This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Jennifer Zeidler Bender

The Latest:

Creative assets feeling a little stale lately? Holiday campaigns are underway, so consider a quick upgrade if you haven’t already. Check out these resources below. If you’re working with us, utilize our in-house creative team, [b]+studio.

Coronavirus Crisis: The Latest Numbers and How Advertisers Can Adjust

Some good news: Pfizer announced it had successfully developed a vaccine that was 90% effective in preventing COVID-19 in participants. The only bummer is it makes you feel like you have a bad bad hangover. And the fatality rate of infected people has decreased by 30% since April due to improved treatment. 

Now the bad news: just in time for the holidays, coronavirus cases are spiking around the country, with several states breaking daily case records. California passed the grim milestone of 1 million infections. New York and New Jersey are re-implementing restrictions. 

Around the world, Japan suffered record infections and the UK has implemented a second lockdown. Rumor has it there’s a bacon shortage.

What does this mean for advertisers?

→ Adjust messaging to the changing climate. This isn’t like the holidays last year. 

→ It’s more important than ever for brands to get the tone of their ads right now,” said Kantar’s Head of creative excellence in the U.K. Lynne Deason. And stay away from “sadvertising.” It didn’t work the first time around.

→ Instead, focus on bringing hope through messaging, offering promotions for the shift to more cost-conscious buying, and local travel/limited family time this year. 

→ Don’t forget mobile. Everyone’s shopping on their phones, even from home.

MediaMath Teams Up with Merkle

The duo announced they’re teaming up to solve online identity for a world without cookies. Merkle’s Merkury ID solution will fully integrate into MediaMath’s SOURCE platform, designed to help advertisers identify consumers across devices. 

Two London Guys Hijak the TikTok Handles of Top UK Ad Agencies

That’s one way to get an interview. Two 27-year-old Londoners created TikTok handles for top agencies including Mother London, BBH London, AMV BBDO and Lucky Generals, and said they’d only give them up in exchange for jobs. I kind of love this? 

Good News

Holiday season is officially underway!

Stay safe friends, 
Charlotte

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week TJ Krzyzanowski!

The Latest:

Americans turned out in record numbers on Election Day: percentage-wise, this is the highest voter turnout rate among eligible citizens since 1900. Yet the outcome of the election remains uncertain. If you’re feeling anxious or just exhausted from this week’s news cycle, try these resources to unwind:

The Clear Election Winner? Weed

On Tuesday, voters made history by legalizing weed in some form in five states. In Arizona, Montana, New Jersey, and South Dakota, voters legalized marijuana for recreational purposes. Obviously, these states also have legalized marijuana for medical purposes, as well as recreational, and this is now widely available and easy to find. For example, Arizona residents can get their MMJ card online. In Mississippi and South Dakota (separately), voters legalized medical marijuana only. The addition of these markets means that 230 million Americans – 70% of the population – live in areas with medical or recreational weed sales. The results are so definitive that they could accelerate the push for federal legalization. However, this must be made clear that though there is a legalization of marijuana, it must be understood that this must not be misused in any way. Marijuana might have medical properties, but due to its psychedelic effects, it may turn into an addiction for many, which might lead some towards centres similar to Discover Recovery Treatment.

There are several other advantages to marijuana that may not be obvious from a distance but may have contributed to its legalization. For instance, many studies have found that psychedelics such as marijuana and magic mushrooms may help in overcoming depression. On that note, nowadays people can order marijuana online for medical purposes as long as they are from a state where it is legalized. For other countries, let say Canada, one can visit weed smart or other such websites where they can easily order marijuana and get it at their doorstep. Coming back to the advantages, the Farm Bill allows hemp and hemp-derived products as long as they contain less than 0.3 percent Trusted Source tetrahydrocannabinol (THC). CBD, unlike its sister compound tetrahydrocannabinol, does not get people high. Rather, experts claim that CBD oil can help with chronic pain and stress relief. Besides, CBD can be used as a skincare product because it has anti-inflammatory properties that soothe acne and may aid with the treatment of hyperpigmentation. Another CBD product that might help people who want to smoke weed but with a lower risk of developing lung problems might use vape cartridges. People who want to try vaping can go to websites such as getkush. The main advantage of vaping marijuana is that it contains fewer toxins than smoking it. Another advantage of vaping is that you don’t have to roll joints every time you want to get high. Because there is little to no smell, vaping THC cartridges is also a great way to remain discreet.

Now let’s start advertising.

CCPA Gets an Upgrade

The Consumer Privacy Rights Act – affectionately referred to as CCPA 2.0 – has been approved by voters in California, passing with 56.1% of the vote. The amendment bolsters CCPA by both instituting a handful of new privacy rights for California citizens and making it more difficult for regulators to weaken privacy laws in the future.

Unifying the Unified ID

The Trade Desk is on a mission to achieve industry-wide adoption of their Unified ID, what they hope will be a standard-identity replacement for third-party cookies. In just a week, they announced partnerships with LiveRamp, Criteo, and Nielson. “The more collaborators join this initiative, the more critical mass it will achieve in the market,” said Michelle Hulst, EVP of global data and strategy at The Trade Desk. BTW, Bidtellect has adopted the use of TTD UID as well as Liveramp’s Identity Link (IDL).

Good News: Record Number of Women Elected to Congress

Results are still coming in, but so far there will be at least 131 women in the next Congress, setting a record that surpasses the one set in 2019 (127 elected). The number includes as many as 106 women in the House and 25 in the Senate, representing 24.4% and 25% of all members respectively. Of the women elected so far, 83 Democrats and 23 Republicans will serve in the House and 17 Democrats and eight Republicans will be in the Senate; 43 are women of color.

Stay safe, friends!

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

5 Tips to Manage Stress and Avoid Burnout

5 Tips to Manage Stress and Avoid Burnout

We’re all adjusting to the new normal: working from home, helping the kids with school, and handling the challenges of everday life while change is constant. Here are five tips to manage stress and avoid burnout.

Tip 1: Be grateful for the things you already have and constantly remind yourself how lucky you are.

Every night, before going to sleep, I mentally list three things I am grateful for today. For example, I am grateful that I have a job that I love (we know that many people lost their jobs or cannot continue working due to the health crisis); my kids continue going to school and learn new things (YAY!), and they can still do most of their after-school activities and sports; all of my family members are alive and healthy.

Tip 2: When you feel overwhelmed, take a step back and reset your priorities.

Working in a fast paced startup company, we all have an unending list of tasks to complete at work. Then add to the list all the everyday household chores like cleaning, cooking, picking up and dropping off kids, etc. I try to keep a TO-DO list handy and take advantage of services that make my life easier. I am very grateful for grocery delivery services that save me time and a trip to the store. Our grocery list doesn’t change that much from time to time, so reordering go-to items is super easy. I keep quick, 15-minute meal recipes on hand for easy lunches or dinners when time is short.

Taking a quick moment to write out a list and prioritize tasks based on importance and urgency works wonders to clear the mind, streamline your approach, and determine what actually deserves your focus at that moment. Also, if your life is under distress because of dissatisfaction in your professional life, give it a proper focus. You can also consider looking for a job change where you can manage your priorities better without it affecting your work or personal life. And if it feels overwhelming, I’ve learned to ask for help. People are usually kind and willing to help.

Otherwise, if it’s a job-related issue, for instance, searching for a new job or exploring better opportunities, look for additional resources such as Web 3 jobs, especially if you have a special interest in cryptocurrency or blockchain. Life is too short to live a life that doesn’t make you happy, be it on a personal or professional end. So, build yourself a satisfying life with a job that you love and people that you love.

Tip 3: Take care of yourself – mentally and physically.

Throughout quarantine, I tried (and continue to try) to stay active: go for walks around the neighborhood one or two times a day, ride my bicycle, take online yoga classes. Prolonged inactivity can cause mood swifts and low energy. Stressful lifestyle changes can even cause ED in men. Of course, you can remedy it by consulting a doctor who might prescribe sildenafil. However, for overall wellness goals, it is better to follow a routine physical activity.

And at night, having a sound sleep can be helpful in managing stress and other physical and mental tensions. Having a proper bedding, in which you can fall back and take a lengthy sleep without much tossing and turning is what you would ideally need. In case you have a bedding that is worn out, and is not aiding to your quality sleep, it’s probably time to change it. You can take a look at The ultimate guide to John Lewis mattresses or any other such guides and find a mattress that fits your needs. It’s best for you to not compromise on your bedding and sleep quality.

Furthermore, finding some quiet time for yourself is important too. In the morning before work and just after the kids leave for school, I enjoy drinking my coffee and catching up the news or scrolling through Facebook. Every weekend, at least once, I try to go to the beach with my family. I love the ocean; we have a special bond. It helps me to recharge my batteries. Before bed, I like to read a book to relax. Lately, I’ve enjoyed the “Chicken Soup for the Soul” series, which are filled with inspiring short stories. Well, all these work for me. If you are someone who always wanted to try some cannabis or shroom chocolate, try them! Because destressing doesn’t have to be always about the conventional means.

Bidtellectuals Share Their Favorite Quarantine Reads

Tip 4: Try to keep up with social interactions. They’re super important.

Since we stopped going out during the pandemic, I got a chance to really bond with some of my neighbors. We enjoy having drinks outside on the weekends (while keeping our distance), and share news and even plan future events (“when everything goes back to normal”).

I also enjoy virtual zoom happy hours with my wonderful colleagues or my friends out of town. Those are always fun! And a great way to manage stress 😉

Quarantine Cocktail Recipes to Spice Up Your Routine

Tip 5: Get a good night’s sleep, cut back on screen time, and make time for your hobbies.

Sleeping can be hard at the moment with there being so much to worry about. Try to find the time to do the things that make you happy. In my free time, I am always trying to find time for my hobbies or trying to learn something new. Lately, I enjoy painting and baking. Luckily there are lots of Youtube videos and tutorials for both. I also enjoy reading books and playing tennis. I have a friend who loves to play poker online in her spare time on websites like https://casinomartini.com/nz/new-online-casinos/, she doesn’t find it stressful as she only puts a little bit in, she gets excited when she wins, and any money she does get she puts it towards something she really wants. It all depends on who the person is and what they love doing!

These are my 5 tips for managing stress and preventing burn-out. Being a working parent is hard. We are all trying to do our best at work and at home. But .. we are not perfect and it’s totally fine. Enjoy the little things in life because those are the most important.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Yulia Khudzik ​is the Quality Lead at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.