This Week in Digital Advertising: May 22nd
An update on the state of the digital advertising industry.
Happy Memorial Day Weekend! Thank you to all those who have served our country. We’ll keep this week’s update short and sweet. After all, you have an at-home barbecue to attend to!
Speaking of, Bidtellectuals shared a Virtual Memorial Day Happy Hour yesterday afternoon and swapped recipes. Thanks to the nance team for hosting a great time! And if you want some cocktail recipe ideas, you can check out our blog post.
Good news: online advertising expected to thrive post-crisis
Even though digital advertising is an easy shutoff during a crisis, Adexchangerreported that digital advertising and eCommerce is primed to take a larger share of overall advertising in the long term. Wall Street is betting that in-store marketing and linear or pay-TV ad budgets will shift online.
“There’s this clear incremental push toward online channels,” said Pivotal Research analyst Michael Levine, “Consumer behavior patterns have changed, and it means the proposal for online advertising is much stronger.”
It could also be because consumers are having a much stronger emotional connection with brands during the Covid crisis, according to Mediapost, thanks to shifts in brand messaging. Don’t forget, Edelman reported that even at the end of March, 29% of Americans had already begun using a brand due to the innovative or compassionate way they’ve responded to the COVID-19 crisis.
Here’s a reminder of what we are grateful for.
Unwind this weekend
Relax. If you can get outside – do it! Fresh air is restorative and feeds the soul. So does reading. If you’re looking for a book to read, we compiled a list of quarantine reads recommended by Bidtellectuals. There’s a range of fiction, nonfiction, leadership, journalism – a little something for everybody.
Stay safe, stay happy, and stay healthy.
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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.