These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

Holiday shopping is just around the corner and the data shows that consumers will be spending and shopping even earlier this year! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

$1.3 trillion

eMarketer predicts 2022 holiday retail sales to increase 3.3% to $1.262 trillion (eMarketer). 

4%

Only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021 (Think With Google)

61%

61% of consumers joined a loyalty program to receive discounts during the 2021 holiday season (Deloitte)

1. More Spending & Growth Predicted this Holiday Season

Call it post-pandemic energy, excitement, relief – whatever it is, consumers spent big last year and that trend is predicted to continue. Total retail spending grew 16.1% in 2021 – the fastest growth rate in more than 20 years, according to eMarketer; Deloitte reported a similar statistic citing that 2021 total holiday retail sales increased 8.5%, the largest annual increase in 17 years. eMarketer predicts consumer holiday spending will grow 3.3% in 2022 to $1.262 trillion.

Retail and Holiday Spending & Prediction Data:

  • US retail sales grew by 16.1% to $1.221 trillion in the 2021 holiday season, the fastest growth rate in more than 20 years (eMarketer, February 2022)
  • Total holiday retail sales in 2021 increased 8.5%, the largest annual increase in 17 years (Deloitte, 2022)
  • eMarketer predicts 2022 holiday retail sales to increase 3.3% to $1.262 trillion (eMarketer, February 2022). 
  • Apparel and accessories ecommerce sales surged 22.5% to $45.35 billion to make it the No. 1 category in terms of both growth and dollar figure (eMarketer, February 2022)

Advertisers: Holiday spend is going to be big. Now is the time to scale

Budget higher spend and scale across the web, ad formats (Responsive Native, High Impact, Banner Display, and Video) and devices (desktop, tablet and mobile) to reach more interested consumers. Bidtellect’s platform is integrated with 25+ of the industry’s leading SSPs and exchanges, giving buyers access to 98%+ of the internet-connected US, and 100s of thousands of publishers and global supply. Better yet, all inventory available through Bidtellect’s platform can be filtered towards quality to ensure viewability, brand safety, supply path optimization, and to combat fraud.

santa holding a credit card for holiday shopping online christmas shopping advertising

2. eCommerce Continues to Dominate Holiday Shopping & Sales

Great news digital advertisers: ecommerce shopping growth has been holding steady post-pandemic. Nearly all shoppers will buy something online this holiday season – Google reported that only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021, and eMarketer predicts nearly 16% growth in ecommerce sales this year, compared to 0.9% growth in brick and mortar sales.

We recommend shifting focus to Cyber Monday, which was the heaviest online spending day in 2021 (no surprise) and is predicted to be the No. 1 spending day of the season this year, too, rising 12.0% to $12.22 billion according to eMarketer. That said, Black Friday will be the second biggest, rising 9.8% to $9.91 billion. 

eCommerce Holiday Spending Data:

  • Holiday eCommerce sales will climb 15.5% to $235.86 billion in 2022 (eMarketer)
  • Only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021 (Think With Google)
  • 2021 ecommerce sales increased 11% compared with 2020 and 64.1% compared with 2019 (Deloitte)
  • Cyber Monday will be the No. 1 spending day of the season —rising 12.0% to $12.22 billion (eMarketer)
  • Black Friday will be the second biggest online spending day, rising 9.8% to $9.91 billion (eMarketer)
  • Thanksgiving will again grow the fastest at 14.1% to reach $5.90 billion (eMarketer)

Advertisers: Use context to reach more relevant audiences and industry decision-makers where they are consuming holiday content

Contextual targeting seamlessly integrates your ads into relevant content users are already consuming – like holiday gift inspiration, holiday deals to take advantage of, or holiday shopping sites – and provides higher engagement and greater cost efficiencies, especially in combination with Bidtellect’s context-driven optimization engine. 

Utilize Bidtellect’s proprietary audiences, which use natural language processing technology and the context of the page to build custom audiences that show an explicit interest in the category of your choosing.

elves shopping holiday shopping advertising

3. Holiday Shoppers Will Start Early Thanks to Loyalty Programs & Stock Concerns

In 2021, holiday shoppers started shopping sooner – and this was thanks to brand loyalty programs combined with fears of missing out on a key wish list item. Not only that, 50% wished they had started shopping earlier, according to Google. Loyalty programs trigger earlier shopping thanks to exclusive discounts and gift inspiration – Deloitte reported that as many as 81% shopped specific brands because they were a member and 61% joined a program just for a discount. 

Loyalty Program Holiday Data:

  • 81% of consumers shopped specific brands during the 2021 holiday season because they were a member (Deloitte)
  • 61% of consumers joined a loyalty program to receive discounts during the 2021 holiday season (Deloitte)

Early Shopping Holiday Data:

  • As of June 2021, 31% of U.S. shoppers had already started their holiday shopping and 37% of shoppers who shopped last holiday season wished they had started earlier (Think With Google, March 2022)
  • In June 2021, stock issues were top of mind for holiday shoppers. Over 50% of U.S. shoppers surveyed saying they would start holiday shopping earlier to avoid an item being out of stock (Think With Google, March 2022)

Advertisers: Call out loyalty programs and discounts in your creative assets

Holiday shoppers are eager to maximize their loyalty program membership and join if it offers exclusive discounts. Bidtellect’s in-house creative agency, [b]+studio, consistently sees the highest engagement with creative assets that offer a discount or loyalty program in the headline. Creative expertise combined with optimization technology will ensure maximum engagement to best-performing creative assets in real time.

We hope these holiday 2022 advertising trend predictions and campaign tips set you up for success. 

Want to Learn More?

Reach out to learn how we can implement a cookieless, context-driven strategy for your brand today. 

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Cookieless? We Got This.

Cookieless? We Got This.

The cookieless future may be (almost) present, but with the right alternative targeting and optimization technologies, brands and advertisers will have nothing to worry about. Reaching target audiences, decision-makers, and protecting brand safety is a breeze thanks to context solutions combined with audience and ID alternatives. Read more here.

The Background: Privacy and the Cookieless Movement

The Cookie Phase Out:

  • When GDPR (and subsequently CCPA) became enforceable, the number of third-party cookies used per webpage drastically declined, and the trend has continued.
  • Apple’s Safari internet browser blocks all third-party cookies. It’s used by an estimated 1 billion users worldwide.
  • By comparison, an estimated 3.4 billion internet users use Google Chrome as their main browser worldwide. Google Chrome is scheduled to phase out third-party cookies in late 2024.

Technology & Advertisers Are Still Behind:

  • 8 in 10 US marketers and publishers were still relying primarily on third-party cookies to determine the identity of their audiences as of 2021, according to eMarketer.
  • While many have shifted their strategies over the last year or so, multiple ad tech execs told eMarketer that “advertisers will be transacting on cookies until the day they can’t anymore.” 

The Power of Context: Performance for Native & Beyond

Get ahead of the cookie curve. Reach more relevant audiences and industry decision-makers where they are consuming content thanks to context. Contextual targeting seamlessly integrates your ads into relevant content users are already consuming, and provides higher engagement and greater cost efficiencies, especially in combination with Bidtellect’s context-driven optimization engine.

 

With Bidtellect, brands can discover, align with, and optimize against the content on any webpage thanks to smarter contextual tools that drive performance with unrivaled accuracy and scale.

  • Bidtellect began as a native specialist demand-side platform. With native ads, we needed to evaluate the contextual information on the page to create an ad that blended seamlessly into its environment.
  • Bidtellect then began maximizing context-first technology for its performance abilities.
  • Bidtellect has gone on to build the most sophisticated contextual solutions of any DSP while extending these successes to other channels and formats beyond native

Contextual Targeting

Bidtellect has consistently pushed our technology forward, and now utilizes a combined contextual approach within our platform: the industry’s best third-party contextual integrations plus our unique proprietary contextual targeting solutions and our context-driven optimization engine.

Benefits of Contextual Targeting:

  • Seamless integration into content users are already consuming
  • Higher engagement 
  • Greater cost efficiencies, especially combined with Bidtellect’s context-driven optimization engine
  • Scales across formats: Responsive Native, Display, Video Units, and High Impact Units

Bidtellect’s Contextual Targeting Tools:

  • First-to-market context demographics targeting
  • Category targeting 
  • Keyword targeting
  • Interest targeting
  • Inventory quality targeting
  • B2B targeting: Bidtellect + Bombora Partnership

Context-Driven Optimization

Bidtellect’s optimization engine maximizes performance, spend, and ROI for advertisers completely using context-driven technology. Contextual optimization is the foundation of Bidtellect’s bidding technology.

What the heck is AARDvark? Bidtellect’s Automatic Algorithmic Rate Determination tool utilizes multiple contextual signals (placement, type of ad, device, surrounding context, channel, viewability) and non-PII identifiers to identify where certain subsets of audiences frequent. Our algorithms then make intelligent decisions as to the value of those placements. This is layered with a refined approach utilizing natural language processing technology at the page URL level. 

ID Solutions: LiveRamp RampID

Bidtellect partnered with one of the largest companies in the space, LiveRamp to utilize their Universal IDs, RampID. Additionally, The Trade Desk’s TDID 2.0 is on our product roadmap for future adoption.  These not only prepare us for the cookieless future, but allow us to almost completely negate match rate when there is participation from DMP and SSP partners, as well as grow and expand our attribution and audience-targeting capability beyond Bidtellect’s own universe.

Recap: Bidtellect’s Contextual Tools Set You Up for Success in the Cookieless Future

Bidtellect’s contextual targeting and optimization capabilities plus ID solutions drive performance for advertisers without relying on traditional cookie-based advertising approaches.

  • Privacy-First
  • Native Context Expertise
  • Contextual Targeting
  • Context-Driven Optimization Tools
  • Not Cookie Dependent
  • Post-Cookie Identity Solutions

Read More: Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

Want to Learn More?

Reach out to learn how we can implement a cookieless, context-driven strategy for your brand today. 

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Cookieless? We Got This.

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Video Ads: Why Programmatic Video With Bidtellect

Video Ads: Why Programmatic Video With Bidtellect

Thinking about video ads? There’s no better way to grab attention, showcase your brand message or product, and increase sales. With the combination of movement and sound, video advertisements are almost guaranteed to catch the attention of the viewers. With the right partner, video ads can provide a great return on investment.

Quick Video Stats

9/10

Nearly nine out of ten people report wanting to see more videos from brands in 2021 (Hubspot)

51%

In 2022, video will account for more than half of all US programmatic display ad spending in 2022 (eMarketer)

2.7 Secs

Attention spans are shortening leaving marketers with 2.7 seconds to capture audiences (MarketingMag)

94%

94% of marketers say video has helped them increase understanding of product or service (Wyzowl)

80%

80% of marketers confirmed that video helped increase sales (Wyzowl)

Why Run Video Ads With Bidtellect?

Running Video Ads with Bidtellect allows advertisers to expand their reach and Video scale. Our optimization capabilities down to the placement level coupled with context-driven technology will ensure your content reaches the most relevant environments and interested consumers. Bidtellect will make your video ads thrive.

The Power of Context-Driven Video Ads

Bidtellect’s contextual targeting technology ensures brands can reach their audiences within the content they are consuming – efficiently. Combine this with our proprietary, real-time optimization algorithms, and our video ads consistently surpass our clients’ performance goals.

  • 74% of consumers are likely to remember an ad if its message relates to the content around it

Premium Video Supply

Bidtellect’s video solution provides access to premium placements at unparalleled scale. Bidtellect is the single largest access point to native inventory globally. By aggregating over 30 premium supply partners, Bidtellect helps brands scale while filtering for the highest video ad quality.

Download the Video Onesheet

But wait…there’s more!

Download our onesheet and let us help you with your video ads today! 

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Pssst…. there’s even MORE video capabilities coming soon. Can you guess what it is? 

Cookieless? We Got This.

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Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Canada Advertising Trends

Canada Advertising Trends

These are the latest Canada Advertising Trends you need to know now.

Spend on Digital Continues to Grow In Canada

Similar to the United States advertising industry, advertising in Canada is trending towards a digital landscape. In 2022 and beyond, we can anticipate more spend on digital advertising, more digital buyers, and bigger digital campaigns. Canadian companies are allocating more of their time and money to digital advertising.

 

  • Digital ad spending in Canada will surpass CA$10 billion ($7 billion) this year, accounting for 64.3% of total media ad spending (eMarketer, April 2021)
  • For the first time, digital ad spending will exceed CA$10 billion ($7 billion). By the end of 2024, it will reach CA$13.14 billion ($9.80 billion) (eMarketer, April 2021)
  • There will be 24.2 million digital buyers in Canada (eMarketer, July 2021)
  • This year, for the first time, digital ad spending will be more than double traditional ad spending, accounting for 68.3% of the total ad market in Canada (eMarketer, May 2022)
  • In 2017, digital expenditures amounted to C$6.77 billion ($5.40 billion). In 2022, they will soar past the C$12 billion mark by adding C$1.22 billion ($0.97 billion) from 2021 (eMarketer, May 2022)
  • Canadian advertisers have allocated over 50% of their budgets to digital campaigns. (Review Moose, January 2022)

Post-Pandemic Comfort With Mobile Transactions Leads to Growth

According to data, it is expected that Mobile advertising and Mobile purchases will continue to grow rapidly. The pandemic accelerated the shift towards greater comfort and convenience with more activities online; including shopping and interacting with media online. Utilizing Bidtellect’s mobile advertisements will help drive awareness through real-time optimization. 

 

  • By 2025, we expect transactions made from mobile phones and tablets to reach CA$46.40 billion ($34.59 billion) and account for 36.2% of digital purchases (eMarketer, July 2021)
  • Mobile advertising spending in Canada reached $7.29 billion (Review Moose, January 2022)

Brand Safety Is Just As Much of a Concern & Priority

Distrust around news and brand safety are two trends that have emerged as concerns. It is important to use a platform with brand safety capabilities, keyword/block lists, using contextual targeting to place ads in relevant environments, and lastly to use a platform that you trust.

 

  • Only 42 per cent of Canadian respondents trust “most news, most of the time,” a slight drop from last year’s 45 per cent (The Conversation, June 2022)
  • Age is a major factor in how much respondents trust the news, with higher trust among respondents aged 35 or older than for younger adults (The Conversation, June 2022)
  • Half of Canadians consider mainstream news organizations to be politically close to each other. Among those who consider news outlets very close, only 21% trust the news (The Conversation, June 2022)
  • The number of people who actively avoid the news, at least occasionally, has grown to 71% from 55% in 2017 (The Conversation, June 2022)

Video Ads Hold Attention & Spend

Video advertisements are popular all over the world and we are seeing the same in Canada advertising trends.

 

  • The research and insights company expects the number of digital video viewers is expected to reach 27.7 million by the end of the year (Media in Canada, October 2021)
  • eMarketer expects 30.1 million Canadians, or 75.5% of the population, to be regular digital video viewers in 2025 (eMarketer via Media in Canada, October 2021)
  • Nearly nine out of ten people report wanting to see more videos from brands in 2021 (Hubspot)

Digital advertising is quite literally taking over the world! We hope these Canada Advertising Trends are helpful!

 

 

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Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Miss Our June Newsletter? We Got You: Pride, Travel & Partnership Announcements

Miss Our June Newsletter? We Got You: Pride, Travel & Partnership Announcements

Hello Advertisers!

Happy Pride from Bidtellect

Pride Month– a time to celebrate the historically marginalized LGBTQ+ community – may be coming to an end, but celebrating shouldn’t. This year, remember that authentic representation and giving back to the community all year round will be the best way to build a connection with employees, colleagues, and consumers.

We compiled the latest research and campaign tips to celebrate diverse representation.

Did you know? LGBTQ+ individuals make up approximately 4.5% of the US population but account for 8%-approximately $1 trillion-of the country’s disposable income (eMarketer, 2021)

woman holding american flag pride at bidtellect rainbow flag lgbtq advertising

More Resources:

 

3 Ways You Can Show Up For Pride Month As A Brand or Advertiser 

When planning your campaigns, the key is to go beyond “slapping a rainbow on it” and hijacking campy phrases. Instead, work towards authentic representation and support, which will ultimately build trust, brand loyalty, and sales.

PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

In honor of Pride Month, we are excited to highlight members of the LGBTQ+ community at Bidtellect. Read about about their experiences and advice on how to best support and celebrate Pride at work.

How & Why to Build Diversity in Your Advertising Efforts 

Diversity is more than just a buzzword. Recent data points to a desire from users – especially younger generations – to see more diversity in advertising. We break down how to incorporate a range of representation in your campaigns.

Are you ready?

summer travel text

Make Your 4th of July Campaigns Light Up the Sky

After a lingering pandemic, expect this summer’s 4th of July Weekend to be big in terms of cookouts and community celebrations, as consumers are eager to gather and celebrate with loved ones. This means big spending on food and food items – a great opportunity for quick-service restaurants and grocery stores. Read our latest research and campaign strategies for more.

 

Summer Travel Trends

Hello, sunshine! It’s not too late to spruce up your summer travel campaigns and creatives. We compiled the latest trends and tips to make your programmatic campaigns take off!

 

Did you know?
  • 81.0% of American travelers report strong excitement for their travel this year and 86.2% are in a ready-to-travel state-of-mind (Destination Analysts, 2022)
  • One travel company reported a jump in searches to “epic destinations” (Amadeus, 2021)
  • There’s been a reported 600% rise in bookings for groups of over 20 people, while searches for popular destinations for groups of friends have doubled (Amadeus, 2021)

In case you missed it…

bidtellect named finalist for digiday awards best contextual platform text for instagram

Bidtellect Named Finalist for Best Contextual Targeting Offering – Digiday

Bidtellect has been nominated for Best Contextual Targeting Offering at the 2022 Digiday Media Awards! The nomination reinforces our commitment to innovative contextual technology, our position as an industry in a rapidly evolving cookieless marketplace. The winners will be announced on June 30th!

Read the Press Release

Hello, Keywords! We Teamed Up With Peer39

We’re serious about our context technology. The new partnership will offer expanded keyword targeting and blocking capabilities to Bidtellect clients, and Bidtellect users can target Peer39 categories and make use of their Brand Safety tools.

Read the Press Release

bidtellect peer39 press keywords partnership contextual brand safety cookielesss - image with both brand names
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Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

A Consumer Goods Company turned to Bidtellect’s video capabilities to increase brand awareness and engagement. Read the Case Study for the details.

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

The Company decided to set their CPA goal based on previous remarketing efforts with another platform plus a 20% increase. Bidtellect rose to the challenge: read the Case Study.

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Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.