What’s Your Mother’s Day Content Strategy? 5 Takeaways from Our Infographic
What DOES Mama want?! If your Mother’s Day campaigns aren’t quite ready, fear not. We pulled together stats you need and rounded up our Top 5 Takeaways below. Download our Infographic even MORE info.
1. Kids Are Ready to Spend
Mother’s Day Spend in 2018 was an estimated $23.1 billion, according to NRF. That’s a lot of Mother’s Day gifts! 86% of Americans will celebrate Mother’s Day and each spend $180 (NRF). Ready for more good news? 31% of consumers plan to shop online (GeoMarketing)! So give them those ideas! But don’t forget offers to entice them. 75% of consumers expect free shipping even on orders under $50 (NRF report). Gift-giving holidays are the time to offer bonuses to your consumers, like free shipping or discounts. They’re ready to spend, so don’t send them elsewhere.
2. Flowers and Jewelry Are Still the Most Popular Gifts
It’s tough to beat the classic. But clothing (like coats and jackets from Gym King, and similar others), accessories, and gift cards are also top contenders! However, nowadays, there seem to be many more additions to the list. For instance, many people seem to be gifting customized blankets, and cushions to their mothers. Some others seem to invest in something more luxurious to make their mothers feel more loved, like hot tubs for sale, which can be installed easily in the backyard and can be enjoyed to relieve muscle tension. Yet others are seen buying their moms vintage jewelry. (There are a few who are rumored to gift classic paintings as well.) For many families, this is going to be their first Mother’s Day as new parents, therefore things like new mom gift ideas are always going to be appreciated by partners and family members alike struggling to decide what to buy. That said, now is the chance for blog posts, articles, and any sort of valuable content and advice on gift ideas. Use Native Ads to get them placed on the right sites and in front of relevant readers.
3. Millennial Moms Love Subscriptions
It’s true! 40% of millennial parents already use a product subscription service and ⅓ are very interested in trying one (NRF)! Consider offering a sign up or a subscription to your product – or an article on top subscription services!
4. Content Matters
Consumers are much more likely to buy from a brand they trust or have built a relationship with – especially when it comes to gifts for someone they care about! For instance, residents who often shop from Knox Hospital Flowers Delivery are likely to purchase from the same place for any event. They have built that trust owing to the location and ease of access factor. When advertising, Content makes consumers 131% more likely to buy (Twitter via Nudge); content can help double website conversion rates from 6% to 12% (Shopify) and marketers who prioritize blogging are 13x more likely to generate a positive ROI (Shopify).
5. Top KPIs for Retail Advertisers
According to our 2H 2018 Native Report: 1. Drive Sales, 2. Drive Traffic to Blog Content, and 3. Offer-Driven Creative. If you’re working with a platform like Bidtellect, we can optimize towards these goals for you, ensuring that your Mother’s Day campaigns are bringing consumers to high-quality content and – most importantly – helping your bottom line. That’s a Mother’s Day gift we can all get behind!
It’s time to get gifting! Download our Mother’s Day Infographic for a flawless Mother’s Day content distribution strategy: