This Week’s Newsletter: 2021 Wrap, Industry News & 2 New Videos

This Week’s Newsletter: 2021 Wrap, Industry News & 2 New Videos

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here!

Hello Bidtellectuals!

Happy New Year! Here’s to a bright 2022!

More Platform Videos? Yes Please!

We’re back with more Behind the Platform videos! Next up: Creative Bulk Upload. This is an easy way to save time on campaign planning.

Plus: What is Campaign Flighting?

Campaign Flighting can optimize campaign planning and improve your digital ad performance. Words flying past you? Land here: read our blog post or watch our latest Behind the Platform video to create campaign flights with ease.

That’s a Wrap 2021

15 Billion impressions served
3,642 Creative requests fulfilled
345+ Brand partners
25 New product releases
20+ Press releases, articles, & industry publications
16 New employees
03 Channels plus High impact units
1 Virtual all-hands
Countless hours of hard work, laughs, and learning to adapt to an evolving landscape.
…. that’s powering smarter advertising in 2021 with Bidtellect

 

 

Around the Industry:

  • Retail ecommerce will continue to boom in 2022! According to eMarketer, after almost 50% growth in ecommerce channel ad spending during 2020, advertisers increased those allocations by another 27.8% in 2021, and the same rate of growth is predicted for 2022. Not only that, the share of total retail sales that occur online has “jumped an unprecedented amount’ and will continue to grow. It is clear that businesses online are doing very well, so it is imperative for them to take charge of their growth by utilizing the resources available out there, from picking a supportive checking account (https://www.moneyunder30.com/best-business-checking-accounts) to building on their digital marketing strategies to reach a wider audience.
  • So keep making discovery content: eMarketer estimates that 92.6% of US internet users ages 14 and older will browse, research, or compare products digitally via any device at least once this year, making them digital shoppers.
  • Spotify has added clickable ads to their podcasts, reports Adweek. The new feature, called a Call to Action card, offers a visual, clickable accompaniment to audio ads. The cards then linger as an interstitial ad on the podcast page, the episode page and the now playing view when the episode is playing. The cards will live on those surfaces for seven days or until the campaign ends.
  • According to eMarketer, US Digital Ad spending is expected to rise 13.6% to nearly $240 billion in 2022.
  • Is this what Google was waiting for when it delayed the phase out of cookies on Chrome? The United States Patent and Trademark Office this week granted Google a patent that describes how its technology can attribute a click without using cookies, reported Mediapost.

Bidtellect Meditates!

Check your calendars: our guided meditation session started this week! Join your team members biweekly on Wednesdays from 3:30 – 3:45 pm EST via Zoom to get your ommm on.

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Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

Thank You

Thanks to your donations, we raised nearly one thousand dollars for Feeding South Florida, benefitting those hungry in Palm Beach, Broward, Miami-Dade, and Monroe Counties.

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This Week’s Newsletter: NEW PRODUCT DROP: Target Age & Gender Demographics WITHOUT COOKIES

This Week’s Newsletter: NEW PRODUCT DROP: Target Age & Gender Demographics WITHOUT COOKIES

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Logan Bykofsky!​

 

PRESS RELEASE: Bidtellect Releases Cookieless Context Demographic Targeting Feature, Industry First

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Arthur Hainline, Bidtellect VP of Product: “Bidtellect’s Context Demographics has three distinct advantages over traditional third-party data demographics targeting. First, it is cookieless and so its scale will not diminish as the addressable web shrinks. Second, it is cheaper than the vast majority of third party demographics data. Third, instead of sifting through studies for various demographic providers, buyers can manage and balance their accuracy and scale directly. The accuracy of Bidtellect’s new targeting option is self-evident.”

Talk about powering smarter advertising.

Read the Press Release | Read Our Recap on the Blog | Watch the Video

What You Need To Know For the Holiday Shopping Season

New data from Criteo published in Mediapost found that 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday. That means your creative assets should feature sales and deals in its headline/copy, and that you should start reaching consumers sooner rather than later. In fact, reach cosumers with “context discovery:” one-quarter of consumers research purchases one month before their Black Friday buys. Facebook found that 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for.

Read Now: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read Now: Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Around the Industry:

  • A study from MAGNA Media Trials and Disney Advertising Sales released today called “No News Is Bad News: Ads in News & Other Types of Content,” finds advertising in a reliable news source creates stronger brand effectiveness. People found news content to be more valuable, trustworthy and interesting. But reliability is key: 57% of respondents said marketers should vet news sources before advertising (Forbes).
  • Speaking of news, it continues to move online. The New York Times Company said on Wednesday that it added 455,000 new digital subscriptions in the third quarter, a gain that keeps the publisher on pace to reach its stated goal of 10 million subscriptions by 2025 (The New York Times).
  • US TV advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion – a return to pre-pandemic normalcy (BusinessInsider).
  • Holiday travel is returning, but lingering habits and health and safety concerns linger from the pandemic: About twice as many travelers plan to road trip (70%) versus fly (37%), citing enjoyment (38%) and convenience (28%) as the top reasons, above health (12%), according to Deloitte’s latest study. Another pandemic trend? Renting. 43% of those staying in rentals over the holidays tried this lodging type for the first time during the pandemic (Deloitte).
  • ICYMI: Facebook is officially changing its corporate name to Meta, distancing itself from its namesake social platform that launched in 2004. BUT apparently they may face a trademark battle, as a startup that sells computers, disk drives, keyboards, and other devices filed for the patent in 2020 – well before Facebook’s announcement (BusinessInsider).
  • Gartner released its fourth annual Magic Quadrant for buy-side technology and the buzz is: keep your eye on Amazon. It’s “rubbing shoulders” with the “leader” quadrant, which includes Google, The Trade Desk, Adobe, Amobee, Adform and Mediaocean. (Adexchanger).

Creatives of the Week:

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Each week, we’ll share some of our most engaging creatives out in the wild!

On the left, a top engaging creative in Spanish! We love our team’s multilingual capabilities, and above is proof of our commitment to performance no matter the market. On the right, a listicle in the headline always lead to high engagement, and this content will provide valuable information.

Read more about Bidtellect’s creative services team, [b]+studio.

5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? We cover 5 of the most common problems.

Download it now

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santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

NEW CASE STUDY: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance​

A favorite regional Zoo forced to close due to the pandemic turned to Bidtellect to let customers know about their reopening plans and newly-implemented safety and sanitization measures. To overcome conversion setbacks due to an antiquated web host, Bidtellect implemented sophisticated contextual targeting and retargeting measures that drove conversions and surpassed goals

Read more here.

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This Week’s Newsletter: Happy Halloween!

This Week’s Newsletter: Happy Halloween!

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Janelle Watanabe!

 

SPOOKY ONESHEET ALERT!

Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. TREAT yourself to our Halloween onesheet for our top tips and solutions to these problems.

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Bidtellectuals celebrated Halloween with a costume parade in-office and over Zoom! Can you guess which Bidtellectual’s family emerged from Beetlejuice? And check out CEO Lon Otremba as the Joker! Talk about spooky!

ICYMI: The Bidswitch Collab SUCCESS

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance. Read more below!

Read the Press Release | Read Our Recap on the Blog

Creatives of the Week:

Each week, we’ll share some of our most engaging creatives out in the wild!

Hello, high engagement scores! Bright colors, a happy child – the image on the left is a recipe for success. In the second, a listicle always wins, baby, and leads to valuable content to help a researching shopper.

Read more about Bidtellect’s creative services team, [b]+studio.

B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

The pandemic accelerated a clear shift – arguably already in the works – to online B2B sales. Digital strategies will need to adjust to keep up – including shifting to greater digital advertising efforts and online sales to reach their intended business audience. Here’s what you need to know if you’re an advertiser in B2B.

Download it now

b2b
santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

CASE STUDY: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%​

A leading home goods retail brand, who previously partnered with Bidtellect for native activation, sought to expand on the success of their native campaign by testing Bidtellect’s context-optimized Display Banner units.

Read more here.

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This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Cory Lamay! ​

Press Release Alert: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Michael Feeley, Bidtellect VP of Supply Partnerships and Product Solutions: “Everything we do at Bidtellect focuses on putting brand content in front of consumers at the right time within the environments when they are most receptive and likely to engage – in the most efficient way possible.”

Read the Press Release | Read Our Recap on the Blog

SPOOOOKY Onesheet Alert! Beware of These Tricks & Treats!

It’s back… everyone’s favorite Halloween onesheet!

Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all optimization capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. Treat yourself to our Halloween onesheet for our top tips!

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Around the Industry:

  • AdAge asked “Is the industry prepared for a post-cookie world?” And the answers from marketers indicated… an alarming lack of concern – as in, little to no change in strategy even though there is an awareness of change coming (“action gap”). Basically because they believe adtech platforms will take care of solutions. I guess they’re right – because we’re ready 😉 (AdAge).
  • The Trade Desk has kicked off live beta testing of Unified ID 2.0 in Canada. Some existing UID2 partners are helping to shepherd the test, including Index Exchange, Magnite, Publicis, Omnicom Media Group and IPG’s Kinesso. (Adexchanger).
  • Self-serve DSPs are all the rage. According to the latest Advertiser Perceptions DSP wave, more than half of current managed service buyers plan to increase their self-serve spend. One reason for the push towards self-service can be attributed to the desire for visibility into programmatic media fees (read more on that here). As a reminder, Bidtellect offers both self-service and managed service options. (Adexchanger).
  • The Covid-19 pandemic has accelerated the use of programmatic messages being shared by pharmaceutical and healthcare organizations, according to MarTech Series. With digital advertising spending in the healthcare and pharmaceutical industry rising to 9.53 billion dollars last year, programmatic communications are reshaping the landscape of interactions between brands and healthcare professionals (HCPs). (MarTech Series).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

We love this top performer on the left! Nothing cleaner than a roll of toilet paper, amirite? And a simple question that applies to all of us – I mean, I’d click this! And on the right, the call-to-action in the title indicates valuable content is on the other side of the click that is helpful to the reader.

Read more about Bidtellect’s creative services team, [b]+studio.

5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? We cover 5 of the most common problems.

Download it now

Cute robot
santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

NEW CASE STUDY: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

A favorite regional Zoo forced to close due to the pandemic turned to Bidtellect to let customers know about their reopening plans and newly-implemented safety and sanitization measures. To overcome conversion setbacks due to an antiquated web host, Bidtellect implemented sophisticated contextual targeting and retargeting measures that drove conversions and surpassed goals

Read more here.

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