Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. In this joint case study feature published by HPE, read how Bidtellect was able to save money and improve performance. Here are 3 takeaways:

1. Change is good!

The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!

2. The data needs

Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.

3. Key advantages

The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.

Read more about our successful partnership with HPE Ezmerel for data and performance outcomes.

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral 

Feeling Stiff? Tips for Sore Neck and Back Relief at Home

Try these tips for sore neck and back relief you might have picked up working from home. Tested by Bidtellectuals!

Viewing Native Advertising Through A Broader Content Marketing Lens

Bidtellect's second quarterly report for 2017 again analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP) to reveal important trends and insights into the Native advertising ecosystem for marketers. Several trends initially...

The Holiday Infographic 2019

The 2019 holiday season is predicted to be record-breaking. Our infographic gives you everything you need to know.

This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

This Week in Digital Advertising: October 14th, 2021

This Week in Digital Advertising: July 10th, 2020

This week in digital advertising: social media advertising, TikTok and Quibi downfall, ecommerce, and cancel culture.

Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

Best Practices That Will Get You on the Nice List, 2019

Get on Santa’s Nice List with this Infographic of best practices for an engaging content distribution strategy this holiday season.

Retail gains traction during coronavirus crisis thanks to e-commerce

Coronavirus impact on the retail sector and how advertisers should adjust their digital strategy ASAP.

Apple’s Intelligent Tracking Prevention – Contributing to a Better User Experience

Making it Make Sense While there’s a lot of buzz and concern around what Intelligent Tracking Prevention (ITP) does, Bidtellect sees it as a positive development for advertisers and, if anything, views it as Apple fixing what we believe to have been a loophole in...

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! While preparing your holiday advertising campaigns, we rounded up our top tips and trends you do NOT want to forget.

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Consider making small tweaks to your website (if you don’t already have one, contact the likes of Cefar to get one designed) and use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

3. Make It Personable! Build Trust.

Holidays can be the most amazing, yet most stressful time of the year for families – especially given the last two years. As a brand, bringing a “human” and empathetic touch to your messaging can make your holiday campaigns more attractive and build trust with your consumers. When asked by eMarketer which emotions were most effective at making consumers feel connected to brands, admiration and trust were the overwhelming choice. Gain trust by being personable and building a connection with your consumers. This can be through family-forward images, warm and inviting copy, and inspirational content and stories. Don’t forget the importance of brand safety tech controls – i.e. where your ad is placed on the page – consumers can quickly lose trust in your brand if it’s placed next to unsavory and/or user-generated content.

4. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. So it is essential for small and local businesses that are online to see how Local Search Engine Optimization can work at this time, as well as take on other digital marketing steps. It would be important for them to start this off just before the season begins so it can have enough time to reach their intended audience and drum up business. They may also want to change their payment processing system if their current one has had faults, they do not want to have a jam or issue as the season begins because it could lose them money. Checking out websites like https://www.easypaydirect.com/merchant-accounts/high-risk-merchant-accounts/ as well as similar others, can show them what is available for the type of business they have.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

5. Help Holiday Shoppers With Context Discovery

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that. So, when you are planning your advertisements this season with your chosen resource, whether that be though a company like Creatopy or an in-house team, you will want to discuss the range that you can do for your customers so they can be helped along.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

6. Black Friday is Starting Early This Year​ – So Get Ahead

Companies are coming out with Black Friday deals earlier and earlier every year! Do not miss the chance to jump ahead on early deals in order to gain the attention of your target market – because they’ll be more likely to shop with you. New data from Criteo found that 30% of consumers will try a new online store because of early holiday deals, and one-quarter of consumers research purchases one month before their Black Friday buys. Amazon has already started rolling out their Black Friday Deals, and “when the biggest power in ecommerce sets an early start to a shopping season, others quickly follow to avoid missing out.”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

Top 4 Forbes Round-Up: Bidtellect CEO Offers Actionable Advice to Implement Now

As quoted from Forbes: Bidtellect CEO Lon Otremba’s top 4 tactics to implement now from bad advertising to holiday campaigns.

Why AI Is Not an Empty Promise

When Artificial Intelligence emerged as the next game-changer in digital advertising, many were excited at its promise, but confused at how it will actually work and then eventually skeptical if it works at all. For the skeptics, I am not going to explain how it is already being leveraged every day, but why it really will deliver on its promise of optimization.

The Holiday Infographic 2019

The 2019 holiday season is predicted to be record-breaking. Our infographic gives you everything you need to know.

Bring Your Content to Life with Cinemagraphs

Enhance Your Visual Storytelling with Captivating ImagesWhat is a Cinemagraph? Cinemagraph literally means part cinema (moving image) and part photograph (static image). The format combines the movement of a video with the stillness of an image. One part of the image...

What Are OpenRTB 2.3 and the Native Ad API Specification and Why Should I Care?

When Native ads first began to gain adoption, they were largely considered to be customized executions due to their highly engaging and organic nature. Unlike banner ads, which consist of one fully formed asset, Native ads are primarily composed of three creative...

5 Easy Self Care Tips to Lift Your Mood Today

Practice self-care with these tips to lift your mood and make you feel happier and more productive – even in these uncertain times.

Best Practices That Will Get You on the Nice List, 2019

Get on Santa’s Nice List with this Infographic of best practices for an engaging content distribution strategy this holiday season.

Happy St. Patrick’s Day! Find Your Pot of Gold With Bidtellect

Get Lucky With Us:The DSP Built for the Future of Programmatic Bidtellect is a programmatic platform that delivers ads that work - without risking brand safety or privacy.We Don’t Leave the Important Things to LuckDon’t leave pricing and brand safety to luck alone!...

Tips to Work from Home Effectively

COVID-19 has left many quarantined from home. Here are tips to work from home effectively.

Ask the Experts: 2020 Predictions for the Digital Advertising Industry

The experts offer their predictions for the digital advertising industry in 2020.

This Week’s Newsletter: HOLIDAY PLANNING 2K21 – U READY?!

This Week’s Newsletter: HOLIDAY PLANNING 2K21 – U READY?!

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Robert Komjathy!


Holiday Shopping 2021: What You Need to Know

Are you ready advertisers? After the 2020 shopping season performed better than expected, 2021 is shaping up to be even stronger. You can thank consumers’ growing comfort with online shopping, excitement around reuniting (safely) with family members this year, and a rebound in employment rates. The key will be to maximize an omnichannel approach, meet consumers at moments of research (because they want some help shopping!), and to start early this year.

Read more: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read more:  Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Adweek, Nextech, and the Future of Contextual Targeting

Bidtellect was proud to participate in Adweek’s NEXTECH last week. If you weren’t able to attend, not to worry! Watch the session above and check out our key takeaways and onesheet!

Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. Some takeaways: placement informs everything, a nuanced approach to context and tech is key, and context is the future.

Read more: 3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

 

Around the Industry:

  • Is “mcommerce” the new buzzword you haven’t heard of yet??? (Because I thought it was a typo when I first read it…) Consumers are buying goods and services on their mobile devices more than ever – and will continue to. eMarketer predicts US mcommerce (mobile ecommerce) will nearly double its share of total retail sales between 2020 and 2025.
  • Google is accused in a antitrust lawsuit of cutting a deal with Facebook (again) to “fix” ad rates in programmatic auctions. Two Massachusetts companies are suing.
  • Criteo reported revenues of $551 million in Q2 2021, up 26% from the same period last year, while its profitability increased from $6 million to $15 million. But take it with a grain of salt: everybody’s numbers were rock bottom last year.
  • Adweek kicked off its 3 day virtual Nextech event last week and it was all about brand safety and privacy. Check out our session, of course, but here’s a great one on how publishers are adjusting after third-party cookie deprecations.
  • Sad! Roku viewership was hot and heavy during the pandemic, but streaming hours and active accounts declined in Q2.

Creatives of the Week:

Each week, we’ll share some of our most engaging creatives out in the wild!

These creatives showcase the power of short, sweet, and snappy copy in conjunction with beautiful photographs – people and pets perform better than stock images or animated images!

Read more about Bidtellect’s creative services team, [b]+studio.

back to school shopping

ICYMI: Back to School Planning

We gathered up the latest research and trends for Back to School 2021 so you can plan your campaigns with confidence.

READ NOW: A+ Back to School 2021 Advertising Trends and Tips for Your Campaigns

New Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

A leading insurance company ran a test campaign with Bidtellect to test CPA and Viewability. The results landed Bidtellect a spot as their sole Native DSP partner moving forward.

Read it here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Our 6 Mandatory Tips for Engaging Holiday Creative Assets

We asked Bidtellect’s in-house creative services team for their mandatory tips for maximum holiday creative engagement. Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”

It’s also a process – a circle of refreshing copy and images. Make creative recommendations throughout campaigns to optimize performance. “Going live” is just the beginning.

BTW, scroll down to download our onesheet!

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Refresh Your Holiday Creatives Constantly

Switch up your holiday creative assets! Better yet: rotate based on the event, as you count down to Black Friday, that big holiday sale, or new holiday release. Bidtellect’s advanced platform optimizes to best-performing creatives (read more on Dynamic Creative Optimization) and our team will manually rotate creatives to find your best performance.

3. Keep the Holidays Front of Mind

‘Tis the season: remember to include at least one holiday reference in the image or copy, or you’ll risk seeming out of the loop (as well as suffering poor engagement).

Use the concept of “gift guides.” Offer helpful, valuable tips and create content that’s great to drive to. Think: find the perfect gift for “X” which doubles as calling out the targeted demographic, but in a fun, holiday way. Be a holiday thought leader – and help your shoppers out!

4. Make Sure You Offer Deals and Promotions in Your Headline

Santa with Sale Sign

Everybody loves a sale – especially during the holidays! So include deals, discounts, incentives, and reward programs in your holiday creative copy. Bidtellect’s [b]+studio consistently sees highest performance for headlines including a discount. Examples: promo codes, flash sales, bundle deals, free shipping, etc. Combine promotions (discounts or a special offer) with the shipping deadlines to incentivize your customers to start shopping. If you have the budget for it, you could go a step ahead and expand the geographic zones you ship to. Whether it’s Truck transport to Slovenia, or cargo plane shipping to Thailand, you will have it covered. International shipping can be a big plus for your brand, and the reason why some people would choose you over a competitor. As long as you make sure your packaging materials, e.g. plastic boxes are sturdy and can withstand constant moving and handling, then you should have happy returning customers. This can potentially increase your customer base to include most of the world! Offering affordable shopping and shipping options to your customers could also encourage them to shop for more. Further, most predict consumers will start shopping even earlier this year.

5. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always! On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group. That said, get hold of a professional photographer, perhaps someone from the likes of Evelyn Images (click here to learn more about them), who can give it their best shot for you. Remember that the key to grabbing the attention of customers is to use lively, colourful, and meaningful images. For instance, if you are selling Christmas decorations, then the best way to go about it would be to feature a little kid who is busy decorating their Christmas tree.

Besides this, take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

6. And Finally…

CHECK YOUR SPELLING AND GRAMMAR. Misspelled words and grammar errors (unless it’s a common colloquial phrase) are a bad look.

P.S. “Your” is possessive, while “you’re” is a contraction for “you are.” Apostrophe before an “s” indicates a possessive noun; drop the apostrophe for plural, i.e. Happy Holidays!”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

This Week in Digital Advertising: May 29th

This week in digital advertising: coronavirus impact on higher education, social media wars.

Bidtellect’s Quarterly Native Report Q4 2016

Bidtellect’s quarterly report analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP), to reveal important trends and insights into the Native advertising ecosystem for marketers currently executing Native campaigns and those...

9 Reasons Why Listicles Still Work

If your content marketing strategy needs a little something to jazz it up, write a listicle! You’re an expert in something, we guarantee it! Here’s what to know.

eMarketer Podcast Insights: What Consumers Expect From Brands During Coronavirus

We pulled key insights from two recent eMarketer podcasts: What Consumers Expect from Brands During the Coronavirus and Effective and Noneffective: Ads During the Coronavirus Outbreak.

Happy St. Patrick’s Day! Find Your Pot of Gold With Bidtellect

Get Lucky With Us:The DSP Built for the Future of Programmatic Bidtellect is a programmatic platform that delivers ads that work - without risking brand safety or privacy.We Don’t Leave the Important Things to LuckDon’t leave pricing and brand safety to luck alone!...

Bidtellect’s Proprietary Engagement Score: The Ultimate Measure of Success and Engagement

Know how consumers are engaging with your content and optimize in real-time. Everything you need to know about Bidtellect’s Engagement Score.

How to Refresh Your Coronavirus Ads to Connect With Consumers and Bring Hope

How to refresh your coronavirus creative messaging to bring hope to consumers during this uncertain time.

This Week’s Newsletter: Pour Yourself a Glass – It’s Almost Time for Back to School

This Week in Digital Advertising: August 19th, 2021

This Week in Digital Advertising: August 7th, 2020

This Week in Digital Advertising: Instagram Reels, Programmatic Audio, Boomers in Advertising.

This Week’s Newsletter: What the Heck is AARDvark?

This Week in Digital Advertising: June 8th, 2021

5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Consumers are excited and Santa is out of quarantine: it’s time to plan for Holidays 2021! Brands and advertisers, below are the five trends and tips predicted for holiday shopping 2021. Here’s everything you need to know to make this your most successful holiday shopping season yet. BTW: download our onsheet at the bottom of the page!

1. Expect High Spend from Shoppers

The 2020 holiday season performed better than expectations, according to eMarketer‘s numbers. Total retail spending was up 6.5% to $1.064 trillion. Cyber Monday was the heaviest online spending day in history, pulling in $10.78 billion. That’s great news for this year.

This year will bring an even higher level of spend thanks to optimism, reunions with family and friends, and renewed travel. Vaccination rates across the U.S. are about 50%. Many are also returning to work. After a spike in layoffs and unemployment during the pandemic crisis, the unemployment rate is dropping again – which means more are comfortable spending money. As a result, now is the ideal time to make some modifications to your store. If you own a business and are searching for ways to attract more clients, consider using a music streaming service like Cloud Cover Music, which can be played on CloudBox or other similar devices.

The Stats:

  • The 2020 US holiday season surpassed $1 trillion in sales – a 6.5% increase (eMarketer).
  • Cyber Monday 2020 was the heaviest online spending day in history, pulling in $10.78 billion (eMarketer).
  • In June 2021, the national U.S. unemployment rate was at 5.9 percent (Statista)

2. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. That being said, it is still important to ensure that your physical store still looks inviting to customers who prefer to do their shopping in person. For example, why not invest in a new sign to tempt customers into your store? There are lots of fantastic sign making companies out there nowadays that can help you to create a sign that stands out from the crowd, but if you are looking for a houston sign company, then National Signs could be a fantastic option. Of course, there are other steps that retailers can take to improve their premises so do be sure to look into some of these if you want to maximise the potential of your physical store.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

The Stats:

  • There was a 47% increase in ecommerce sales during the traditional holiday season in 2020 (Facebook via Adweek).
  • Cyber Monday 2020 was the heaviest online spending day in history, rising 17,5% and pulling in $10.78 billion (eMarketer).
  • Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year (eMarketer)
  • Apparel/accessories will be the fastest-growing retail ecommerce category this year, as the subsiding pandemic unleashes pent-up demand for clothing, at 18.9% growth (eMarketer).
  • This year, Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion (eMarketer).
santa holiday shopping in a mask 2021 trends advertisers and tips

3. An Earlier Start to Holiday Shopping is Predicted

That’s right. The combination of pent up demand, higher ecommerce activity, and shifting sale dates from big retailers mean holiday shopping will likely start earlier this year (like last year).

Consumers are eager to shop and eager to celebrate. Retailers like Gap are predicting “customer exuberance” for back-to-school shopping, and the sentiment will likely carry over to the holidays. And while the traditional holiday period normally begins in late November or early December, last year Amazon postponed Prime Day to October, leading other retailers to introduce coinciding, earlier promotional events. Criteo found that one-quarter of U.S. consumers research purchases one month before their Black Friday buys. In fact, 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday. A Facebook survey found that nearly half of shoppers started holiday shopping before-and often in place of-in-store doorbusters on Black Friday in 2020.

All this means that brands and advertisers should start connecting with both loyal and new customers across digital and mobile channels now, and offer deals and incentives to start holiday shopping early. In order to attract new customers, lead generation is critical.

The Stats:

  • 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday (Criteo via Mediapost, 2021).
  • On average, U.S. consumers start researching Black Friday deals 14 days prior, as they look for discounts and to avoid sellouts for products such as video games and toys (Criteo via Mediapost, 2021).
  • One-quarter of consumers research purchases one month before their Black Friday buys (Criteo via Mediapost, 2021).
  • Nearly half of shoppers started holiday shopping before-and often in place of-in-store doorbusters on Black Friday in 2020 (Facebook via Adweek).

4. Maximize an Omnichannel Approach for Holiday Shopping Success

“Click and collect” grew vastly in popularity last year for its safety in the midst of a pandemic, but consumers have grown accustomed to its convenience. Who wants to wait in a line at 4am for a sale when they can order from their home and pick up from their car? Especially since retailers proved over the last year that they can duplicate much of the in-store experiences digitally by offering the same discounts online.​​

More and more, consumers are blending the best of online and in-store to create their ideal hybrid shopping experience. Shoppers are discovering products on their phone, researching online at their desktop, checking out products in store etc. They then return to online sites to buy, and so on because of which it’s extremely crucial to make use of a responsive web design. Firms like Hooked Marketing could help with regards to designing a website that is user-friendly.

It’s essential to create convenient, frictionless, omnichannel offerings. Advertisers need to reach consumers at the point of research and purchase across all devices. In the US, omnichannel shopping has grown by 50% since the beginning of the pandemic, according to Nielson.

The Stats:

  • There has been 1.3X growth in mobile purchasing, globally, for the holiday season since 2018. (Facebook)
  • Adobe found that over half of digital Christmas revenue in 2020 came from smartphones (Adobe via Adweek)
  • US shoppers spent $72.46 billion via click and collect last year, a 106.9% growth rate over 2019 (eMarketer).
  • Click and collect will account for 9.9% of all retail ecommerce sales this year (eMarketer).
  • Over 150 million people will make at least one purchase via click and collect this year in the US (eMarketer).
  • In the US, omnichannel shopping has grown by 50% since the beginning of the pandemic (Nielson via Facebook).

5. Help Holiday Shoppers With Online Discovery + Context

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

The Stats:

  • 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. * (Facebook)
  • Half of all shoppers polled experienced some difficulty knowing what to buy for others, highlighting the need for discovery aides-especially during the holidays (Facebook).

Read more: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

Brands and advertisers, we hope these 2021 holiday shopping trends and tips help you feel ready – it’s going to be a great year! For more tips, check out our creative best practices: the naughty and nice list.

Our 6 Mandatory Tips for Engaging Holiday Creative Assets

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

The Marketer’s Dream Is In Reach If We Solve This One Thing

Craig Aron, SVP of Strategic Business Development, Bidtellect Like many things in digital media, the current process for content creation, distribution and measurement is extremely disparate. The myriad stakeholders and companies in the content journey has proven to...

The Current State of Higher Education and Coronavirus

How has the coronavirus crisis impacted education? What will students trend towards and how can colleges, universities, and alternate learning programs adjust their solutions and messaging?

Ask the Experts: Top Holiday Campaign Mistakes

We asked Bidtellectuals to share the top mistakes clients make during the holiday shopping season – and how to avoid them.

Best Practices That Will Get You on the Nice List

Get on Santa’s good side with these creative best practices for Holidays 2018. The holidays are approaching and it can only mean one thing: gift-giving overload. As customers look for that perfect special something, advertisers know it’s their time to make their...

Which Social Platforms Banned Trump and How to Adjust Your Creative Messaging. This Week in Digital Advertising: January 8th

Hello Bidtellectuals! When I began to draft this newsletter at the beginning of the week, the sentiment was still an excited and hopeful “Happy New Year!” Well, it feels as though 2020 is having a good laugh at us. We send our fervent hopes and prayers to Washington...

What We’re Thankful For (x5)

As a Content Marketing Native DSP with a whole lot of ads to deliver on the cusp of the busiest shopping season of the year, we thought we’d take this chance to share what we’re grateful for this year – changes and all.