.

Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.