Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

This week, Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). The latest generation is a culmination of at least two years of advancements that further differentiate Bidtellect from other Native and omni-channel DSPs in the industry, creating one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space.

The move to Generation 5.0 has been overseen by Chief Technology Officer, Michael Conway: “I take pride in the fact that we have defined a new level of performance within our platform that has outperformed our competitors in almost every KPI and metric when compared through head-to-head tests by our clients.”

Generation 5.0 is comprised of advancements in three main categories: Insights & Optimization, Usability, and Privacy. 

Here’s the breakdown:

Insights & Optimization: Improve Decision-Making from Placement-Level to High-Level Strategy

Bidtellect’s optimization capabilities through its IntellibidTM suite of technologies are a key component to earning maximum ROI for advertisers and informing strategic campaign decisions.To further support optimization goals and offer deeper insights for its clients, Bidtellect has released several new transparency and advanced analytics features. 

  • Pacing Visibility: Better pacing insight in the DSP 
  • CPCV10 CPCV10-New-Flat CPCV (10 seconds): A brand new bid type in the DSP, Cost per Completed 10 second View. Only pay when 10 seconds of video has completed 
  • Geo Reporting: Geo Reporting with visualization in the DSP 
  • Report Builder: Build custom reports and schedule email delivery from within the DSP 
  • PageURL Reporting
  • Native DCO (Dynamic Creative Optimization): improvements
  • Multiple Conversion Events for Optimization 
  • eCPC Optimization Goal Type: A brand new optimization goal whose objective is to achieve the least expensive cost per click for a campaign 

 

Usability: Client-First Ease of Use

In addition to optimization performance driven from placement level granularity and decision-making power, Bidtellect also prioritized usability for its clients. Generation 5.0 now provides more information and cuts down on the amount of time required to make changes to campaigns.

  • Bulk Edit / Advanced Bulk Editing: Bulk Edit Ad Types, Inventory Quality, Optimization Goals, Categories, and Audiences 
  • Audit Trail Enhancements: Better, searchable, more functional, and more complete audit trail 
  • Creative Flighting: Set start dates and end dates for individual creatives within a campaign 
  • Audience Page Redesign: A total redesign of the audience creation and management section of the DSP 
  • Cross Device and Frequency Capping
  • Creative Flighting
  • Creative Validation Refactor
  • New Visualization Library for DSP

 

Privacy and Compliance: Leading the Movement to a Cookie-Less Future

Bidtellect has continued to ensure that it complies fully with the industry’s ever-changing privacy and data regulations, giving consumers greater control and transparency into their data. To provide this assurance, Generation 5.0 adheres to the latest regulations and IAB frameworks required to maintain a competitive edge.

  • TCF 2.0 (Transparency Consent Framework) Compliance
  • GDPR Compliance
  • CCPA Compliance
  • TAG Certified
  • Cookieless: Trade Desk ID Integrations
  • Cookieless: LiveRamp Identity Link  (Bidtellect was the first DSP to integrate with both)
  •  

 

Reach out for a head-to-head performance test.

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eMarketer Podcast Insights: What Consumers Expect From Brands During Coronavirus

eMarketer Podcast Insights: What Consumers Expect From Brands During Coronavirus

It’s a difficult time. How can brands possibly survive while remaining sensitive to it all? We pulled key insights from two recent eMarketerpodcasts: What Consumers Expect from Brands During the coronavirus and Effective and Noneffective, Ads During the Coronavirus Outbreak. We highly recommend giving these podcasts a listen. If you don’t have time – or even if you do – we pulled the mentioned statistics and key takeaways.

These are the latest key eMarketer insights for effective brand messaging during the Coronavirus pandemic as of April 8, 2020.

eMarketer: What Consumers Expect from BrandsDuring the Coronavirus

Listen to the Podcast here.

Key Takeaways:

  • Don’t be radio silent. Use your branding and marketing skills by building your own YouTube channel or starting your own podcast channel. Always try innovative ideas to build up your scene. There’s still room to be doing some upper-funnel brand awareness advertising. This can be from die cut stickers advertising to email newsletters which will keep customers in the loop.
  • Empathy: what we should be thinking about all the time. People are worried about the economy and job security, the outbreak itself, and someone in their family getting sick.
  • Deliver content that is helpful. Be sensitive to the climate.
  • If you have money to spend during this crisis, you will come out ahead of those who don’t have the money to continue advertising during this time
  • Stay in touch with loyal customers. Use this time to build a relationship.
  • “There is no rapid return to normal. The new world will have trust at its core.” –Richard Edelman

4 things brands should do according to the Edelman TrustBarometer:

  • Show up, do your part, use resources to help

  • Don’t act alone. Try to collaborate with others

  • Solve. Don’t sell.

  • Communicate with emotion, empathy, and facts

What are Consumers Expecting From Brands?

→ According to the Edelman survey, respondents believe brands should:

  • Tackle social issues
  • Act to protect their employees
  • Keep people informed

→ BUT:

  • 57% of respondents want brands to stop humorous or lighthearted ads
  • Respondents are not paying attention to new products unless they help the pandemic

→ According to Kantar Research: Brands should deliver helpful content in a reassuring tone, and are expected to be supporting employees and hospitals.

  • Only 8% say brands should stop advertising
  • 78% of consumers believe brands should help them in their daily lives
  • 75% saying brands should inform people of what they’re doing
  • 74% thinking companies should not exploit the situation.

→ 29% of Americans have already begun using a brand due to the innovative or compassionate way they’ve responded to the COVID-19 crisis. (Edelman)

→ 44% of Americans polled said they only rarely or sometimes engaged with COVID-19-related ads, and 40% said they never do (The Harris Poll)

“There is no rapid return to normal. The new world will have trust at its core, with the brand mandate expanded to solve problems for all, protect all, care for all, collaborate with all, and innovate in the public interest.

Richard Edelman, CEO of Edelman (quoted in the podcast)

eMarketer: Effective and Noneffective, Ads During the Coronavirus Outbreak

Listen to the Podcast here.

Key Takeaways:

  • This is a time for branding, not about performance

  • Think about the consumer at this time. Don’t make it all about you. Be Helpful.

  • Now is about: Authenticity, empathy, understanding people’s new realities

  • Brands are being too cautious and overclocking coronavirus content. It’s news.

Brand Messaging:

  • Emphasize trust and reliability

  • Be empathetic to individuals’ new realities, be helpful

  • Speak to core brand dimensions

    • For example, clothing should emphasize comfort and CPG brands that make us feel normal and nostalgic should emphasize that.

  • Acknowledge the crisis

    • Coca-Cola and Guinness are examples (below)

What Do Consumers Want? (AAAA)

  • 43% say they want messages that are reassuring from brands they know and trust

  • More than half are pleased that brands are making a donation

  • 40% want to know what brands are doing in response to the pandemic

  • 15% don’t want to hear from brands at this time

The Three Types of Brands in this Crisis (Mediapost)

  1. “All About Me”
  2. “Helpful”
  3. “Friend in Need”

→ First category was most unappealing, the most appealing is the second. How can you help your customers now? How can you provide comfort, information, and value?

Advertising Near Coronavirus Content?

  • Only a mere 16% says they are NOT likely to engage with an ad adjacent to Coronaviruscontent (Integral Ad Science)

  • Brands are being too cautious, and it’s bad for the economics of the news organizations.

  • It’s news – like any other news – use it to help people stay informed

→ 38% of Americans agree that brands should advertise as normal (Global Web IndexStudy)

→ 28% disagree (Global Web Index Study)

Key Insights from the latest eMarketer podcasts on brand messaging.

Here’s More:

Read how Bidtellect’s in-house creative agency, [b]+studio, can help with your creative messaging and branding needs.

Reach out for personalized information based on your creative needs.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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