Celebrations for Mother’s Day have changed over time since first established as a holiday. In the Middle Ages, the holiday was known as “Mothering,” developed to allow for those who had moved away from home to return to their mothers on this day. Over time, the holiday sculpted into a celebration and honoring of motherhood. It evolved from a day of honor to a day of gift giving and sending cards. Though celebrated across the world, it is not observed on the same day everywhere. This year, we celebrate Mother’s Day in the US and Canada on Sunday May 8th.

Download our onesheet for everything you need to know to plan your Mother’s Day campaigns this year.